Top 20 Beauty & Cosmetics from Stockholm on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Beauty & Cosmetics Influencers in Stockholm, Sweden

527

Expected Reach

6.5M

Total Followers

23.2M

Avg Engagement

4.28%

Audience Analysis

Gender Distribution

Female75%
Male25%

Age Distribution

25-3441.9%
18-2430.0%
35-4415.3%
13-175.4%

Top Countries

Sweden40.6%
United States of America10.0%
United Kingdom5.4%
France2.6%
Norway2.4%

Top Languages

en40.6%
sv38.9%
es5.2%

Top Cities

Stockholm15.0%
Gothenburg3.0%
Greater London1.4%
London1.1%
Malmö0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Tomasz Lach Beard Tattoo Model
@tom_horn_outlaw
📸Fashion & lifestyle model ♥️Husband behind the lens & in life 🤝Let’s make your brand stand out 👇Premium beard care I trust👇
Stockholm, Sweden
274.7K
Followers
0.53%
Engagement
+3.9%(+10.4K)
6.3
2
MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO
@mikolaj_slowianski_masazysta
• Zapewniam najlepsze masaże w Warszawie • Prowadzę profesjonalne szkolenia z masażu / konsultacje • Wykształcenie medyczne 🇺🇦🇵🇱🇺🇸 📍WOLA
Stockholm, Sweden
123.4K
Followers
0.10%
Engagement
+7.0%(+8.1K)
5.5
3
flowerovlove
@flowerovlove
19 mini skirt warrior ISUE OUT NOW
Stockholm, Sweden
404.3K
Followers
3.45%
Engagement
+1.5%(+6.1K)
8.3
4
Delnia Razzazi
@delniarazzazi
Stockholm, Sweden
219.0K
Followers
8.24%
Engagement
+2.7%(+5.7K)
9.3
5
Dr Rebecka Gardell
@dr.rebecka.gardell
Medical Doctor. Aesthetic injections. Teaching injection technique. 📍 @gardellclinic Featured in #forbes
Stockholm, Sweden
202.1K
Followers
0.25%
Engagement
+2.9%(+5.6K)
6.5
6
Dheiy Faleh
@dr.dheiy
ضي القمر 🪭 الحمدالله ♥️ 📍Stockholm @secret.touch.clinic Snapchat dr.dheiy
Stockholm, Sweden
421.4K
Followers
1.94%
Engagement
+0.9%(+3.7K)
7.8
7
Sofia Händén
@sofiahanden
🌴Marbella/Stockholm 🌸TikTok: Sofias_Mindset 200k 🌸Merch @mindycollection 💌Collab sofia@sofiasmindset.se 🎥 100 dagar Vlogg som nybliven Mamma
Stockholm, Sweden
64.1K
Followers
N/A
Engagement
+5.9%(+3.6K)
3.7
8
ros
@little.ros
work: roscollaborations@splayone.com mgmt: fritzell.lisa@gmail.com / joelighe@gmail.com
Stockholm, Sweden
33.4K
Followers
41.36%
Engagement
+11.4%(+3.4K)
8.7
9
JENNIFER E. ANDERSSON
@zennufer
Mamma till Ralph 🕊️👼🏼 & Poppy 👶🏼🌷 zennufer - youtube & tiktok jennifer@zennufer.com Stockholm, Sweden
Stockholm, Sweden
126.4K
Followers
25.06%
Engagement
+2.1%(+2.6K)
7.8
10
Meira Omar
@meiraomar
Love is Blind, Melodifestivalen ✨ Collabs.meira@gmail.com
Stockholm, Sweden
243.9K
Followers
9.77%
Engagement
+1.0%(+2.4K)
7.3
11
Tilde Kindahl
@tildekindahl
Stockholm, Sweden🤍 Contact: Tildekindahl@icloud.com TikTok: PastaBianxo (1,1M)
Stockholm, Sweden
117.1K
Followers
17.06%
Engagement
+2.0%(+2.3K)
7.5
12
HANNA HAPPY
@hannahappy
🧚🏼‍♀️ här för att göra dig glad 💌 hannahappy@happycreative.se 🛼 finns även på YouTube, TikTok, Snapchat 🌷 klicka på linktr.ee för mina andra medier
Stockholm, Sweden
115.1K
Followers
7.95%
Engagement
+2.1%(+2.3K)
8.4
13
Amanda Engstrand
@amandaengstrand
fashion, beauty, lifestyle based in stockholm contact: contact@amandaengstrand.com
Stockholm, Sweden
133.8K
Followers
2.24%
Engagement
+1.6%(+2.2K)
7.1
14
Margarita 🧿
@m4rgar1ta
Stockholm, Sweden contact - frederik@morchrohde.com
Stockholm, Sweden
91.9K
Followers
7.07%
Engagement
+2.4%(+2.2K)
8.2
15
Lovisa Worge
@lovisaworge
contact: lovisa.worge@hotmail.com co-founder of @anijewels
Stockholm, Sweden
217.7K
Followers
1.89%
Engagement
+1.0%(+2.1K)
7.4
16
emily slotte
@emilyslotte
stockholm/sweden • stylist • photographer • creator food • garden • fashion • lifestyle
Stockholm, Sweden
148.1K
Followers
1.78%
Engagement
+1.4%(+2.0K)
7.6
17
ZOE-FAY BROWN
@zoefaybrown
📍Stockholm Podcast @milfmedmera
Stockholm, Sweden
50.9K
Followers
25.44%
Engagement
+3.8%(+1.9K)
8.6
18
EMELIE JOHANSSON
@hairtalkbyemelie
Beauty, Hair and Life ☕️💄❤️ I badrumsskåpet på youtube 📸🧖🏼‍♀️ Beautyklubben nyhetsbrev💄💋
Stockholm, Sweden
151.7K
Followers
4.38%
Engagement
+0.9%(+1.3K)
8.4
19
Victoria Natdha | Nail Artist
@victorianatdha
I love creating edgy nails for edgy souls. Founder of @nvaeyofficial Since ’2014 | Based in Stockholm, Sweden
Stockholm, Sweden
125.0K
Followers
0.00%
Engagement
+0.9%(+1.2K)
6.9
20
IZABELLA
@izabellalovstad
Brazilian in stockholm Business: Yasmine@730agency.no
Stockholm, Sweden
60.3K
Followers
8.08%
Engagement
+1.9%(+1.1K)
8.0

