Top 20 Influencers by Follower Growth

Last updated: September 29, 2025

Total Influencers

2,615

Expected Reach

23.5M

Total Followers

260.3M

Avg Engagement

7.04%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
helena
@helena_xo22
sydney, australia🤍 💌helenae.xo3@gmail.com
Sydney, Australia
893.5K
Followers
12.00%
Engagement
+12.0%(+95.8K)
8.3
2
Bridey Drake
@brideydrake
Australian Night Sweet Thing (PJ’S) 💤 💌bridey@bridey.com
Australia
3.7M
Followers
13.34%
Engagement
+2.3%(+81.5K)
9.0
3
Em
@emxllouise2
Aussie girl 🇦🇺 My insta is better 👇🏼
Australia
1.2M
Followers
8.18%
Engagement
+4.6%(+54.3K)
7.8
4
Skye Maree Wheatley-Young
@skyemareewheatley
♓️🦄🦋💕✨ IG: @skye.wheatley
Australia
383.9K
Followers
3.87%
Engagement
+8.7%(+30.9K)
5.1
5
Bethany Jarvis
@bethanyjarvissss
Australia 📧 simone@brooklynmgmt.com.au
Australia
288.8K
Followers
4.05%
Engagement
+10.9%(+28.4K)
6.3
6
Lollie
@lolliecakez
greetings from Planet Lollie
Australia
315.7K
Followers
11.17%
Engagement
+8.7%(+25.1K)
6.6
7
Happi Pham
@happipham
TƯ VẤN TÓC MIỄN PHÍ MỖI CHỦ NHẬT International Association of Trichologists🇦🇺
Australia
1.1M
Followers
4.77%
Engagement
+2.0%(+22.7K)
5.3
8
Malaika Pearl
@helloimmalaika
hello im malaika 🤸🏻‍♀️ mandalay@onedaydream.com.au
Mandalay, Australia
449.4K
Followers
13.98%
Engagement
+4.0%(+17.3K)
8.8
9
IG: andwieya 🤍
@andenglangqt
🧿 🪬🧿 instagram: andwieya beauty & lifestyle ✨work: inquiry@andreaangeles.com
Hong Kong, Australia
2.5M
Followers
5.00%
Engagement
+0.7%(+16.6K)
5.3
10
liloabeauty
@liloabeauty
Haircare, skincare, Soaps 🌺😊 💌 liloapro@gmail.com Insta : @Liloabeauty
Australia
33.5K
Followers
2.49%
Engagement
+85.6%(+15.5K)
0.8
11
sophie grace ♡
@s.ophiegracee
♡ IG: s.ophiegracee SECOND: @s.ophiegracesu enquiries.sophiegracee@gmail.com
Australia
354.3K
Followers
6.72%
Engagement
+4.4%(+14.9K)
6.7
12
ciara mcqueen🤍
@ciaralillyyy
💌ciara@vivemanagement.com.au perth, west aus🇦🇺 @ciara mcqueen
Perth, Australia
1.0M
Followers
13.34%
Engagement
+1.5%(+14.7K)
8.4
13
TheFauxChanel Makeup
@thefauxchanel
Cat | Illusion Makeup 🇵🇭 🇳🇿 🇦🇺 AUS thefauxchanel@gmail.com
Australia
1.8M
Followers
4.82%
Engagement
+0.8%(+14.5K)
7.1
14
immy
@imogenhondroy
sydney, australia 🐈‍⬛ follow my ig it's rlly cool @imogen.hondroyiannis
Sydney, Australia
201.7K
Followers
6.39%
Engagement
+7.3%(+13.6K)
6.5
15
CHARLOTTE CHANT
@charchant
Jesus is my saviour 💜 @Controlled insanity CHAR @Helimix Co CHAR
Australia
228.8K
Followers
5.18%
Engagement
+5.5%(+11.9K)
7.9
16
pania
@pania.lateal
💌paniafoley21@gmail.com co-founder: @twentywonvintage
Australia
524.9K
Followers
10.13%
Engagement
+2.2%(+11.5K)
8.1
17
Danielle
@dhen.mua
🎈PR: dhenmua@gmail.com🎂 INSTAGRAM: @dhen.mua BIAS: CB97 Melbourne 🇦🇺🇸🇬
Melbourne, Australia
40.2K
Followers
4.24%
Engagement
+37.9%(+11.0K)
5.7
18
Yasmien De Ocera
@mistizaa
🇵🇭 | 🇦🇺 💌 yasmiendeocera@gmail.com for business inquiries
Australia
221.0K
Followers
5.82%
Engagement
+5.0%(+10.5K)
6.3
19
Guy Sebastian
@guysebastianofficial
New album OUT NOW ☀️🧡
Australia
594.8K
Followers
5.32%
Engagement
+1.7%(+9.8K)
5.9
20
Sofy Nicole Dobson
@sofynicoledobson
WEARABLE easy outfits 💘 Contact : meg@theinfluencerpa.com Shop my outfits ⤵️
Newcastle, Australia
128.1K
Followers
4.68%
Engagement
+8.1%(+9.6K)
0.5

