Top 20 Beauty & Cosmetics from Poland on Instagram Influencers by Follower Growth

Last updated: October 17, 2026

Total Beauty & Cosmetics Influencers in Poland

18,067

Expected Reach

112.7M

Total Followers

434.4M

Avg Engagement

5.07%

Audience Analysis

Gender Distribution

Female74%
Male26%

Age Distribution

18-2443.2%
25-3434.4%
35-4410.5%
13-178.4%

Top Countries

Poland73.5%
United States of America2.7%
Germany2.4%
United Kingdom2.2%
Italy1.4%

Top Languages

pl72.5%
en18.4%
es2.1%

Top Cities

Warsaw7.6%
Kraków2.5%
Poznań1.7%
Wrocław1.5%
Gdańsk1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Wika Boszczar
@mrs.vkl
✨
Poland
1.5M
Followers
0.82%
Engagement
+10.4%(+138.8K)
4.0
2
Dr Marcin Wolfinger | Modelowanie Sylwetki
@drwolfinger
🏆Total Definer Grand Master ✨Liposukcja VASER • Quantum RF • RibXCar ✨Piersi • Talia • Lipodema 📍Dr Wolfinger Clinic | Kraków 👇Umów konsultację
Kraków, Poland
1.1M
Followers
0.80%
Engagement
+5.5%(+54.7K)
6.2
3
Luvher Beauty Gel Polish
@luvher_beauty
💅Gel Polish | Nail Tool | Press-Ons 🍂 AUTUMN NAILS SALE🍂 🎁 FREE GIFT: UV LAMP (order $99+) 📸#LuvherBeauty to get featured
Poland
319.3K
Followers
0.00%
Engagement
+10.8%(+31.2K)
7.3
4
Karolina Czerwik | MAKIJAZ | KOSMETYKI
@szminka_tv
▫️makijaże i szkolenia Częstochowa ▫️testy kosmetyków, które pomagają podjąć dobrą decyzję zakupową. 📩 współpraca / PR: Karolaczerwik@gmail.com
Poland
181.2K
Followers
0.87%
Engagement
+18.7%(+28.5K)
8.6
5
Agnes Ratajczak
@agnesratajczak
📍 Poznań 🎵 agnesratajczak [700k+] YT: agnesratajczakofficial 📧 a.ratajczak@influpartner.pl
Poland
538.2K
Followers
2.73%
Engagement
+5.3%(+26.9K)
8.9
6
Marta Bednarska •KOSMETOLOG•UCZELNIA MEDYCZNA
@martabednarska_pl
Pomagam ogarnąć skórę bez przepalania kasy Drogie vs tanie — testuję za Ciebie🔬 📖 Reset skóry — ebook KUP👇ZAPISZ SIĘ zabiegi PRO/ kontynuacje on line
Poland
172.7K
Followers
0.20%
Engagement
+17.3%(+25.5K)
6.2
7
CiociaOla
@ciociaoola
ONKOLOGIA DZIECIĘCA ♥️ @marek.kopysc 🎶TikTok : ciociaolacf 306k, 11mln🙏🏻 •@fundacja_cancerfighters • @boxing.challenge 📍Owner Beauty Studio
Wroclaw, Poland
166.7K
Followers
9.36%
Engagement
+16.9%(+24.1K)
8.7
8
Ania
@nocotyania
Philippians 4:13 TikTok: nocotyania +1mln Spotify: nocotyania posłuchaj “JEŚLI POZWOLISZ”⬇️
Poland
271.8K
Followers
13.25%
Engagement
+9.1%(+22.6K)
9.5
9
Julia Śmigielska
@_juliyav_
25 ♡ Poland juliyav@gethero.pl
Poland
1.1M
Followers
0.00%
Engagement
+2.0%(+21.8K)
6.9
10
Natalia Sadowska
@naatalisa
💌: naatalisacollab2@op.pl Booking koncertow: booking@natalisa.info TikTok: Naatalisaa Drugie konto: @rudaaalisicaa
Warsaw, Poland
345.5K
Followers
9.39%
Engagement
+6.3%(+20.5K)
9.2
11
Albicja w Krainie Składów
@wkrainieskladow
🩷Dziennikarka z wykształceniem kosmetologicznym 🩷Dermokonsultantka | Pielęgnacja | INCI | Współpraca i PR: wspolpraca@wkrainieskladow.pl
Poland
300.7K
Followers
0.76%
Engagement
+6.2%(+17.5K)
7.2
12
Dominik Więcek (He/Him)
@dominik_wiecek
W kolejności alfabetycznej, bo wybrać mi trudno: Choreograf 🎭 Fotograf 📸 Kostiumograf 🪡 Reżyser Ruchu 🕺Stylista 👔 Tancerz 🤸🏼 📩 do.wiecek@gmail.com
Warsaw, Poland
333.8K
Followers
1.05%
Engagement
+5.1%(+16.1K)
8.6
13
Natalia Iwanoczko
@dog.island_groomer
➡️ Kotusz53 ➡️ Tłoki57B ☎️ +48 531404041 (tylko SMS) @iwan.oczko
Poland
128.7K
Followers
0.00%
Engagement
+14.0%(+15.8K)
8.2
14
Kobieta Kobiecie self-care, motywacja, rozwój osobisty
@kobieta_kobiecie
Tu kobiety wracają do siebie. Bez presji. Bez poczucia winy. Bez udawania. Pewność siebie • granice • self-love
Warsaw, Poland
260.5K
Followers
2.14%
Engagement
+6.3%(+15.5K)
7.2
15
Claudia Nadja Büttinghaus
@claudiabuttinghaus
• elegant & daily outfits • ✉️ buttinghausclaudia@gmail.com Nagrywam Vlogi i pomagam stylowo się ubierać!🕺🏽 Shop my Outfits👇🏼
Warsaw, Poland
530.5K
Followers
6.45%
Engagement
+3.0%(+15.3K)
7.8
16
Julia Rozhkova
@jullla.r
інтенсивна система схуднення ↓ @jfit.club pr @cooperation_jullla.r 📍Warsaw щоденний лайф в tg ↓
Warsaw, Poland
426.6K
Followers
1.14%
Engagement
+3.7%(+15.1K)
6.5
17
Mariana Lysak
@perfect.hair.days
Hairstyling and braiding master. Mannequins & hair tools I love ❤️ Links & discount codes 👇
Poland
315.6K
Followers
0.05%
Engagement
+5.0%(+15.1K)
6.3
18
Kornelia | Nowy wymiar kobiecych portretów
@ailenrok.studio
✨ wizualizacje sesji studyjnych ● Beauty • Biznes • Fashion ● PHOTO POSES
Zielona Gora, Poland
108.0K
Followers
0.35%
Engagement
+15.7%(+14.6K)
6.1
19
࣪. ☽ ࣪ ִֶָ ཐི munka ཋྀ ࣪ ִֶָ☾ .࣪
@ojiirot
☼♈︎ ☽♏︎ ↑♐︎ queen of equality ♀️ feminist. fighter. free. fearless. ⚡ 🍀🎐🌱🪷🪻
Poland
215.0K
Followers
0.24%
Engagement
+7.1%(+14.2K)
9.6
20
Mini Loona
@mini.loonaa
Be nice to yourself!
Poland
986.7K
Followers
2.11%
Engagement
+1.3%(+12.2K)
7.0

