Top 20 from New York on Instagram Influencers by Follower Growth

Last updated: November 07, 2026

Total Influencers in New York, United States of America

145,614

Expected Reach

1474.2M

Total Followers

6.0B

Avg Engagement

4.94%

Audience Analysis

Gender Distribution

Female63%
Male37%

Age Distribution

25-3441.3%
18-2430.4%
35-4415.3%
13-175.9%

Top Countries

United States of America38.9%
Germany8.9%
Brazil5.1%
United Kingdom3.8%
Italy3.0%

Top Languages

en66.4%
es9.6%
de8.8%

Top Cities

New York City4.6%
New York2.5%
Los Angeles2.2%
Hamburg1.1%
Greater London0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Mayor Zohran Kwame Mamdani
@nycmayor
Fighting every day to deliver a city that working New Yorkers can actually afford. Mayor of New York City.
New York, United States of America
5.4M
Followers
6.04%
Engagement
+10.9%(+524.8K)
7.7
2
Eric Stone
@ericbryanstone
TOGETHER WE WILL CHANGE THE WORLD 🌎 💪🏻💪🏾❤️ Buy @miss_t_garnier Book 📖 🙏🏻❤️ DONATE HERE 👇🏻
New York, United States of America
1.0M
Followers
3.06%
Engagement
+69.4%(+423.7K)
8.4
3
Eating Healthy Today
@eatinghealthytoday
🥑 Healthy Recipes 🔪 Food and Cooking Hacks
New York, United States of America
9.5M
Followers
0.73%
Engagement
+3.7%(+340.9K)
6.6
4
Cara Buono
@carabuono
Mom| Actress | Storyteller from The Bronx Sharing stories, wellness & life’s little lessons. Oh, Karen Wheeler on @strangerthingstv
New York, United States of America
2.9M
Followers
32.15%
Engagement
+11.0%(+286.8K)
8.4
5
Callina Liang
@callina.liang
all my own stunts emotionally
New York, United States of America
639.7K
Followers
1.23%
Engagement
+66.5%(+255.5K)
7.1
6
Lola
@lolita
📧 lolita@heavecorp.com
New York, United States of America
16.1M
Followers
1.06%
Engagement
+1.6%(+251.4K)
8.0
7
𝗖𝗮𝗻𝗱𝗶𝗰𝗲
@candiceswanepoel
Founder, Creative director of @tropicofc
New York, United States of America
20.1M
Followers
1.43%
Engagement
+1.2%(+237.1K)
7.6
8
Yasmin Wijnaldum
@yasminwijnaldum
🧃
New York, United States of America
1.8M
Followers
11.59%
Engagement
+14.0%(+224.4K)
9.3
9
elsa❤️
@hoskelsa
@helsastudio
New York, United States of America
8.6M
Followers
5.23%
Engagement
+2.6%(+218.4K)
7.9
10
Tate McRae
@tatemcrae
23˚✦ ˚ . ★⋆
New York, United States of America
10.0M
Followers
12.01%
Engagement
+2.1%(+205.1K)
9.3
11
Kaitlan Collins
@kaitlancollins
CNN’s Chief White House Correspondent and Anchor of The Source at 9 p.m.
New York, United States of America
2.0M
Followers
1.50%
Engagement
+10.6%(+187.5K)
8.8
12
Jony Lee
@jonymlee
the one thing that keeps me alive and drives me insane: @alistairsklee 💌: jony@night.co donate to my youthline fundraiser:
New York, United States of America
1.7M
Followers
6.47%
Engagement
+11.0%(+172.1K)
8.7
13
Ashtin Earle
@ashtin
tall, dark, & handsome
New York, United States of America
847.6K
Followers
6.62%
Engagement
+25.4%(+171.8K)
8.0
14
Gary Vay-Ner-Chuk
@garyvee
✈️CEO/Chairman @vaynermedia 🐈‍⬛CEO/Founder @veefriends 🔮Investor FB,Venmo,Twitter,Liquid Death 📲Text me 1-212-931-5731 🍱@vcrgroup partner
New York, United States of America
12.2M
Followers
0.12%
Engagement
+1.3%(+154.2K)
6.3
15
Pape San
@papesan.shots
The Picture Giver Author of EULJIRO shots@papesan.com presets down below
New York, United States of America
1.0M
Followers
8.30%
Engagement
+17.8%(+153.6K)
9.0
16
Erma Xhyheri
@ermaxhyheri
Video creator 📍New York 🗽🫶🏼 🇦🇱 🇺🇸 ny 🌆| travel ✈️| videography 🎥| photography 📸 forever chasing the sunset, sunrise ☀️☀️☀️
New York, United States of America
1.1M
Followers
0.05%
Engagement
+15.5%(+143.8K)
6.7
17
Eileen 🖤🌈🧊🐲
@eileengu
Olympic🥇🥇🥇🥈🥈🥈 Time100 & Forbes 30 under 30 Laureus and 2x ESPY winner Stanford University
New York, United States of America
5.3M
Followers
3.90%
Engagement
+2.8%(+142.5K)
8.7
18
Heidi Klum
@heidiklum
heidiklumteam@unitedtalent.com love@hknewyork.com @fullpicture 🍕@crazypizza.us 🎧 RED EYE out Feb 13
New York, United States of America
12.9M
Followers
1.20%
Engagement
+1.1%(+140.1K)
6.9
19
Cheryl Porter Vocal Coach
@cherylporterdiva
Broadway Performer, Educator & World's #1 VOCAL COACH 💥25💥 MIL TikTok 13 MIL OMG YT ‼️😲 6 MIL FB 🔥
New York, United States of America
5.5M
Followers
0.06%
Engagement
+2.6%(+138.8K)
6.5
20
장원영 WONYOUNG
@for_everyoung10
New York, United States of America
16.4M
Followers
4.29%
Engagement
+0.8%(+137.3K)
8.9

