Instagram - The cornerstone of influencer marketing
Instagram is the foundation for most influencer campaigns and the heart of influData. Over 10 million influencer accounts worldwide can be found and analyzed using our tool.
Our AI-powered discovery offers a free text search (a prompt search like ChatGPT), a category search, and demographic search parameters. This allows you to search through millions of influencers and their posts, reels, and stories – no matter how exotic your niche may be.
Also use our Audience Search to find influencers based on the demographic characteristics of their community.
On top of that, you can use the Content Search to find content based on keywords, mentions, or locations.
Detailed audience reports allow you to find influencers who are perfectly suited to your target group, and our brand value analyses show you with how many and which companies a creator has already collaborated – and vice versa.
Our AI summarizes the influencer profiles based on their content to improve your search results and save you a lot of time in assessing whether an influencer is really the perfect fit for you.
"Find any content piece or creator that ever tagged your brand account."
1. The most experienced influencers and still the largest user base
Instagram has been around for just under 12 years and has over 2 billion monthly active users. Influencer marketing has a long history on Instagram. Therefore, millions of successful brand collaborations are conducted on this platform. It's easy to reach a lot of users, and you have high chances of finding a suitable influencer for your niche.
2. The best data on influencers and the most analytics
The Individual comparison provides the overlap between two specific influencers and shows the percentage of overlap. This percentage is always calculated from the lower number of followers from the two influencers.
3. No platform has a higher number of influencers
Instagram is used almost worldwide and the number of influencers who have already collaborated with brands is huge. Even with small, very specific audiences, you can launch campaigns with hundreds of influencers.
4. The largest amount of learning material and case-studies
Lots of brands published case studies about their campaigns on Instagram and offer their learnings for free. There is also content on how exactly to start a successful campaign, how much to pay for a cooperation and the industry's best practices.
Our Main Features for over 30 million influencers
FAQs - Influencer Marketing on Instagram
1. How can I find the best fitting influencers and creators?
Use keywords and hashtags that best fit your niche. Try to find influencers who have already mentioned your brand in posts, stories and reels. Once you've found influencers that match, you can search for similar accounts that have a large audience overlap.
2. How can I start a campaign on Instagram?
influData provides you with all the essential features that you need to start a campaign from scratch. You are able to use influencer sourcing via our discovery, analytics and audience insights of fitting influencers and also with tracking of running campaigns.
3. How am I able to identify fake influencers?
influData provides you with different metrics, that determine, if the influencer bought fake followers, used the follow-unfollow strategy or participated in any other unusual activity. Besides that, we provide an overview of the audience and show the amount of followers that are real and engaging users.
4. How much does it cost to work with an influencer on Instagram?
You can find the CPM (cost per one thousand views) of Stories, Posts and Reels for each Instagram influencer on influData. We calculate this based on the reach of previous posts, the quality of influencers and where the audience is based in the world.
