Instagram - Our Core Platform
Instagram has been the cornerstone of influData for more than three years. Over 20 million influencers and brands can be found and analyzed.
The AI-driven discovery offers a category search as well as demographic search parameters like country, city, language, or gender, but also a free text search that lets you search millions of posts, reels, and stories – no matter how exotic your niche is. Our Audience Search on the other hand lets you find influencers by the demographics of their community.
Additionally, artificial intelligence summarizes creator profiles based on their content to make your search results even better and save you a lot of time assessing if an influencer really is the perfect fit for you.
In 2022, influData also added a Content Search, making it the only influencer search platform that shows content based on keywords, mentions, and also by location. The results are presented in a list or directly on a map.
"Find any content piece or creator that ever tagged your brand account."
1. The most experienced influencers and still the largest user base
Instagram has been around for just under 12 years and has over 2 billion monthly active users. Influencer marketing has a long history on Instagram. Therefore, millions of successful brand collaborations are conducted on this platform. It's easy to reach a lot of users, and you have high chances of finding a suitable influencer for your niche.
2. The best data on influencers and the most analytics
The Individual comparison provides the overlap between two specific influencers and shows the percentage of overlap. This percentage is always calculated from the lower number of followers from the two influencers.
3. No platform has a higher number of influencers
Instagram is used almost worldwide and the number of influencers who have already collaborated with brands is huge. Even with small, very specific audiences, you can launch campaigns with hundreds of influencers.
4. The largest amount of learning material and case-studies
Lots of brands published case studies about their campaigns on Instagram and offer their learnings for free. There is also content on how exactly to start a successful campaign, how much to pay for a cooperation and the industry's best practices.
Our Main Features for over 20 million influencers
FAQs - Influencer Marketing on Instagram
1. How can I find the best fitting influencers and creators?
Use keywords and hashtags that best fit your niche. Try to find influencers who have already mentioned your brand in posts, stories and reels. Once you've found influencers that match, you can search for similar accounts that have a large audience overlap.
2. How can I start a campaign on Instagram?
influData provides you with all the essential features that you need to start a campaign from scratch. You are able to use influencer sourcing via our discovery, analytics and audience insights of fitting influencers and also with tracking of running campaigns.
3. How am I able to identify fake influencers?
influData provides you with different metrics, that determine, if the influencer bought fake followers, used the follow-unfollow strategy or participated in any other unusual activity. Besides that, we provide an overview of the audience and show the amount of followers that are real and engaging users.
4. How much does it cost to work with an influencer on Instagram?
You can find the CPM (cost per one thousand views) of Stories, Posts and Reels for each Instagram influencer on influData. We calculate this based on the reach of previous posts, the quality of influencers and where the audience is based in the world.
