Top 20 Beauty & Cosmetics from Germany on Instagram Influencers by Follower Growth

Last updated: November 09, 2026

Total Beauty & Cosmetics Influencers in Germany

46,085

Expected Reach

190.6M

Total Followers

695.0M

Avg Engagement

6.90%

Audience Analysis

Gender Distribution

Female64%
Male36%

Age Distribution

25-3442.5%
18-2434.9%
35-4412.7%
13-175.2%

Top Countries

Germany55.2%
United States of America5.7%
Austria2.6%
United Kingdom2.5%
Italy2.3%

Top Languages

de47.4%
en39.5%
ru3.0%

Top Cities

Berlin6.1%
Hamburg3.0%
Cologne2.7%
Frankfurt1.8%
Greater London1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
ines sabri
@ines_sabri_200
This is official account of Ines algerian influencer🇩🇿 🇩🇪📍 For business: Sabriines874@gmail.com @manager_ines رابط اغنيتي وليفي👇🏾
Germany
2.1M
Followers
10.32%
Engagement
+7.7%(+146.7K)
9.4
2
Noel Deyzel
@noeldeyzel_fragrance
All things fragrance & cologne🫡 I help you smell good! mgmnt@noeldeyzel.com My store (Decants now available) 👇👇
Cologne, Germany
1.3M
Followers
2.84%
Engagement
+6.4%(+76.2K)
8.5
3
Nancy HairMakeUpArtist
@nancybeauty
🌸DünnHaarMädels 💄15 Jahre Hair&MakeUp Artist ✨Lerne schminken 🎀CEO of Fashion & Beauty @hier_impressum Studio: @bp_beautiful_pearl 💌nancy@100pm.de
Germany
478.2K
Followers
1.02%
Engagement
+13.9%(+58.4K)
8.5
4
Sagt ja keiner
@sagtjakeiner
weils keiner sagt das original
Germany
146.7K
Followers
0.00%
Engagement
+46.5%(+46.6K)
9.5
5
Leon | xskincare 🐝
@xskincare
• Wissenschaft & Wirkung von Kosmetik • Produktentwickler 🧪 • regelmäßige Stories zur Hautpflege 🐝💛
Germany
1.6M
Followers
7.18%
Engagement
+2.9%(+46.3K)
9.5
6
Nutrition coach| دنيا ياسر
@dunya.yasir
صانعة محتوى 🥑مدربة تغذية صحيةpn1 مدربة يوغا معتمدة🧘🏻‍♀️ Whatsapp📲 +9647729034123 للتعاون والاعلان Iraq📍🇮🇶 Founder🪴@dandash.boutique @dunya.yasir
Germany
1.4M
Followers
0.70%
Engagement
+3.1%(+42.8K)
8.0
7
Kerstin Blindert - Nervensystem & Gesicht
@purebliss.pilates
✨ Für Frauen im Funktionsmodus 🧠 Nervensystem & Psychoästhetik 🤍 Pilates • Faszien • Lymphe • Face Yoga 📍 Euskirchen+Online 🧏‍♀️ 500+ Frauen begleitet
Euskirchen, Germany
87.9K
Followers
0.24%
Engagement
+75.1%(+37.7K)
7.9
8
Marlene
@marlene.in.silk
feminine wife in her 50s ✨ Outfits • Alltag • German ❤️ 👇🏻more in my 1st highlight
Berlin, Germany
301.8K
Followers
0.83%
Engagement
+12.8%(+34.3K)
6.8
9
Mervey
@merveystar
♡ merveystar@gmail.com Germany/UK
Cologne, Germany
877.5K
Followers
33.21%
Engagement
+4.0%(+33.8K)
9.0
10
Florian Riemenschneider
@florian_riemenschneider
Der Typ, der Dich auf Werkseinstellung zurücksetzt Behandlungen • My Daily Life • Sport/Ernährung 🆕 @fitmit.flo | Übungen & Lösungen Meine Produkte👇
Germany
994.6K
Followers
0.37%
Engagement
+3.4%(+32.7K)
7.6
11
Emilie 🌿 | Nature Lover
@wandern.mit.emily
🌸 Ich bin gerne draußen. 🌿 Wandern • radfahren • laufen 🏔️ Du hast nicht alle Abenteuer gefunden.
Munich, Germany
234.3K
Followers
0.61%
Engagement
+15.3%(+31.1K)
6.7
12
Ina Heinrich VISAGIST
@beauty_by_ina_heinrich
🔝 MAKE-UP ARTIST TRAINER 🔝 Visagistin mit 26 Jahren Erfahrung 🔝 Jeden Mittwoch um 20:00 Uhr LIVE lernen 🔝 1000de MAKE-UP Schüler 📞0179/2158788
Munich, Germany
426.8K
Followers
0.22%
Engagement
+7.1%(+28.3K)
6.4
13
Irene Butsch
@butschirene
Fashion Tricks/ Fashion 🇩🇪Germany/Coesfeld 🎥Tik Tok 2,9M/ YouTube 3,0M+/ Facebook 3,6 М+/
Coesfeld, Germany
2.8M
Followers
0.08%
Engagement
+0.9%(+25.1K)
6.8
14
Yulia Nur
@yuliianur
@bareface_model_agency Collabs & inquiries via DM
Germany
249.7K
Followers
4.44%
Engagement
+10.2%(+23.0K)
7.5
15
Christina Saadeh
@christina.saadeh.7
💋 Beauty | Fashion 📍Germany 🤍Married services@movaroagency.com 🎵 TikTok: @christinasaadeh0
Germany
1.2M
Followers
1.34%
Engagement
+2.0%(+22.3K)
7.5
16
mature_diaries
@maturewoman_diaries
Backup: https://www.instagram.com/hausfrauengeschichten/
Germany
259.7K
Followers
1.97%
Engagement
+9.3%(+22.1K)
7.1
17
𝔍𝔬𝔢𝔫𝔞
@joena.st
hiiii ich bin Joena 💌 🎀 your fav delulu girl 🎥 family chaos, vlogs & oversharing 🌈 girls & sometimes men
Berlin, Germany
200.3K
Followers
8.36%
Engagement
+12.4%(+22.1K)
8.0
18
Nico Nicoleta
@niconicoleta083
Germany
279.3K
Followers
0.00%
Engagement
+8.4%(+21.7K)
5.7
19
Suzan Güzelcik
@suzan_guzelcik
🌿 Heilpraktikerin | Homeopathy 🌿 Family Constellation 📍Wuppertal, Germany 📩 Appointments & Business Inquiries 📩suzanguzelcik@gmx.de 📞+491783387757
Wuppertal, Germany
484.2K
Followers
0.01%
Engagement
+4.7%(+21.7K)
7.2
20
Lenina
@leninavintage
Vintage fashion, beauty and glamour. Germany
Berlin, Germany
135.3K
Followers
1.76%
Engagement
+18.5%(+21.1K)
8.6

