Top 20 Beauty & Cosmetics from San Diego on Instagram Influencers by Follower Growth

Last updated: April 02, 2026

Total Beauty & Cosmetics Influencers in San Diego, United States of America

1,145

Expected Reach

11.2M

Total Followers

44.0M

Avg Engagement

3.84%

Audience Analysis

Gender Distribution

Female61%
Male40%

Age Distribution

25-3443.5%
18-2427.2%
35-4416.8%
45-545.5%

Top Countries

United States of America51.4%
Brazil4.7%
United Kingdom3.0%
Mexico2.9%
Canada2.4%

Top Languages

en73.6%
es10.4%
pt6.3%

Top Cities

Los Angeles3.8%
San Diego2.9%
New York City1.7%
New York0.9%
Chicago0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Emily Alexis Ann Cheney
@toupeequeen
🌈 Inclusive Space 📍 San Diego, CA For both booking and education information, please see my website👇
San Diego, United States of America
733.5K
Followers
N/A
Engagement
+5.6%(+39.0K)
8.3
2
Furry Wellness
@furry.wellness6
Protect your little loved ones🙏 Get my favorite liquid collagen⬇️
San Diego, United States of America
643.4K
Followers
N/A
Engagement
+2.8%(+17.4K)
7.7
3
Amir M Karam, MD
@dramirkaram
Creator of Vertical Restore®, natural-looking facial rejuvenation, and Trifecta @karammdskin. Passion: Help people Look as Young as They Feel
San Diego, United States of America
869.6K
Followers
0.32%
Engagement
+1.6%(+14.0K)
6.2
4
✨Nai❤️Jelee✨
@theeglamnaija
📍San Diego📍 Beauty Content Creator | 🌈♊️💖✨ Contact: naijelee@creatorcollectivetalent.com PO Box: 9528 Miramar Rd #1106 San Diego CA 92126
San Diego, United States of America
299.3K
Followers
2.09%
Engagement
+4.6%(+13.1K)
7.1
5
Vanessa Etheridge
@vanezznezz
you are good as you are! 🤎 midsize fashion inspo & beauty recs 🙂‍↔️✨ san diego 🌞🌴 ✉️ hello@vanezznezz.com
San Diego, United States of America
739.2K
Followers
0.24%
Engagement
+1.7%(+12.2K)
6.4
6
AMBER MAMIAN
@global_munchkins
Families that PLAY together, Have More FUN✨ 🤍Family Games | Bonding | Travel amberm@globalmunchkins.com FREE Disney + Cruise Plans → @bestdayevervacay
San Diego, United States of America
648.4K
Followers
0.36%
Engagement
+1.8%(+11.5K)
3.7
7
LATINA BARBIE 💋
@latinabarbiejesss
Scottsdale 📍San Diego @FashionNova Ambassador
San Diego, United States of America
580.5K
Followers
4.30%
Engagement
+1.8%(+10.5K)
4.0
8
Facial Surgeons ™
@facialsurgeons
VERIFIED! Discover & Connect w/ Expert Facial Surgeons | Deep Plane Facelift • Neck Lift • Eyelid Surgery • Botox • Fillers • Rhinoplasty & 👄 🌟
San Diego, United States of America
326.2K
Followers
0.00%
Engagement
+3.2%(+10.1K)
5.9
9
Bernardo Macias Jr
@theeblingking
Baddest💯 San Diego CEO @badboujeebeautyy Family @theemaciasfamily619 Licensed 🪪 Nail Tec💅 Makeup Artist 🎨 📩theeblingking619@gmail.com MY BRAND ⬇️
San Diego, United States of America
600.5K
Followers
0.65%
Engagement
+1.6%(+9.4K)
4.7
10
Tay🍊
@taympala
girly tomboy life + style diary | san diego 💌 tay@upsidedowntalent.com shop my outfits n more ↓
San Diego, United States of America
272.8K
Followers
7.41%
Engagement
+3.1%(+8.1K)
7.9
11
ali knutson
@ali.knutson
easy colorful outfits • travel days • romanticizing life ✨ 💌 createdbyaliknutson@gmail.com 🤍 @frontpaigetalent
San Diego, United States of America
146.5K
Followers
5.73%
Engagement
+4.2%(+6.0K)
7.6
12
Mia Wilson
@miawilsonn
san diego | nashville @vanderbiltu ☆ 💌 miaw@friendsinreality.com
San Diego, United States of America
39.9K
Followers
3.79%
Engagement
+17.3%(+5.9K)
7.8
13
ports
@ports.need
▪️|| Visual feast for your eyes
San Diego, United States of America
73.3K
Followers
3.62%
Engagement
+8.3%(+5.6K)
7.6
14
Marissa 🌞
@marissaliscinski
🌞🌊 building my dream life 📍 Idaho (future San Diego?) 😏 find me on YouTube + Tiktok! 💌 marissaliscinski@thesociablesociety.com
San Diego, United States of America
34.9K
Followers
2.21%
Engagement
+18.5%(+5.5K)
8.4
15
Melody Wilber
@melodyymiles
Hi San Diego 🌻🌻🌻🌻 Melody@evolvemodelmgmt.com
San Diego, United States of America
208.9K
Followers
18.78%
Engagement
+2.4%(+5.0K)
8.6
16
Sapphira Hayes
@saviiibes
🔮 Healing through divine expression 🇪🇹
San Diego, United States of America
86.4K
Followers
7.57%
Engagement
+5.8%(+4.7K)
6.3
17
Valerie Adams • Love Coach For Single Women 🌹
@themindfulbabe
💗7 yrs exp. Certified Master Coach, NLP, & EFT 💎I help high value women attract the healthy relationship of their dreams ⬇️ LINKS + BOOK A SESSION
San Diego, United States of America
57.6K
Followers
0.34%
Engagement
+8.7%(+4.6K)
5.9
18
Kellie
@kelliewiththesilverhair
31 | Silver Hair | Skin | Beauty NY ➡️ SD federica.madonna@grail-talent.com 📱+93k on TikTok 👀 +150 million total views
San Diego, United States of America
29.7K
Followers
N/A
Engagement
+18.3%(+4.6K)
7.8
19
Hannah Mejia ✨San Diego Hairstylist 🎨VIVID hair 🌈 Hair Videos
@hannahdisconnected
📍 @untamed_salon_and_lash_bar 🌈@dangerjonesbold EDUCATOR 🎙️ @hairbestiepod HOST 💀 @dropdeadextensions ELITE ARTIST 🏆BTC ONE SHOT WINNER 2024
San Diego, United States of America
144.8K
Followers
0.30%
Engagement
+3.0%(+4.3K)
7.7
20
c_h_u_r_r_o_s
@c_h_u_r_r_o_s
Stay Blessed 🙏 ✝️ To get in touch with me: churros.inquiries@gmail.com
San Diego, United States of America
69.1K
Followers
2.94%
Engagement
+6.2%(+4.0K)
8.5

