Top 20 Home & Interior Design from Belgium on Instagram Influencers by Follower Growth

Last updated: September 29, 2026

Total Home & Interior Design Influencers in Belgium

1,458

Expected Reach

7.4M

Total Followers

33.1M

Avg Engagement

3.74%

Audience Analysis

Gender Distribution

Female69%
Male31%

Age Distribution

25-3441.4%
18-2424.9%
35-4419.5%
45-546.7%

Top Countries

Belgium29.9%
France15.3%
United States of America7.9%
Netherlands4.4%
Italy3.2%

Top Languages

en41.8%
fr22.5%
nl18.5%

Top Cities

District of Antwerp4.5%
Paris2.8%
Brussels-Capital Region2.4%
Ghent1.6%
Greater London0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Manon Thonnard | DECO | DIY | UPCYCLING
@homeinspiration_bymt
🎨 Des créations DIY, de la déco et beaucoup de bonne humeur ♻️ Je donne une 2ème vie à de vieux meubles 📚👇🏼 Mon livre « Le Guide de l’Upcycling »
Belgium
395.6K
Followers
0.90%
Engagement
+4.5%(+17.0K)
8.4
2
Muken’s Home. Organisation & more
@mukenshome
💞 Organization | Cleaning | Home 📧 mukenshome@hotmail.com ⇣ SHOP OUR HOME ⇣
Belgium
672.0K
Followers
0.00%
Engagement
+2.0%(+13.2K)
5.9
3
Jill
@silentjill
🎃​ Horreur, légendes & mystères 🐝 Lifestyle, humour & chaos du quotidien Agent : @influx.crew Contact pro : silentjill@influxcrew.com
Belgium
759.7K
Followers
6.22%
Engagement
+1.6%(+12.1K)
8.8
4
Pauline Mairlot
@pau.mrlt
DIY | RENOVATION | UPCYCLING j’adore le bricolage, la déco transitionnelle et faire des vidéos <3 📍Marchin, Belgique 📧 pauline@beinfluence.eu
Belgium
122.3K
Followers
2.51%
Engagement
+8.5%(+9.6K)
8.7
5
Ruebens Rik
@rikruebens
Belgium
100.4K
Followers
2.55%
Engagement
+8.4%(+7.8K)
4.7
6
𝐂𝐚𝐫𝐨𝐥𝐚 𝐀𝐢𝐨𝐥𝐚 💜 𝐌𝐎𝐌𝐋𝐈𝐅𝐄 | 𝐂𝐑𝐄𝐀𝐓𝐈𝐄𝐅 | 𝐇𝐔𝐌𝐎𝐑
@carolaiola
3 x mama in 30maanden. ♥ volg voor leuke ideeën, tips & DIY’s 🌈 die jouw kinderen écht leuk vinden.
Brussels, Belgium
92.0K
Followers
0.00%
Engagement
+8.6%(+7.3K)
7.8
7
Charlotte 🌞
@charlotte.vandaele
a colourful gal sharing bits & bops about her imperfectly sustainable life in Gent 🧚🏻‍♀️🛋️📚 Collabs 💌 charlotte@moss-office.com
Ghent, Belgium
156.2K
Followers
7.33%
Engagement
+4.4%(+6.6K)
8.1
8
MZ Miniatures
@mzminiatures
Création décor et peinture miniature Belgique 🇧🇪 Bienvenue dans la galerie 🎉
Belgium
49.2K
Followers
0.00%
Engagement
+14.2%(+6.1K)
6.6
9
AMÉLIA LOPEZ DECIMAVILLA
@myhyggehouse
Une trentenaire qui partage sa vie et sa créativité DIY, déco & upcycling Un IKEA hack par mois Future mariée juin 2026 💍 💌 myhyggehouse@storeach.be
Belgium
380.3K
Followers
0.38%
Engagement
+1.1%(+4.1K)
7.3
10
Alex Paradisis
@alex_paradisis_metalart
Alex, metal art, vintage car restoration , interior design, musician🎸, earthling, catlover😻and ??? DM for custom commissions
Belgium
44.7K
Followers
0.00%
Engagement
+9.9%(+4.0K)
8.6
11
•R A C H E L I •
@rachelikoren
בְּשֵׁם ה'. Fashion Designer | Interior Designer | Founder of Rachèli by Racheli Koren @byrachelikoren
Belgium
127.5K
Followers
3.41%
Engagement
+3.0%(+3.8K)
7.9
12
Nora Dumoulin
@noracontetout
🔨 | rénovation & immo 🔑 ✂️ | déco, diy 👷🏽‍♀️ | battle VS @thibouww 👀 🎨 | transformation chez des abonnés👇🏼 ✉️ | noracontetout@storeach.be
Belgium
531.0K
Followers
0.54%
Engagement
+0.7%(+3.5K)
6.6
13
Alizée | Photographe et voyageuse solo 📷
@allisee.on.earth
🏔️ All I See - La beauté du monde à travers mon objectif ✨ Astuces photo simples pour t'améliorer 💬 Speaking 🇫🇷 & 🇬🇧 Posters & Calendriers ↓
Belgium
25.0K
Followers
1.40%
Engagement
+14.0%(+3.1K)
7.7
14
Amandine C - Conseillere Thermomix & Guy Demarle
@momixbyamandine
1ere du BeNeLux Thermomix 💚 5eme Team leader du monde Tmx 2024 🥹🌍 Manager Guy Demarle Magasin @cooking_land_ath 🇧🇪 Recettes, astuces,resto & bon plan
Belgium
66.8K
Followers
0.27%
Engagement
+4.6%(+2.9K)
6.6
15
Céline Thiteux ✨DIY & DECO
@idoitmyself.be
IDOITMYSELF ⚒️ Idées doityourself décoration & upcycling 🌿 @whitejungle.be 💛 Livre FAITES POUSSER VOS NOYAUX & PÉPINS 💌 idoitmyself@storeach.be
Belgium
253.1K
Followers
0.25%
Engagement
+1.1%(+2.8K)
7.9
16
Thibeau Grosjean | Clean Desk Setup
@clean.desk.setup
Designer & Creator Collab 👉 DM / Email thibeau@cleandesksetup.com ⬇️ Wallpapers ⬇️
Belgium
178.8K
Followers
1.80%
Engagement
+1.6%(+2.8K)
7.6
17
Pieter Peulen
@pieterpeulen
belgium - also @bypieterpeulen aureliano@lagency.nl
Belgium
423.7K
Followers
1.70%
Engagement
+0.6%(+2.7K)
7.3
18
WOW BELGIUM WAUW.BE
@wauw.be
🔹 1st class mid-century modern dealer 🇧🇪 Belgium · 🌍 Worldwide shipping Every Thursday · VIP Preview ⭐️ Enter VIP Preview ↓
Belgium
119.3K
Followers
0.15%
Engagement
+2.3%(+2.7K)
5.6
19
Annick Simons 🩵
@annicksimons
🤎 Belgium 🪑 Interior inspo
Belgium
181.1K
Followers
0.75%
Engagement
+1.5%(+2.7K)
7.6
20
Gönöl Cam
@gnl_lifestyle
Gönül Çam INFLUENCER: Cleaningtips-interieur-Lifestyle. For collabs 👉📩 HOLLAND📍BELGIUM Owner&founder of @masqulene @hollandstuffandco
Belgium
151.1K
Followers
0.82%
Engagement
+1.7%(+2.6K)
8.5

