Top 20 Influencers by Follower Growth

Last updated: September 23, 2025

Total Influencers

6,719

Expected Reach

91.5M

Total Followers

857.5M

Avg Engagement

7.20%

Audience Analysis

Gender Distribution

Female46%
Male54%

Age Distribution

17-208.4%
13-167.6%
21-256.9%
26-324.5%

Top Countries

Vietnam87.9%
United Kingdom1.5%
Thailand0.9%
United States of America0.8%
Japan0.6%

Top Languages

vi87.3%
en6.6%
th1.0%

Top Cities

Trang15.3%
Vinh3.1%
Manchester0.6%
New York0.3%
Ca Mau0.3%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
đan thy
@thybui.__
ig: thybabiii fb: Đan Thy
Vietnam
2.5M
Followers
9.38%
Engagement
+11.5%(+260.4K)
7.1
2
~Mary
@mxd.kid
Contact: dearmary.inbox@gmail.com Ig: _.mxd.kid._ 🩷
Vietnam
799.9K
Followers
6.39%
Engagement
+19.2%(+128.7K)
7.5
3
Lương Quỳnh Như
@luongquynhnhu1422
Vietnam
229.8K
Followers
3.34%
Engagement
+96.3%(+112.8K)
4.9
4
Phương Ly Trần
@phuonglytran
LittleFlower🌼
Vietnam
1.2M
Followers
7.60%
Engagement
+8.7%(+96.8K)
5.7
5
Han Sara
@hansara.official
Korean artist active in Vietnam! 🇰🇷🇻🇳✨ Follow along and explore my art!👇🏻
Hanoi, Vietnam
1.8M
Followers
9.28%
Engagement
+4.6%(+80.0K)
6.4
6
Phương Anh 3
@p.anhacclive3
@Phương Anh Sợ Bay Acc @Võ Trần Phương Anh Z.a.lo @7//6..8:5::9/1//3/9/::9
Vietnam
230.9K
Followers
4.11%
Engagement
+51.1%(+78.1K)
6.3
7
Chi Chi Linh☕️
@chichilinh__
📩 For work :Chichilinh00@gmail.com Fb: Lê Thị Linh Chi 🌸 IG : Chichilinh_
Vietnam
3.4M
Followers
4.72%
Engagement
+1.9%(+64.9K)
6.0
8
Bảo Khuyên
@baokhuyensusan
📌Contact for work: IG:Baokhuyen.susan FB:Bảo khuyên
Taipei, Vietnam
1.6M
Followers
4.77%
Engagement
+3.9%(+58.4K)
6.1
9
Thư Ngiễn 🐳
@wwthunguyen
IG : anhthuw_1310 Fb : Thư Nguyễn ( Da Nâu ) Đồ tui mặc có ở đây ⤵️⤵️
Vietnam
93.1K
Followers
8.07%
Engagement
+154.2%(+56.5K)
7.2
10
Tiến Hair Stylist . 3S ON HAIR
@tienhairstylist199
📍196 Đường Láng,Đống Đa,HN (3S.ON HAIR) TÓC NAM HÀN (TRUNG) QUỐC 🇨🇳🇰🇷 👇
Vietnam
187.1K
Followers
2.27%
Engagement
+36.5%(+50.0K)
4.5
11
BYB Academy
@bybacademyvn
Quản lí và đào tạo người mẫu, hoa khôi tại Hà Nội 0️⃣8️⃣5️⃣8️⃣9️⃣5️⃣5️⃣2️⃣2️⃣2️⃣
Vietnam
2.2M
Followers
2.02%
Engagement
+2.3%(+49.9K)
4.5
12
Hương Đang Lớn 💨
@chocopei.3108
📩: dinhdieuvu2002@gmail.com Thông tin trong link bio nha các mom ⤵️
Vietnam
333.0K
Followers
6.32%
Engagement
+16.4%(+47.0K)
6.3
13
Hông nói tui là Tmai 🫶🌷
@maizippro
Contact For Work With Tmaii🌷✨ 077.401.0898 Cũng là tuii @Tmai đánh son 🌷✨
Vietnam
1.3M
Followers
3.94%
Engagement
+3.6%(+46.1K)
6.3
14
HỚT TÓC NAM THẢO NGUYÊN Q4
@thaonguyen.300790
☘️HỚT TÓC NAM THẢO NGUYÊN Q4☘️SỐ 8 TÂN VĨNH P4 Q4 ( kế bánh canh cua NGỌC TRINH)
Vietnam
271.8K
Followers
8.76%
Engagement
+17.8%(+41.1K)
7.6
15
Manh Kim Nguyen
@manhkimnguyen
Live coin master 11h trưa hoặc 20h tối Mua Spin ở đây 👇
Vietnam
166.9K
Followers
2.23%
Engagement
+32.6%(+41.0K)
0.9
16
duybest 🔥
@duybestvo
contact for work ❤️ duybestvo@gmail.com 🩴 0️⃣9️⃣3️⃣9️⃣9️⃣1️⃣6️⃣3️⃣3️⃣7️⃣
Vietnam
1.3M
Followers
7.76%
Engagement
+3.2%(+40.3K)
6.7
17
Linh Thỏ ♡ ̊ ✧
@hoailinh_206
Lh ig: linhtho_06 Acc phụ: @Tho Lỉnh @Thỏ thích mèo 🐰 Đồ t mặc trong 🛒
Vietnam
1.2M
Followers
11.01%
Engagement
+3.2%(+38.0K)
8.3
18
Huyền Mie ✅
@ngochuyen99998
Tóc Xinh Không Khó ☘️ Phụ kiện bên dưới giỏ hàng 👇
Vietnam
1.4M
Followers
3.40%
Engagement
+2.6%(+34.4K)
6.6
19
Nguyễn Thị Kim Xuyến's
@chanhbeauty93
For Work : Email - Nguyenkixu@yahoo.com 919/40b Hương Lộ 2 Bình Trị Đông A B.Tân
Vietnam
2.1M
Followers
1.36%
Engagement
+1.6%(+32.2K)
4.5
20
CÔ TIÊUU
@cocotieuthu
Ig : cocotieuthu 🖤
Vietnam
329.8K
Followers
13.17%
Engagement
+10.0%(+30.1K)
6.2

