Top 20 Home & Interior Design from Boston on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Home & Interior Design Influencers in Boston, United States of America

398

Expected Reach

2.8M

Total Followers

12.5M

Avg Engagement

2.54%

Audience Analysis

Gender Distribution

Female70%
Male30%

Age Distribution

25-3438.4%
18-2422.4%
35-4421.2%
45-549.3%

Top Countries

United States of America60.8%
Brazil3.7%
United Kingdom3.4%
Canada3.3%
India2.4%

Top Languages

en83.1%
pt5.1%
es4.9%

Top Cities

Boston4.6%
New York City2.2%
Los Angeles1.7%
Chicago0.8%
Greater London0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sustainable Minimalists
@sustainableminimalists
Stephanie The OG anti-influencer 👋 Author, podcaster, climate protector, laissez-faire mom & incremental minimalist
Boston, United States of America
195.7K
Followers
4.76%
Engagement
+13.0%(+22.6K)
8.1
2
Cheap Houses EU
@cheaphouseseu
🏡 Your guide to Europe’s cheapest dream houses! 🔖 Not the listing agent ✉️ Newsletter coming soon
Boston, United States of America
557.7K
Followers
0.60%
Engagement
+2.3%(+12.6K)
6.6
3
georgie morley
@georgiemorley
outfit diaries & island life 📍nantucket, ma @georgiemorleyphotography hello@georgiemorley.com
Boston, United States of America
167.7K
Followers
1.15%
Engagement
+6.0%(+9.5K)
7.2
4
Phoebe Edmondson
@whiteberryhome
Uncomplicated, timeless home decor always with a pop of pattern & color - mixed in with style & family life in the Boston ‘burbs. Daily links here ⤵️
Boston, United States of America
250.5K
Followers
0.55%
Engagement
+2.6%(+6.4K)
6.8
5
Boston Rob Mariano
@bostonrobmariano
Official Instagram of Boston Rob Mariano husband, father, adventure seeker, entrepreneur. booking: BostonRobTeam@unitedtalent.com
Boston, United States of America
570.6K
Followers
2.78%
Engagement
+1.0%(+5.7K)
8.4
6
Miranda Miele | DIY Princess | Tropical Barbie
@pineapple_princess_creations
🌴Currently transforming my Boston home into a Miami 80s Dreamhouse ✨Rhinestone Artist, DIY Master 🍍mirandamiele@currentsmgmt.com
Boston, United States of America
264.7K
Followers
4.26%
Engagement
+1.9%(+4.8K)
9.1
7
Maddie Ireland
@munchinwithmaddie_
nourishing recipes | grounded living | vermont ✨ simple cooking with love + intention ✉️ maddieireland@neonroseagency.com
Boston, United States of America
445.4K
Followers
0.26%
Engagement
+1.1%(+4.6K)
7.0
8
Jack | Boston & New England
@jackdarylphotography
📍From the hidden to the iconic capturing Boston 💎Your guide to Boston’s best spots & hidden gems 📸 Sharing my photos of Boston & New England 💙✊Resist!
Boston, United States of America
166.4K
Followers
2.38%
Engagement
+2.4%(+3.9K)
8.3
9
Marissa Zingg
@onecrafdiygirl
✂️a crafty New England witch sharing creative ideas for your home & closet |Boston, MA ↔️ VT @make.no.evil @onecrafdiyhome 💌 marissa@suavemgmt.com
Boston, United States of America
264.9K
Followers
1.01%
Engagement
+1.3%(+3.3K)
6.7
10
Cindy Stumpo
@cindystumpobuilder
Builder/Developer- 38 years. BOSTONS #1 lux builder 🔨 HGTV star “Tough as Nails” 🎥 WBZ 1030 Radio Host 🎙 en.wikipedia.org/wiki/Cindy_Stumpo
Boston, United States of America
162.0K
Followers
3.03%
Engagement
+1.5%(+2.4K)
8.2
11
Danika Herrick
@danikaherrick
Textiles/Wallpaper Boston, MA
Boston, United States of America
87.0K
Followers
4.14%
Engagement
+2.7%(+2.3K)
6.8
12
Ferrocity Industrial
@ferrocity_industrial
I’m not a businessman. I’m a business, man. Keepin’ it #industrial since 2017 ⚡️BOSTON, MA⚡️
Boston, United States of America
21.0K
Followers
10.52%
Engagement
+10.9%(+2.1K)
6.9
13
Jenna Shaughnessy
@jennakateathome
▫️ classic (but livable) style ▫️ designer-inspired decorating made simple ▫️ mom of 4 boys | Irish living in Boston ▫️ Shop my home + fave finds ⬇️
Boston, United States of America
259.7K
Followers
0.40%
Engagement
+0.7%(+1.8K)
6.9
14
Stephen & David St Russell
@renovationhusbands
Husband-husband design team renovating our 70s Maine Cabin & Boston Victorian. ⠀ 👉 Portfolio on @SUPERGOODHOUSE⠀ 📗 Order our book GOOD CHARACTER ↓
Boston, United States of America
474.2K
Followers
3.11%
Engagement
+0.3%(+1.2K)
8.1
15
George Sarkis
@georgesarkisjr
Father | Husband | Connector Partner & CEO @thesarkisteam #1 Team in MA | Over 1B Sold Boston | North Shore | Metro West Sports & Entertainment Div
Boston, United States of America
33.0K
Followers
1.42%
Engagement
+2.4%(+781)
7.6
16
Gordon Lazaroff
@gordonlazaroff
Landscape Designer 💐* Amherst * Boston * NYC
Boston, United States of America
17.8K
Followers
10.88%
Engagement
+4.0%(+680)
8.1
17
Mandi | twins + triplets
@oldani.fullhouse
mama guru of multiple multiples | raising 5 littles 🏡 full house and tidy home 📍 TX 💌 oldani@creators-assemble.com
Boston, United States of America
70.7K
Followers
0.14%
Engagement
+0.9%(+618)
6.7
18
Cassandra Akouri
@cassyakouri_art
🫐Gouache paintings of magically ordinary things 🍊Founder @mishmush_kids 🛍️ @grandcentralmarketla 9/5 + 6 @rosebowl_fleamarket 9/13 💌Join the Art Drop!
Boston, United States of America
116.5K
Followers
0.51%
Engagement
+0.5%(+595)
6.4
19
Kali
@kbdesign02025
Interior Designer/ South Shore, MA 💌kbranchdesign@gmail.com DM for Collaborations/Design Inquiries Shop my posts and more by clicking link below👇
Boston, United States of America
45.6K
Followers
0.19%
Engagement
+1.3%(+581)
7.0
20
Heidi Samia | Simple Cozy Home
@eleanorrosehome
The OG Homebody & Obsessed With all Things Cozy Affordable Home Decor | Seasonal Styling | Simple DIY’s Join me in making every day cozier!
Boston, United States of America
170.4K
Followers
0.96%
Engagement
+0.3%(+545)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in Boston with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.8M potential impressions across all ranked influencers
  • Total Audience: 12.5M followers collectively following these creators
  • Average Engagement Rate: 2.54% - competitive engagement levels
  • Market Coverage: 398 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Brazil, United Kingdom
  • Gender Distribution: 70% Female, 30% Male
  • Primary Age Group: 25-34 years (38.4% of audience)
  • Languages: English, Portuguese, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Boston on Instagram?

