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Do strong DACH brands really need so many influencer collaborations?
Working with a variety of influencers is beneficial for brands because different creators have very individual audiences. This allows for reaching a larger community and, accordingly, more potential customers. In addition, this approach increases reach, achieves top-of-mind awareness, and spreads risk. From early 2024 to October 2025, companies in the DACH region created almost 5 million pieces of content in 1.25 million collaborations with Instagram creators.
Between September 2024 and August 2025, companies in Germany, Austria, and Switzerland created a combined total 23,442 pieces of content on Instagram (Posts, Reels, Stories) with questionable influencers, whose audience consists of at least 50% fake profiles, bots, or otherwise questionable accounts. These content pieces are highly unlikely to be seen and are therefore considered ineffective, which results in money essentially being wasted. Companies such as Porsche, ESN, Breuninger, dm Drogeriemarkt, Zalando, Weber Grill, and Rossmann lost an EMV of 9.1 million Euros with these cooperations.
Between September 2024 and August 2025, a total of 12,840 U.S. companies, such as Target, Sephora, Fashion Nova, Walmart, Shein U.S., Revolve, Amazon, Marvel Studios, Chili’s, Disney, or Ray-Ban, generated $51.6 million of EMV (Earned Media Value) via 57,767 content pieces (posts, reels or stories) through cooperations with questionable influencers on Instagram. The influencers worked with in these collaborations have audiences which consisted of more than 50% fake profiles, bots, or otherwise questionable accounts. This means that the content pieces are highly unlikely to be seen and are therefore considered ineffective, which results in money essentially being wasted.
Finding Instagram Influencers is not a big deal. But finding the right ones for you is a different story! If you want to avoid a huge scatter loss in your influencer marketing campaigns, you need to do your due diligence. Discover with us the six best ways to find Instagram influencers in your niche.
Although the influencer marketing market is growing steadily and is a multi-billion dollar business, there are still many persistent myths that prevent companies from investing in influencer marketing. Time to clear them up and shed some light on the subject.
Running micro-influencer campaigns has emerged as a highly effective strategy for brands to elevate awareness, foster trust, and drive sales without incurring exorbitant costs. If you find yourself grappling with the decision of whether to partner with micro-influencers, fret not – we've got you covered.
Finding brand-fit influencers can be a daunting task, often more challenging than it seems at first glance. You can spend hours (or even days) manually scouring through social media to find the right match. But you'll only get limited results that may not even fit the bill. An influencer search tool can make the job a lot easier for you.
Metrics like follower history, number of likes, engagement of posts, sort of followers, etc. can help you determine if an Influencer has an engaged community.
Smaller influencers - so-called Nano Influencers - can be quite valuable. Their follower count may be small, but they often provide the authenticity and engagement you're looking for.
To avoid significant financial losses in your influencer marketing campaigns, thorough research is essential! We'll provide you with five effective tips on how to find the perfect influencers for your brand on YouTube.
For social media collaborations with an influencer, the general rule is that if there is any form of compensation such as money, gifts, free services, free flights, discounts, or the like, there must be an advertising label on the post.
Virtual influencers have become a big online marketing trend. Are they perhaps the right choice for your brand? Find out about the advantages and disadvantages of cooperating with virtual influencers.