Top 20 Beauty & Cosmetics from New Zealand on TikTok Influencers by Follower Growth

Last updated: November 12, 2026

Total Beauty & Cosmetics Influencers in New Zealand

247

Expected Reach

1.1M

Total Followers

17.6M

Avg Engagement

8.11%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Shawn
@shawnphii
insta: shawnphii
New Zealand
71.4K
Followers
7.45%
Engagement
+10.3%(+6.6K)
6.1
2
millie drury
@milliedruryy
🎀🧖🏼‍♀️🤍 @millie_drury on ig management@milliedrury.co.nz
Queenstown, New Zealand
554.1K
Followers
20.57%
Engagement
+0.9%(+5.2K)
8.1
3
alyshiajoness
@alyshiajoness
New Zealand📍 Makeup Artistry 🎨 SFX 👩🏼‍🎨 Life 🦋 Travel 🌍 Entrepreneur, Model, Actress 📧 alyshia@nosadcowboys.com 100K on YouTube 💫 Subscribe!👇🏼
Auckland, New Zealand
64.6K
Followers
2.76%
Engagement
+6.6%(+4.0K)
4.9
4
Jessie ⋆.ೃ࿔*:・
@jessiekirk__
Just a fashion girly and breast cancer survivor 👼☁️✨️ CHCH, NZ 🤍 💌 jessie@nosadcowboys.com
Auckland, New Zealand
152.0K
Followers
6.61%
Engagement
+2.0%(+3.1K)
4.8
5
afhamnadzree
@ammmoreyou
📍🇳🇿
New Zealand
190.0K
Followers
27.47%
Engagement
+1.2%(+2.2K)
8.8
6
Emily Maney 💫 NZ
@emily___maney
your NZ bestie for beauty, food & real life 🫶🏻 disney obsessed • honest reviews • shopping hauls posting daily ✨ emily@nosadcowboys.com
New Zealand
26.5K
Followers
4.27%
Engagement
+8.5%(+2.1K)
5.3
7
Alicia Amin
@hangrii
Professional pretender
New Zealand
68.7K
Followers
4.71%
Engagement
+2.1%(+1.4K)
5.4
8
kasiaastanicich
@kasiaastanicich
to summarise: 💄🏁🧴📺🏎️🥂💌🪩🛍️ (wear your spf) work@liquorice.co.nz
Christchurch, New Zealand
70.5K
Followers
5.06%
Engagement
+1.4%(+979)
6.1
9
M Deen
@mohammadsaadaldeen1
New Zealand
32.1K
Followers
N/A
Engagement
+2.4%(+754)
2.9
10
Avina St. Graves
@avina.stgraves
Dark Romance 🖤 Best Selling Author 🖤
New Zealand
75.9K
Followers
9.00%
Engagement
+1.0%(+736)
6.8
11
Romika-New Zealand
@glamwithromika
For collab, Email:romz1990@gmail.com #Beauty Content creator. Mentalhealthnurse. NewZealand based#makeupfashionbeauty# Mum#not a makeup artist.
New Zealand
54.8K
Followers
6.31%
Engagement
+1.3%(+722)
6.2
12
Rezin Barber
@rezinbarberr
YOUKNOW clothing discount: REZIN10 biz 💌 rezinbarberr@gmail.com
New Zealand
122.5K
Followers
11.77%
Engagement
+0.6%(+710)
7.4
13
Nikita Chaithoo
@nikitachaithoo
hello my beautiful friends 🧿 nikita@nosadcowboys.com
Auckland, New Zealand
248.2K
Followers
5.90%
Engagement
+0.3%(+685)
5.3
14
Jade-Demelza
@jade.demelza
POBOX 15090, Flaxmere, Hastings 🕊 life after loss | Healing | Everyday Life Founder | Sweet DreamZ, Second 2 None®️ MESSAGE FOR WEBSITE
New Zealand
77.0K
Followers
5.63%
Engagement
+0.8%(+653)
5.7
15
Sabrina Faruk Nisaal 🤍👑
@mrsuniversenewzealand
Mrs Universe New Zealand 2023👑 Ms Earth International 2025👑 Miss Universe New Zealand 2024- Finalist🇳🇿Ambassador Supermodel Global NZ 2026🤍INFLUENCER💫
New Zealand
28.3K
Followers
2.28%
Engagement
+2.2%(+612)
5.2
16
Liv Martin 🍯
@livmartin98
NSN 📍 work@liquorice.co.nz
New Zealand
171.4K
Followers
7.10%
Engagement
+0.3%(+495)
5.0
17
sanjumoktan93
@sanjumoktan93
#lifestyle ,beauty ,daily skincare ,nz creator Collaboration PR for Sanjulama650@gmail.com 📧 Sanjumoktan lamaFacebook
New Zealand
39.9K
Followers
21.63%
Engagement
+1.1%(+424)
7.4
18
keitumetsemmela
@keitumetsemmela
IG : keiitumetse.m_ 📧: leratommela16@gmail.com JHB based Hairstylist Fashion and lifestyle content creator
Johannesburg, New Zealand
35.5K
Followers
11.55%
Engagement
+1.2%(+423)
7.2
19
Kayla Sylvia-Jayne
@kaylasylviajayne
pretending to have my life together vlogs, mum life & pregnancy brain 🧟‍♀️🫧 💌 kayla@nosadcowboys.com
Auckland, New Zealand
30.4K
Followers
7.71%
Engagement
+1.4%(+407)
6.8
20
itslynia
@itslynia
New Zealand
618.5K
Followers
2.65%
Engagement
+0.1%(+335)
4.5

