Top 20 Influencers by Follower Growth
Total Influencers
67,313
Expected Reach
646.3M
Total Followers
8.1B
Avg Engagement
8.30%
Audience Analysis
Gender Distribution
Age Distribution
Top Countries
Top Languages
Top Cities
Top 20 Creators
| Rank | Influencer | Location | Followers | Engagement | Monthly Growth | Score |
|---|---|---|---|---|---|---|
| 1 | Malachi Barton @themalachibarton God First ✝️ Joshua 1-9 💪🇺🇸 | United States of America | 6.1M Followers | 11.20% Engagement | +21.6%(+1.1M) | 8.0 |
| 2 | danazanatwinsss @danazanatwinsss We are Chinese 📩 Collaboration: paerdanayushan@gmail.com | United States of America | 2.4M Followers | 8.43% Engagement | +24.4%(+474.7K) | 7.4 |
| 3 | KeniaOs @keniaos Founder K Os Beauty 🤍. | Los Angeles, United States of America | 25.7M Followers | 13.29% Engagement | +1.5%(+377.7K) | 9.3 |
| 4 | Natalie Reynolds @nataliexxxreynolds IG: nataliereynoldss | Los Angeles, United States of America | 2.5M Followers | 2.79% Engagement | +17.1%(+369.9K) | 5.1 |
| 5 | Anastasia @anastasile LA 🇺🇸 Makeup💄 Hair 👩🏻🦰 Skincare ✨ AD/PR : mail@globaldigital.agency | United States of America | 8.1M Followers | 7.46% Engagement | +4.4%(+338.8K) | 7.5 |
| 6 | Gabriel Samra @gabrielsamrags El Rey del Balayage Miami 3057741449 Mx 7299941204 CITAS X WHATSAPP 3054979448 | Miami, United States of America | 3.3M Followers | 8.24% Engagement | +10.9%(+321.5K) | 6.2 |
| 7 | Alina Rose @realalinnarosee I stream on Kick @ AlinaRose Ig: AlinnaRosee | United States of America | 6.3M Followers | 6.62% Engagement | +4.5%(+274.4K) | 7.3 |
| 8 | Dakota @dakitista who is she? why she so talented y preciosa? dakitista@cornierstudios.com | United States of America | 3.9M Followers | 13.93% Engagement | +7.4%(+265.3K) | 8.5 |
| 9 | margaret kovalcin @margaret_kov your acne bestie big sis❣️ NYFW 9/7-9/15 margaretkovalcin@thesociablesociety.com | United States of America | 659.0K Followers | 10.62% Engagement | +51.6%(+224.4K) | 7.7 |
| 10 | Trevor Barrett @trevorbarrett Try a new look!💄Makeup teacher🎨❤️ NYC trevor@thelilacagency.com | New York, United States of America | 1.7M Followers | 4.94% Engagement | +14.2%(+207.5K) | 6.3 |
| 11 | RANDA ROSA @randa.rosa Soft luxury meets chaos💃 📍Dallas makeup/ nail artist RandaRosa.team@gmail.com | Dallas, United States of America | 725.9K Followers | 7.64% Engagement | +35.9%(+191.7K) | 10.0 |
| 12 | Edarcapher @edarcapher 🇺🇸 FL ✉️ info@edartico.com 🥹me gusta hacer slime Ig: 500k Yt: 6 M | United States of America | 16.4M Followers | 4.72% Engagement | +1.2%(+188.9K) | 6.3 |
| 13 | Angela Makiya @angelamakiya Big 7 💫 💌- 15900 W 10 Mile Rd Ste 211 PMB 4000 Southfield, MI 48075 | Atlanta, United States of America | 277.1K Followers | 10.97% Engagement | +211.1%(+188.0K) | 7.8 |
| 14 | Lili Reinhart @lilireinhart Look, more content. | Los Angeles, United States of America | 7.4M Followers | 13.14% Engagement | +2.6%(+186.9K) | 8.4 |
| 15 | ladygaga @ladygaga MAYHEM, INCLUDING "THE DEAD DANCE", OUT NOW | United States of America | 17.2M Followers | 11.87% Engagement | +1.1%(+181.4K) | 5.9 |
| 16 | Cassidy Payne @cassidyannpayne ✞ Southern made Kentucky -> LA📍 IG: itscassidypayne Cassidyannpayne1@gmail.com | United States of America | 2.5M Followers | 4.92% Engagement | +7.4%(+173.5K) | 5.6 |
| 17 | Ciara @ciara CiCi Deluxe featuring Low & Dance With Me Out Now! | London, United States of America | 5.7M Followers | 10.36% Engagement | +3.1%(+172.0K) | 7.3 |
| 18 | Hailey Bieber @haileybieber | United States of America | 16.5M Followers | 8.60% Engagement | +1.1%(+171.9K) | 6.1 |
| 19 | Kriss&Esme @krissleos Mom/Daughter💕 📧:Krissleos@idolsandicons.co | United States of America | 7.1M Followers | 11.75% Engagement | +2.4%(+166.5K) | 7.3 |
| 20 | harperzilmer4 @harperzilmer4 Teamharperzilmer@wmeagency.com 2000 and Something out NOW!! Link below! | United States of America | 7.7M Followers | 7.42% Engagement | +2.1%(+158.5K) | 7.1 |
About This Influencer Ranking
Discover the most influential creators with our comprehensive ranking of the top 20 influencers on social media. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.
