Top 20 Home & Interior Design from Italy on Instagram Influencers by Follower Growth

Last updated: April 19, 2026

Total Home & Interior Design Influencers in Italy

6,502

Expected Reach

38.4M

Total Followers

172.9M

Avg Engagement

3.34%

Audience Analysis

Gender Distribution

Female78%
Male22%

Age Distribution

25-3442.9%
35-4421.9%
18-2420.5%
45-547.7%

Top Countries

Italy67.9%
United States of America4.3%
Brazil2.7%
France2.7%
United Kingdom1.7%

Top Languages

it65.1%
en16.9%
pt3.7%

Top Cities

Milan4.9%
Rome2.9%
Naples2.5%
Turin1.3%
Budapest0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Steven Moore
@mrstevenmoore
”The David Attenborough of teacups” Read ”The Stuff of History” out now. Audiobook read by me Antiques are green YouTube/TikTok Venice/ N Yorks
Venice, Italy
813.5K
Followers
0.20%
Engagement
+27.8%(+177.0K)
6.8
2
Natalia Liberati | Lifestyle e Arredamento
@natalialiberati
☞ La tua inspo per BEAUTY, OUTFIT, LIFESTYLE e ARREDO 🤎 ☞ Canale YOUTUBE: natalialiberati ☞ @westwingcom Ambassador natalia.liberati@bang.it
Milan, Italy
279.2K
Followers
0.17%
Engagement
+30.0%(+64.5K)
3.7
3
Claudia Gal
@lacasadiclaudia2022
Qui troverai : 🌼DIY/FAI DA TE 😍 🌼Tantissimi PRIMA/DOPO 🌼Idee di arredamento in stile naturale. 🌼info DM/email ✉️ 🌼La mia vetrina Amazon:
Italy
511.8K
Followers
0.00%
Engagement
+9.0%(+42.3K)
8.0
4
Roma Harley
@romaharley
Krakow📍 Architect IT, founder wiringauto.com
Rome, Italy
1.2M
Followers
0.33%
Engagement
+3.0%(+35.1K)
3.7
5
FioriEdera di Nagy Bernadett
@fioriedera
🌱 | Artigiana Floreale & Fiorista 💐 | Quello che immagini puoi farlo 📍 | Via Roma 20, Villafranca Piemonte ⏱️ | Presto il mio SHOP ONLINE
Rome, Italy
86.1K
Followers
N/A
Engagement
+64.4%(+33.7K)
8.7
6
Edo & Marti | Travel Couple
@edoardoandmartina
🇨🇳| Stiamo percorrendo la Via della Seta in Van 👫🏼| Migliori amici da quando abbiamo 3 anni 🚐| Abbiamo costruito il nostro Van Brulè In elenco AGCOM
Milan, Italy
452.1K
Followers
N/A
Engagement
+7.8%(+32.7K)
7.6
7
Carlotta Cocins
@__situation__
Architect/UGC/Actress/Traveler/Pastalover/positiveenergy 💌 carlottacocins@gmail.com Find me on @netflix 😎 41 countries visited🗺️📍Italy
Italy
463.6K
Followers
1.85%
Engagement
+7.5%(+32.6K)
7.4
8
L'ESPERTO DI CASA
@comefare_cose
ᴛɪ ɪɴꜱᴇɢɴᴏ ᴀᴅ ᴏᴄᴄᴜᴘᴀʀᴛɪ ᴅᴇɪ ʟᴀᴠᴏʀɪ ᴅɪ ᴄᴀꜱᴀ ᴛᴜᴀ 🧑🏻‍🔧 ᴠɪᴅᴇᴏ ꜱᴇᴍᴘʟɪᴄɪ ᴇᴅ ᴇᴅᴜᴄᴀᴛɪᴠɪ 🏡 ⤵️ Scarica il nostro manuale pratico
Italy
479.7K
Followers
N/A
Engagement
+7.1%(+31.9K)
8.3
9
Francesco Furlani ️️
@furlanifrancesco
🚗 In tenda direzione Capo Nord 🚐Vanlife 🚨Sponsored by: @ozracingwheels @forditalia @brunneroutdoorofficial @nokiantyreseurope In elenco AGCOM
Milan, Italy
559.1K
Followers
1.41%
Engagement
+5.2%(+27.5K)
5.6
10
Juliana santos 💖
@casinhajulianasantos
🩷 | LIFESTYLE | RECEITAS | DECORAÇÃO ✨ | ASMR DE LIMPEZA COM HUMOR ⬇️ | Parceria publicidade
Italy
1.1M
Followers
N/A
Engagement
+2.6%(+27.3K)
5.5
11
LA DONNA DI CASA
@donnadi_casa
ᴛɪ ɪɴꜱᴇɢɴᴏ ᴀᴅ ᴏᴄᴄᴜᴘᴀʀᴛɪ ᴅɪ ᴄᴀꜱᴀ ᴛᴜᴀ 💅🏻 ᴏɢɴɪ ɢɪᴏʀɴᴏ ɴᴜᴏᴠɪ ᴠɪᴅᴇᴏ 🏠🎥 Semplificati la vita, inizia da qui 👇
Italy
241.9K
Followers
N/A
Engagement
+9.7%(+21.4K)
7.9
12
losapevivero
@losapevivero
Emozioni silenziose. Umane. Fortissime. Racconto il mondo attraverso luoghi, oggetti e gesti. Lo sapevi vero? Collaborazioni → DM o Mail
Italy
163.9K
Followers
N/A
Engagement
+12.9%(+18.8K)
7.7
13
dicamarcy
@dicamarcy
✨ Transformo ambientes com ideias simples e cheias de estilo 💡 🏠 Inspiração real de decoração e organização 💬 Dicas fáceis pra deixar sua casa linda!
Italy
127.8K
Followers
N/A
Engagement
+16.1%(+17.7K)
7.2
14
Serban Marian
@serban.marian.71
Per me il lavoro e passione
Italy
444.4K
Followers
N/A
Engagement
+4.0%(+17.1K)
8.2
15
Daniel Murrell
@guhdehphillip
📍| LDN 📧 | MGMT: GUHDEHPHILLIP@DIGITALSTREAMERS.COM 💇‍♀️ | @HAIRBAEUK
Italy
215.8K
Followers
6.43%
Engagement
+8.0%(+16.0K)
5.0
16
Avilia Home
@aviliahome.it
Benvenuti… a casa 🏡 Scopri articoli unici per rendere speciale ogni spazio, dalla casa al giardino🍃Resta aggiornato per tutte le novità! Scopri Ora⬇️
Milan, Italy
197.1K
Followers
N/A
Engagement
+8.2%(+15.0K)
8.0
17
Renovation Palazzo Puro by Roger and Mirella
@renovationpalazzopuro
Renovating an old Italian villa near sea. 📚FREE guide on buying and renovating & NOVEL Palazzo Puro - rating: 4,8 stars ✨
Italy
487.8K
Followers
2.29%
Engagement
+3.0%(+14.4K)
8.1
18
Irene Foraboschi
@irene.foraboschi
🫶🏻 Exclusive murals for timeless childhood memories ♥️ Based in Italy - Creating magic worldwide 📧 studio.foraboschi@gmail.com
Treviso, Italy
242.8K
Followers
55.15%
Engagement
+6.0%(+13.8K)
8.6
19
Vitalia▫️home decor▫️dodatki▫️aesthetic
@pavitalia
▫️ jak łatwo odmienić dom i styl trendowymi dodatkami, ▫️ gdzie znaleźć top dekoracje bez przepłacania, ▫️ 5-minutowe tipy na stylizacje z efektem WOW
Italy
135.0K
Followers
0.15%
Engagement
+10.4%(+12.7K)
7.0
20
𝐑𝐎𝐒𝐀 𝐏𝐄𝐑𝐑𝐎𝐓𝐓𝐀
@rosaperrotta__
Ethan&Achille’s imperfect mum💖 Self made woman Ordina”FATTI I FIGLI TUOI” ⬇️📖
Milan, Italy
1.9M
Followers
3.03%
Engagement
+0.7%(+12.3K)
6.4

