Top 20 Beauty & Cosmetics from Philadelphia on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Beauty & Cosmetics Influencers in Philadelphia, United States of America

790

Expected Reach

9.0M

Total Followers

32.2M

Avg Engagement

5.20%

Audience Analysis

Gender Distribution

Female63%
Male37%

Age Distribution

25-3438.4%
18-2423.8%
35-4419.4%
45-548.7%

Top Countries

United States of America65.1%
Brazil3.4%
United Kingdom3.1%
Canada2.7%
France1.5%

Top Languages

en84.7%
pt4.2%
es3.8%

Top Cities

Philadelphia10.4%
New York4.5%
Atlanta2.3%
New York City1.9%
Los Angeles1.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Alex Holley
@alexholleytv
3X Emmy-nominated TV Anchor/Host, which means I talk for 5 hours straight every day. TX girl, but I’m #FallingForPhilly
Philadelphia, United States of America
550.9K
Followers
3.06%
Engagement
+3.0%(+16.0K)
8.6
2
Fumi
@mahamaven
i take myself very seriously ✨ 753k on TikTok Beauty ♡ Elevated Lifestyle Podcast 🎙️ @thewhitemic | PHL Inquiries 📧 PR@mahamaven.com
Philadelphia, United States of America
232.0K
Followers
1.08%
Engagement
+6.6%(+14.4K)
4.6
3
LIZ SLOAN
@foxandluxe
hi girly pops!! 🤍 @moore_gardens size 16 | 38H | 5’6” 📧 liz@ikontalent.co
Philadelphia, United States of America
138.2K
Followers
0.62%
Engagement
+6.8%(+8.9K)
5.9
4
Cassidy Morgan - Glute Coach for Busy Women
@cassidymorganfitness
Glute Coach For Women✨ Helping busy women grow GLUTES & shrink WAIST 🍑 Apply for 1:1 coaching Train with me ⬇️ @aybl code CASS
Philadelphia, United States of America
175.3K
Followers
0.00%
Engagement
+3.4%(+5.7K)
7.2
5
Huilin
@its.huilin
📧Huilinwang270@gmail.com @hui.nailedit 💅🏻
Philadelphia, United States of America
123.5K
Followers
8.82%
Engagement
+4.7%(+5.5K)
7.8
6
Jennal Wang
@jennal_wang
王天双 𝖡𝗈𝗈𝗄𝗌 open AUGUST: Form on jennalwang.com 📍 TX @italwayshurtstattoo ProTeam @papatattoosupply @holywaterbysaintmarq 🎓UCLA
Philadelphia, United States of America
80.0K
Followers
2.76%
Engagement
+5.0%(+3.8K)
8.4
7
hazal öztürk
@hazallds
Philadelphia, United States of America
90.7K
Followers
2.43%
Engagement
+3.7%(+3.3K)
7.0
8
Barbie Delle | Curly Hair Tips
@itsbarbiedelle
🫶Helping curly girlies boost confidence 📦Founder @curlsmonthly | 20K+ curls transformed 🏆Forbes30U30 | Col 3:23 ⬇️FREE Wash Day Flowchart⬇️
Philadelphia, United States of America
153.8K
Followers
0.00%
Engagement
+1.9%(+2.9K)
5.6
9
Arcay
@arcayofficial
𝐄𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲'𝐬 𝐥𝐢𝐭𝐭𝐥𝐞 𝐭𝐡𝐢𝐧𝐠 Cantante & performer 📍Philadelphia 🔜 🌎 #Arcay #Philadelphia #viral tap 👇🏻
Philadelphia, United States of America
62.6K
Followers
7.96%
Engagement
+4.5%(+2.7K)
5.9
10
Wanece Downing
@hairhabitssalon
Philly Stylist and Founder of @hairhabitssalon 🌱CEO of HHH 🌱Originator of the WaveCurls 🚫men 📍Located in Philly
Philadelphia, United States of America
91.8K
Followers
3.44%
Engagement
+2.9%(+2.5K)
6.9
11
Madre | Señora de Placencio
@rossalbamolina
🙏🏽Cristo Es El Señor 🤍 y Yo Le Sirvo (Galatas 2:20) L-V 7am @micafecondiosministry 🔑 @myangelnature & @myangelbeautyplace 🧠 MULTIFACÉTICA
Philadelphia, United States of America
1.3M
Followers
0.48%
Engagement
+0.2%(+2.5K)
5.3
12
FLEX
@iamoutragious___
5’11 . Book me via email :arrianafaruq@gmail.com/ Hair page @out_raged_hair
Philadelphia, United States of America
110.6K
Followers
11.10%
Engagement
+2.0%(+2.2K)
6.6
13
The Braid Basquiat
@thebraidbasquiat
"This Shit Is Art 🎨" ©️ Philadelphia Stylist📍 March Books Are Closed🛑 Books Open the 15th of Every Month🗓
Philadelphia, United States of America
79.4K
Followers
N/A
Engagement
+2.8%(+2.1K)
8.3
14
Kat Carollo
@kat_carollo
#katcarollo ✨ MUA/Influencer/Wife/Cardiac Scrub ✨ 📧 info@katcarollo.com 🙌
Philadelphia, United States of America
73.8K
Followers
0.72%
Engagement
+3.0%(+2.1K)
6.8
15
PHL | ATL
@tiffonii_
THE BLUEPRINT 💌 tiffamourbookings@gmail.com • Licensed Hairstylist • YouTuber: Tiffoni Amour • @tiffoniamour @kissesskitchen_
Philadelphia, United States of America
91.6K
Followers
4.77%
Engagement
+2.3%(+2.0K)
8.7
16
KYLA JADE
@_kyla.jade
Beauty l Lifestyle l Fashion Personal Page: @thekylajade_ 📍 💌 thekylajade@gmail.com
Philadelphia, United States of America
75.9K
Followers
5.76%
Engagement
+2.6%(+1.9K)
8.6
17
S H E E N A D I C K E R S O N
@queenstylista
Pixie Specialist | Color Enthusiast Founder | Queen Made Education 🏫 @salonqma Classes Are Available 👇🏽
Philadelphia, United States of America
220.8K
Followers
0.00%
Engagement
+0.8%(+1.8K)
7.2
18
Kassia Barbo
@kassiabarbo
SHORT HAIR. PIXIE INSPO. BOLD INFLUENCE Pixie Cuts • Hair Tutorials • Beauty Edits ✨ WELLA Colorcharm Ambassador ✨ Short Hair Content + DIY Hair
Philadelphia, United States of America
186.9K
Followers
0.97%
Engagement
+0.8%(+1.6K)
7.1
19
Edmy Peńa -MedSkin Care-CEO
@epidedmy_skincare
👩🏻‍🔬Medical Esthetician 🇵🇪🇺🇸 🧬 SKIN expert since 2015 🎓Educator Ambassador @christina.skincare.usa @zemits.aesthetics Mentor @mr_lulu_skincare
Philadelphia, United States of America
116.8K
Followers
0.24%
Engagement
+1.3%(+1.5K)
6.0
20
MIKE MAVIS
@yung4reign
𝕬𝖑𝖎𝖛𝖊 𝕬𝖙 𝕹𝖎𝖌𝖍𝖙🌙 🎤 Vocals for @beyondourshadow ✂️ Barber at @nicgrooming 🏴 Affiliate @fadedculture__ 📍Philadelphia
Philadelphia, United States of America
67.8K
Followers
N/A
Engagement
+2.1%(+1.4K)
4.1

