Top 20 Beauty & Cosmetics from New Zealand on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in New Zealand

790

Expected Reach

19.7M

Total Followers

64.7M

Avg Engagement

3.59%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sarah Pidgeon
@sarah__pidgeon
New Zealand
668.9K
Followers
17.31%
Engagement
+14.8%(+86.2K)
9.7
2
KATMA
@itskatma
bang ya belly, live ya life x M ❤️‍🔥 || 📍chch 💌work@liquorice.co.nz
New Zealand
120.7K
Followers
1.71%
Engagement
+7.7%(+8.7K)
7.7
3
Tonee
@tonee.skin
Tonee Skin 💜 Your quick fix for loose skin, cellulite + confidence ⭐️ Instant tape lifts for body & face 📦 Shop Now ↓
New Zealand
117.2K
Followers
0.07%
Engagement
+7.2%(+7.9K)
5.3
4
Dalin
@daalin__
I’m that Vietnamese wife 🇻🇳 Probably in the kitchen or making coffee ☕️👩🏻‍🍳 NZ📍
New Zealand
64.9K
Followers
0.39%
Engagement
+12.5%(+7.2K)
6.7
5
Amiee Marie | Face Sculpting Massage & Jaw Release Auckland
@amieemarieface
Face Sculpting Massage & Jaw Release Fascia • Cranial • Nervous System Work Reiki healing integrated 💫
Auckland, New Zealand
102.4K
Followers
0.17%
Engagement
+5.2%(+5.0K)
6.0
6
Gem Bradley
@gemmaleebradley
🎀☕️🫧🍓🏹🎞️ mum of 3, running on coffee + chaos raising a brave T1D warrior princess 💌 @visiblycreative laura@visiblycreative.co.nz 📍 rural auckland, nz
Auckland, New Zealand
47.3K
Followers
12.05%
Engagement
+10.3%(+4.4K)
7.5
7
Brooklyn Ellis
@br00klynellis
Living for His glory Aotearoa New Zealand 💌brooklyn@nosadcowboys.com
New Zealand
56.2K
Followers
1.90%
Engagement
+8.4%(+4.4K)
7.9
8
Leah Bennett
@leah.bennett.x
New Zealand
94.7K
Followers
1.45%
Engagement
+4.0%(+3.6K)
7.8
9
• JOELLE LEGG •
@joelle_legg
The hype girl you didn’t know you needed. The wife @mikeandjoelle • Mum • Health Coach Reminding you to care for YOU. ⚡️Founder @madeformore.world
Auckland, New Zealand
165.2K
Followers
0.93%
Engagement
+2.2%(+3.6K)
6.8
10
Beautifulbellies
@beautifulbellies4ever
Pregnant Women Are Beautiful! 😍🤰🏼 showing of the beauty of pregnancy please be respectful and much love to all the moms to be ❤️
New Zealand
64.4K
Followers
0.00%
Engagement
+5.2%(+3.2K)
7.6
11
PURE MAMA Skincare
@puremama_skincare
+ Natural & organic skincare + OBGYN & Midwife rec. Made in NZ. + @meccabeauty @credobeauty @revolve @nordstrom Seen in @vogue @parents SHOP👇🏼
New Zealand
95.0K
Followers
1.61%
Engagement
+2.5%(+2.3K)
6.1
12
S A M M Y - C R A W F O R D
@sammys_vanity
☆ Management sammy@nosadcowboys.com
Dunedin, New Zealand
212.6K
Followers
1.42%
Engagement
+0.9%(+1.9K)
6.8
13
MADDY
@mumma_andmads
🤠 Laughs like a Hyena & lost my ass in postpartum ➯ Getting healthy so I can keep up with my kid 🪩 mads_collabs@outlook.co.nz
New Zealand
24.4K
Followers
1.24%
Engagement
+7.7%(+1.7K)
7.8
14
Katelyn Vahaakolo
@katelynvahaakolo
katelynsaloni@gmail.com @fitnessinyourmouf
New Zealand
78.6K
Followers
7.35%
Engagement
+2.1%(+1.6K)
8.4
15
Schmoe Pesci
@schmoe.pesci
Sharing much love for female bodybuilders, strong women & fbb muscle models, as only a schmoe can. 💪🤩 📸 Media is property of their respective owners.
New Zealand
90.1K
Followers
29.21%
Engagement
+1.7%(+1.5K)
5.7
16
Danielle Brooks
@thedaniellebrooks
📢 New Episode Just Dropped 📢@theinnermissionpodcast ☎️ Proud member of DST 🔺
New Zealand
2.7M
Followers
1.07%
Engagement
+0.0%(+1.3K)
7.2
17
Nikita Chaithoo
@nikitachaithoo
👩🏾‍🎨 Makeup Artist | NZ 💌 nikita@nosadcowboys.com
Auckland, New Zealand
67.7K
Followers
0.98%
Engagement
+1.9%(+1.3K)
7.1
18
GYPSEA SOL | free by the sea
@gypseasol_
🧜‍♀️ multi-award-winning haircare for healthy mermaid hair 🥥 home of the Gypsea Soles returning 🔜 🪸 $1 from every order plants coral #freebythesea 🦅
New Zealand
28.2K
Followers
0.35%
Engagement
+3.6%(+976)
6.5
19
Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand
@browngirlcertified
Your brown girl beauty compass No more “will this work on me?” moments Real Reviews • Lipstick Swatches • Skincare that delivers Varshaslife@gmail.com
Auckland, New Zealand
46.3K
Followers
0.14%
Engagement
+2.0%(+915)
6.1
20
Bear & Moo - Cloth Nappies
@bearandmoonz
🌼Everything for your parenting journey 🌿Affordable, Eco-Friendly, Quality 🩷30,000+ happy customers ⭐️Founded by NZ Mum, Hannah 👇🏼10% off 1st order
New Zealand
40.0K
Followers
0.47%
Engagement
+2.2%(+879)
6.1