Key Insights & Metrics
- Combined Reach: 646.3M potential impressions across all ranked influencers
- Total Audience: 8.1B followers collectively following these creators
- Average Engagement Rate: 8.30% - significantly above industry average
- Market Coverage: 67,313 total influencers analyzed in this category
Audience Demographics & Reach
The influencers in this ranking reach a diverse, global audience with primary concentrations in:
- Top Markets: United States of America, United Kingdom, Canada
- Gender Distribution: 74% Female, 26% Male
- Primary Age Group: 18-24 years (14.8% of audience)
- Languages: English, German, Spanish
Why This Ranking Matters
For brands and marketers, this ranking provides essential intelligence for:
- Identifying high-performing influencers for partnership opportunities
- Understanding audience demographics for targeted campaigns
- Benchmarking engagement rates and growth metrics
- Discovering emerging talent with strong growth trajectories
- Analyzing competitive landscape in this niche
For content creators, these insights help with:
- Understanding industry benchmarks and performance standards
- Identifying successful content strategies from top performers
- Network building and collaboration opportunities
- Setting realistic growth targets based on peer performance
Methodology & Data Freshness
Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
- Profile Score: Proprietary metric combining reach, engagement, and growth
- Engagement Rate: Average interaction rate across recent content
- Growth Velocity: Month-over-month follower growth and momentum
- Content Consistency: Posting frequency and audience retention
- Audience Quality: Authenticity scores and demographic relevance
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.
Frequently Asked Questions
Who is the fastest‑growing creator in on ?
Malachi Barton (@themalachibarton) is, as of September 2025, the fastest‑growing creator in on , with +21.6% monthly growth (+1.1M followers).
How many followers did Malachi Barton (@themalachibarton) gain last month?
Malachi Barton (@themalachibarton) gained about 1.1M followers last month (+21.6%).
Who grew more: Malachi Barton (@themalachibarton) or danazanatwinsss (@danazanatwinsss)?
Malachi Barton (@themalachibarton) grew more than danazanatwinsss (@danazanatwinsss) (1.1M vs 474.7K).
How is danazanatwinsss (@danazanatwinsss) performing right now?
danazanatwinsss (@danazanatwinsss) is growing at +24.4% (+474.7K) per month, with a Profile Score of 7.4 and average engagement of 8.43%.
How is KeniaOs (@keniaos) performing right now?
KeniaOs (@keniaos) is growing at +1.5% (+377.7K) per month, with a Profile Score of 9.3 and average engagement of 13.29%.
How is Natalie Reynolds (@nataliexxxreynolds) performing right now?
Natalie Reynolds (@nataliexxxreynolds) is growing at +17.1% (+369.9K) per month, with a Profile Score of 5.1 and average engagement of 2.79%.
How is Anastasia (@anastasile) performing right now?
Anastasia (@anastasile) is growing at +4.4% (+338.8K) per month, with a Profile Score of 7.5 and average engagement of 7.46%.
Who had the higher percentage growth: danazanatwinsss (@danazanatwinsss) or KeniaOs (@keniaos)?
danazanatwinsss (@danazanatwinsss) leads (24.4% vs KeniaOs (@keniaos) 1.5%).
What is the absolute follower gain of Malachi Barton (@themalachibarton)?
Malachi Barton (@themalachibarton) gained about 1.1M followers last month (+21.6%).
What is the absolute follower gain of danazanatwinsss (@danazanatwinsss)?
danazanatwinsss (@danazanatwinsss) gained about 474.7K followers last month (+24.4%).
What is the absolute follower gain of KeniaOs (@keniaos)?
KeniaOs (@keniaos) gained about 377.7K followers last month (+1.5%).
What is the absolute follower gain of Natalie Reynolds (@nataliexxxreynolds)?
Natalie Reynolds (@nataliexxxreynolds) gained about 369.9K followers last month (+17.1%).
What is the absolute follower gain of Anastasia (@anastasile)?
Anastasia (@anastasile) gained about 338.8K followers last month (+4.4%).
Is Malachi Barton (@themalachibarton) still a relevant creator?
Yes — Malachi Barton (@themalachibarton) has a Profile Score of 8.0, average engagement of 11.20%, and +21.6% (+1.1M) monthly follower growth, indicating high relevance.
What is a good engagement rate for influencers in this market?
The average engagement rate for this category is 8.30%. Generally, rates above 10.0% are considered excellent, while rates above 6.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
How is the Profile Score calculated?
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Can I use this data for influencer marketing campaigns?
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
What does monthly growth percentage mean?
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Why should I track influencers in specific regions?
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
How can I improve my ranking as an influencer?
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current social media influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.