Snapchat - The platform for 1:1 communication
Snapchat has established itself as the leading platform for authentic influencer marketing, with 453 million daily users worldwide and a predominantly young, highly engaged audience.
Growing by 10.5% between early 2024 and early 2025, the platform's boom shows no signs of slowing down. Reach an exclusive audience, 41% of whom are not on TikTok and 49% of whom are not on YouTube.
Our Snapchat Discovery tools help you find creators who understand the unique culture and communication style of this platform. From micro-influencers who build authentic communities to established creators with massive reach, find the perfect Snapchat creators who align with your brand values.
Snapchat's AR lenses (augmented reality), filters, and innovative story features offer unique opportunities for creative brand integration. Our analytics help you understand engagement patterns and optimize campaigns for maximum impact with the Gen Z audience.
influData provides you with comprehensive insights in the Snapchat Audience Reports and helps you connect with creators whose followers match your target market - for example, in fashion & beauty, entertainment & media, tech & gaming, events, festivals, or travel.
"Connect authentically with your target audience through Snapchat's unique creator economy and innovative AR experiences."
1. The leading platform for Gen Z engagement
Snapchat is the preferred social media platform for the Gen Z: over 75% of users are under 35 (many under 25). This makes it the perfect platform for brands that want to connect authentically with younger buying groups through native, engaging content
2. Authentic content leads to higher engagement
Snapchat's ephemeral nature — known as “snappy content,” which is authentic, spontaneous content — and its AR features create more authentic, less polished content that resonates well with younger audiences. This authenticity leads to higher engagement rates and more authentic brand connections.
3. Advanced AR and creative tools for innovative campaigns
Snapchat's state-of-the-art AR lenses, filters, and creative tools enable innovative influencer campaigns that cannot be replicated on other platforms. This technological advantage enables unique brand experiences and viral potential.
4. 1:1 communication
Communication on Snap is private, direct, and bidirectional from the outset. Snapchat is more like WhatsApp than Instagram or TikTok because it creates a dialogue. Users can write directly to a creator (via text, voice, or video), and direct responses to Snaps/Stories (via emojis, text, or Snap Reply) also land directly in the personal chat with the creator. This opens up marketing opportunities through the creator and thus for brands that are not possible on any other social media platform.
Our Main Features for your Snapchat Creator Marketing
FAQs - Influencer Marketing on Snapchat
1. How do I find the most suitable influencers?
You can discover several thousand profiles (creators and brands) in our database. To find the perfect influencers for your brand, you can easily narrow down the results using our search criteria and a free text search.
2. How can I find influencers in my city or country?
Simply enter your city or country in our search filter. You will then only be shown influencers who have specified the desired country or city.