Sustainable Minimalists (@sustainableminimalists) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Boston on Instagram, with +13.0% monthly growth (+22.6K followers).

How many followers did Sustainable Minimalists (@sustainableminimalists) gain last month?

Sustainable Minimalists (@sustainableminimalists) gained about 22.6K followers last month (+13.0%).

Who grew more: Sustainable Minimalists (@sustainableminimalists) or Cheap Houses EU (@cheaphouseseu)?

Sustainable Minimalists (@sustainableminimalists) grew more than Cheap Houses EU (@cheaphouseseu) (22.6K vs 12.6K).

How is Cheap Houses EU (@cheaphouseseu) performing right now?

Cheap Houses EU (@cheaphouseseu) is growing at +2.3% (+12.6K) per month, with a Profile Score of 6.6 and average engagement of 0.60%.

How is georgie morley (@georgiemorley) performing right now?

georgie morley (@georgiemorley) is growing at +6.0% (+9.5K) per month, with a Profile Score of 7.2 and average engagement of 1.15%.

How is Phoebe Edmondson (@whiteberryhome) performing right now?

Phoebe Edmondson (@whiteberryhome) is growing at +2.6% (+6.4K) per month, with a Profile Score of 6.8 and average engagement of 0.55%.

How is Boston Rob Mariano (@bostonrobmariano) performing right now?

Boston Rob Mariano (@bostonrobmariano) is growing at +1.0% (+5.7K) per month, with a Profile Score of 8.4 and average engagement of 2.78%.

Who had the higher percentage growth: Cheap Houses EU (@cheaphouseseu) or georgie morley (@georgiemorley)?

georgie morley (@georgiemorley) leads (6.0% vs Cheap Houses EU (@cheaphouseseu) 2.3%).

What is the absolute follower gain of Sustainable Minimalists (@sustainableminimalists)?

Sustainable Minimalists (@sustainableminimalists) gained about 22.6K followers last month (+13.0%).

What is the absolute follower gain of Cheap Houses EU (@cheaphouseseu)?

Cheap Houses EU (@cheaphouseseu) gained about 12.6K followers last month (+2.3%).

What is the absolute follower gain of georgie morley (@georgiemorley)?

georgie morley (@georgiemorley) gained about 9.5K followers last month (+6.0%).

What is the absolute follower gain of Phoebe Edmondson (@whiteberryhome)?

Phoebe Edmondson (@whiteberryhome) gained about 6.4K followers last month (+2.6%).

What is the absolute follower gain of Boston Rob Mariano (@bostonrobmariano)?

Boston Rob Mariano (@bostonrobmariano) gained about 5.7K followers last month (+1.0%).

Is Sustainable Minimalists (@sustainableminimalists) still a relevant creator?

Yes — Sustainable Minimalists (@sustainableminimalists) has a Profile Score of 8.1, average engagement of 4.76%, and +13.0% (+22.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 2.54%. Generally, rates above 3.0% are considered excellent, while rates above 2.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Boston?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.