About This Instagram Influencer Ranking

Discover the most influential creators in Italy with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 38.4M potential impressions across all ranked influencers
  • Total Audience: 172.9M followers collectively following these creators
  • Average Engagement Rate: 3.34% - above industry average
  • Market Coverage: 6,502 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Brazil
  • Gender Distribution: 78% Female, 22% Male
  • Primary Age Group: 25-34 years (42.9% of audience)
  • Languages: Italian, English, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Italy on Instagram?

Steven Moore (@mrstevenmoore) is, as of April 2026, the fastest‑growing Home & Interior Design creator in Italy on Instagram, with +27.8% monthly growth (+177.0K followers).

How many followers did Steven Moore (@mrstevenmoore) gain last month?

Steven Moore (@mrstevenmoore) gained about 177.0K followers last month (+27.8%).

Who grew more: Steven Moore (@mrstevenmoore) or Natalia Liberati | Lifestyle e Arredamento (@natalialiberati)?

Steven Moore (@mrstevenmoore) grew more than Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) (177.0K vs 64.5K).

How is Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) performing right now?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) is growing at +30.0% (+64.5K) per month, with a Profile Score of 3.7 and average engagement of 0.17%.

How is Claudia Gal (@lacasadiclaudia2022) performing right now?

Claudia Gal (@lacasadiclaudia2022) is growing at +9.0% (+42.3K) per month, with a Profile Score of 8.0 and average engagement of 0.00%.

How is Roma Harley (@romaharley) performing right now?

Roma Harley (@romaharley) is growing at +3.0% (+35.1K) per month, with a Profile Score of 3.7 and average engagement of 0.33%.

How is FioriEdera di Nagy Bernadett (@fioriedera) performing right now?

FioriEdera di Nagy Bernadett (@fioriedera) is growing at +64.4% (+33.7K) per month, with a Profile Score of 8.7 and average engagement of N/A.

Who had the higher percentage growth: Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) or Claudia Gal (@lacasadiclaudia2022)?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) leads (30.0% vs Claudia Gal (@lacasadiclaudia2022) 9.0%).

What is the absolute follower gain of Steven Moore (@mrstevenmoore)?

Steven Moore (@mrstevenmoore) gained about 177.0K followers last month (+27.8%).

What is the absolute follower gain of Natalia Liberati | Lifestyle e Arredamento (@natalialiberati)?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) gained about 64.5K followers last month (+30.0%).

What is the absolute follower gain of Claudia Gal (@lacasadiclaudia2022)?

Claudia Gal (@lacasadiclaudia2022) gained about 42.3K followers last month (+9.0%).

What is the absolute follower gain of Roma Harley (@romaharley)?

Roma Harley (@romaharley) gained about 35.1K followers last month (+3.0%).

What is the absolute follower gain of FioriEdera di Nagy Bernadett (@fioriedera)?

FioriEdera di Nagy Bernadett (@fioriedera) gained about 33.7K followers last month (+64.4%).

Is Steven Moore (@mrstevenmoore) still a relevant creator?

Yes — Steven Moore (@mrstevenmoore) has a Profile Score of 6.8, average engagement of 0.20%, and +27.8% (+177.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Italy?

The average engagement rate for this category is 3.34%. Generally, rates above 4.0% are considered excellent, while rates above 2.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Italy?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.