About This Instagram Influencer Ranking

Discover the most influential creators in Poland with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 112.7M potential impressions across all ranked influencers
  • Total Audience: 434.4M followers collectively following these creators
  • Average Engagement Rate: 5.07% - significantly above industry average
  • Market Coverage: 18,067 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Poland, United States of America, Germany
  • Gender Distribution: 74% Female, 26% Male
  • Primary Age Group: 18-24 years (43.2% of audience)
  • Languages: pl, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Poland on Instagram?

Wika Boszczar (@mrs.vkl) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Poland on Instagram, with +10.4% monthly growth (+138.8K followers).

How many followers did Wika Boszczar (@mrs.vkl) gain last month?

Wika Boszczar (@mrs.vkl) gained about 138.8K followers last month (+10.4%).

Who grew more: Wika Boszczar (@mrs.vkl) or Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger)?

Wika Boszczar (@mrs.vkl) grew more than Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger) (138.8K vs 54.7K).

How is Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger) performing right now?

Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger) is growing at +5.5% (+54.7K) per month, with a Profile Score of 6.2 and average engagement of 0.80%.

How is Luvher Beauty Gel Polish (@luvher_beauty) performing right now?

Luvher Beauty Gel Polish (@luvher_beauty) is growing at +10.8% (+31.2K) per month, with a Profile Score of 7.3 and average engagement of 0.00%.

How is Karolina Czerwik | MAKIJAZ | KOSMETYKI (@szminka_tv) performing right now?

Karolina Czerwik | MAKIJAZ | KOSMETYKI (@szminka_tv) is growing at +18.7% (+28.5K) per month, with a Profile Score of 8.6 and average engagement of 0.87%.

How is Agnes Ratajczak (@agnesratajczak) performing right now?

Agnes Ratajczak (@agnesratajczak) is growing at +5.3% (+26.9K) per month, with a Profile Score of 8.9 and average engagement of 2.73%.

Who had the higher percentage growth: Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger) or Luvher Beauty Gel Polish (@luvher_beauty)?

Luvher Beauty Gel Polish (@luvher_beauty) leads (10.8% vs Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger) 5.5%).

What is the absolute follower gain of Wika Boszczar (@mrs.vkl)?

Wika Boszczar (@mrs.vkl) gained about 138.8K followers last month (+10.4%).

What is the absolute follower gain of Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger)?

Dr Marcin Wolfinger | Modelowanie Sylwetki (@drwolfinger) gained about 54.7K followers last month (+5.5%).

What is the absolute follower gain of Luvher Beauty Gel Polish (@luvher_beauty)?

Luvher Beauty Gel Polish (@luvher_beauty) gained about 31.2K followers last month (+10.8%).

What is the absolute follower gain of Karolina Czerwik | MAKIJAZ | KOSMETYKI (@szminka_tv)?

Karolina Czerwik | MAKIJAZ | KOSMETYKI (@szminka_tv) gained about 28.5K followers last month (+18.7%).

What is the absolute follower gain of Agnes Ratajczak (@agnesratajczak)?

Agnes Ratajczak (@agnesratajczak) gained about 26.9K followers last month (+5.3%).

Is Wika Boszczar (@mrs.vkl) still a relevant creator?

Yes — Wika Boszczar (@mrs.vkl) has a Profile Score of 4.0, average engagement of 0.82%, and +10.4% (+138.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Poland?

The average engagement rate for this category is 5.07%. Generally, rates above 6.1% are considered excellent, while rates above 4.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Poland?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.