Top 20 Fashion & Style from London on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Fashion & Style Influencers in London, United Kingdom

15,795

Expected Reach

238.3M

Total Followers

857.8M

Avg Engagement

5.54%

Audience Analysis

Gender Distribution

Female67%
Male33%

Age Distribution

25-3446.1%
18-2432.2%
35-4412.6%
13-174.9%

Top Countries

United Kingdom22.9%
United States of America22.2%
Brazil4.7%
France4.4%
Italy3.7%

Top Languages

en69.5%
es7.4%
pt4.4%

Top Cities

Greater London11.0%
New York City2.7%
Los Angeles1.9%
Tel Aviv1.6%
Tehran1.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Corey Mylchreest
@coreymylchreest
@itg_ltd @wme
London, United Kingdom
2.4M
Followers
11.15%
Engagement
+16.1%(+335.4K)
9.6
2
Cacherel Mirjah Mercer
@cacherel_
I’m off to find love in the @loveisland villa! ❤️🏝️
London, United Kingdom
473.6K
Followers
7.07%
Engagement
+30.1%(+109.7K)
7.9
3
Max & Harvey
@maxandharvey
@helloimmax x @andiamharvey
London, United Kingdom
1.4M
Followers
1.01%
Engagement
+5.2%(+68.7K)
7.4
4
TEMS
@temsbaby
Just a woman. BORN IN THE WILD OUT NOW✨
London, United Kingdom
6.8M
Followers
5.56%
Engagement
+0.9%(+60.0K)
7.9
5
Vanessa Kirby
@vanessa__kirby
London, United Kingdom
3.0M
Followers
6.57%
Engagement
+1.8%(+54.0K)
8.2
6
PERRIE SIAN
@perriesian
Putting outfits together so you don’t have to 🫶🏻 Contact - hannah.lamden@finerymedia.com My new podcast @canibecandidpod launching 16th June💖⤵️
London, United Kingdom
2.0M
Followers
N/A
Engagement
+2.7%(+52.4K)
7.4
7
ROBERT WUN•
@robertwun
London, United Kingdom
837.0K
Followers
10.12%
Engagement
+4.9%(+38.8K)
7.4
8
Wolf Alexander Lodewijk
@wolfalexanderl
Foodie and fashion lover 📍 Netherlands 🇳🇱 Modeling: 🇺🇸 @vnymodels @dreamnymgmt
London, United Kingdom
879.4K
Followers
2.39%
Engagement
+3.8%(+32.1K)
8.3
9
Olivia Dean
@oliviadeano
‘the art of loving’ out 26th september!
London, United Kingdom
1.2M
Followers
10.27%
Engagement
+2.5%(+31.1K)
7.9
10
LILY ROWLAND
@lilyrowland1
💌 Lily@cadence-talent.com
London, United Kingdom
930.5K
Followers
3.20%
Engagement
+3.4%(+30.9K)
7.3
11
Noor Zafar Khan
@noorzafarkhan
:¨ ·.· ¨: `· . 𐙚 @djmaq
London, United Kingdom
3.3M
Followers
3.05%
Engagement
+0.9%(+29.8K)
7.4
12
Nour alayoubi
@dream_alayoubi
كل روابطي موجوده هون 👇🏻👻
London, United Kingdom
506.8K
Followers
7.05%
Engagement
+5.7%(+27.5K)
7.8
13
alison hope murray
@alisonhopemurray
Know more, buy less Australian in London Colour, capsule, midsize, mum, interiors etc ✉️ talent@covetcreative.co.uk 🇦🇺 steph@switchagency.com.au
London, United Kingdom
159.7K
Followers
1.67%
Engagement
+20.6%(+27.3K)
4.4
14
Paula Vidal G. 🧚🏼‍♂️🫶🏼
@paulaa_vidaal
Fitness | Lifestyle London Contactpaulavidal@gmail.com
London, United Kingdom
283.4K
Followers
2.99%
Engagement
+10.6%(+27.2K)
7.6
15
☺︎︎ Mirra Andreeva ☺︎︎
@_mirraandreeva_
~professional tennis player~ ☺︎︎ @nike • @wilsontennis • @imgtennis • @rolex • @isdin ☺︎︎ ~always a step forward~
London, United Kingdom
477.6K
Followers
16.59%
Engagement
+6.0%(+27.0K)
9.8
16
Vixenp
@vixenp_
Blue eyes Blue hair from 🇬🇧
London, United Kingdom
955.9K
Followers
4.35%
Engagement
+2.9%(+26.7K)
8.4
17
Remus Bujor
@remusbujor
◾️𝐓𝐢𝐤𝐓𝐨𝐤: 5M Followers ◾️𝐘𝐨𝐮𝐓𝐮𝐛𝐞: 5.1M Subscribers ◾️Contact: memuarad24@gmail.com ◾️UK London 📍
London, United Kingdom
680.9K
Followers
0.00%
Engagement
+4.0%(+26.2K)
7.2
18
Charlotte Tilbury, MBE
@charlottetilbury
Makeup Artist 💄
President, Chairman, CCO & Founder 💫
Download my app at the link below! 💋
Join our broadcast channel NOW! 💖
London, United Kingdom
7.3M
Followers
0.09%
Engagement
+0.3%(+24.7K)
4.7
19
Julie Hannah
@scotstyleeditor
Former Fashion/Beauty Editor Est. 1975😜 📺 as seen on @itv This Morning Fashion & Beauty 50+ Also @scotstyleeditorhome 💌partnerships@juliehannah.com
London, United Kingdom
388.3K
Followers
N/A
Engagement
+6.7%(+24.5K)
8.2
20
Nadia
@im_n.s._
London, United Kingdom
242.4K
Followers
1.93%
Engagement
+10.8%(+23.6K)
4.2

