Top 20 Influencers by Follower Growth
Total Influencers
2,527
Expected Reach
34.3M
Total Followers
398.6M
Avg Engagement
7.76%
Top 20 Creators
| Rank | Influencer | Location | Followers | Engagement | Monthly Growth | Score |
|---|---|---|---|---|---|---|
| 1 | Paola Baylon Covarrubias @paolabaylonc Sesiones & Guías NYC ↓ | New York, United States of America | 403.0K Followers | 12.37% Engagement | +52.0%(+138.0K) | 8.5 |
| 2 | Empire State Building @empirestatebldg FIND US ON YT IG & SNAP! Rated #1 in the World by Tripadvisor Travelers | New York, United States of America | 1.9M Followers | 12.79% Engagement | +6.1%(+110.8K) | 8.5 |
| 3 | DiRealShaggy @direalshaggy Shaggy aka Mr. Boombastic O.D. | New York, United States of America | 1.2M Followers | 5.85% Engagement | +8.8%(+96.9K) | 5.4 |
| 4 | missdesrodriguez @missdesrodriguez NYC 🇩🇴 | New York, United States of America | 223.9K Followers | 3.77% Engagement | +41.0%(+65.1K) | 6.0 |
| 5 | Flavio and Flavio @flavioandflavio Enamorados en nyc flavioandflavio2@gmail.com | New York, United States of America | 636.7K Followers | 15.63% Engagement | +10.6%(+61.1K) | 8.9 |
| 6 | Jordan.Rand @jordan.rand My TikTok got deleted. Starting over 🙋🏽♀️🏳️🌈 Model/racer/activist | New York, United States of America | 627.5K Followers | 11.25% Engagement | +10.4%(+59.2K) | 8.2 |
| 7 | Jack’s Dining Room @jacksdiningroom Finding the best food & experiences 🌎 Partnerships@jacksdiningroom.com Hats 👇 | New York, United States of America | 2.0M Followers | 10.16% Engagement | +3.1%(+58.6K) | 7.1 |
| 8 | Wayne Dang @waynedang 📍LA, Houston, NYC ✉️ wayne@jakerosenentertainment.com Twitch: WayneDang | New York, United States of America | 1.7M Followers | 8.29% Engagement | +3.3%(+52.7K) | 6.9 |
| 9 | EnnyRad @ennyrad NYC IG @ennyrad ennyrad.mgmt@gmail.com | New York, United States of America | 122.8K Followers | 10.12% Engagement | +75.0%(+52.6K) | 7.9 |
| 10 | Joe Santagato @joesantagato 📍NYC @The Basement Yard Podcast | New York, United States of America | 2.6M Followers | 18.98% Engagement | +2.0%(+50.8K) | 8.4 |
| 11 | Lynja @cookingwithlynja Cookingwithlynja@gmail.com 👇Lynja’s Salts & Sugar👇 | New York, United States of America | 22.1M Followers | N/A Engagement | +0.2%(+49.7K) | 8.2 |
| 12 | karissaeats @karissaeats Eating my way around the world! | New York, United States of America | 4.5M Followers | 13.03% Engagement | +1.1%(+48.2K) | 8.2 |
| 13 | frank🌹 @frankkgarciaa 🇲🇽MX ➔ NYC🗽 @NBC's The Voice | New York, United States of America | 118.0K Followers | 10.26% Engagement | +68.1%(+47.8K) | 8.2 |
| 14 | Jessica Alba @jessicaalba I ❤️ my fam -food -discovering new places but there’s no place like home | New York, United States of America | 9.2M Followers | 3.78% Engagement | +0.4%(+40.4K) | 4.8 |
| 15 | Spongecake_Mocha_Donut @spongecake_cats The dessert trio traveling the world 🇫🇷🇮🇹🇺🇸 📩 spongecake1611@gmail.com | New York, United States of America | 1.5M Followers | 8.79% Engagement | +2.8%(+40.3K) | 7.5 |
| 16 | Haley Pham @haleypham IG: @haleypham 🌟 | New York, United States of America | 2.4M Followers | 9.04% Engagement | +1.7%(+39.5K) | 7.9 |
| 17 | New York City @thebignyc_ ᴛʜᴇ ʙɪɢ ᴄɪᴛʏ 🗽 📍New York, New York 🇺🇸 Instagram: thebignyc_ | New York, United States of America | 341.0K Followers | 8.00% Engagement | +12.5%(+38.0K) | 7.1 |
| 18 | ess @essmeeraldaa 22 fashion | lifestyle thank you for 70k🫶🏻 nyc all socials below👇🏼 | New York, United States of America | 125.3K Followers | 21.23% Engagement | +43.3%(+37.9K) | 8.8 |
| 19 | Dina Khalil @dinakhaaa dina@outreachtalentgroup.com @dinainarabic | New York, United States of America | 1.2M Followers | 7.97% Engagement | +2.7%(+32.6K) | 6.0 |
| 20 | stephvnietea @stephvnietea 👩🏻🍳 Cook, Eat & Camp Be kind 💜 Hello@stephvnietea.com | New York, United States of America | 1.2M Followers | 7.20% Engagement | +2.7%(+32.2K) | 5.8 |
About This Influencer Ranking
Discover the most influential creators with our comprehensive ranking of the top 20 influencers on social media. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.
