Top 20 Fashion & Style from Moscow on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Fashion & Style Influencers in Moscow, Russia

10,654

Expected Reach

146.4M

Total Followers

668.1M

Avg Engagement

2.67%

Audience Analysis

Gender Distribution

Female71%
Male29%

Age Distribution

18-2438.3%
25-3435.8%
35-4411.6%
13-178.6%

Top Countries

Russia49.4%
Ukraine7.4%
Kazakhstan6.7%
United States of America3.7%
Belarus2.0%

Top Languages

ru64.6%
en18.8%
es2.4%

Top Cities

Moscow12.3%
Saint Petersburg2.7%
Almaty2.1%
St. Petersburg0.9%
Kiev0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕
@vladbykovbrand
Couturier One-of-One craftsmanship @vladbykov_brand
Moscow, Russia
525.8K
Followers
2.03%
Engagement
+14.0%(+64.7K)
7.8
2
СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ
@sonn_eta
Я - Соня! Та самая подружка, которая находит прикольные шмотки и вкусно готовит 📍Москва pr - @sonn_eta_
Moscow, Russia
866.2K
Followers
3.82%
Engagement
+7.8%(+62.5K)
8.8
3
Сергей Орлов
@orlov_skvz
По вопросам сотрудничества +7-929-52-52-111, билеты на актуальные концерты 2026 ⬇️ программа «ЗВЕЗДА»
Moscow, Russia
871.7K
Followers
5.33%
Engagement
+6.0%(+49.3K)
8.7
4
Sofi Akopyan
@sofiyakopyan
Пропагандирую любить жизнь ❤️ + 500к подписчиков за 6 мес😌 + 400к ютюб, +300к тик ток Сотрудничество @sofiyakopyan.pr 📩 sofiy.akopyan@mail.ru
Moscow, Russia
1.2M
Followers
0.78%
Engagement
+4.3%(+48.5K)
7.3
5
Евгений Моросников
@morosnikov_official
Entrepreneur | Creator | Lifestyle Blogger CEO: Morosnikov_Shop Cooperation: Direct
Moscow, Russia
1.0M
Followers
0.96%
Engagement
+4.7%(+44.9K)
7.0
6
Kulakova Polina | Top Professional Dancer
@kulakova_po
Хочу, чтобы танцевали все❤️ Основательница @danceway__club школа танцев для девушек в Москве Запись в школу через администратора по ссылке ниже👇
Moscow, Russia
1.7M
Followers
0.31%
Engagement
+2.7%(+43.6K)
5.9
7
НАСТЯ ИВЛЕЕВА
@_agentgirl_
ПРЕМЬЕРА‼️✈️ 🎒 АБХАЗИЯ по ссылкам 👇🏼👇🏼👇🏼👇🏼👇🏼🎉😍
Moscow, Russia
17.1M
Followers
1.23%
Engagement
+0.2%(+42.1K)
7.6
8
Evgeniia
@jane_ms13
It’s me🫶🏼🐾
Moscow, Russia
343.5K
Followers
0.86%
Engagement
+11.2%(+34.6K)
4.5
9
Alexandra Eftina
@alex.eftina
Creating silhouette & status Founder @eftina.maison
Moscow, Russia
879.0K
Followers
0.96%
Engagement
+3.8%(+32.0K)
7.3
10
Yulia Barinova
@barinovayulia
influencer, content creator, UGC • контент для брендов, обзоры Moscow
Moscow, Russia
834.9K
Followers
2.23%
Engagement
+3.7%(+30.0K)
8.8
11
LADA KLUEVA | beauty | hairstyle | life
@charm.fate
Russia, Moscow Sechenov University, 1st year 💌 Реклама: @pr_charm.fate ⠀
Moscow, Russia
1.2M
Followers
2.04%
Engagement
+2.5%(+29.6K)
7.4
12
Ольга Малащенко
@helgametamorphosis
Женский стендап на ТНТ🎤 Директор - tg: Kultiasova/ +7 (999) 679-07-51 (Саша) Реклама - tg: privetmash/ 89267996676 (Мария)
Moscow, Russia
464.9K
Followers
8.21%
Engagement
+5.8%(+25.7K)
9.0
13
Anya Ruban
@anya_ru_
@girlsagency.pr
Moscow, Russia
371.6K
Followers
3.29%
Engagement
+6.7%(+23.2K)
7.8
14
Sun Palna
@sun_palna
Сан Пална 🧡 моделинг, актриса, спортсменка🧡 Сотрудничество @palna_piar Moscow @open_up_models Участница 3 сезона «Титаны 3»
Moscow, Russia
207.8K
Followers
0.75%
Engagement
+12.3%(+22.8K)
9.2
15
Анатоль Петровский | СТРИЖКИ | МОСКВА
@rizhaya.boroda
• Hairstylist • Videomaker Запись на стрижку ведется только через лист ожидания — через бота в Telegram👇🏻
Moscow, Russia
206.9K
Followers
0.00%
Engagement
+12.3%(+22.6K)
6.9
16
Oksana Grekova
@oksi_sole
🤍Food&fashion muse 🍦Con l'anima italiana For collaborations ➡️direct
Moscow, Russia
525.9K
Followers
0.23%
Engagement
+4.2%(+21.4K)
6.7
17
Diana Turova
@di.turova
📍Moscow model/blogger coop: diturova.pr@mail.ru pr-@anastasia_rkpr booker: @serafima_model_agent
Moscow, Russia
454.4K
Followers
1.10%
Engagement
+4.6%(+19.9K)
8.1
18
Арфистка Василиса Лущевская
@va_silisa
✨Concert harpist 🎶Turning iconic music into cinematic harp performances 🌎 Worldwide performances 📩. PR & collab. @vasilisa__pr
Moscow, Russia
181.0K
Followers
0.00%
Engagement
+12.0%(+19.4K)
8.0
19
Дмитрий Журавлёв
@dmitriy_zhuravlev_
Кино: +7 925 367-56-46 Марина Реклама: zhuravlev@didenokteam.com Мероприятия: +7 917 569-99-15 Гюнель Трек ЛУНА👇
Moscow, Russia
1.6M
Followers
1.94%
Engagement
+1.1%(+18.2K)
7.3
20
Мэри Алексанян
@_marychka1_
📍Moscow beauty | fashion | travel | life | family PR @pr._marychka1_
Moscow, Russia
407.0K
Followers
2.98%
Engagement
+4.6%(+18.0K)
8.0