About This TikTok Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.1M potential impressions across all ranked influencers
  • Total Audience: 17.6M followers collectively following these creators
  • Average Engagement Rate: 8.11% - significantly above industry average
  • Market Coverage: 247 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in New Zealand on TikTok?

Shawn (@shawnphii) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in New Zealand on TikTok, with +10.3% monthly growth (+6.6K followers).

How many followers did Shawn (@shawnphii) gain last month?

Shawn (@shawnphii) gained about 6.6K followers last month (+10.3%).

Who grew more: Shawn (@shawnphii) or millie drury (@milliedruryy)?

Shawn (@shawnphii) grew more than millie drury (@milliedruryy) (6.6K vs 5.2K).

How is millie drury (@milliedruryy) performing right now?

millie drury (@milliedruryy) is growing at +0.9% (+5.2K) per month, with a Profile Score of 8.1 and average engagement of 20.57%.

How is alyshiajoness (@alyshiajoness) performing right now?

alyshiajoness (@alyshiajoness) is growing at +6.6% (+4.0K) per month, with a Profile Score of 4.9 and average engagement of 2.76%.

How is Jessie ⋆.ೃ࿔*:・ (@jessiekirk__) performing right now?

Jessie ⋆.ೃ࿔*:・ (@jessiekirk__) is growing at +2.0% (+3.1K) per month, with a Profile Score of 4.8 and average engagement of 6.61%.

How is afhamnadzree (@ammmoreyou) performing right now?

afhamnadzree (@ammmoreyou) is growing at +1.2% (+2.2K) per month, with a Profile Score of 8.8 and average engagement of 27.47%.

Who had the higher percentage growth: millie drury (@milliedruryy) or alyshiajoness (@alyshiajoness)?

alyshiajoness (@alyshiajoness) leads (6.6% vs millie drury (@milliedruryy) 0.9%).

What is the absolute follower gain of Shawn (@shawnphii)?

Shawn (@shawnphii) gained about 6.6K followers last month (+10.3%).

What is the absolute follower gain of millie drury (@milliedruryy)?

millie drury (@milliedruryy) gained about 5.2K followers last month (+0.9%).

What is the absolute follower gain of alyshiajoness (@alyshiajoness)?

alyshiajoness (@alyshiajoness) gained about 4.0K followers last month (+6.6%).

What is the absolute follower gain of Jessie ⋆.ೃ࿔*:・ (@jessiekirk__)?

Jessie ⋆.ೃ࿔*:・ (@jessiekirk__) gained about 3.1K followers last month (+2.0%).

What is the absolute follower gain of afhamnadzree (@ammmoreyou)?

afhamnadzree (@ammmoreyou) gained about 2.2K followers last month (+1.2%).

Is Shawn (@shawnphii) still a relevant creator?

Yes — Shawn (@shawnphii) has a Profile Score of 6.1, average engagement of 7.45%, and +10.3% (+6.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in New Zealand?

The average engagement rate for this category is 8.11%. Generally, rates above 9.7% are considered excellent, while rates above 6.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.