Top 20 Beauty & Cosmetics from New Zealand on TikTok Influencers by Follower Growth

Last updated: June 30, 2026

Total Beauty & Cosmetics Influencers in New Zealand

257

Expected Reach

0.9M

Total Followers

22.1M

Avg Engagement

7.89%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
INDYAH
@indyahmcalister
Mommy to Haven & Lennon 🤍 Management | Music | Roblox Email: indyahmcalister@gmail.com
Auckland, New Zealand
169.4K
Followers
3.54%
Engagement
+10.2%(+15.6K)
3.4
2
MoraBeauty
@morabeautyxx
🎀Beauty tools for everyday glow 🎀 ✨ Shop here ↓ ✨
New Zealand
2.4M
Followers
0.69%
Engagement
+0.3%(+7.7K)
4.7
3
Eden Coleman
@edencolemann
IG: @edencolemann edencollab@gmail.com
Los Angeles, New Zealand
255.5K
Followers
7.98%
Engagement
+3.0%(+7.5K)
4.3
4
Rue De Seine
@ruedeseinebridal
Wedding gowns for the modern bride Made in New Zealand NEW Folklore collection LIVE NOW 🍃
New Zealand
353.3K
Followers
5.43%
Engagement
+1.7%(+5.8K)
3.2
5
Camelie | Eco Razors 🪒
@camelie.eco
Shaving products that ACTUALLY work😎 Tackles ingrowns & 🍓 legs NZ Based 🇳🇿 Free worldwide shipping🌎
Auckland, New Zealand
711.6K
Followers
2.20%
Engagement
+0.8%(+5.7K)
4.4
6
Rowi
@rowisingh
My face is my canvas 🌟 IG: @rowisingh Sydney📍 Come to my Sydney makeup workshop!!! 👇🏽
Sydney, New Zealand
322.5K
Followers
11.83%
Engagement
+1.1%(+3.4K)
6.7
7
afhamnadzree
@ammmoreyou
📍🇳🇿 instagram: afhamnadzree
New Zealand
125.3K
Followers
18.45%
Engagement
+2.2%(+2.7K)
8.5
8
Sammy Robinson
@sammmyrobinson
Aussie YouTube - Sammy Robinson Founder - @onemile
Springs, New Zealand
325.6K
Followers
4.57%
Engagement
+0.5%(+1.5K)
4.8
9
Avina St. Graves
@avina.stgraves
Dark Romance 🖤 Best Selling Author 🖤
New Zealand
70.7K
Followers
8.54%
Engagement
+2.0%(+1.4K)
6.8
10
Alessia Allfree
@alessiaallfree
vic | aus lil bits of fun - fashion - makeup 🍓 @Creators Club Australia
Melbourne, New Zealand
79.9K
Followers
8.15%
Engagement
+1.7%(+1.3K)
7.0
11
PrettyNPaid
@prettynpaidbby
keralday.com 💲💯
New Zealand
227.6K
Followers
5.37%
Engagement
+0.5%(+1.1K)
4.0
12
Queen Tee 👑
@sagisis_tee
Confidence • Beauty • Vlogs • Dance 📬 PO BOX 4154 Hamilton East 3247 NEW YT SERIES COMING ⬇️
Hamilton, New Zealand
174.6K
Followers
6.63%
Engagement
+0.7%(+1.1K)
5.3
13
madisonhemson
@madisonhemson
Gold Coast, New Zealand
83.9K
Followers
6.02%
Engagement
+1.3%(+1.1K)
5.6
14
kasiaastanicich
@kasiaastanicich
to summarise: 💄🏁🧴📺🏎️🥂💌🪩🛍️ (wear your spf) work@liquorice.co.nz
Christchurch, New Zealand
67.2K
Followers
5.15%
Engagement
+1.4%(+906)
6.1
15
Rezin Barber
@rezinbarberr
YOUKNOW clothing discount: REZIN10 biz 💌 rezinbarberr@gmail.com
New Zealand
121.1K
Followers
12.96%
Engagement
+0.7%(+873)
7.1
16
Samantha Best
@samanthaleighbestt
MAFS NZ 2024 Single mum but make it cool 😋 💌 Work: samantha@nosadcowboys.com
Plymouth, New Zealand
126.6K
Followers
4.16%
Engagement
+0.7%(+825)
4.6
17
HIKOCO
@hikoco
Your K-Beauty obsession, curated. ~40% off Luxe Beauty 𝓢𝓐𝓛𝓔 ✨ 📍Auckland & Wellington
Auckland, New Zealand
29.0K
Followers
1.96%
Engagement
+2.6%(+728)
5.4
18
Jeshna swasti
@jeshna_swasti02
Finding jeshu 🖤⛓️‍💥
New Zealand
25.8K
Followers
14.92%
Engagement
+2.7%(+683)
7.4
19
Greer
@greiya
Hey dolly's 🫶🏻
Auckland, New Zealand
43.6K
Followers
6.39%
Engagement
+1.5%(+648)
6.1
20
Mahayla Rua-Murray
@mahaylaruamurray
NZ Māori girl that's just grateful 💓 Email: mahayla.ruamurray@gmail.com
Auckland, New Zealand
37.4K
Followers
12.18%
Engagement
+1.7%(+626)
8.3