About This Influencer Ranking

Discover the most influential creators with our comprehensive ranking of the top 20 influencers on social media. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 91.5M potential impressions across all ranked influencers
  • Total Audience: 857.5M followers collectively following these creators
  • Average Engagement Rate: 7.20% - significantly above industry average
  • Market Coverage: 6,719 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Vietnam, United Kingdom, Thailand
  • Gender Distribution: 46% Female, 54% Male
  • Primary Age Group: 17-20 years (8.4% of audience)
  • Languages: vi, English, th

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing creator in on ?

đan thy (@thybui.__) is, as of September 2025, the fastest‑growing creator in on , with +11.5% monthly growth (+260.4K followers).

How many followers did đan thy (@thybui.__) gain last month?

đan thy (@thybui.__) gained about 260.4K followers last month (+11.5%).

Who grew more: đan thy (@thybui.__) or ~Mary (@mxd.kid)?

đan thy (@thybui.__) grew more than ~Mary (@mxd.kid) (260.4K vs 128.7K).

How is ~Mary (@mxd.kid) performing right now?

~Mary (@mxd.kid) is growing at +19.2% (+128.7K) per month, with a Profile Score of 7.5 and average engagement of 6.39%.

How is Lương Quỳnh Như (@luongquynhnhu1422) performing right now?

Lương Quỳnh Như (@luongquynhnhu1422) is growing at +96.3% (+112.8K) per month, with a Profile Score of 4.9 and average engagement of 3.34%.

How is Phương Ly Trần (@phuonglytran) performing right now?

Phương Ly Trần (@phuonglytran) is growing at +8.7% (+96.8K) per month, with a Profile Score of 5.7 and average engagement of 7.60%.

How is Han Sara (@hansara.official) performing right now?

Han Sara (@hansara.official) is growing at +4.6% (+80.0K) per month, with a Profile Score of 6.4 and average engagement of 9.28%.

Who had the higher percentage growth: ~Mary (@mxd.kid) or Lương Quỳnh Như (@luongquynhnhu1422)?

Lương Quỳnh Như (@luongquynhnhu1422) leads (96.3% vs ~Mary (@mxd.kid) 19.2%).

What is the absolute follower gain of đan thy (@thybui.__)?

đan thy (@thybui.__) gained about 260.4K followers last month (+11.5%).

What is the absolute follower gain of ~Mary (@mxd.kid)?

~Mary (@mxd.kid) gained about 128.7K followers last month (+19.2%).

What is the absolute follower gain of Lương Quỳnh Như (@luongquynhnhu1422)?

Lương Quỳnh Như (@luongquynhnhu1422) gained about 112.8K followers last month (+96.3%).

What is the absolute follower gain of Phương Ly Trần (@phuonglytran)?

Phương Ly Trần (@phuonglytran) gained about 96.8K followers last month (+8.7%).

What is the absolute follower gain of Han Sara (@hansara.official)?

Han Sara (@hansara.official) gained about 80.0K followers last month (+4.6%).

Is đan thy (@thybui.__) still a relevant creator?

Yes — đan thy (@thybui.__) has a Profile Score of 7.1, average engagement of 9.38%, and +11.5% (+260.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in this market?

The average engagement rate for this category is 7.20%. Generally, rates above 8.6% are considered excellent, while rates above 5.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in specific regions?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current social media influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.