About This Instagram Influencer Ranking

Discover the most influential creators in Stockholm with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 6.5M potential impressions across all ranked influencers
  • Total Audience: 23.2M followers collectively following these creators
  • Average Engagement Rate: 4.28% - above industry average
  • Market Coverage: 527 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Sweden, United States of America, United Kingdom
  • Gender Distribution: 75% Female, 25% Male
  • Primary Age Group: 25-34 years (41.9% of audience)
  • Languages: English, sv, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Stockholm on Instagram?

Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) is, as of September 2025, the fastest‑growing Beauty & Cosmetics creator in Stockholm on Instagram, with +3.9% monthly growth (+10.4K followers).

How many followers did Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) gain last month?

Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) gained about 10.4K followers last month (+3.9%).

Who grew more: Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) or MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta)?

Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) grew more than MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta) (10.4K vs 8.1K).

How is MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta) performing right now?

MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta) is growing at +7.0% (+8.1K) per month, with a Profile Score of 5.5 and average engagement of 0.10%.

How is flowerovlove (@flowerovlove) performing right now?

flowerovlove (@flowerovlove) is growing at +1.5% (+6.1K) per month, with a Profile Score of 8.3 and average engagement of 3.45%.

How is Delnia Razzazi (@delniarazzazi) performing right now?

Delnia Razzazi (@delniarazzazi) is growing at +2.7% (+5.7K) per month, with a Profile Score of 9.3 and average engagement of 8.24%.

How is Dr Rebecka Gardell (@dr.rebecka.gardell) performing right now?

Dr Rebecka Gardell (@dr.rebecka.gardell) is growing at +2.9% (+5.6K) per month, with a Profile Score of 6.5 and average engagement of 0.25%.

Who had the higher percentage growth: MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta) or flowerovlove (@flowerovlove)?

MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta) leads (7.0% vs flowerovlove (@flowerovlove) 1.5%).

What is the absolute follower gain of Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw)?

Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) gained about 10.4K followers last month (+3.9%).

What is the absolute follower gain of MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta)?

MASAŻ | SZKOLENIA | WARSZAWA | KOBIDO (@mikolaj_slowianski_masazysta) gained about 8.1K followers last month (+7.0%).

What is the absolute follower gain of flowerovlove (@flowerovlove)?

flowerovlove (@flowerovlove) gained about 6.1K followers last month (+1.5%).

What is the absolute follower gain of Delnia Razzazi (@delniarazzazi)?

Delnia Razzazi (@delniarazzazi) gained about 5.7K followers last month (+2.7%).

What is the absolute follower gain of Dr Rebecka Gardell (@dr.rebecka.gardell)?

Dr Rebecka Gardell (@dr.rebecka.gardell) gained about 5.6K followers last month (+2.9%).

Is Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) still a relevant creator?

Yes — Tomasz Lach Beard Tattoo Model (@tom_horn_outlaw) has a Profile Score of 6.3, average engagement of 0.53%, and +3.9% (+10.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Sweden?

The average engagement rate for this category is 4.28%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Stockholm?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.