About This Instagram Influencer Ranking

Discover the most influential creators in Moscow with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 146.4M potential impressions across all ranked influencers
  • Total Audience: 668.1M followers collectively following these creators
  • Average Engagement Rate: 2.67% - competitive engagement levels
  • Market Coverage: 10,654 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Russia, Ukraine, Kazakhstan
  • Gender Distribution: 71% Female, 29% Male
  • Primary Age Group: 18-24 years (38.3% of audience)
  • Languages: ru, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Moscow on Instagram?

𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) is, as of October 2026, the fastest‑growing Fashion & Style creator in Moscow on Instagram, with +14.0% monthly growth (+64.7K followers).

How many followers did 𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) gain last month?

𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) gained about 64.7K followers last month (+14.0%).

Who grew more: 𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) or СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta)?

𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) grew more than СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta) (64.7K vs 62.5K).

How is СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta) performing right now?

СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta) is growing at +7.8% (+62.5K) per month, with a Profile Score of 8.8 and average engagement of 3.82%.

How is Сергей Орлов (@orlov_skvz) performing right now?

Сергей Орлов (@orlov_skvz) is growing at +6.0% (+49.3K) per month, with a Profile Score of 8.7 and average engagement of 5.33%.

How is Sofi Akopyan (@sofiyakopyan) performing right now?

Sofi Akopyan (@sofiyakopyan) is growing at +4.3% (+48.5K) per month, with a Profile Score of 7.3 and average engagement of 0.78%.

How is Евгений Моросников (@morosnikov_official) performing right now?

Евгений Моросников (@morosnikov_official) is growing at +4.7% (+44.9K) per month, with a Profile Score of 7.0 and average engagement of 0.96%.

Who had the higher percentage growth: СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta) or Сергей Орлов (@orlov_skvz)?

СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta) leads (7.8% vs Сергей Орлов (@orlov_skvz) 6.0%).

What is the absolute follower gain of 𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand)?

𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) gained about 64.7K followers last month (+14.0%).

What is the absolute follower gain of СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta)?

СОНЕТА | ОБЗОРЫ | РЕЦЕПТЫ (@sonn_eta) gained about 62.5K followers last month (+7.8%).

What is the absolute follower gain of Сергей Орлов (@orlov_skvz)?

Сергей Орлов (@orlov_skvz) gained about 49.3K followers last month (+6.0%).

What is the absolute follower gain of Sofi Akopyan (@sofiyakopyan)?

Sofi Akopyan (@sofiyakopyan) gained about 48.5K followers last month (+4.3%).

What is the absolute follower gain of Евгений Моросников (@morosnikov_official)?

Евгений Моросников (@morosnikov_official) gained about 44.9K followers last month (+4.7%).

Is 𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) still a relevant creator?

Yes — 𝐕𝐋𝐀𝐃 𝐁𝐘𝐊𝐎𝐕 (@vladbykovbrand) has a Profile Score of 7.8, average engagement of 2.03%, and +14.0% (+64.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Russia?

The average engagement rate for this category is 2.67%. Generally, rates above 3.2% are considered excellent, while rates above 2.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Moscow?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.