YouTube - Pioneers in Shorts
Our main focus is on platforms with 9:16 content. We have used our knowledge and experience from other platforms to build the best analytics for YouTube Shorts and – of course – regular YouTube creators.
Our vision is to enable brands to enter new markets as quickly as possible, which is the reason why YouTube Shorts was available in our database only weeks after its launch.
YouTube Shorts is not yet as well-known compared to TikTok and Instagram Reels, however, we recommend getting into shorts influencer marketing as early as possible and taking advantage of what this platform has to offer.
Our ultra-fast, AI-powered Discovery – including our Category Search – will help you find the perfect Creators for your brand and target niches accurately. AI-driven profile summaries help you further evaluate the suitability of the found creators.
"The audiences of YouTube influencers are more connected to the creator compared to other platforms. This makes it the perfect channel for products that require more trust."
1. More time to explain the features of your product
Other platforms don’t have long form videos, which makes it hard to explain more complex products properly. YouTube videos are usually more than 10 minutes long. Sponsored content of 1-2 minutes is possible within the video, which allows for more detailed explanations.
2. Shorts are heavily pushed by YouTube
Similar to TikTok's influencer market, your brand can benefit from the almost untouched market: Collaborations cost less on average. Videos can go viral faster and reach millions of viewers.
3. Get the best insights from collaborations
YouTube’s insights into the viewing statistics are incredibly sophisticated. You can see exactly how many people viewed or skipped the sponsored content, and also which demographic the audience has.
4. Cover more formats on one platform
YouTube and YouTube Shorts are different formats and many influencers cover both. This means that you can collaborate on 9:16 formats and also on classic videos without having to switch platforms.
Our Main Features For Millions Of Influencers
FAQs - Influencer Marketing on YouTube
1. How can I find the most suitable influencers?
You can discover more than 5 million YouTube profiles in our database. To find the perfect influencers for your brand, you can easily narrow down the results using our search criteria.
2. How can I find influencers in my city or country?
Just enter your city or country in our search filter. You will then only be shown influencers who have indicated the desired country or city in their bio, under the posts or in the location that was linked in the posts.
3. How much does it cost to work with an influencer on YouTube?
You can find the CPM (cost per one thousand views) for each influencer in our database under the Smart Media Value. We calculate this based on the reach of previous posts, the quality of influencers and where the audience is based in the world. This will give you an estimate of how much you would pay to work with them.