About This Instagram Influencer Ranking

Discover the most influential creators in Belgium with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 7.4M potential impressions across all ranked influencers
  • Total Audience: 33.1M followers collectively following these creators
  • Average Engagement Rate: 3.74% - above industry average
  • Market Coverage: 1,458 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Belgium, France, United States of America
  • Gender Distribution: 69% Female, 31% Male
  • Primary Age Group: 25-34 years (41.4% of audience)
  • Languages: English, French, nl

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Belgium on Instagram?

Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) is, as of September 2026, the fastest‑growing Home & Interior Design creator in Belgium on Instagram, with +4.5% monthly growth (+17.0K followers).

How many followers did Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) gain last month?

Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) gained about 17.0K followers last month (+4.5%).

Who grew more: Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) or Muken’s Home. Organisation & more (@mukenshome)?

Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) grew more than Muken’s Home. Organisation & more (@mukenshome) (17.0K vs 13.2K).

How is Muken’s Home. Organisation & more (@mukenshome) performing right now?

Muken’s Home. Organisation & more (@mukenshome) is growing at +2.0% (+13.2K) per month, with a Profile Score of 5.9 and average engagement of 0.00%.

How is Jill (@silentjill) performing right now?

Jill (@silentjill) is growing at +1.6% (+12.1K) per month, with a Profile Score of 8.8 and average engagement of 6.22%.

How is Pauline Mairlot (@pau.mrlt) performing right now?

Pauline Mairlot (@pau.mrlt) is growing at +8.5% (+9.6K) per month, with a Profile Score of 8.7 and average engagement of 2.51%.

How is Ruebens Rik (@rikruebens) performing right now?

Ruebens Rik (@rikruebens) is growing at +8.4% (+7.8K) per month, with a Profile Score of 4.7 and average engagement of 2.55%.

Who had the higher percentage growth: Muken’s Home. Organisation & more (@mukenshome) or Jill (@silentjill)?

Muken’s Home. Organisation & more (@mukenshome) leads (2.0% vs Jill (@silentjill) 1.6%).

What is the absolute follower gain of Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt)?

Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) gained about 17.0K followers last month (+4.5%).

What is the absolute follower gain of Muken’s Home. Organisation & more (@mukenshome)?

Muken’s Home. Organisation & more (@mukenshome) gained about 13.2K followers last month (+2.0%).

What is the absolute follower gain of Jill (@silentjill)?

Jill (@silentjill) gained about 12.1K followers last month (+1.6%).

What is the absolute follower gain of Pauline Mairlot (@pau.mrlt)?

Pauline Mairlot (@pau.mrlt) gained about 9.6K followers last month (+8.5%).

What is the absolute follower gain of Ruebens Rik (@rikruebens)?

Ruebens Rik (@rikruebens) gained about 7.8K followers last month (+8.4%).

Is Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) still a relevant creator?

Yes — Manon Thonnard | DECO | DIY | UPCYCLING (@homeinspiration_bymt) has a Profile Score of 8.4, average engagement of 0.90%, and +4.5% (+17.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Belgium?

The average engagement rate for this category is 3.74%. Generally, rates above 4.5% are considered excellent, while rates above 3.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Belgium?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.