Top 20 Fashion & Style from Japan on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Fashion & Style Influencers in Japan

12,924

Expected Reach

309.4M

Total Followers

1.1B

Avg Engagement

4.18%

Audience Analysis

Gender Distribution

Female66%
Male34%

Age Distribution

25-3445.8%
18-2431.0%
35-4412.5%
13-176.2%

Top Countries

Japan48.4%
United States of America9.5%
Germany3.5%
Taiwan3.3%
South Korea2.5%

Top Languages

ja50.1%
en28.2%
zh4.8%

Top Cities

Tokyo15.6%
Kita-ku3.3%
Nagoya1.2%
Nakagyō-ku0.9%
Seoul0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
ashtine
@ashtineolviga_
@vivaartistsagency
Tokyo, Japan
2.3M
Followers
27.08%
Engagement
+14.8%(+297.2K)
9.2
2
Kota Miura / 三浦 孝太
@kota_miura_official
🇯🇵🥊 Contact for work at the email below
Japan
2.5M
Followers
14.56%
Engagement
+9.5%(+216.6K)
9.2
3
장원영 WONYOUNG
@for_everyoung10
Tokyo, Japan
14.9M
Followers
10.35%
Engagement
+1.4%(+213.6K)
8.6
4
ICE / 佐々木啓行
@hirosasaki_official
佐々木啓行 Model|CEO|SNS 200万+ PRADA / VOGUE / 渋谷FASHION WEEK DJ 出演 企業が選ぶ、信頼と話題を両立する次世代の象徴
Tokyo, Japan
1.3M
Followers
1.14%
Engagement
+14.4%(+158.9K)
6.5
5
Nicole Delgado
@catsara.love
Muse of softness & rebellion 💫💙 📩 contact@catsara.com 👇🏻👇🏻 💝
Gifu, Japan
1.2M
Followers
2.05%
Engagement
+11.1%(+123.4K)
7.5
6
KYOKA from RUSHBALL
@kyoka_rb.official
DANCER / 1996 Osaka Japan🇯🇵 ▪︎RedBull,NIKE,G-shock ※For work-related requests, please contact DM
Osaka, Japan
751.6K
Followers
16.02%
Engagement
+15.3%(+100.0K)
9.3
7
YG JAPAN OFFICIAL
@ygentertainment_jp
YG Entertainment Japan Official
Japan
1.1M
Followers
2.31%
Engagement
+8.0%(+79.4K)
6.8
8
南雲 奨馬
@shoma8108
actor | model | DJ | 建築士 「Love in The Air koi」 out now
Tokyo, Japan
864.5K
Followers
3.12%
Engagement
+9.2%(+73.0K)
8.9
9
ティファニー絵里菜
@tiffanieelina_official
Tiffanie Elina🇩🇪🇯🇵 business💌contact: tiffanieelina.model@gmail.com @tiffanieeelina
Japan
542.6K
Followers
5.00%
Engagement
+14.7%(+69.7K)
7.6
10
kentaro sakaguchi
@sakaguchikentaro
Japan
2.3M
Followers
6.51%
Engagement
+2.9%(+64.4K)
8.6
11
Monako
@monako0515
tokyo🤍 business inquiries: monako.contact@gmail.com お仕事や撮影: info_monako@a-light.jp @misty_tokyo new youtube video↓
Tokyo, Japan
985.3K
Followers
7.10%
Engagement
+6.6%(+60.8K)
8.2
12
小田切ヒロ
@hiro.odagiri
Nous Inc. 主宰 hair&make-up artist. produce brand @soyo_official_jp 毎週木曜日20:00〜insta live.
Japan
862.0K
Followers
0.75%
Engagement
+6.6%(+53.4K)
6.6
13
明日花キララ
@asukakiraran
@flurry.contact カラコン👀 @whip_bunny 下着作ってます🪡 @pato___official 最高ブランディング責任者 @clichupi 🐩🐩🐩
Japan
2.8M
Followers
1.54%
Engagement
+1.8%(+50.9K)
6.6
14
小芝風花
@fuka_koshiba_official
*Amazonドラマ「私の夫と結婚して」 *TBS日曜劇場「19番目のカルテ」 *SMBCモビット/キャンメイク /Alcon/ランチパック/フルコートf/日清オイリオ/cci株式会社/プラチナ・ウーマン/コミックシーモア/食べログ/一番搾り ホワイトビール *ぐるナイゴチになります26
Tokyo, Japan
1.6M
Followers
7.43%
Engagement
+2.7%(+42.2K)
8.1
15
畑芽育
@mei_hata_official
23
Japan
819.3K
Followers
13.42%
Engagement
+5.3%(+40.9K)
8.5
16
Jessie Andrews
@jessieandrews
LOVE BOMB out on Amazon dir. TELL ME SOMETHING on Nowness @bagatiba @basicswim @tasegallery @designtodate @1201bstudios Supreme NY
Kyoto, Japan
1.7M
Followers
1.65%
Engagement
+2.4%(+38.8K)
3.9
17
天木じゅん Jun Amaki
@jun.amaki
天木じゅん 我是天木纯 我是日本人 我在学中文 gravure,actress,sauna,golf サウナ•スパプロフェッショナル 熱波師検定B
Tokyo, Japan
2.6M
Followers
6.83%
Engagement
+1.3%(+33.9K)
6.5
18
Meowko - Moeko 萌子
@meowkolol
🇯🇵 The Japanese Girl • 海外活動中の関西日本人 📺 Streamer | Educator | Pole Dancer 🌏 Japanese soul, Global voice, Real talk 📍 From Japan - Based in Tokyo n BXL
Tokyo, Japan
605.4K
Followers
7.82%
Engagement
+5.8%(+33.5K)
7.1
19
Takuya Kimura
@takuya.kimura_tak
木村拓哉
Japan
4.2M
Followers
2.74%
Engagement
+0.8%(+32.6K)
7.5
20
芳根京子
@yoshinekyoko
映画「君の顔では泣けない」2025年11月公開💧
Japan
1.4M
Followers
6.98%
Engagement
+2.3%(+32.0K)
8.3

