Influencer Analysis

Our Top Features

Influencer Analysis

Analyze the Performance &

Audience of your Creator

Access over 50 metrics and get support from our AI chatbot – the influData Co-Pilot – to evaluate whether a creator is the right fit for your brand.

Get all the key insights about a creator instantly through the Co-Pilot – no need to scroll through the entire profile. It delivers a concise summary and can help you assess brand or campaign fit, or check which brands the creator has worked with. The Co-Pilot gives you fast, precise answers – based on profile data and audience analytics.

Use the industry’s best audience data to dive into location, gender, age groups, and language of each influencer’s audience to find the perfect match for your target group.

Gain insights into performance across platforms, past campaigns, how engaged and real the audience is, and how follower numbers have evolved over time.

Our scoring system has already helped many brands spot poor influencer choices and avoid ineffective campaigns. We benchmark creators against similar profiles and put KPIs into context, providing deeper insights than isolated metrics ever could.

Get detailed data on brand collaborations: see which brands creators have worked with – and vice versa. Find out what percentage of their posts, stories, and reels are sponsored, and browse branded content sorted by partnerships.

"We deliver – at the click of a button – what would otherwise take hours of manual research."

Extract from the influData app showing statistics and analytics for an Influencer, to show the Audience & Analytics function

All data at a glance

Quality analyses

Say goodbye to fake influencers! Our quality checks make it easy to spot fake followers and suspicious engagement. Get clear insights into audience structure, engagement, and overall creator performance.

Authenticity

Always stay on the safe side. We surface red flags like follow-unfollow patterns, inactive accounts, or mass followers – so you can choose your influencers with confidence.

Profile statistics

Get the metrics that matter most: engagement, growth rate, views per post or story, and even average plays per reel.

Compare multiple audiences

You don’t just get data on a single creator – we aggregate audience stats across your saved influencer collections. Plan your campaign's target audience precisely without manual cross-checks.

Brand Value

Use our brand value analysis to see how previous collaborations performed – who worked with whom, and what results were achieved.

Profile Summaries & AI Chatbot

Our AI-powered Co-Pilot automatically summarizes key profile information – including audience data, engagement, performance, and brand partnerships. You can even ask specific questions, like whether a creator fits your industry or how their reels perform – and get instant, data-driven answers.

Screenshot from the influData App, showing the Audience Allocation (into Real People, Suspicious Accounts, Influencer and Mass Followers) as well as the Most Used Mentions by the Influencer's Audience

All the Audience & Performance Insights You Need

Audience Type

Not all followers are created equal. We assess each one – checking for engagement, activity, mass-follow behavior, influencer status, or inactivity – so you get a clear picture of audience quality.

Group Audience Analysis

View audience insights not just for individual creators, but for entire influencer collections. This makes campaign planning easier and more precise.

Audience Overlap

Find out how many followers are shared between two or more creators. We provide multiple stats to help you evaluate overlap, whether for a few influencers or an entire collection.

Brands & Sponsored Content

Explore brand collaborations and see which companies a creator has worked with. Check what percentage of their content features brand mentions.

Chrome Extension

No more switching tabs! Get all creator insights directly on Instagram with our Chrome Extension – from audience data to engagement – and add creators straight to your collections.

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