Influencer Campaign Management: Tracking, Reporting & Analytics

Influencer Tracking, Reporting, Analytics
& Social Listening

Tracking and reporting influencer campaigns can be tedious and time-consuming. Excel sheets that require weekly manual entry of data from dozens of creators, combined with the effort of monitoring all content pieces – including Stories – take time and strain your resources. With influData’s Campaign Management, there’s no need for time-consuming manual work to monitor and analyze your campaigns anymore.

Our comprehensive campaign tracking and reporting offers, in addition to campaign and individual creator tracking, customizable dashboards, semantic and community analysis to stay up to date on whether the campaign truly resonates with the target audience. It also includes automated “shitstorm” alerts, advanced audience insights, and brand growth tracking.

Keep track of every mention and hashtag with our tracking and reporting. All Stories are automatically detected, tracked, and stored – even if they disappear after 24 hours. This way, you always have access to all relevant content without having to save it manually.

Gain detailed insights into all key metrics and define your own KPIs to be tracked. Analyze audience sentiment with our sentiment analysis and plan content with our calendar tool. Manage your campaign with ease – organize it your way!

Elevate your brand’s presence on Instagram, TikTok, and YouTube using the latest AI technology and set up your campaign reporting on a professional level.

Feature Overview

Complete Tracking & Reporting for Instagram, TikTok & YouTube

Monitor your brand activities, track brand mentions, posts, Stories, Reels, and videos, as well as engagement in real time. Stay up to date with your brand performance across Instagram, TikTok, and YouTube.

Tracking of all Stories

All Stories in your campaigns are automatically detected, tracked, and stored – even when they are no longer available on the platform. No content gets lost.

Semantic Analysis using AI

Gain deeper insights with our AI-powered semantic analysis of comments. Get summaries of all comments, positivity rates, and even alerts about controversial discussions (“shitstorm detection”). Filter comments that mention your brand.

Brand Growth Tracking

Get precise indications of your brand’s growth and performance.

Audience Insights

Understand your reach – who your audience is and where they come from. We provide detailed breakdowns by country, language, city, and age groups – all without needing to contact the creators.

Share Dashboards via Links

Easily share all campaign insights with colleagues, clients, or your agency via direct links.

Pipelines for Campaign Planning

Create pipelines for your creators even before the campaign starts and sort them based on the current stage of your planning process.

Set Campaign and Creator Goals

Define both campaign and creator-specific goals to establish benchmarks, measure success, and align creator performance with your campaign objectives – enabling effective strategic adjustments.

Comprehensive Reporting Features for Strategic Campaign Insights

Access extensive reporting features, including top-performing creators, content release timelines, reach-based content ratings, most used keywords, and audience demographics by country, language, gender, age, and city – for precise insights and optimized campaign performance.

Review & Download Latest Content

Easily access the latest content from your campaigns, evaluate it, and save it as a reference or for future use.

Your Benefits of using the influData Campaign Management

Unmatched Control

Gain complete control over your brand’s social media presence.

Detailed Insights

Develop a deep understanding of your brand’s online presence.

Efficiency and Time Savings

With influData’s campaign management tool, you don’t just monitor your activities – you gain insights and save valuable time.

Growth and Development

Expand your online reach and take your digital efforts to new heights.

Untapped Potential

Leverage a comprehensive toolkit tailored to businesses of all sizes to uncover hidden potential.

Essential for Success

Track your competitors and always stay one step ahead of the game.

Use Case

Not sure if influData’s campaign management is right for you and your business?

We’ve compiled four classic use cases from companies already using our campaign management system – to inspire you with how you can make your influencer marketing even more effective:

Use our campaign management to track events where you’ve hired creators to post content. Our reporting shows you whether – and how successfully – your creators delivered. No need to dig through endless social media profiles. Enjoy the event – we’ll handle the reporting.
The most common use case: tracking campaigns and the performance of creators involved. Many marketing professionals still hesitate to rely on influencer marketing for promoting their products or services because they can’t clearly assess its impact – especially compared to traditional online or offline advertising. Those days are over! We provide you with all KPIs, numbers, and data for complete reporting and data-driven evaluation.
With influData’s campaign management, always-on brand ambassador tracking becomes possible. Don’t just assume your ambassadors are posting regularly – our reporting shows you clearly whether things are moving forward or not.
With our comment analysis, you always know what the online community thinks and says about you and your creators. Don’t wait for developments to pass you by – be proactive! Celebrate positive comments, respond quickly to questions, gather feedback, and defuse potentially critical discussions before they escalate. Our sentiment analysis gives you real-time insight into how your content – and that of your creators – is being received.