Top 20 Home & Interior Design from Berlin on Instagram Influencers by Follower Growth

Last updated: November 09, 2026

Total Home & Interior Design Influencers in Berlin, Germany

2,730

Expected Reach

16.0M

Total Followers

68.4M

Avg Engagement

4.29%

Audience Analysis

Gender Distribution

Female77%
Male23%

Age Distribution

25-3439.1%
35-4423.1%
18-2421.3%
45-549.2%

Top Countries

Germany46.0%
United States of America6.7%
Italy5.5%
Austria3.2%
France2.8%

Top Languages

de51.3%
en31.0%
es4.6%

Top Cities

Berlin5.9%
Hamburg2.8%
Cologne1.3%
Munich1.2%
Greater London0.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Chris® 🪰
@chriswesly
your favorite self taught designer 📨 chriswesly@web.de
Berlin, Germany
1.4M
Followers
0.00%
Engagement
+67.6%(+568.8K)
4.2
2
Laura | DIY Ideen & Rezepte
@trytrytrydiy
📍Berlin | DIY-Expertin & Mama 👧🏼 📸 Content für Marken 🎨DIYs: von Geschenken bis Möbel-Hacks 🍽 Rezepte & Food-Geschenke 👶 Für Kinder & Erwachsene
Berlin, Germany
417.9K
Followers
0.73%
Engagement
+8.7%(+33.6K)
8.3
3
Mr. Unreal Estate
@mr.unrealestate
Wannaseesomethingunreal? Kooperationen für Immobilien & Brands ➡️ per Mail: info@unreal-estate.de
Berlin, Germany
637.6K
Followers
1.86%
Engagement
+5.4%(+32.7K)
8.6
4
Krimi 🧚🏼‍♀️
@amy_nll
Berlin / 🇸🇪Småland Ich renoviere gerade mein 100 Jahre altes Haus in Schweden (ohne Plan:) @krimi.tattoo zu hause im weltall 🛸
Berlin, Germany
57.9K
Followers
0.33%
Engagement
+80.1%(+25.8K)
7.4
5
🏡🛍
@action_deals
Sale Bloggerin 🛍️ 🏡 🔗Hier findest du die besten Deals 🔥 die besten Angebote findest du in der Story 👀
Berlin, Germany
1.2M
Followers
0.10%
Engagement
+1.4%(+16.2K)
6.3
6
Sabah Belkheir
@sabah.belk
🇩🇪🇲🇦 Mom of 4 Home | Cleaning | Lifestyle hamid.kebdani@hotmail.de📩
Berlin, Germany
552.6K
Followers
1.09%
Engagement
+2.9%(+15.3K)
8.4
7
Mone | DIY & Interior
@machsschoen
DIY Bloggerin mit 💛 📍Berlin - Brandenburg - Sachsen Anhalt 🛠 home decor ,💡 diyideas Blog + Impressum, Amazon Storefront ⬇️
Berlin, Germany
302.2K
Followers
0.92%
Engagement
+5.0%(+14.4K)
8.3
8
Birgit Helbig | Gartenideen
@landhaus_garten
🌿 Gartenideen & Pflanzenwissen 🌸 Naturgarten • Deko • DIY & Upcycling 🪴 Ideen für Garten, Terrasse & Balkon ✨ Folge mir für tägliche Garteninspiration
Berlin, Germany
560.1K
Followers
0.00%
Engagement
+2.3%(+12.4K)
8.4
9
Ciydem Buchholz
@lockecici
Interior • DIY • Vintage • Style Creating spaces with character 💌 lockeundcici@gmail.com YouTube ▶️
Berlin, Germany
495.0K
Followers
1.15%
Engagement
+2.4%(+11.4K)
7.9
10
Ramona Portugalov | Interior Design Icon
@monaport.interiors
Deine Interior Designerin mit zu viel Meinung. Angeblich auch Rich Bitch. „𝘛𝘩𝘦 𝘸𝘰𝘮𝘢𝘯 𝘸𝘩𝘰 𝘳𝘦𝘪𝘯𝘷𝘦𝘯𝘵𝘦𝘥 𝘪𝘯𝘵𝘦𝘳𝘪𝘰𝘳 𝘥𝘦𝘴𝘪𝘨𝘯.“ – 𝘍𝘰𝘳𝘣𝘦𝘴 Interiors & Academy ↓
Berlin, Germany
404.0K
Followers
1.54%
Engagement
+2.8%(+11.1K)
8.5
11
Julia Dagmar
@bauliebejulia
🛠️ Ich, Julia, will Handwerkerin werden! Altbau selbst sanieren – stay tuned 🧡
Berlin, Germany
182.1K
Followers
0.46%
Engagement
+6.3%(+10.8K)
8.1
12
Wichtelideen | Zauber | Streiche | Experimente
@die.kleine.wichtelei
✨️Wichteltürinspiration ✨️Streiche & Zauber ✨️einfache & günstige DIYs ✨️Bastelaccount @bastel.abenteuer
Berlin, Germany
99.3K
Followers
0.44%
Engagement
+12.2%(+10.8K)
7.8
13
Alexandra Schuster
@dahoam_mit_herz
INTERIOR ♡ GARDEN ♡ MOMMY OF TWO ♡ TEACHER 📍based in Bavaria 🥨 ✉️dahoam_mit_herz@sc-mediahouse.com Impressum über Wonderlink ⬇️
Berlin, Germany
74.0K
Followers
0.85%
Engagement
+13.9%(+9.1K)
7.3
14
Janina Mercedes //
@janina.mercedes_
✨ Plot Twist mit Ü30 ✨ 🌱🦋Mutig genug für einen Neuanfang 💖 Girls Community @we.are.hers_ 💌 Hello.janinamercedes@gmail.com.
Berlin, Germany
85.7K
Followers
4.10%
Engagement
+11.3%(+8.7K)
9.0
15
LΞITI
@leiti
• Berlin • inquiries for paintings -> DM or E-Mail • prints available here:
Berlin, Germany
80.7K
Followers
3.04%
Engagement
+11.6%(+8.4K)
7.5
16
Selin 🌻
@selin.interior
💌 selin.serce@web.de Content Creator INTERIOR GYM (-42kg) TRAVEL COZY LIVING AUF 78 qm✨
Berlin, Germany
58.4K
Followers
4.17%
Engagement
+16.5%(+8.3K)
8.3
17
KonradPichlmeier
@konradpichlmeier
Interior Designer BERLIN - single ;) pichlmeier.konrad@googlemail.com
Berlin, Germany
104.9K
Followers
1.71%
Engagement
+7.9%(+7.7K)
8.0
18
Sarah Anna Hartmann
@saraheartmann
creating fun interior @haus_of_hart collab@hausofhart.com JETZT AUCH AUF YOUTUBE ⬇️
Berlin, Germany
493.0K
Followers
3.44%
Engagement
+1.4%(+7.0K)
7.4
19
Benjamin Dogan
@5sternecamping
⛺️ Dein Campingplatz Tester ⚖️Tipps | Hacks | DIY 🤝Abo | Kontakt Kooperation Anfrage/ ➡️ socialbydogan@gmail.com
Berlin, Germany
132.3K
Followers
0.00%
Engagement
+5.6%(+7.0K)
6.6
20
Moshti
@moshti_shamel
Bauunternehmer 🏗| Construction 🏘| @moshti_shamel
Berlin, Germany
60.7K
Followers
0.03%
Engagement
+9.5%(+6.2K)
3.6

