Top 20 Fashion & Style from Edinburgh on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Fashion & Style Influencers in Edinburgh, United Kingdom

540

Expected Reach

4.4M

Total Followers

17.9M

Avg Engagement

5.58%

Audience Analysis

Gender Distribution

Female59%
Male41%

Age Distribution

25-3445.3%
18-2428.4%
35-4415.8%
45-544.2%

Top Countries

United Kingdom27.8%
United States of America16.2%
India3.5%
Brazil3.2%
Germany3.1%

Top Languages

en77.1%
es6.2%
pt4.1%

Top Cities

Edinburgh3.6%
Greater London3.4%
Glasgow1.7%
New York City0.8%
Lagos0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Zara Davis
@zara_davis_
Digital Avatar 📸
Edinburgh, United Kingdom
399.5K
Followers
6.73%
Engagement
+8.7%(+32.1K)
8.7
2
Zach Taylor
@zachtaylorfit_
Healthy living. Personal growth. @fortesportsmodels Contact : partnerships@fortetalentgroup.com
Edinburgh, United Kingdom
53.4K
Followers
1.74%
Engagement
+11.4%(+5.5K)
7.8
3
Ellie Kate
@elliekatehere
just a girl creating my own dream world 🩰 timeless style, luxury travel, elegant hobbies email for enquiries/collabs/UGC paris for now
Edinburgh, United Kingdom
97.7K
Followers
2.01%
Engagement
+5.2%(+4.8K)
8.1
4
Ellie Grace
@ellii.e.e
uni, outdoors and home comforts… 📍Edinburgh elliegrace@niche-commercial.com
Edinburgh, United Kingdom
28.0K
Followers
4.74%
Engagement
+17.8%(+4.2K)
8.1
5
Loida Garcia
@scotlandhiddenadventures
Scottish Influencer award finalist 🏆 Scotland travel & lifestyle Castles · hidden gems · cosy stays Collabs 📩 scotlandhiddenadventures@outlook.com
Edinburgh, United Kingdom
443.2K
Followers
1.02%
Engagement
+0.8%(+3.7K)
6.9
6
𝐌𝐚𝐝𝐝𝐢𝐞 𝐑𝐨𝐬𝐞 𝐇𝐢𝐥𝐥
@mmaddierosehill
Social Media enquiries - emilie@pwrmanagement.co.uk 🎬Actor @networkmanagementuk TikTok- 990K+
Edinburgh, United Kingdom
59.5K
Followers
0.24%
Engagement
+6.1%(+3.4K)
7.2
7
Preethi Varma
@malyalapreethi
Edinburgh Diaries 🇬🇧🏴󠁧󠁢󠁳󠁣󠁴󠁿 Lifestyle•Fashion•Food 💌 Collabs : malyalapreethi10@gmail.com 30K+ YouTube Fam
Edinburgh, United Kingdom
44.3K
Followers
6.58%
Engagement
+7.4%(+3.1K)
8.8
8
kellsey | gothic renaissance & fantasy | cathedral core |
@kllsym
⚔️lover of cathedrals | gothic architecture | moths 🦋collector of curios 📚fantasy & horror reader 🍁anne boleyn of outfit pics 🪦edinburgh
Edinburgh, United Kingdom
188.4K
Followers
4.30%
Engagement
+1.5%(+2.9K)
8.3
9
Phee Jameson
@misspheejameson
🌍 Edinburgh based model & co owner of @reflectif_imagery 📸 ✨Rubber fashion
Edinburgh, United Kingdom
155.5K
Followers
2.08%
Engagement
+1.8%(+2.7K)
7.7
10
Grainne Morton
@grainnemorton
Unique jewels incorporating found objects, handmade in Edinburgh.
Edinburgh, United Kingdom
207.3K
Followers
0.71%
Engagement
+1.2%(+2.5K)
6.2
11
PatekWorld | Patek Philippe
@patekworld_
You never own a Patek Philippe. You look after it for the next generation . Not Affiliated with Patek Philippe S.A 🇨🇭
Edinburgh, United Kingdom
477.7K
Followers
0.37%
Engagement
+0.5%(+2.4K)
5.3
12
Louise Marklew
@scoobstattoo
DMS @egotripink 🧸 Sponsored: @barber_dts @ezcartridgecouk @quantum_ink_uk @tattoospray @twistedgeneration @kanzocare @theetattoobed ❤️
Edinburgh, United Kingdom
133.0K
Followers
1.01%
Engagement
+1.6%(+2.1K)
7.6
13
Mommy and Daddy of Amyra and Rahil ❤️❤️❤️
@raisingghais
♦️Parenting and more Daddy and Mommy Lifestyle ♦️Dm for collaboration 📧 surbhiamy914@gmail.com
Edinburgh, United Kingdom
63.1K
Followers
0.17%
Engagement
+3.3%(+2.0K)
6.9
14
Nika van der Merwe (Badenhorst)
@neeks_vdm
Married to the game🏉 wellness, style & life in motion💫 💍 @duhanvandermerwe 💌neeksvdm@niche-commercial.com 🫧More on Tiktok Founder @shewanders.club
Edinburgh, United Kingdom
38.9K
Followers
11.34%
Engagement
+4.3%(+1.6K)
8.8
15
Emily Laura Hassmannova
@emily.hassmannova
✞ • be kind. • not all treasure is silver & gold, mate
Edinburgh, United Kingdom
90.4K
Followers
5.09%
Engagement
+1.5%(+1.3K)
8.9
16
Cigdem Sorrell
@cigdemsorrell4477
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Based in Scotland - UK 👠Continued Collab & Model Influencer @sheinofficial @sheinbrasil #cigdemsorrell4477 #sheinpartner 👒👛👜 🛍️
Edinburgh, United Kingdom
310.6K
Followers
0.02%
Engagement
+0.4%(+1.2K)
6.5
17
⛤ Marine - Caravelle Noire ⛤
@caravellenoire
Je crée des bijoux uniques & précieux pour sorcièr(e)s, en Provence Forgés par @lespritducouvent Mes kaléidoscopes vitrail @ecclesialucis Autodidacte
Edinburgh, United Kingdom
24.3K
Followers
1.19%
Engagement
+4.8%(+1.1K)
8.7
18
Ysolda | knitting patterns
@ysolda
20 years of knitting patterns for every body 🏳️‍🌈Queer Scottish designer 🏳️‍🌈 Size inclusive · beginner friendly Patterns, tutorials & community
Edinburgh, United Kingdom
120.3K
Followers
1.51%
Engagement
+0.9%(+1.1K)
7.6
19
Rose Royal 🌹
@roseroyal21
Travel ✈️ Business 💼 Luxury 🥂 Lifestyle 🌹 With a side of sarcasm 😉 Enquiries - roseroyal.performance@gmail.com
Edinburgh, United Kingdom
20.3K
Followers
N/A
Engagement
+5.6%(+1.1K)
5.7
20
Rebecca
@the.creabea
Knitter, Podcaster and Knitwear designer based in Edinburgh. For pattern support, please send me an email
Edinburgh, United Kingdom
76.2K
Followers
4.32%
Engagement
+1.4%(+1.0K)
8.7