Key Insights & Metrics
- Combined Reach: 34.3M potential impressions across all ranked influencers
- Total Audience: 398.6M followers collectively following these creators
- Average Engagement Rate: 7.76% - significantly above industry average
- Market Coverage: 2,527 total influencers analyzed in this category
Audience Demographics & Reach
Audience analysis is currently unavailable.
- Top Markets: no data
- Gender Distribution: no data
- Primary Age Group: no data
- Languages: no data
Why This Ranking Matters
For brands and marketers, this ranking provides essential intelligence for:
- Identifying high-performing influencers for partnership opportunities
- Understanding audience demographics for targeted campaigns
- Benchmarking engagement rates and growth metrics
- Discovering emerging talent with strong growth trajectories
- Analyzing competitive landscape in this niche
For content creators, these insights help with:
- Understanding industry benchmarks and performance standards
- Identifying successful content strategies from top performers
- Network building and collaboration opportunities
- Setting realistic growth targets based on peer performance
Methodology & Data Freshness
Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
- Profile Score: Proprietary metric combining reach, engagement, and growth
- Engagement Rate: Average interaction rate across recent content
- Growth Velocity: Month-over-month follower growth and momentum
- Content Consistency: Posting frequency and audience retention
- Audience Quality: Authenticity scores and demographic relevance
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.
Frequently Asked Questions
Who is the fastest‑growing creator in on ?
Paola Baylon Covarrubias (@paolabaylonc) is, as of September 2025, the fastest‑growing creator in on , with +52.0% monthly growth (+138.0K followers).
How many followers did Paola Baylon Covarrubias (@paolabaylonc) gain last month?
Paola Baylon Covarrubias (@paolabaylonc) gained about 138.0K followers last month (+52.0%).
Who grew more: Paola Baylon Covarrubias (@paolabaylonc) or Empire State Building (@empirestatebldg)?
Paola Baylon Covarrubias (@paolabaylonc) grew more than Empire State Building (@empirestatebldg) (138.0K vs 110.8K).
How is Empire State Building (@empirestatebldg) performing right now?
Empire State Building (@empirestatebldg) is growing at +6.1% (+110.8K) per month, with a Profile Score of 8.5 and average engagement of 12.79%.
How is DiRealShaggy (@direalshaggy) performing right now?
DiRealShaggy (@direalshaggy) is growing at +8.8% (+96.9K) per month, with a Profile Score of 5.4 and average engagement of 5.85%.
How is missdesrodriguez (@missdesrodriguez) performing right now?
missdesrodriguez (@missdesrodriguez) is growing at +41.0% (+65.1K) per month, with a Profile Score of 6.0 and average engagement of 3.77%.
How is Flavio and Flavio (@flavioandflavio) performing right now?
Flavio and Flavio (@flavioandflavio) is growing at +10.6% (+61.1K) per month, with a Profile Score of 8.9 and average engagement of 15.63%.
Who had the higher percentage growth: Empire State Building (@empirestatebldg) or DiRealShaggy (@direalshaggy)?
DiRealShaggy (@direalshaggy) leads (8.8% vs Empire State Building (@empirestatebldg) 6.1%).
What is the absolute follower gain of Paola Baylon Covarrubias (@paolabaylonc)?
Paola Baylon Covarrubias (@paolabaylonc) gained about 138.0K followers last month (+52.0%).
What is the absolute follower gain of Empire State Building (@empirestatebldg)?
Empire State Building (@empirestatebldg) gained about 110.8K followers last month (+6.1%).
What is the absolute follower gain of DiRealShaggy (@direalshaggy)?
DiRealShaggy (@direalshaggy) gained about 96.9K followers last month (+8.8%).
What is the absolute follower gain of missdesrodriguez (@missdesrodriguez)?
missdesrodriguez (@missdesrodriguez) gained about 65.1K followers last month (+41.0%).
What is the absolute follower gain of Flavio and Flavio (@flavioandflavio)?
Flavio and Flavio (@flavioandflavio) gained about 61.1K followers last month (+10.6%).
Is Paola Baylon Covarrubias (@paolabaylonc) still a relevant creator?
Yes — Paola Baylon Covarrubias (@paolabaylonc) has a Profile Score of 8.5, average engagement of 12.37%, and +52.0% (+138.0K) monthly follower growth, indicating high relevance.
What is a good engagement rate for influencers in this market?
The average engagement rate for this category is 7.76%. Generally, rates above 9.3% are considered excellent, while rates above 6.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
How is the Profile Score calculated?
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Can I use this data for influencer marketing campaigns?
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
What does monthly growth percentage mean?
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Why should I track influencers in specific regions?
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
How can I improve my ranking as an influencer?
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current social media influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.