About This Influencer Ranking

Discover the most influential creators with our comprehensive ranking of the top 20 influencers on social media. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 23.5M potential impressions across all ranked influencers
  • Total Audience: 260.3M followers collectively following these creators
  • Average Engagement Rate: 7.04% - significantly above industry average
  • Market Coverage: 2,615 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing creator in on ?

helena (@helena_xo22) is, as of September 2025, the fastest‑growing creator in on , with +12.0% monthly growth (+95.8K followers).

How many followers did helena (@helena_xo22) gain last month?

helena (@helena_xo22) gained about 95.8K followers last month (+12.0%).

Who grew more: helena (@helena_xo22) or Bridey Drake (@brideydrake)?

helena (@helena_xo22) grew more than Bridey Drake (@brideydrake) (95.8K vs 81.5K).

How is Bridey Drake (@brideydrake) performing right now?

Bridey Drake (@brideydrake) is growing at +2.3% (+81.5K) per month, with a Profile Score of 9.0 and average engagement of 13.34%.

How is Em (@emxllouise2) performing right now?

Em (@emxllouise2) is growing at +4.6% (+54.3K) per month, with a Profile Score of 7.8 and average engagement of 8.18%.

How is Skye Maree Wheatley-Young (@skyemareewheatley) performing right now?

Skye Maree Wheatley-Young (@skyemareewheatley) is growing at +8.7% (+30.9K) per month, with a Profile Score of 5.1 and average engagement of 3.87%.

How is Bethany Jarvis (@bethanyjarvissss) performing right now?

Bethany Jarvis (@bethanyjarvissss) is growing at +10.9% (+28.4K) per month, with a Profile Score of 6.3 and average engagement of 4.05%.

Who had the higher percentage growth: Bridey Drake (@brideydrake) or Em (@emxllouise2)?

Em (@emxllouise2) leads (4.6% vs Bridey Drake (@brideydrake) 2.3%).

What is the absolute follower gain of helena (@helena_xo22)?

helena (@helena_xo22) gained about 95.8K followers last month (+12.0%).

What is the absolute follower gain of Bridey Drake (@brideydrake)?

Bridey Drake (@brideydrake) gained about 81.5K followers last month (+2.3%).

What is the absolute follower gain of Em (@emxllouise2)?

Em (@emxllouise2) gained about 54.3K followers last month (+4.6%).

What is the absolute follower gain of Skye Maree Wheatley-Young (@skyemareewheatley)?

Skye Maree Wheatley-Young (@skyemareewheatley) gained about 30.9K followers last month (+8.7%).

What is the absolute follower gain of Bethany Jarvis (@bethanyjarvissss)?

Bethany Jarvis (@bethanyjarvissss) gained about 28.4K followers last month (+10.9%).

Is helena (@helena_xo22) still a relevant creator?

Yes — helena (@helena_xo22) has a Profile Score of 8.3, average engagement of 12.00%, and +12.0% (+95.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in this market?

The average engagement rate for this category is 7.04%. Generally, rates above 8.4% are considered excellent, while rates above 5.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in specific regions?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current social media influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.