About This TikTok Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 935.3K potential impressions across all ranked influencers
  • Total Audience: 22.1M followers collectively following these creators
  • Average Engagement Rate: 7.89% - significantly above industry average
  • Market Coverage: 257 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through June 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in New Zealand on TikTok?

INDYAH (@indyahmcalister) is, as of June 2026, the fastest‑growing Beauty & Cosmetics creator in New Zealand on TikTok, with +10.2% monthly growth (+15.6K followers).

How many followers did INDYAH (@indyahmcalister) gain last month?

INDYAH (@indyahmcalister) gained about 15.6K followers last month (+10.2%).

Who grew more: INDYAH (@indyahmcalister) or MoraBeauty (@morabeautyxx)?

INDYAH (@indyahmcalister) grew more than MoraBeauty (@morabeautyxx) (15.6K vs 7.7K).

How is MoraBeauty (@morabeautyxx) performing right now?

MoraBeauty (@morabeautyxx) is growing at +0.3% (+7.7K) per month, with a Profile Score of 4.7 and average engagement of 0.69%.

How is Eden Coleman (@edencolemann) performing right now?

Eden Coleman (@edencolemann) is growing at +3.0% (+7.5K) per month, with a Profile Score of 4.3 and average engagement of 7.98%.

How is Rue De Seine (@ruedeseinebridal) performing right now?

Rue De Seine (@ruedeseinebridal) is growing at +1.7% (+5.8K) per month, with a Profile Score of 3.2 and average engagement of 5.43%.

How is Camelie | Eco Razors 🪒 (@camelie.eco) performing right now?

Camelie | Eco Razors 🪒 (@camelie.eco) is growing at +0.8% (+5.7K) per month, with a Profile Score of 4.4 and average engagement of 2.20%.

Who had the higher percentage growth: MoraBeauty (@morabeautyxx) or Eden Coleman (@edencolemann)?

Eden Coleman (@edencolemann) leads (3.0% vs MoraBeauty (@morabeautyxx) 0.3%).

What is the absolute follower gain of INDYAH (@indyahmcalister)?

INDYAH (@indyahmcalister) gained about 15.6K followers last month (+10.2%).

What is the absolute follower gain of MoraBeauty (@morabeautyxx)?

MoraBeauty (@morabeautyxx) gained about 7.7K followers last month (+0.3%).

What is the absolute follower gain of Eden Coleman (@edencolemann)?

Eden Coleman (@edencolemann) gained about 7.5K followers last month (+3.0%).

What is the absolute follower gain of Rue De Seine (@ruedeseinebridal)?

Rue De Seine (@ruedeseinebridal) gained about 5.8K followers last month (+1.7%).

What is the absolute follower gain of Camelie | Eco Razors 🪒 (@camelie.eco)?

Camelie | Eco Razors 🪒 (@camelie.eco) gained about 5.7K followers last month (+0.8%).

Is INDYAH (@indyahmcalister) still a relevant creator?

Yes — INDYAH (@indyahmcalister) has a Profile Score of 3.4, average engagement of 3.54%, and +10.2% (+15.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in New Zealand?

The average engagement rate for this category is 7.89%. Generally, rates above 9.5% are considered excellent, while rates above 6.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.