Twitch - The virtual living room
At influData, we make it easy for you to navigate the fast-moving world of livestreaming creators.
With access to a growing network of around 100,000 Twitch profiles worldwide, you can search, filter, and evaluate creators using advanced tools like AI-generated profile summaries, in-depth performance metrics, and audience insights.
Our interactive influData Co-Pilot lets you dive deeper into each profile and get instant answers to help you make smart, data-driven campaign decisions.
On top of that, influData provides key Twitch-specific metrics like stream frequency, average live viewers, follower growth, and watch time – giving you a clear picture of each creator’s performance and momentum.
Confidently plan campaigns that thrive in real time with influData’s Twitchsearch and analytics.
"Twitch is like a virtual living room where gaming, entertainment, and community interaction come together in real time – more direct, immediate, and personal than many alternatives."
1. Authentic, real-time engagement with loyal communities
Twitch isn’t about passive scrolling – it’s about creators and audiences spending hours together in real time. This results in strong community bonds and trust, making brand integrations feel more authentic and less intrusive. Whether through shout-outs, live product demos, or interactive giveaways, campaigns on Twitch are often deeply memorable and personal.
2. High-impact content that can’t be skipped
Unlike short-form content, Twitch streams are watched actively and for longer periods. Viewers tune in with intent and often stay for hours – giving brands significantly more exposure time. Livestreams allow for seamless brand mentions that don’t feel like ads, creating stronger brand recall and more genuine interactions.
3. Niche creators with dedicated audiences
Twitch is ideal for reaching highly specific target groups – especially in areas like gaming, tech, music, cooking, educational content, DIY-projects or handicrafting. Micro- and mid-sized streamers often have dedicated, highly engaged followers, making them perfect partners for niche campaigns. You don’t need massive reach to get real impact on Twitch.
4. A growing platform with low ad saturation
While Twitch has over 30 million daily active users, it’s still far less saturated with branded content than Instagram or TikTok. That means your campaign can stand out more easily. The platform is growing steadily and presents a fresh opportunity for brands looking to lead rather than follow.
Our Main Features for Thousands of Twitch Creators
FAQs - Influencer Marketing on Twitch
1. What is Twitch?
Twitch stands out through real-time, long-form livestreams that create genuine trust and loyalty between creators and their communities. Originally rooted in gaming and tech, the platform now opens up valuable opportunities for brands of all kinds to build lasting connections through immersive, interactive formats like sponsored streams and product integrations.
2. How can I find the most suitable influencers?
To find the perfect influencers for your brand, you can either use our prompt search or narrow down the results using our search filters. To get the best results, you may even want to combine both methods, starting with a prompt search and refining the results using the filters.
