Top 20 Home & Interior Design from Italy on Instagram Influencers by Follower Growth

Last updated: November 03, 2026

Total Home & Interior Design Influencers in Italy

9,065

Expected Reach

49.2M

Total Followers

219.1M

Avg Engagement

3.22%

Audience Analysis

Gender Distribution

Female77%
Male23%

Age Distribution

25-3444.4%
35-4421.6%
18-2420.9%
45-546.9%

Top Countries

Italy66.2%
Germany7.2%
United States of America3.8%
United Kingdom2.2%
Spain2.0%

Top Languages

it63.2%
en18.1%
de8.9%

Top Cities

Milan4.8%
Rome2.9%
Naples2.6%
Turin1.1%
Berlin0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
JaHan 🌷
@_jahan.creations
Paper crafts | Painting | Clay craft | DIY ✧˚.🎀༘⋆ 📍🇮🇹 Milan 📩PR/collab: jahancreations1@gmail.com
Milan, Italy
599.6K
Followers
0.14%
Engagement
+9.0%(+49.4K)
6.9
2
Francesco Furlani ️️
@furlanifrancesco
Italia-CapoNord in Ape 🚨Sponsored by: @brunneroutdoorofficial @lipperteurope @ozracingwheels @fiamma__official In elenco AGCOM
Milan, Italy
813.1K
Followers
0.88%
Engagement
+5.5%(+42.3K)
7.2
3
Houda Dhanbri
@houdadhambri
🇮🇹 Italy 🎀Creatore #crafts #creation #creativity dhanbri.houda@gmail.com
Italy
374.4K
Followers
0.00%
Engagement
+10.5%(+35.5K)
8.5
4
Natalia Liberati | Lifestyle e Arredamento
@natalialiberati
☞ La tua inspo per BEAUTY, OUTFIT, LIFESTYLE e ARREDO 🤎 ☞ Canale YOUTUBE: natalialiberati ☞ @westwingcom Ambassador natalia.liberati@bang.it
Milan, Italy
366.7K
Followers
0.09%
Engagement
+9.8%(+32.8K)
3.6
5
Carlotta | Cucina Botanica
@cucinabotanica
🌿 Da 10 anni vi aiuto a mangiare sano e vegetale ✨ Fiera di aver creato @get_planter 💗 4 libri, 1 programma tv, elenco agcom info@cucinabotanica.com
Milan, Italy
1.5M
Followers
1.95%
Engagement
+2.0%(+29.7K)
8.3
6
Paquita Romano | 𝙻𝚊 𝙵𝚕𝚘𝚛 𝙰𝚣𝚞𝚕 | Jardineria
@paquitaromano
💙Talleres de jardinería 💕 🪴Te mostramos como lo hacemos acá 🫶🏻Cursos anuales y de una jornada 👇🏻Cursos Grabados
Rome, Italy
372.8K
Followers
0.52%
Engagement
+7.5%(+26.0K)
4.9
7
Irene Foraboschi
@irene.foraboschi
🫶🏻 Exclusive murals for timeless childhood memories ♥️ Based in Italy - Creating magic worldwide 📧 studio.foraboschi@gmail.com
Treviso, Italy
378.5K
Followers
23.12%
Engagement
+6.3%(+22.6K)
8.5
8
DuToscani
@du.toscani
Il FAI DA TE alla portata di tutti!❤️‍🔥🛠️ dutoscani.info@gmail.com 📥 in elenco AGCOM Link utili👇🏻
Florence, Italy
597.6K
Followers
1.88%
Engagement
+3.7%(+21.4K)
8.8
9
Kelly & Boris Abroad
@kellyandborisabroad
made an Italian lake house our entire personality kellyandborisabroad@gmail.com Click Here 🔗🔽
Italy
153.5K
Followers
0.21%
Engagement
+12.8%(+17.4K)
5.8
10
F E E R L O P E S 💫
@feer_lopes2
Maternidade | Humor | Dicas 🗣️ Reserva: @feerlopes2_reserva 📩 parcerias via direct 💍 Casada: @ ramon_silva 👇🏼ACHADINHOS SHOPEE (quarto, apê)👇🏼
Quarto, Italy
377.2K
Followers
4.87%
Engagement
+4.8%(+17.3K)
6.0
11
lismary's cottage
@lismaryscottage
un luogo immaginario, una piccola casa nella campagna inglese..con un grazioso giardino, il caminetto acceso e una torta sempre pronta per gli amici.
Italy
173.9K
Followers
0.00%
Engagement
+9.7%(+15.3K)
5.8
12
DIY furniture & Apartments
@micol.fashionattack
Diary of a mom suffering from “I can do it myself syndrome” Ps: I have a design studio 🤫 @studio.micolz Partnerships: social@micolz.com
Rome, Italy
278.0K
Followers
0.12%
Engagement
+5.8%(+15.2K)
6.8
13
🎀𝑴𝒂𝒓𝒛𝒊𝒂 𝑷𝒆𝒏𝒔𝒂𝒕𝒐🎀
@marzia.romantica.casa
Arredamento🏡|Moda👗|Vita Quotidiana✨️ Brand Ambassador @tectake_home "Ti aiuto a scegliere il meglio" Per collaborazioni⤵️ marziainfluencer@libero.it
Italy
347.9K
Followers
0.37%
Engagement
+4.5%(+15.1K)
6.9
14
Alma Ahmeti • Casa e Consigli
@lostiledi_alma
Infermiera che da Consigli e Tips utili 📩 squassabiaalma2@gmail.com In elenco AGCOM 👇VETRINA AMAZON 🛒 e MIO LIBRO
Milan, Italy
690.2K
Followers
0.15%
Engagement
+2.2%(+15.1K)
8.5
15
organizzapiccoli
@organizzapiccoli
⚔️Mamma in trincea 💡Ti organizzo la vita (per disperazione non per passione) 👇Nel tempo “libero” mi spacco la schiena qui
Italy
114.7K
Followers
5.18%
Engagement
+13.8%(+13.9K)
9.2
16
Renovation Palazzo Puro by Roger and Mirella
@renovationpalazzopuro
Renovating an Italian villa by the sea 🤍 Published authors of the novel Palazzo Puro 📚 4,7 stars ✨ + free guide 🌱
Italy
570.8K
Followers
2.10%
Engagement
+2.5%(+13.8K)
8.8
17
Claudia Gal
@lacasadiclaudia2022
🏡 Benvenuti a casa mia 🌿 Home decor & cottage style 🛠️ Fai da te, creatività e trasformazioni ✨ Una casa da vivere e amare 🤎 In elenco AGCOM
Italy
594.9K
Followers
0.09%
Engagement
+2.4%(+13.8K)
7.1
18
Ariella Gula 🧽 Cleaning Organizer x mamme
@mammachepulito
📩Cleaning organizer & content creator 💪Seguimi x imparare a non fare maratone di pulizie 😁Ti faccio venire voglia di pulire ridendo in elenco Agcom
Milan, Italy
134.4K
Followers
0.46%
Engagement
+10.9%(+13.3K)
8.1
19
Amr Helmy - عمرو حلمي
@amrhelmyfoodcritic
TV- Radio Host/Chef @alqaheraalyoumalfa @alfatvnetwork Actor 🎭 MasterDegree in Food Innovation from ITALY🇮🇹 Certified Chef & Food Critic 🇪🇬🇬🇧 & 🇫🇷
Abu Dhabi, Italy
389.8K
Followers
0.28%
Engagement
+3.5%(+13.2K)
7.1
20
Valentina Ortu | Lifestyle
@valentina__ortu
Scrivo, osservo e racconto il bello. 🏡 Casa • Lifestyle • Eleganza 📖 Autrice • Blogger • Copywriting 🤍 Blog, idee e ispirazione
Milan, Italy
141.2K
Followers
6.56%
Engagement
+9.6%(+12.4K)
7.3

