Top 20 Home & Interior Design from Indonesia on Instagram Influencers by Follower Growth

Last updated: September 24, 2026

Total Home & Interior Design Influencers in Indonesia

3,263

Expected Reach

40.9M

Total Followers

210.8M

Avg Engagement

1.77%

Audience Analysis

Gender Distribution

Female62%
Male38%

Age Distribution

25-3448.9%
18-2425.0%
35-4417.2%
13-174.6%

Top Countries

Indonesia71.9%
United States of America4.1%
Malaysia1.8%
Brazil1.4%
India1.4%

Top Languages

id63.6%
en25.1%
es2.7%

Top Cities

Jakarta10.5%
Bandung4.5%
Yogyakarta2.3%
Surabaya2.2%
Bekasi1.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ubay Garden
@ubay_garden
🌿 Berbagi tips menanam & berkebun di lahan sempit dengan alat seadanya. Praktis & bisa kamu coba. YT https://youtube.com/@ubay_garden
Indonesia
500.1K
Followers
0.00%
Engagement
+11.8%(+52.8K)
8.3
2
Paijo
@lufihasan95
Carpenter East Java
Indonesia
198.6K
Followers
0.00%
Engagement
+15.3%(+26.3K)
8.0
3
Camelia DIY
@cameliadiycraft
DIY Craft | Home Decor✨ . YouTube: Camelia DIY (400K subscribers)
Indonesia
289.2K
Followers
0.00%
Engagement
+9.7%(+25.6K)
8.5
4
Arif Rochman
@arief_rochmannn
hobi bonsai dan kerajinan tangan
Indonesia
559.0K
Followers
0.00%
Engagement
+4.6%(+24.8K)
4.9
5
Prasetyo Kiki
@praski95
Proses perimbunan bougenville
Indonesia
128.4K
Followers
0.02%
Engagement
+15.3%(+17.1K)
5.2
6
Media Mirza | Spesialis Desain Kost
@media.mirza
SPESIALIS DESAIN KOST Phone: 0813-4399-5548 Email: mediamirzabaru@gmail.com Kantor: Tulungagung, Jawa Timur
Bekasi, Indonesia
677.8K
Followers
21.70%
Engagement
+2.5%(+16.5K)
8.8
7
Veluvana Bali | Bamboo House Bali
@veluvanabali
🎍 Eco-Living Escape in Sidemen ⛰️ Discover our new day club @kolikoli.bali 👇 For your booking and more information
Indonesia
362.8K
Followers
0.17%
Engagement
+4.5%(+15.8K)
5.9
8
Yazid Rizki Ramadhan
@blogyazid
Diy decor | Makeover 🏡🐈 🙋🏻‍♂️🇮🇩 @penghunikastil For Bussines Inquiries : 085158416556 Ema Detail barang 👇🏼
Indonesia
1.3M
Followers
4.57%
Engagement
+1.1%(+14.6K)
8.2
9
Ida & Lukman | Home Living & Family
@asa_living
🏡 Jakarta | rumah yang isinya "rumah" 💬 CP: +62813-3838-3913 (Naza) 📐 Denah rumah, klik di sini:
Jakarta, Indonesia
686.0K
Followers
0.63%
Engagement
+2.1%(+14.5K)
7.1
10
rumah berkala
@rumah.berkala
Rumah Tumbuh seiring berjalannya waktu 🏡
Indonesia
382.7K
Followers
6.22%
Engagement
+3.9%(+14.3K)
7.6
11
Lista Juniati
@listacuan
Sharing hal-hal yang ga diajarin di sekolah Home, living & hygiene 🧼
Indonesia
126.4K
Followers
17.80%
Engagement
+9.5%(+11.0K)
9.5
12
Indirawnie
@indirawnie
💫 350K On Tiktok! 👩‍💻 Business : 0852-1326-7038 LINK PRODUK 👇🏼
Indonesia
516.6K
Followers
0.00%
Engagement
+2.0%(+10.4K)
8.7
13
Virgiana Setiawan
@ibuhajat123
CP : 082148168418 (Kiboy) virgiana48@gmail.com
Indonesia
964.0K
Followers
0.00%
Engagement
+1.0%(+9.6K)
7.9
14
Kang Zack
@kangzack_
woodworking tips,diy
Indonesia
104.1K
Followers
0.00%
Engagement
+8.9%(+8.5K)
4.8
15
Audinna
@audinne
ALL IS FLUX :)
Banda Aceh, Indonesia
258.2K
Followers
19.14%
Engagement
+3.4%(+8.4K)
8.8
16
Kiki l Bandung
@calluellahome
Shoppe haul tidak semua barang mirip, tapi fungsinya sama Printilan dekor rumah @calluellabebe cemilan ayam @chicken.in.borderland beli dimana?, klik
Bandung, Indonesia
613.1K
Followers
4.22%
Engagement
+1.3%(+8.1K)
5.4
17
Nanang Setyawan
@tanaman_indoor
🌱 First artist who grows houseplants on wood & clay. Teaching living tropical plant art — from Indonesia to the world. 📘 Get my e-books & tutorials ↓
Indonesia
248.7K
Followers
0.16%
Engagement
+3.2%(+7.8K)
5.5
18
Tya Lestari
@d_setyalestari11
FO : @nityfluencer @momkidsadventure DM For Business
Bogor, Indonesia
188.7K
Followers
0.87%
Engagement
+4.0%(+7.4K)
7.4
19
Juniara~Cooking and daily vlog
@juniarahome
DAILY VLOG | COOKING | HOME LIVING 📌Open PO setiap sabtu: Sambal ,mie gomak wa 085158314781 📌ENDORSMENT & COLLAB bisa DM
Indonesia
216.1K
Followers
0.00%
Engagement
+3.5%(+7.3K)
8.1
20
Khatrin Natalia
@khatreina
S.T. Arsitektur UKP Sharing, Lifestyle, Home dekor, Family Tiktok khatrenata 300k Endorse/Campaign WA ⬇️
Indonesia
329.6K
Followers
1.72%
Engagement
+2.2%(+7.1K)
8.3

