Top 20 Beauty & Cosmetics from Munich on Instagram Influencers by Follower Growth

Last updated: October 19, 2026

Total Beauty & Cosmetics Influencers in Munich, Germany

2,503

Expected Reach

10.0M

Total Followers

37.4M

Avg Engagement

6.44%

Audience Analysis

Gender Distribution

Female68%
Male32%

Age Distribution

25-3442.8%
18-2433.8%
35-4412.8%
13-175.2%

Top Countries

Germany41.6%
United States of America8.5%
Austria4.3%
Italy3.0%
United Kingdom2.8%

Top Languages

en42.2%
de38.9%
es4.7%

Top Cities

Munich6.4%
Berlin2.3%
Hamburg1.2%
Saint Petersburg0.9%
Greater London0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Emilie 🌿 | Nature Lover
@wandern.mit.emily
🌸 Ich bin gerne draußen. 🌿 Wandern • radfahren • laufen 🏔️ Du hast nicht alle Abenteuer gefunden.
Munich, Germany
212.3K
Followers
0.62%
Engagement
+13.1%(+24.5K)
6.6
2
JULIUS WIEMANN RAFFEINER
@juliuswiemannraffeiner
Freelance Patternmaker & Fashion Designer Atelier based in Munich Inquiries: atelier@juliuswr.com Head Designer @ofiless
Munich, Germany
187.1K
Followers
0.20%
Engagement
+8.0%(+13.9K)
8.4
3
Ina Heinrich VISAGIST
@beauty_by_ina_heinrich
🔝 MAKE-UP ARTIST TRAINER 🔝 Visagistin mit 26 Jahren Erfahrung 🔝 Jeden Mittwoch um 20:00 Uhr LIVE lernen 🔝 1000de MAKE-UP Schüler 📞0179/2158788
Munich, Germany
403.7K
Followers
0.28%
Engagement
+3.4%(+13.2K)
6.0
4
Judith Williams
@judithwilliams_official
💄 Founder @judithwilliamscosmetics 🎵 TikTok: judithwilliamsofficial 👩🏽‍💻 Unternehmerin & Investorin 🧠 Mentorin & People Empowerer 🦁 TV-Löwin
Munich, Germany
403.4K
Followers
0.44%
Engagement
+3.2%(+12.6K)
7.8
5
josefine scholl
@josie.sll
Tiktok: Hiddenjosie / Josie.sll collab: josie@qr-agency.net @qr_agency_impressum
Munich, Germany
240.8K
Followers
21.76%
Engagement
+4.8%(+11.1K)
9.1
6
Nadine Koca | Fashion & Hair
@nadinekoca
Fashion & Hair Inspo nadine@hdlstudios.com Augsburg / München
Munich, Germany
297.1K
Followers
0.51%
Engagement
+3.1%(+9.0K)
7.8
7
Malin Dorell · Makeup Artist
@madorella
Celebrity MUA. Teaching you my craft munich • zurich
Munich, Germany
52.3K
Followers
2.23%
Engagement
+18.6%(+8.2K)
7.6
8
Vanessa
@shut.uphooker
Mein Humor ist nicht TÜV geprüft 🤣
Munich, Germany
88.7K
Followers
0.16%
Engagement
+8.5%(+7.0K)
6.3
9
Salko Juklo Official
@salkojuklo
👇Anklicken und folgen 👇 TikTok: salkojukloofficial
Munich, Germany
540.1K
Followers
0.30%
Engagement
+1.2%(+6.5K)
7.3
10
Daiki
@daiyki
daiyki.contact@gmail.com 23 | munich | viet indeed a man @bubbletea.pandas
Munich, Germany
192.2K
Followers
5.55%
Engagement
+2.9%(+5.3K)
9.0
11
Sabrina Schuster
@sabrinaschuster
Somewhere between hairstylist & old money ᵕ̈ Salon Owner @sabrinaschusterhairmunich
Munich, Germany
128.1K
Followers
3.89%
Engagement
+4.2%(+5.1K)
7.8
12
lal
@lalkalade
muc | ist ⋆. 𐙚 ˚ currently in muc ☆ all things fashion, travel & queer ☆ founder @levkalade 💌 collabs: info@levkalade.com
Munich, Germany
19.4K
Followers
22.67%
Engagement
+28.3%(+4.3K)
6.2
13
Mia-Sophie
@mia.sophie_2001
Mia-Sophie | 22 | Munich 📍
Munich, Germany
71.2K
Followers
7.69%
Engagement
+6.1%(+4.1K)
8.2
14
Misslyn
@misslyncosmetics
✨ Fun Glam – Your Rules 💄 Makeup is your playground!! 65 years of German legacy. #PopUpYourMakeUp
Munich, Germany
52.6K
Followers
0.07%
Engagement
+7.0%(+3.4K)
5.2
15
Aliyah 🍸
@aliyah.sd2
Munich 💌: aliyahsd44@gmail TikTok: aliyah.sd2
Munich, Germany
6.9K
Followers
58.95%
Engagement
+88.8%(+3.2K)
8.7
16
Yarati's world
@yarati.world
📍München,DE 🇩🇪📍Casablanca,MA 🇲🇦 مشتريات، وصفات، عناية، خرجات و أفكار مفيدة Follow me for daily inspo 🤍 collabs✉️: yoris.welt@gmail.com
Munich, Germany
251.0K
Followers
0.01%
Engagement
+1.2%(+3.0K)
3.1
17
Maria Willhauk
@mariawillhauk
let’s glow&grow together⭐️ glow up journey • good food • munich life collabs: m.willhauk@njou-agency.com
Munich, Germany
146.3K
Followers
1.07%
Engagement
+2.1%(+3.0K)
7.6
18
Johanna Maria Bohnacker
@johanna.maria.bohnacker
🌏 Made in Germany, living in Tulum 🎬 90 Day Hunt for Love @90dayfiance 🌴 Concierge in Tulum @tulum.moments 👙 Fashion Brand: @corasoul.mx
Munich, Germany
15.6K
Followers
34.98%
Engagement
+22.9%(+2.9K)
7.8
19
Aksha Pathak
@akshapathak
Cruelty free 🌱 | Designer 🏡 | Munich | Hyd📍 Collabwithaksha@gmail.com @studio_florencia
Munich, Germany
146.5K
Followers
3.63%
Engagement
+1.9%(+2.7K)
7.5
20
A N N A
@schannaka_
near muc • dm for collab • tfp •
Munich, Germany
26.7K
Followers
0.08%
Engagement
+10.3%(+2.5K)
7.5