About This Instagram Influencer Ranking

Discover the most influential creators in San Diego with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 11.2M potential impressions across all ranked influencers
  • Total Audience: 44.0M followers collectively following these creators
  • Average Engagement Rate: 3.84% - above industry average
  • Market Coverage: 1,145 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Brazil, United Kingdom
  • Gender Distribution: 61% Female, 40% Male
  • Primary Age Group: 25-34 years (43.5% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in San Diego on Instagram?

Emily Alexis Ann Cheney (@toupeequeen) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in San Diego on Instagram, with +5.6% monthly growth (+39.0K followers).

How many followers did Emily Alexis Ann Cheney (@toupeequeen) gain last month?

Emily Alexis Ann Cheney (@toupeequeen) gained about 39.0K followers last month (+5.6%).

Who grew more: Emily Alexis Ann Cheney (@toupeequeen) or Furry Wellness (@furry.wellness6)?

Emily Alexis Ann Cheney (@toupeequeen) grew more than Furry Wellness (@furry.wellness6) (39.0K vs 17.4K).

How is Furry Wellness (@furry.wellness6) performing right now?

Furry Wellness (@furry.wellness6) is growing at +2.8% (+17.4K) per month, with a Profile Score of 7.7 and average engagement of N/A.

How is Amir M Karam, MD (@dramirkaram) performing right now?

Amir M Karam, MD (@dramirkaram) is growing at +1.6% (+14.0K) per month, with a Profile Score of 6.2 and average engagement of 0.32%.

How is ✨Nai❤️Jelee✨ (@theeglamnaija) performing right now?

✨Nai❤️Jelee✨ (@theeglamnaija) is growing at +4.6% (+13.1K) per month, with a Profile Score of 7.1 and average engagement of 2.09%.

How is Vanessa Etheridge (@vanezznezz) performing right now?

Vanessa Etheridge (@vanezznezz) is growing at +1.7% (+12.2K) per month, with a Profile Score of 6.4 and average engagement of 0.24%.

Who had the higher percentage growth: Furry Wellness (@furry.wellness6) or Amir M Karam, MD (@dramirkaram)?

Furry Wellness (@furry.wellness6) leads (2.8% vs Amir M Karam, MD (@dramirkaram) 1.6%).

What is the absolute follower gain of Emily Alexis Ann Cheney (@toupeequeen)?

Emily Alexis Ann Cheney (@toupeequeen) gained about 39.0K followers last month (+5.6%).

What is the absolute follower gain of Furry Wellness (@furry.wellness6)?

Furry Wellness (@furry.wellness6) gained about 17.4K followers last month (+2.8%).

What is the absolute follower gain of Amir M Karam, MD (@dramirkaram)?

Amir M Karam, MD (@dramirkaram) gained about 14.0K followers last month (+1.6%).

What is the absolute follower gain of ✨Nai❤️Jelee✨ (@theeglamnaija)?

✨Nai❤️Jelee✨ (@theeglamnaija) gained about 13.1K followers last month (+4.6%).

What is the absolute follower gain of Vanessa Etheridge (@vanezznezz)?

Vanessa Etheridge (@vanezznezz) gained about 12.2K followers last month (+1.7%).

Is Emily Alexis Ann Cheney (@toupeequeen) still a relevant creator?

Yes — Emily Alexis Ann Cheney (@toupeequeen) has a Profile Score of 8.3, average engagement of N/A, and +5.6% (+39.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 3.84%. Generally, rates above 4.6% are considered excellent, while rates above 3.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in San Diego?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.