About This Instagram Influencer Ranking

Discover the most influential creators in Philadelphia with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 9.0M potential impressions across all ranked influencers
  • Total Audience: 32.2M followers collectively following these creators
  • Average Engagement Rate: 5.20% - significantly above industry average
  • Market Coverage: 790 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Brazil, United Kingdom
  • Gender Distribution: 63% Female, 37% Male
  • Primary Age Group: 25-34 years (38.4% of audience)
  • Languages: English, Portuguese, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Philadelphia on Instagram?

Alex Holley (@alexholleytv) is, as of September 2025, the fastest‑growing Beauty & Cosmetics creator in Philadelphia on Instagram, with +3.0% monthly growth (+16.0K followers).

How many followers did Alex Holley (@alexholleytv) gain last month?

Alex Holley (@alexholleytv) gained about 16.0K followers last month (+3.0%).

Who grew more: Alex Holley (@alexholleytv) or Fumi (@mahamaven)?

Alex Holley (@alexholleytv) grew more than Fumi (@mahamaven) (16.0K vs 14.4K).

How is Fumi (@mahamaven) performing right now?

Fumi (@mahamaven) is growing at +6.6% (+14.4K) per month, with a Profile Score of 4.6 and average engagement of 1.08%.

How is LIZ SLOAN (@foxandluxe) performing right now?

LIZ SLOAN (@foxandluxe) is growing at +6.8% (+8.9K) per month, with a Profile Score of 5.9 and average engagement of 0.62%.

How is Cassidy Morgan - Glute Coach for Busy Women (@cassidymorganfitness) performing right now?

Cassidy Morgan - Glute Coach for Busy Women (@cassidymorganfitness) is growing at +3.4% (+5.7K) per month, with a Profile Score of 7.2 and average engagement of 0.00%.

How is Huilin (@its.huilin) performing right now?

Huilin (@its.huilin) is growing at +4.7% (+5.5K) per month, with a Profile Score of 7.8 and average engagement of 8.82%.

Who had the higher percentage growth: Fumi (@mahamaven) or LIZ SLOAN (@foxandluxe)?

LIZ SLOAN (@foxandluxe) leads (6.8% vs Fumi (@mahamaven) 6.6%).

What is the absolute follower gain of Alex Holley (@alexholleytv)?

Alex Holley (@alexholleytv) gained about 16.0K followers last month (+3.0%).

What is the absolute follower gain of Fumi (@mahamaven)?

Fumi (@mahamaven) gained about 14.4K followers last month (+6.6%).

What is the absolute follower gain of LIZ SLOAN (@foxandluxe)?

LIZ SLOAN (@foxandluxe) gained about 8.9K followers last month (+6.8%).

What is the absolute follower gain of Cassidy Morgan - Glute Coach for Busy Women (@cassidymorganfitness)?

Cassidy Morgan - Glute Coach for Busy Women (@cassidymorganfitness) gained about 5.7K followers last month (+3.4%).

What is the absolute follower gain of Huilin (@its.huilin)?

Huilin (@its.huilin) gained about 5.5K followers last month (+4.7%).

Is Alex Holley (@alexholleytv) still a relevant creator?

Yes — Alex Holley (@alexholleytv) has a Profile Score of 8.6, average engagement of 3.06%, and +3.0% (+16.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 5.20%. Generally, rates above 6.2% are considered excellent, while rates above 4.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Philadelphia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.