About This Instagram Influencer Ranking

Discover the most influential creators in London with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 238.3M potential impressions across all ranked influencers
  • Total Audience: 857.8M followers collectively following these creators
  • Average Engagement Rate: 5.54% - significantly above industry average
  • Market Coverage: 15,795 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, Brazil
  • Gender Distribution: 67% Female, 33% Male
  • Primary Age Group: 25-34 years (46.1% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in London on Instagram?

Corey Mylchreest (@coreymylchreest) is, as of September 2025, the fastest‑growing Fashion & Style creator in London on Instagram, with +16.1% monthly growth (+335.4K followers).

How many followers did Corey Mylchreest (@coreymylchreest) gain last month?

Corey Mylchreest (@coreymylchreest) gained about 335.4K followers last month (+16.1%).

Who grew more: Corey Mylchreest (@coreymylchreest) or Cacherel Mirjah Mercer (@cacherel_)?

Corey Mylchreest (@coreymylchreest) grew more than Cacherel Mirjah Mercer (@cacherel_) (335.4K vs 109.7K).

How is Cacherel Mirjah Mercer (@cacherel_) performing right now?

Cacherel Mirjah Mercer (@cacherel_) is growing at +30.1% (+109.7K) per month, with a Profile Score of 7.9 and average engagement of 7.07%.

How is Max & Harvey (@maxandharvey) performing right now?

Max & Harvey (@maxandharvey) is growing at +5.2% (+68.7K) per month, with a Profile Score of 7.4 and average engagement of 1.01%.

How is TEMS (@temsbaby) performing right now?

TEMS (@temsbaby) is growing at +0.9% (+60.0K) per month, with a Profile Score of 7.9 and average engagement of 5.56%.

How is Vanessa Kirby (@vanessa__kirby) performing right now?

Vanessa Kirby (@vanessa__kirby) is growing at +1.8% (+54.0K) per month, with a Profile Score of 8.2 and average engagement of 6.57%.

Who had the higher percentage growth: Cacherel Mirjah Mercer (@cacherel_) or Max & Harvey (@maxandharvey)?

Cacherel Mirjah Mercer (@cacherel_) leads (30.1% vs Max & Harvey (@maxandharvey) 5.2%).

What is the absolute follower gain of Corey Mylchreest (@coreymylchreest)?

Corey Mylchreest (@coreymylchreest) gained about 335.4K followers last month (+16.1%).

What is the absolute follower gain of Cacherel Mirjah Mercer (@cacherel_)?

Cacherel Mirjah Mercer (@cacherel_) gained about 109.7K followers last month (+30.1%).

What is the absolute follower gain of Max & Harvey (@maxandharvey)?

Max & Harvey (@maxandharvey) gained about 68.7K followers last month (+5.2%).

What is the absolute follower gain of TEMS (@temsbaby)?

TEMS (@temsbaby) gained about 60.0K followers last month (+0.9%).

What is the absolute follower gain of Vanessa Kirby (@vanessa__kirby)?

Vanessa Kirby (@vanessa__kirby) gained about 54.0K followers last month (+1.8%).

Is Corey Mylchreest (@coreymylchreest) still a relevant creator?

Yes — Corey Mylchreest (@coreymylchreest) has a Profile Score of 9.6, average engagement of 11.15%, and +16.1% (+335.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in United Kingdom?

The average engagement rate for this category is 5.54%. Generally, rates above 6.7% are considered excellent, while rates above 4.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in London?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.