Instagram, TikTok, YouTube, Twitch, Facebook & Snapchat
We provide you with data on over 20 million creators, from classic Instagram influencers and TikTok creators to Twitch streamers. You can search, compare, analyze, track, and create reports on influencers – whether on the platform of your choice or across platforms. And you’ll do it all significantly faster and more accurately than with a purely manual process.
Influencer Search
Find influencers that fit your brand, more efficiently than with any other method! Our prompt search delivers relevant creators within seconds. Or use manual filters for full control over target group, reach, language, location, and more. With the look-a-like search, you’ll find creators that match your selected brands or influencers – ideal for expanding existing strategies, discovering new niches, or fine-tuning style, tone, and audience alignment.
The automatic category detection reliably assigns each creator to suitable niches, even for mixed content. And thanks to our AI-powered summaries, you'll get a clear assessment of whether a profile is relevant to you in just a few seconds – without lengthy analysis. This means you’ll quickly find the right creators that meet your performance expectations.
Content Search
Don’t just find creators – find the right visual language for your brand. Whether it’s Reels, Stories, Posts, TikToks, or YouTube Shorts/videos – all of which can be filtered by keywords, mentions, or location. Use our content search to discover which formats and aesthetics are being used in your industry, or identify creators whose visual language reflects your brand values.
This way, you select creators not only for their reach but also for their creative alignment with your brand. Because strong brands don’t just need the right creators, they need the right visuals to communicate their values credibly and consistently.
Influencer Analysis Performance & Audience
See at a glance how well a creator is really performing, with data on engagement, growth, reel views, audience structure, and more.
Our scoring logic helps you evaluate performance, while the influData AI Co-Pilot gives you a compact summary of the most important information and KPIs at a glance, without having to scroll through the entire profile. Understand who’s behind the reach: age, gender, language, location, and how active followers really are – whether for individual profiles, in comparison, or across campaigns. This helps you avoid bad investments and use your budget strategically.
Brand Fit & Collaborations
You want to be sure a creator is truly aligned with you and your brand, or analyze best practices from other brands or direct competitors to develop your next campaign with precision?
Use our Brand Value Analysis to see at a glance which brands a creator currently works with or has worked with in the past, how much of their content is sponsored, and what a content piece is likely to cost.
Influencer Campaign Management, Tracking and Reporting
Keep a clear overview of performance and all KPIs for your campaigns: engagement, clicks, likes, comments, reach, CPM, and earned media value. influData provides all key metrics at a glance in a streamlined dashboard. We also track mentions, hashtags, and sentiment, i.e., how your content is resonating with your target audience. Content (including all Stories) is automatically saved, so you can evaluate your performance at any time – even in retrospect.
Use the comprehensive reporting to flexibly adjust your goals and actions – ideal for data-driven strategy optimization, clear budget justification, and quick ad-hoc adjustments.
Community Analysis & Sentiment Report
If you're wondering whether a creator's community engagement is genuinely interested, of high quality, relevant, and authentic, rather than just superficial and fleeting, our community analysis provides a detailed overview of a creator's audience sentiment.
This includes whether followers are enthusiastic or critical, which topics are discussed positively and negatively, and how authentic the comments are. We reveal engagement pods and fake comments, looking beyond the bare numbers. Because not all engagement is created equally!
Social Listening
Never lose sight of how your brand is being discussed on social media. Find out which users are talking about you and identify potential customers, critics, and even interesting influencers for your brand.
Learn everything about the audience talking about you on social media. Where do they come from? How old are they? You can also see how often your company is being mentioned, which helps you assess whether your products or services are trending or not. In addition, you can see in which content your brand appears. We break down the found KPIs by content format, tracker (hashtag, mention, keyword, free text), creator, and more. And all of this is available retroactively for a whole year, no matter when you start the social listening!
Data protection, data security, and GDPR compliance
Data protection and security standards are particularly important to us!
We work in compliance with the GDPR, and all data are processed and stored exclusively on servers within the European Union to ensure a high level of data protection and security. Upon request, we also provide individual service level agreements (SLAs) and a data processing agreement (DPA) in which our services and obligations are clearly stated.
Team & Workflow
Collaborate with your team on influencer marketing that works – data-driven, efficient, and without losing track of information! Leave comments on a creator profile for your colleagues, sharing details such as availability, costs, or assessments. Export all necessary information with just one click, or integrate it directly into your systems via API.
This keeps your workflow transparent, traceable, and efficient, even with changing responsibilities or tight deadlines.
Chrome Extension
Analyze creators directly on Instagram. No need to switch tools. All insights, directly within the profile
Support & Payment
We're here for you, whether via chat, email, or online meeting. Pay by credit card or SEPA direct debit. If you choose an annual payment plan, you can also pay by invoice, with a 30-day payment term.
