Top 20 Influencers by Follower Growth

Last updated: September 22, 2025

Total Influencers

395

Expected Reach

5.4M

Total Followers

21.4M

Avg Engagement

3.56%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sydney
@howdy_howdy_yalll
Uh I be here - Venmo @howdysydney
Sydney, Australia
483.5K
Followers
0.66%
Engagement
+12.9%(+55.3K)
6.7
2
Ali Shanawar
@alishanawar
snap: alishanawarr x: alishanawar1 tiktok: alishanawarofficial
Sydney, Australia
839.4K
Followers
5.02%
Engagement
+2.3%(+19.1K)
9.0
3
Brian Lara
@brianlaraofficial
Sydney, Tyla, Zende and Bryson. #family ❤️ For any business talk email: dineshkaizenmedia@gmail.com Follow @brianlaraevents
Sydney, Australia
1.2M
Followers
0.00%
Engagement
+0.8%(+9.8K)
5.8
4
Lauren Dubois
@thelaurendubois
Ruining Instagram with my politics since 2013 Anti-g/cide obviously 🖤💛❤️🍉🇵🇸 I used to be funny
Sydney, Australia
387.2K
Followers
3.03%
Engagement
+2.4%(+9.0K)
8.5
5
Hannah Ferguson
@hannahferguson___
CEO @cheekmedia.co, host @bigsmalltalk_pod, bestselling author, Forbes 30 under 30, vibrator expert, giant, on Gadigal land ✉️ Ben@stageaddiction.com
Sydney, Australia
96.9K
Followers
17.43%
Engagement
+9.7%(+8.6K)
9.4
6
Breno Arraes Franco | Terapia
@breno_arraes
🧠Minha intenção é aliviar sua ansiedade ✍🏼 +400 alunos impactados 👇🏻Marque sua primeira sessão de terapia online no link abaixo:
Sydney, Australia
76.6K
Followers
14.43%
Engagement
+9.8%(+6.8K)
6.9
7
Delta Goodrem AM
@deltagoodrem
Artist. 🎶 Actress. 🎭 Author. 📓 Boss of Atled Enterprises.👩🏼‍💻 “Hearts On The Run”❤️‍🔥🎶 out. “Love is in the Air” film out on Netflix 🎬
Sydney, Australia
730.1K
Followers
1.37%
Engagement
+0.6%(+4.6K)
7.1
8
Jazz Thornton
@jazzthornton
💕 The world is better with you in it 💕 ✨ Co founder of @voicesofhope 🎙️ @hopeisrealpodcast 🪩 Winner of Dancing with the Stars 2022 😭
Sydney, Australia
497.7K
Followers
9.14%
Engagement
+0.9%(+4.5K)
7.4
9
SPEED
@gangcalledspeed
“ONLY ONE MODE” LP OUT NOW for SYDNEY HC gangcalledspeed@outlook.com 🇦🇺@lastriderecords 🇺🇸@flatspotrecords
Sydney, Australia
147.9K
Followers
7.00%
Engagement
+3.0%(+4.3K)
8.5
10
Simon Baker
@snappytoes
Sydney, Australia
615.8K
Followers
3.58%
Engagement
+0.5%(+2.8K)
5.8
11
Jay Karanouh
@jay_karanouh
📍Sydney, Australia Palestinian Activist | Lover of Shawarma | 2 x Heart Attack Survivor #fuckaheartattack 🐶@thebullydon
Sydney, Australia
32.0K
Followers
4.80%
Engagement
+4.7%(+1.4K)
8.8
12
Allison Langdon
@allisonlangdon
@acurrentaffair9 host Governor Centennial Parklands, Ambassador R U OK? Mirabel and Gidget Foundations
Sydney, Australia
92.9K
Followers
6.39%
Engagement
+1.5%(+1.4K)
8.9
13
Gen | Parent Educator / Speaker / Author
@connectedparentingau
Support for parents. Big feelings, tricky behaviour & emotional regulation. Co-host of @beyondthechaospodcast Author of Little People Big Feelings👇
Sydney, Australia
62.0K
Followers
0.38%
Engagement
+2.1%(+1.3K)
7.2
14
Johnny Manuel
@johnnymanuel
👇🏾 Blue - EP Out Now
Sydney, Australia
249.6K
Followers
0.71%
Engagement
+0.5%(+1.2K)
4.5
15
Belinda Russell
@belinda.russell
TV Presenter @channel9 📺 1 hubby, 3 daughters, 1 cat, 1 dog ❤️ Ambassador @thepyjamafoundation 💫 Management @profiletalent 🤘🏼
Sydney, Australia
262.4K
Followers
0.76%
Engagement
+0.4%(+1.2K)
6.5
16
masha kurenkova | notion | creative marketing | ugc content ✨
@mashakurenkov.a
content creator and UGC in Sydney 🇦🇺🇺🇦 self care and motivation 🚀 creative marketing 👩🏼‍💻 notion templates are coming soon 😇
Sydney, Australia
26.2K
Followers
0.29%
Engagement
+3.1%(+1.1K)
4.4
17
Deborah Clay
@deborahclay
☀️Award-winning Journalist, TV Commentator, Speaker & Leadership Expert. GAICD. Ambassador @nccg_au ☀️ Sydney. Professional account.
Sydney, Australia
30.3K
Followers
0.00%
Engagement
+3.7%(+1.1K)
7.4
18
Matty Mills
@itsmattymills
🏆 ACRA Award Winner 2023 / Aus Pod Winner 2024 📺 TV Presenter / Entertainment Reporter @nitv_au 🎙️ Pod Host 🎭 Actor 🎤 MC 👋🏾 Let’s collab
Sydney, Australia
34.1K
Followers
3.93%
Engagement
+3.2%(+1.1K)
7.7
19
MELISSA HOYER
@melissahoyer
Commentator. Creator. Curious. Writer. Style. Travel. Pop culture. TV. MC. Host. me@melissahoyer.com Bookings: brooke@thetalentinkgroup.com
Sydney, Australia
87.5K
Followers
3.16%
Engagement
+1.2%(+1.1K)
7.2
20
Helen Goh
@helen_goh_bakes
Baking columnist, co-author of Ottolenghi Sweet & Comfort, psychologist, author of Baking & the Meaning of Life (see Linktree to pre-order)
Sydney, Australia
124.4K
Followers
0.51%
Engagement
+0.7%(+923)
6.4