About This Instagram Influencer Ranking

Discover the most influential creators in Italy with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 49.2M potential impressions across all ranked influencers
  • Total Audience: 219.1M followers collectively following these creators
  • Average Engagement Rate: 3.22% - above industry average
  • Market Coverage: 9,065 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, Germany, United States of America
  • Gender Distribution: 77% Female, 23% Male
  • Primary Age Group: 25-34 years (44.4% of audience)
  • Languages: Italian, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Italy on Instagram?

JaHan 🌷 (@_jahan.creations) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Italy on Instagram, with +9.0% monthly growth (+49.4K followers).

How many followers did JaHan 🌷 (@_jahan.creations) gain last month?

JaHan 🌷 (@_jahan.creations) gained about 49.4K followers last month (+9.0%).

Who grew more: JaHan 🌷 (@_jahan.creations) or Francesco Furlani ️️ (@furlanifrancesco)?

JaHan 🌷 (@_jahan.creations) grew more than Francesco Furlani ️️ (@furlanifrancesco) (49.4K vs 42.3K).

How is Francesco Furlani ️️ (@furlanifrancesco) performing right now?

Francesco Furlani ️️ (@furlanifrancesco) is growing at +5.5% (+42.3K) per month, with a Profile Score of 7.2 and average engagement of 0.88%.

How is Houda Dhanbri (@houdadhambri) performing right now?

Houda Dhanbri (@houdadhambri) is growing at +10.5% (+35.5K) per month, with a Profile Score of 8.5 and average engagement of 0.00%.

How is Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) performing right now?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) is growing at +9.8% (+32.8K) per month, with a Profile Score of 3.6 and average engagement of 0.09%.

How is Carlotta | Cucina Botanica (@cucinabotanica) performing right now?

Carlotta | Cucina Botanica (@cucinabotanica) is growing at +2.0% (+29.7K) per month, with a Profile Score of 8.3 and average engagement of 1.95%.

Who had the higher percentage growth: Francesco Furlani ️️ (@furlanifrancesco) or Houda Dhanbri (@houdadhambri)?

Houda Dhanbri (@houdadhambri) leads (10.5% vs Francesco Furlani ️️ (@furlanifrancesco) 5.5%).

What is the absolute follower gain of JaHan 🌷 (@_jahan.creations)?

JaHan 🌷 (@_jahan.creations) gained about 49.4K followers last month (+9.0%).

What is the absolute follower gain of Francesco Furlani ️️ (@furlanifrancesco)?

Francesco Furlani ️️ (@furlanifrancesco) gained about 42.3K followers last month (+5.5%).

What is the absolute follower gain of Houda Dhanbri (@houdadhambri)?

Houda Dhanbri (@houdadhambri) gained about 35.5K followers last month (+10.5%).

What is the absolute follower gain of Natalia Liberati | Lifestyle e Arredamento (@natalialiberati)?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) gained about 32.8K followers last month (+9.8%).

What is the absolute follower gain of Carlotta | Cucina Botanica (@cucinabotanica)?

Carlotta | Cucina Botanica (@cucinabotanica) gained about 29.7K followers last month (+2.0%).

Is JaHan 🌷 (@_jahan.creations) still a relevant creator?

Yes — JaHan 🌷 (@_jahan.creations) has a Profile Score of 6.9, average engagement of 0.14%, and +9.0% (+49.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Italy?

The average engagement rate for this category is 3.22%. Generally, rates above 3.9% are considered excellent, while rates above 2.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Italy?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.