Top 20 Beauty & Cosmetics from Italy on TikTok Influencers by Follower Growth

Last updated: October 12, 2026

Total Beauty & Cosmetics Influencers in Italy

6,265

Expected Reach

83.9M

Total Followers

632.6M

Avg Engagement

7.48%

Audience Analysis

Gender Distribution

Female72%
Male28%

Age Distribution

18-2420.8%
25-349.3%
17-208.2%
13-167.9%

Top Countries

Italy70.0%
Germany6.1%
United States of America1.7%
Brazil1.5%
France0.8%

Top Languages

it66.9%
en12.8%
de6.4%

Top Cities

Rome7.4%
Naples4.9%
Milan4.0%
Palermo2.2%
Aurora1.4%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Susana Vellón
@ssusanavm
hola mamitas y papitos rrrricos aquí solo good bibes ok? susana@viciousagency.com 📥
Italy
695.5K
Followers
11.53%
Engagement
+10.4%(+65.3K)
7.5
2
Lorène
@lorenelaplusbelle
📧 lorene.lpb@gmail.com insta : @lorene_laplusbelle 24 ans
Milan, Italy
1.0M
Followers
8.15%
Engagement
+5.0%(+49.6K)
3.8
3
Eva Menta
@imevamenta
👩‍💻evamentaprivate
Italy
2.1M
Followers
7.84%
Engagement
+2.3%(+48.2K)
4.9
4
Dr Sofonias Ermias
@dr_sofonias_ermias
Teleግራም የለኝም ኢንስታግራም @dr_sofonias_ermias ለጥያቄ 🇪🇹 YouTube ዮትዮብ ከታች ይጫኑ 👇🏾
Italy
1.3M
Followers
8.98%
Engagement
+3.7%(+45.9K)
5.9
5
CYBERLEEK
@cyberleeko
welcome in only tiktok account, im not verified
Italy
473.4K
Followers
3.83%
Engagement
+10.6%(+45.5K)
6.3
6
Salima✨
@imsalimata
👗👔 Mode Femme&Homme 💄 Makeup •🧴Skincare•🌸 Parfums•Conseils 💌:salimacollab5@gmail.com 📍🇮🇹/🇨🇮 🗣️: Italien&Français In Elenco AGCOM
Salima, Italy
867.4K
Followers
7.43%
Engagement
+5.1%(+42.5K)
6.0
7
Akuba @1 Alberta
@akubaalberta6
albertaalou12@gmail.com
Italy
163.7K
Followers
6.32%
Engagement
+29.8%(+37.6K)
6.6
8
Shado Wella Official
@shadowella5
This is my main account Shado Wella Official (Sargodha) backup accounts: @Shadowella04 @Shado Italy Wala
Italy
1.9M
Followers
14.13%
Engagement
+2.0%(+36.7K)
5.8
9
emelytavv
@emelytavv
Main account LINKS DE TODO LO QUE RECOMIENDO ⬇️ 📩Laemelynda@hotmail.com LATINA 🇩🇴 📍 NYC NOVA-RLMRSR
Italy
902.7K
Followers
6.82%
Engagement
+4.0%(+35.1K)
3.1
10
JenniferSandro&Francesca🎀
@lajennifer93
29/06/25 ti amo ❤️ @Sandro ❤️ Jennifer mom to Francesca 🎀💗
Italy
123.2K
Followers
9.01%
Engagement
+38.5%(+34.3K)
5.0
11
Mario Leccese
@mario_leccese
Italian boy 🇮🇹 He/Him mario_leccese@outlook.it In elenco AGCOM
Italy
1.7M
Followers
8.77%
Engagement
+1.9%(+32.9K)
5.9
12
Crystal
@crystalottica
Italy
117.8K
Followers
13.72%
Engagement
+36.8%(+31.7K)
7.0
13
Diego Daniel Diaz Torrado
@danieldiaztorrado
❤️IG: Dr.danieldiaztorrado Médico estético Bogotá, Colombia
Italy
1.2M
Followers
4.76%
Engagement
+2.4%(+29.0K)
3.8
14
⚜️Paolo Cangialosi🇺🇸
@paolo_cangialosi_hair
🌍𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐝𝐮𝐜𝐚𝐭𝐨𝐫 📺Rai 2 Coach 🫡Business & Partnerships 📩paolo.cangialosi.hairstyle@gmail.com 📲 3280256679
Bagheria, Italy
466.0K
Followers
6.15%
Engagement
+6.2%(+27.3K)
5.8
15
Miu Miu
@miumiu
Paris, Italy
956.8K
Followers
0.42%
Engagement
+2.9%(+27.3K)
5.5
16
S U ADA _ M U C A
@suada_muca
No bio yet
Italy
243.5K
Followers
1.65%
Engagement
+12.4%(+26.9K)
4.5
17
𝒋𝒂𝒄𝒐𝒑𝒐®
@jacobxn4
🫧skincare, music & fashion lover ceo of "SONO SOLO RUMORS" e del 🥄 💌 jacob@alcagency.it
Milan, Italy
44.7K
Followers
13.76%
Engagement
+149.9%(+26.8K)
8.7
18
Alejandro Lopez
@.artistic.aestheticss
The hair wizard 🪄 Official Page WANT TO BE A COLOR MODEL ? Fill out my Google form to be considered Link in bio ❤️
Orlando, Italy
1.1M
Followers
10.91%
Engagement
+2.4%(+26.2K)
6.9
19
Fatou Jawneh
@fatoujawneh
Professional 💄 Hair&Stylist 💇🏼‍♀️ 🇬🇲🇮🇹traveler✈️ Whatssap +39 3491184903
Italy
2.7M
Followers
9.98%
Engagement
+0.9%(+24.2K)
4.8
20
Alice Campagna
@alicecampagna__
IG: alicecampagna_ ✍🏻: alicecampagna.collab@outlook.com
Italy
124.1K
Followers
13.01%
Engagement
+24.0%(+24.0K)
4.6