About This Instagram Influencer Ranking

Discover the most influential creators in Germany with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 190.6M potential impressions across all ranked influencers
  • Total Audience: 695.0M followers collectively following these creators
  • Average Engagement Rate: 6.90% - significantly above industry average
  • Market Coverage: 46,085 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Austria
  • Gender Distribution: 64% Female, 36% Male
  • Primary Age Group: 25-34 years (42.5% of audience)
  • Languages: German, English, ru

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Germany on Instagram?

ines sabri (@ines_sabri_200) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Germany on Instagram, with +7.7% monthly growth (+146.7K followers).

How many followers did ines sabri (@ines_sabri_200) gain last month?

ines sabri (@ines_sabri_200) gained about 146.7K followers last month (+7.7%).

Who grew more: ines sabri (@ines_sabri_200) or Noel Deyzel (@noeldeyzel_fragrance)?

ines sabri (@ines_sabri_200) grew more than Noel Deyzel (@noeldeyzel_fragrance) (146.7K vs 76.2K).

How is Noel Deyzel (@noeldeyzel_fragrance) performing right now?

Noel Deyzel (@noeldeyzel_fragrance) is growing at +6.4% (+76.2K) per month, with a Profile Score of 8.5 and average engagement of 2.84%.

How is Nancy HairMakeUpArtist (@nancybeauty) performing right now?

Nancy HairMakeUpArtist (@nancybeauty) is growing at +13.9% (+58.4K) per month, with a Profile Score of 8.5 and average engagement of 1.02%.

How is Sagt ja keiner (@sagtjakeiner) performing right now?

Sagt ja keiner (@sagtjakeiner) is growing at +46.5% (+46.6K) per month, with a Profile Score of 9.5 and average engagement of 0.00%.

How is Leon | xskincare 🐝 (@xskincare) performing right now?

Leon | xskincare 🐝 (@xskincare) is growing at +2.9% (+46.3K) per month, with a Profile Score of 9.5 and average engagement of 7.18%.

Who had the higher percentage growth: Noel Deyzel (@noeldeyzel_fragrance) or Nancy HairMakeUpArtist (@nancybeauty)?

Nancy HairMakeUpArtist (@nancybeauty) leads (13.9% vs Noel Deyzel (@noeldeyzel_fragrance) 6.4%).

What is the absolute follower gain of ines sabri (@ines_sabri_200)?

ines sabri (@ines_sabri_200) gained about 146.7K followers last month (+7.7%).

What is the absolute follower gain of Noel Deyzel (@noeldeyzel_fragrance)?

Noel Deyzel (@noeldeyzel_fragrance) gained about 76.2K followers last month (+6.4%).

What is the absolute follower gain of Nancy HairMakeUpArtist (@nancybeauty)?

Nancy HairMakeUpArtist (@nancybeauty) gained about 58.4K followers last month (+13.9%).

What is the absolute follower gain of Sagt ja keiner (@sagtjakeiner)?

Sagt ja keiner (@sagtjakeiner) gained about 46.6K followers last month (+46.5%).

What is the absolute follower gain of Leon | xskincare 🐝 (@xskincare)?

Leon | xskincare 🐝 (@xskincare) gained about 46.3K followers last month (+2.9%).

Is ines sabri (@ines_sabri_200) still a relevant creator?

Yes — ines sabri (@ines_sabri_200) has a Profile Score of 9.4, average engagement of 10.32%, and +7.7% (+146.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Germany?

The average engagement rate for this category is 6.90%. Generally, rates above 8.3% are considered excellent, while rates above 5.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Germany?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.