About This Instagram Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 19.7M potential impressions across all ranked influencers
  • Total Audience: 64.7M followers collectively following these creators
  • Average Engagement Rate: 3.59% - above industry average
  • Market Coverage: 790 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in New Zealand on Instagram?

Sarah Pidgeon (@sarah__pidgeon) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in New Zealand on Instagram, with +14.8% monthly growth (+86.2K followers).

How many followers did Sarah Pidgeon (@sarah__pidgeon) gain last month?

Sarah Pidgeon (@sarah__pidgeon) gained about 86.2K followers last month (+14.8%).

Who grew more: Sarah Pidgeon (@sarah__pidgeon) or KATMA (@itskatma)?

Sarah Pidgeon (@sarah__pidgeon) grew more than KATMA (@itskatma) (86.2K vs 8.7K).

How is KATMA (@itskatma) performing right now?

KATMA (@itskatma) is growing at +7.7% (+8.7K) per month, with a Profile Score of 7.7 and average engagement of 1.71%.

How is Tonee (@tonee.skin) performing right now?

Tonee (@tonee.skin) is growing at +7.2% (+7.9K) per month, with a Profile Score of 5.3 and average engagement of 0.07%.

How is Dalin (@daalin__) performing right now?

Dalin (@daalin__) is growing at +12.5% (+7.2K) per month, with a Profile Score of 6.7 and average engagement of 0.39%.

How is Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) performing right now?

Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) is growing at +5.2% (+5.0K) per month, with a Profile Score of 6.0 and average engagement of 0.17%.

Who had the higher percentage growth: KATMA (@itskatma) or Tonee (@tonee.skin)?

KATMA (@itskatma) leads (7.7% vs Tonee (@tonee.skin) 7.2%).

What is the absolute follower gain of Sarah Pidgeon (@sarah__pidgeon)?

Sarah Pidgeon (@sarah__pidgeon) gained about 86.2K followers last month (+14.8%).

What is the absolute follower gain of KATMA (@itskatma)?

KATMA (@itskatma) gained about 8.7K followers last month (+7.7%).

What is the absolute follower gain of Tonee (@tonee.skin)?

Tonee (@tonee.skin) gained about 7.9K followers last month (+7.2%).

What is the absolute follower gain of Dalin (@daalin__)?

Dalin (@daalin__) gained about 7.2K followers last month (+12.5%).

What is the absolute follower gain of Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface)?

Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) gained about 5.0K followers last month (+5.2%).

Is Sarah Pidgeon (@sarah__pidgeon) still a relevant creator?

Yes — Sarah Pidgeon (@sarah__pidgeon) has a Profile Score of 9.7, average engagement of 17.31%, and +14.8% (+86.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in New Zealand?

The average engagement rate for this category is 3.59%. Generally, rates above 4.3% are considered excellent, while rates above 2.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.