About This Instagram Influencer Ranking

Discover the most influential creators in Munich with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 10.0M potential impressions across all ranked influencers
  • Total Audience: 37.4M followers collectively following these creators
  • Average Engagement Rate: 6.44% - significantly above industry average
  • Market Coverage: 2,503 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Austria
  • Gender Distribution: 68% Female, 32% Male
  • Primary Age Group: 25-34 years (42.8% of audience)
  • Languages: English, German, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Munich on Instagram?

Emilie 🌿 | Nature Lover (@wandern.mit.emily) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Munich on Instagram, with +13.1% monthly growth (+24.5K followers).

How many followers did Emilie 🌿 | Nature Lover (@wandern.mit.emily) gain last month?

Emilie 🌿 | Nature Lover (@wandern.mit.emily) gained about 24.5K followers last month (+13.1%).

Who grew more: Emilie 🌿 | Nature Lover (@wandern.mit.emily) or JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner)?

Emilie 🌿 | Nature Lover (@wandern.mit.emily) grew more than JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner) (24.5K vs 13.9K).

How is JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner) performing right now?

JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner) is growing at +8.0% (+13.9K) per month, with a Profile Score of 8.4 and average engagement of 0.20%.

How is Ina Heinrich VISAGIST (@beauty_by_ina_heinrich) performing right now?

Ina Heinrich VISAGIST (@beauty_by_ina_heinrich) is growing at +3.4% (+13.2K) per month, with a Profile Score of 6.0 and average engagement of 0.28%.

How is Judith Williams (@judithwilliams_official) performing right now?

Judith Williams (@judithwilliams_official) is growing at +3.2% (+12.6K) per month, with a Profile Score of 7.8 and average engagement of 0.44%.

How is josefine scholl (@josie.sll) performing right now?

josefine scholl (@josie.sll) is growing at +4.8% (+11.1K) per month, with a Profile Score of 9.1 and average engagement of 21.76%.

Who had the higher percentage growth: JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner) or Ina Heinrich VISAGIST (@beauty_by_ina_heinrich)?

JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner) leads (8.0% vs Ina Heinrich VISAGIST (@beauty_by_ina_heinrich) 3.4%).

What is the absolute follower gain of Emilie 🌿 | Nature Lover (@wandern.mit.emily)?

Emilie 🌿 | Nature Lover (@wandern.mit.emily) gained about 24.5K followers last month (+13.1%).

What is the absolute follower gain of JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner)?

JULIUS WIEMANN RAFFEINER (@juliuswiemannraffeiner) gained about 13.9K followers last month (+8.0%).

What is the absolute follower gain of Ina Heinrich VISAGIST (@beauty_by_ina_heinrich)?

Ina Heinrich VISAGIST (@beauty_by_ina_heinrich) gained about 13.2K followers last month (+3.4%).

What is the absolute follower gain of Judith Williams (@judithwilliams_official)?

Judith Williams (@judithwilliams_official) gained about 12.6K followers last month (+3.2%).

What is the absolute follower gain of josefine scholl (@josie.sll)?

josefine scholl (@josie.sll) gained about 11.1K followers last month (+4.8%).

Is Emilie 🌿 | Nature Lover (@wandern.mit.emily) still a relevant creator?

Yes — Emilie 🌿 | Nature Lover (@wandern.mit.emily) has a Profile Score of 6.6, average engagement of 0.62%, and +13.1% (+24.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Germany?

The average engagement rate for this category is 6.44%. Generally, rates above 7.7% are considered excellent, while rates above 5.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Munich?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.