Learn more about your Creators' Audiences
Which percentage of followers of two or more influencers is the same? Check the audience overlap of up to 50 influencers and get an idea of the homogeneity of the followers. Also identify creators whose audiences do not match your target group.
The first step: Put all the creators you want to compare into one collection. From there, you can now not only compare the individual influencers with each other (which Influencer has how many followers, plays per post and what engagement), but also if and how their followers overlap and how the overall structure of the common audience is composed. The latter helps you see and understand if the selection of creators you've scheduled for a campaign is actually reaching your target audience. You no longer have to click through individual profiles and calculate whether the gender share, the age structure or the origin of the followers are still suitable – you can see everything at a glance!
"With the help of the Audience Overlap you can decide whether you want to target an audience only once or several times, to really take off with your campaign."
Overall comparison
The overall comparison shows you the percentage of creator audiences in your collection that appear in more than one target group. This allows you to analyze the audience overlap across platforms, as you can conduct an Instagram follower overlap or analyze audience overlaps on TikTok and YouTube. A higher percentage means that homogeneity is high and more people can be reached by a campaign across all influencers in this collection twice or more.
Individual comparison
The Individual comparison provides the overlap between two specific influencers and shows the percentage of overlap. This percentage is always calculated from the lower number of followers from the two influencers.
Combination of Overall & Single comparison
With the combination of overall comparison and individual comparison, you can see if and through which Creators exactly, you reach your target audience several times. There are advantages and disadvantages to targeting your audience with only one creator or with multiple creators at the same time. No matter how you decide, with our insights you can make an informed decision!
The most important features of the Audience Overlap at one glance
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What do I need to do to start an audience comparison?
Create a collection in the influData app and add the creators you want to compare.
Why is the comparison not displayed for me?
All Audience Reports must be unlocked for the creators in the collection.
Is it better to have a high or low overlap rate?
High overlap reinforces exposure to the same audience; low overlap expands reach to new audiences.
For which platforms can I create an audience overlap?
Audience overlap analysis is available for Instagram, TikTok, and YouTube.