About This Instagram Influencer Ranking

Discover the most influential creators in Berlin with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 16.0M potential impressions across all ranked influencers
  • Total Audience: 68.4M followers collectively following these creators
  • Average Engagement Rate: 4.29% - above industry average
  • Market Coverage: 2,730 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Italy
  • Gender Distribution: 77% Female, 23% Male
  • Primary Age Group: 25-34 years (39.1% of audience)
  • Languages: German, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Berlin on Instagram?

Chris® 🪰 (@chriswesly) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Berlin on Instagram, with +67.6% monthly growth (+568.8K followers).

How many followers did Chris® 🪰 (@chriswesly) gain last month?

Chris® 🪰 (@chriswesly) gained about 568.8K followers last month (+67.6%).

Who grew more: Chris® 🪰 (@chriswesly) or Laura | DIY Ideen & Rezepte (@trytrytrydiy)?

Chris® 🪰 (@chriswesly) grew more than Laura | DIY Ideen & Rezepte (@trytrytrydiy) (568.8K vs 33.6K).

How is Laura | DIY Ideen & Rezepte (@trytrytrydiy) performing right now?

Laura | DIY Ideen & Rezepte (@trytrytrydiy) is growing at +8.7% (+33.6K) per month, with a Profile Score of 8.3 and average engagement of 0.73%.

How is Mr. Unreal Estate (@mr.unrealestate) performing right now?

Mr. Unreal Estate (@mr.unrealestate) is growing at +5.4% (+32.7K) per month, with a Profile Score of 8.6 and average engagement of 1.86%.

How is Krimi 🧚🏼‍♀️ (@amy_nll) performing right now?

Krimi 🧚🏼‍♀️ (@amy_nll) is growing at +80.1% (+25.8K) per month, with a Profile Score of 7.4 and average engagement of 0.33%.

How is 🏡🛍 (@action_deals) performing right now?

🏡🛍 (@action_deals) is growing at +1.4% (+16.2K) per month, with a Profile Score of 6.3 and average engagement of 0.10%.

Who had the higher percentage growth: Laura | DIY Ideen & Rezepte (@trytrytrydiy) or Mr. Unreal Estate (@mr.unrealestate)?

Laura | DIY Ideen & Rezepte (@trytrytrydiy) leads (8.7% vs Mr. Unreal Estate (@mr.unrealestate) 5.4%).

What is the absolute follower gain of Chris® 🪰 (@chriswesly)?

Chris® 🪰 (@chriswesly) gained about 568.8K followers last month (+67.6%).

What is the absolute follower gain of Laura | DIY Ideen & Rezepte (@trytrytrydiy)?

Laura | DIY Ideen & Rezepte (@trytrytrydiy) gained about 33.6K followers last month (+8.7%).

What is the absolute follower gain of Mr. Unreal Estate (@mr.unrealestate)?

Mr. Unreal Estate (@mr.unrealestate) gained about 32.7K followers last month (+5.4%).

What is the absolute follower gain of Krimi 🧚🏼‍♀️ (@amy_nll)?

Krimi 🧚🏼‍♀️ (@amy_nll) gained about 25.8K followers last month (+80.1%).

What is the absolute follower gain of 🏡🛍 (@action_deals)?

🏡🛍 (@action_deals) gained about 16.2K followers last month (+1.4%).

Is Chris® 🪰 (@chriswesly) still a relevant creator?

Yes — Chris® 🪰 (@chriswesly) has a Profile Score of 4.2, average engagement of 0.00%, and +67.6% (+568.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Germany?

The average engagement rate for this category is 4.29%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Berlin?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.