About This Instagram Influencer Ranking

Discover the most influential creators in New York with our comprehensive ranking of the top 20 influencers on Instagram. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.5B potential impressions across all ranked influencers
  • Total Audience: 6.0B followers collectively following these creators
  • Average Engagement Rate: 4.94% - above industry average
  • Market Coverage: 145,614 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Germany, Brazil
  • Gender Distribution: 63% Female, 37% Male
  • Primary Age Group: 25-34 years (41.3% of audience)
  • Languages: English, Spanish, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing creator in New York on Instagram?

Mayor Zohran Kwame Mamdani (@nycmayor) is, as of November 2026, the fastest‑growing creator in New York on Instagram, with +10.9% monthly growth (+524.8K followers).

How many followers did Mayor Zohran Kwame Mamdani (@nycmayor) gain last month?

Mayor Zohran Kwame Mamdani (@nycmayor) gained about 524.8K followers last month (+10.9%).

Who grew more: Mayor Zohran Kwame Mamdani (@nycmayor) or Eric Stone (@ericbryanstone)?

Mayor Zohran Kwame Mamdani (@nycmayor) grew more than Eric Stone (@ericbryanstone) (524.8K vs 423.7K).

How is Eric Stone (@ericbryanstone) performing right now?

Eric Stone (@ericbryanstone) is growing at +69.4% (+423.7K) per month, with a Profile Score of 8.4 and average engagement of 3.06%.

How is Eating Healthy Today (@eatinghealthytoday) performing right now?

Eating Healthy Today (@eatinghealthytoday) is growing at +3.7% (+340.9K) per month, with a Profile Score of 6.6 and average engagement of 0.73%.

How is Cara Buono (@carabuono) performing right now?

Cara Buono (@carabuono) is growing at +11.0% (+286.8K) per month, with a Profile Score of 8.4 and average engagement of 32.15%.

How is Callina Liang (@callina.liang) performing right now?

Callina Liang (@callina.liang) is growing at +66.5% (+255.5K) per month, with a Profile Score of 7.1 and average engagement of 1.23%.

Who had the higher percentage growth: Eric Stone (@ericbryanstone) or Eating Healthy Today (@eatinghealthytoday)?

Eric Stone (@ericbryanstone) leads (69.4% vs Eating Healthy Today (@eatinghealthytoday) 3.7%).

What is the absolute follower gain of Mayor Zohran Kwame Mamdani (@nycmayor)?

Mayor Zohran Kwame Mamdani (@nycmayor) gained about 524.8K followers last month (+10.9%).

What is the absolute follower gain of Eric Stone (@ericbryanstone)?

Eric Stone (@ericbryanstone) gained about 423.7K followers last month (+69.4%).

What is the absolute follower gain of Eating Healthy Today (@eatinghealthytoday)?

Eating Healthy Today (@eatinghealthytoday) gained about 340.9K followers last month (+3.7%).

What is the absolute follower gain of Cara Buono (@carabuono)?

Cara Buono (@carabuono) gained about 286.8K followers last month (+11.0%).

What is the absolute follower gain of Callina Liang (@callina.liang)?

Callina Liang (@callina.liang) gained about 255.5K followers last month (+66.5%).

Is Mayor Zohran Kwame Mamdani (@nycmayor) still a relevant creator?

Yes — Mayor Zohran Kwame Mamdani (@nycmayor) has a Profile Score of 7.7, average engagement of 6.04%, and +10.9% (+524.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in United States of America?

The average engagement rate for this category is 4.94%. Generally, rates above 5.9% are considered excellent, while rates above 4.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New York?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.