About This Instagram Influencer Ranking

Discover the most influential creators in Japan with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 309.4M potential impressions across all ranked influencers
  • Total Audience: 1.1B followers collectively following these creators
  • Average Engagement Rate: 4.18% - above industry average
  • Market Coverage: 12,924 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Japan, United States of America, Germany
  • Gender Distribution: 66% Female, 34% Male
  • Primary Age Group: 25-34 years (45.8% of audience)
  • Languages: Japanese, English, Chinese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Japan on Instagram?

ashtine (@ashtineolviga_) is, as of September 2025, the fastest‑growing Fashion & Style creator in Japan on Instagram, with +14.8% monthly growth (+297.2K followers).

How many followers did ashtine (@ashtineolviga_) gain last month?

ashtine (@ashtineolviga_) gained about 297.2K followers last month (+14.8%).

Who grew more: ashtine (@ashtineolviga_) or Kota Miura / 三浦 孝太 (@kota_miura_official)?

ashtine (@ashtineolviga_) grew more than Kota Miura / 三浦 孝太 (@kota_miura_official) (297.2K vs 216.6K).

How is Kota Miura / 三浦 孝太 (@kota_miura_official) performing right now?

Kota Miura / 三浦 孝太 (@kota_miura_official) is growing at +9.5% (+216.6K) per month, with a Profile Score of 9.2 and average engagement of 14.56%.

How is 장원영 WONYOUNG (@for_everyoung10) performing right now?

장원영 WONYOUNG (@for_everyoung10) is growing at +1.4% (+213.6K) per month, with a Profile Score of 8.6 and average engagement of 10.35%.

How is ICE / 佐々木啓行 (@hirosasaki_official) performing right now?

ICE / 佐々木啓行 (@hirosasaki_official) is growing at +14.4% (+158.9K) per month, with a Profile Score of 6.5 and average engagement of 1.14%.

How is Nicole Delgado (@catsara.love) performing right now?

Nicole Delgado (@catsara.love) is growing at +11.1% (+123.4K) per month, with a Profile Score of 7.5 and average engagement of 2.05%.

Who had the higher percentage growth: Kota Miura / 三浦 孝太 (@kota_miura_official) or 장원영 WONYOUNG (@for_everyoung10)?

Kota Miura / 三浦 孝太 (@kota_miura_official) leads (9.5% vs 장원영 WONYOUNG (@for_everyoung10) 1.4%).

What is the absolute follower gain of ashtine (@ashtineolviga_)?

ashtine (@ashtineolviga_) gained about 297.2K followers last month (+14.8%).

What is the absolute follower gain of Kota Miura / 三浦 孝太 (@kota_miura_official)?

Kota Miura / 三浦 孝太 (@kota_miura_official) gained about 216.6K followers last month (+9.5%).

What is the absolute follower gain of 장원영 WONYOUNG (@for_everyoung10)?

장원영 WONYOUNG (@for_everyoung10) gained about 213.6K followers last month (+1.4%).

What is the absolute follower gain of ICE / 佐々木啓行 (@hirosasaki_official)?

ICE / 佐々木啓行 (@hirosasaki_official) gained about 158.9K followers last month (+14.4%).

What is the absolute follower gain of Nicole Delgado (@catsara.love)?

Nicole Delgado (@catsara.love) gained about 123.4K followers last month (+11.1%).

Is ashtine (@ashtineolviga_) still a relevant creator?

Yes — ashtine (@ashtineolviga_) has a Profile Score of 9.2, average engagement of 27.08%, and +14.8% (+297.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Japan?

The average engagement rate for this category is 4.18%. Generally, rates above 5.0% are considered excellent, while rates above 3.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Japan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.