About This TikTok Influencer Ranking

Discover the most influential creators in Italy with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 83.9M potential impressions across all ranked influencers
  • Total Audience: 632.6M followers collectively following these creators
  • Average Engagement Rate: 7.48% - significantly above industry average
  • Market Coverage: 6,265 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, Germany, United States of America
  • Gender Distribution: 72% Female, 28% Male
  • Primary Age Group: 18-24 years (20.8% of audience)
  • Languages: Italian, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Italy on TikTok?

Susana Vellón (@ssusanavm) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Italy on TikTok, with +10.4% monthly growth (+65.3K followers).

How many followers did Susana Vellón (@ssusanavm) gain last month?

Susana Vellón (@ssusanavm) gained about 65.3K followers last month (+10.4%).

Who grew more: Susana Vellón (@ssusanavm) or Lorène (@lorenelaplusbelle)?

Susana Vellón (@ssusanavm) grew more than Lorène (@lorenelaplusbelle) (65.3K vs 49.6K).

How is Lorène (@lorenelaplusbelle) performing right now?

Lorène (@lorenelaplusbelle) is growing at +5.0% (+49.6K) per month, with a Profile Score of 3.8 and average engagement of 8.15%.

How is Eva Menta (@imevamenta) performing right now?

Eva Menta (@imevamenta) is growing at +2.3% (+48.2K) per month, with a Profile Score of 4.9 and average engagement of 7.84%.

How is Dr Sofonias Ermias (@dr_sofonias_ermias) performing right now?

Dr Sofonias Ermias (@dr_sofonias_ermias) is growing at +3.7% (+45.9K) per month, with a Profile Score of 5.9 and average engagement of 8.98%.

How is CYBERLEEK (@cyberleeko) performing right now?

CYBERLEEK (@cyberleeko) is growing at +10.6% (+45.5K) per month, with a Profile Score of 6.3 and average engagement of 3.83%.

Who had the higher percentage growth: Lorène (@lorenelaplusbelle) or Eva Menta (@imevamenta)?

Lorène (@lorenelaplusbelle) leads (5.0% vs Eva Menta (@imevamenta) 2.3%).

What is the absolute follower gain of Susana Vellón (@ssusanavm)?

Susana Vellón (@ssusanavm) gained about 65.3K followers last month (+10.4%).

What is the absolute follower gain of Lorène (@lorenelaplusbelle)?

Lorène (@lorenelaplusbelle) gained about 49.6K followers last month (+5.0%).

What is the absolute follower gain of Eva Menta (@imevamenta)?

Eva Menta (@imevamenta) gained about 48.2K followers last month (+2.3%).

What is the absolute follower gain of Dr Sofonias Ermias (@dr_sofonias_ermias)?

Dr Sofonias Ermias (@dr_sofonias_ermias) gained about 45.9K followers last month (+3.7%).

What is the absolute follower gain of CYBERLEEK (@cyberleeko)?

CYBERLEEK (@cyberleeko) gained about 45.5K followers last month (+10.6%).

Is Susana Vellón (@ssusanavm) still a relevant creator?

Yes — Susana Vellón (@ssusanavm) has a Profile Score of 7.5, average engagement of 11.53%, and +10.4% (+65.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Italy?

The average engagement rate for this category is 7.48%. Generally, rates above 9.0% are considered excellent, while rates above 6.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Italy?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.