About This Instagram Influencer Ranking

Discover the most influential creators in Indonesia with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 40.9M potential impressions across all ranked influencers
  • Total Audience: 210.8M followers collectively following these creators
  • Average Engagement Rate: 1.77% - competitive engagement levels
  • Market Coverage: 3,263 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Indonesia, United States of America, Malaysia
  • Gender Distribution: 62% Female, 38% Male
  • Primary Age Group: 25-34 years (48.9% of audience)
  • Languages: id, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Indonesia on Instagram?

Ubay Garden (@ubay_garden) is, as of September 2026, the fastest‑growing Home & Interior Design creator in Indonesia on Instagram, with +11.8% monthly growth (+52.8K followers).

How many followers did Ubay Garden (@ubay_garden) gain last month?

Ubay Garden (@ubay_garden) gained about 52.8K followers last month (+11.8%).

Who grew more: Ubay Garden (@ubay_garden) or Paijo (@lufihasan95)?

Ubay Garden (@ubay_garden) grew more than Paijo (@lufihasan95) (52.8K vs 26.3K).

How is Paijo (@lufihasan95) performing right now?

Paijo (@lufihasan95) is growing at +15.3% (+26.3K) per month, with a Profile Score of 8.0 and average engagement of 0.00%.

How is Camelia DIY (@cameliadiycraft) performing right now?

Camelia DIY (@cameliadiycraft) is growing at +9.7% (+25.6K) per month, with a Profile Score of 8.5 and average engagement of 0.00%.

How is Arif Rochman (@arief_rochmannn) performing right now?

Arif Rochman (@arief_rochmannn) is growing at +4.6% (+24.8K) per month, with a Profile Score of 4.9 and average engagement of 0.00%.

How is Prasetyo Kiki (@praski95) performing right now?

Prasetyo Kiki (@praski95) is growing at +15.3% (+17.1K) per month, with a Profile Score of 5.2 and average engagement of 0.02%.

Who had the higher percentage growth: Paijo (@lufihasan95) or Camelia DIY (@cameliadiycraft)?

Paijo (@lufihasan95) leads (15.3% vs Camelia DIY (@cameliadiycraft) 9.7%).

What is the absolute follower gain of Ubay Garden (@ubay_garden)?

Ubay Garden (@ubay_garden) gained about 52.8K followers last month (+11.8%).

What is the absolute follower gain of Paijo (@lufihasan95)?

Paijo (@lufihasan95) gained about 26.3K followers last month (+15.3%).

What is the absolute follower gain of Camelia DIY (@cameliadiycraft)?

Camelia DIY (@cameliadiycraft) gained about 25.6K followers last month (+9.7%).

What is the absolute follower gain of Arif Rochman (@arief_rochmannn)?

Arif Rochman (@arief_rochmannn) gained about 24.8K followers last month (+4.6%).

What is the absolute follower gain of Prasetyo Kiki (@praski95)?

Prasetyo Kiki (@praski95) gained about 17.1K followers last month (+15.3%).

Is Ubay Garden (@ubay_garden) still a relevant creator?

Yes — Ubay Garden (@ubay_garden) has a Profile Score of 8.3, average engagement of 0.00%, and +11.8% (+52.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Indonesia?

The average engagement rate for this category is 1.77%. Generally, rates above 2.1% are considered excellent, while rates above 1.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Indonesia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.