About This Instagram Influencer Ranking

Discover the most influential creators in Edinburgh with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 4.4M potential impressions across all ranked influencers
  • Total Audience: 17.9M followers collectively following these creators
  • Average Engagement Rate: 5.58% - significantly above industry average
  • Market Coverage: 540 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, India
  • Gender Distribution: 59% Female, 41% Male
  • Primary Age Group: 25-34 years (45.3% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Edinburgh on Instagram?

Zara Davis (@zara_davis_) is, as of November 2026, the fastest‑growing Fashion & Style creator in Edinburgh on Instagram, with +8.7% monthly growth (+32.1K followers).

How many followers did Zara Davis (@zara_davis_) gain last month?

Zara Davis (@zara_davis_) gained about 32.1K followers last month (+8.7%).

Who grew more: Zara Davis (@zara_davis_) or Zach Taylor (@zachtaylorfit_)?

Zara Davis (@zara_davis_) grew more than Zach Taylor (@zachtaylorfit_) (32.1K vs 5.5K).

How is Zach Taylor (@zachtaylorfit_) performing right now?

Zach Taylor (@zachtaylorfit_) is growing at +11.4% (+5.5K) per month, with a Profile Score of 7.8 and average engagement of 1.74%.

How is Ellie Kate (@elliekatehere) performing right now?

Ellie Kate (@elliekatehere) is growing at +5.2% (+4.8K) per month, with a Profile Score of 8.1 and average engagement of 2.01%.

How is Ellie Grace (@ellii.e.e) performing right now?

Ellie Grace (@ellii.e.e) is growing at +17.8% (+4.2K) per month, with a Profile Score of 8.1 and average engagement of 4.74%.

How is Loida Garcia (@scotlandhiddenadventures) performing right now?

Loida Garcia (@scotlandhiddenadventures) is growing at +0.8% (+3.7K) per month, with a Profile Score of 6.9 and average engagement of 1.02%.

Who had the higher percentage growth: Zach Taylor (@zachtaylorfit_) or Ellie Kate (@elliekatehere)?

Zach Taylor (@zachtaylorfit_) leads (11.4% vs Ellie Kate (@elliekatehere) 5.2%).

What is the absolute follower gain of Zara Davis (@zara_davis_)?

Zara Davis (@zara_davis_) gained about 32.1K followers last month (+8.7%).

What is the absolute follower gain of Zach Taylor (@zachtaylorfit_)?

Zach Taylor (@zachtaylorfit_) gained about 5.5K followers last month (+11.4%).

What is the absolute follower gain of Ellie Kate (@elliekatehere)?

Ellie Kate (@elliekatehere) gained about 4.8K followers last month (+5.2%).

What is the absolute follower gain of Ellie Grace (@ellii.e.e)?

Ellie Grace (@ellii.e.e) gained about 4.2K followers last month (+17.8%).

What is the absolute follower gain of Loida Garcia (@scotlandhiddenadventures)?

Loida Garcia (@scotlandhiddenadventures) gained about 3.7K followers last month (+0.8%).

Is Zara Davis (@zara_davis_) still a relevant creator?

Yes — Zara Davis (@zara_davis_) has a Profile Score of 8.7, average engagement of 6.73%, and +8.7% (+32.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in United Kingdom?

The average engagement rate for this category is 5.58%. Generally, rates above 6.7% are considered excellent, while rates above 4.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Edinburgh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.