About This Influencer Ranking

Discover the most influential creators with our comprehensive ranking of the top 20 influencers on social media. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 5.4M potential impressions across all ranked influencers
  • Total Audience: 21.4M followers collectively following these creators
  • Average Engagement Rate: 3.56% - above industry average
  • Market Coverage: 395 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing creator in on ?

Sydney (@howdy_howdy_yalll) is, as of September 2025, the fastest‑growing creator in on , with +12.9% monthly growth (+55.3K followers).

How many followers did Sydney (@howdy_howdy_yalll) gain last month?

Sydney (@howdy_howdy_yalll) gained about 55.3K followers last month (+12.9%).

Who grew more: Sydney (@howdy_howdy_yalll) or Ali Shanawar (@alishanawar)?

Sydney (@howdy_howdy_yalll) grew more than Ali Shanawar (@alishanawar) (55.3K vs 19.1K).

How is Ali Shanawar (@alishanawar) performing right now?

Ali Shanawar (@alishanawar) is growing at +2.3% (+19.1K) per month, with a Profile Score of 9.0 and average engagement of 5.02%.

How is Brian Lara (@brianlaraofficial) performing right now?

Brian Lara (@brianlaraofficial) is growing at +0.8% (+9.8K) per month, with a Profile Score of 5.8 and average engagement of 0.00%.

How is Lauren Dubois (@thelaurendubois) performing right now?

Lauren Dubois (@thelaurendubois) is growing at +2.4% (+9.0K) per month, with a Profile Score of 8.5 and average engagement of 3.03%.

How is Hannah Ferguson (@hannahferguson___) performing right now?

Hannah Ferguson (@hannahferguson___) is growing at +9.7% (+8.6K) per month, with a Profile Score of 9.4 and average engagement of 17.43%.

Who had the higher percentage growth: Ali Shanawar (@alishanawar) or Brian Lara (@brianlaraofficial)?

Ali Shanawar (@alishanawar) leads (2.3% vs Brian Lara (@brianlaraofficial) 0.8%).

What is the absolute follower gain of Sydney (@howdy_howdy_yalll)?

Sydney (@howdy_howdy_yalll) gained about 55.3K followers last month (+12.9%).

What is the absolute follower gain of Ali Shanawar (@alishanawar)?

Ali Shanawar (@alishanawar) gained about 19.1K followers last month (+2.3%).

What is the absolute follower gain of Brian Lara (@brianlaraofficial)?

Brian Lara (@brianlaraofficial) gained about 9.8K followers last month (+0.8%).

What is the absolute follower gain of Lauren Dubois (@thelaurendubois)?

Lauren Dubois (@thelaurendubois) gained about 9.0K followers last month (+2.4%).

What is the absolute follower gain of Hannah Ferguson (@hannahferguson___)?

Hannah Ferguson (@hannahferguson___) gained about 8.6K followers last month (+9.7%).

Is Sydney (@howdy_howdy_yalll) still a relevant creator?

Yes — Sydney (@howdy_howdy_yalll) has a Profile Score of 6.7, average engagement of 0.66%, and +12.9% (+55.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in this market?

The average engagement rate for this category is 3.56%. Generally, rates above 4.3% are considered excellent, while rates above 2.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in specific regions?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current social media influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.