Top 20 Fashion & Style from Austria on Instagram Influencers by Follower Growth

Last updated: March 26, 2026

Total Fashion & Style Influencers in Austria

5,258

Expected Reach

26.9M

Total Followers

104.4M

Avg Engagement

7.63%

Audience Analysis

Gender Distribution

Female55%
Male45%

Age Distribution

25-3442.0%
18-2433.3%
35-4414.3%
13-174.3%

Top Countries

Austria31.5%
Germany16.2%
United States of America9.8%
Italy3.5%
Ukraine2.8%

Top Languages

en47.0%
de33.5%
es5.1%

Top Cities

Vienna10.0%
Innsbruck0.8%
Berlin0.8%
Linz0.8%
Kiev0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ralph Leng (Blue) 🩵
@ralphleng
🩵 Making People Smile! 😄 (7M+) 📍 Asia 📥 Collab: contact@ralphleng.com
Austria
2.2M
Followers
N/A
Engagement
+5.7%(+118.8K)
7.4
2
Eva-Maria Wurzer
@evawurzer
Fashion • Beauty • Travel contact: management@evawurzer.at
Austria
506.8K
Followers
1.39%
Engagement
+11.1%(+50.7K)
3.2
3
Viktoria Hermann-Freissler
@viktoria.freissler
👩‍🍳 gesunde Rezepte ohne Pulver 🍑-24kg 🙌🏻 🥑 Balance statt Diätwahnsinn 💌viktoria@creators-club.at Klick hier & wir starten gemeinsam los⬇️
Salzburg, Austria
294.4K
Followers
1.26%
Engagement
+19.2%(+47.4K)
3.8
4
ida
@quida._
quida.inquiries@gmail.com
Austria
314.3K
Followers
5.57%
Engagement
+9.5%(+27.2K)
8.5
5
Julia G. || Simplicity & minimalism
@julia_simple_styling
Capsule wardrobe, simple looks & minimalism🤎 Collabs: julia_simplestyle@proton.me You can shop my looks on LTK👇
Austria
691.4K
Followers
0.45%
Engagement
+3.6%(+24.2K)
6.9
6
Kim Lamarin
@kimlamarin
• Croatian made in Germany • @lamarin_apparel • @kimlamamarin
Austria
474.1K
Followers
5.59%
Engagement
+5.0%(+22.7K)
5.9
7
idc.viktoriaa
@idc.viktoriaaa
small in 𝔰𝔦𝔷𝔢, big in 𝔥𝔢𝔞𝔯𝔱 - spreading 𝔠𝔬𝔩𝔬𝔯 and 𝔦𝔫𝔰𝔭𝔦𝔯𝔞𝔱𝔦𝔬𝔫 🍒
Bangkok, Austria
163.7K
Followers
0.00%
Engagement
+13.9%(+20.0K)
3.9
8
Martina Reuter
@reuter_martina_official
From CURVY to Bodybuilding -50 Kilo 4. Platz Figure Master 2025 ANBF ❤️ @vladi_dein.personaltrainer TV Host Stylist Autorin Podcast„Happy Us“
Purkersdorf, Austria
304.0K
Followers
0.88%
Engagement
+6.7%(+19.2K)
3.3
9
ЯНА⚡️САМЫЙ МОДНЫЙ СТИЛИСТ⚡️
@yana.pro.style
⚡️Прокачаешь свой стиль с моими reels💃 ⚡️Модные обзоры магазинов 🔥 ❤️‍🔥Модные подборки тут👇🏼
Vienna, Austria
468.0K
Followers
0.15%
Engagement
+3.2%(+14.6K)
5.2
10
Isabella Sterling
@isabella_sterling_
25 y/o | Austria 🇦🇹 Explorer by sunlight, seducer by moonlight 🌙
Vienna, Austria
199.0K
Followers
8.92%
Engagement
+7.8%(+14.5K)
6.0
11
Mert Koyuncu
@mertsatelier
HIGH FASHION | SKINCARE | CHEMIST info@mertkoyuncu.net
Vienna, Austria
294.8K
Followers
0.00%
Engagement
+4.9%(+13.7K)
4.8
12
Khaled Hamid- Haircare Experte
@khaledhamid.care
💡Tipps| Empfehlungen|Lösungen für schönere Haare dennje! Buche jetzt deine Online Beratung!⬇️
Vienna, Austria
324.1K
Followers
N/A
Engagement
+4.1%(+12.8K)
3.3
13
CINDY JAY FRENCH
@cindyfrench_
from Innsbruck ◡̈🏔️ living on sweat, sun & smiles 🌟 @zalando @samsungmobile @bikeonscott @sirokocycling (CINDY) 📧cindyjay.french@hotmail.com
Innsbruck, Austria
167.9K
Followers
10.90%
Engagement
+7.5%(+11.7K)
8.6
14
Vansessy
@vansessyx
19/ gamer & student 🇺🇸 yes, I have one
Austria
231.3K
Followers
N/A
Engagement
+5.1%(+11.2K)
5.5
15
Pauli schütte
@paulina_scht
Travel Model ✈️ Just a girl having fun💭🤍 Travel• Lifestyle • modeling U know ✨ @pauli_links ⬅️
Austria
62.6K
Followers
13.33%
Engagement
+21.3%(+11.0K)
7.7
16
Lisa | Mama & Ernährungsberaterin für Babys
@lisaxbeyer
🥣 Beikost • Nährstoffe • Babyernährung ✨ Einfach verstehen, was dein Baby braucht. 👶 Co-Founder @happyhug.de – it’s that simple
Austria
59.9K
Followers
1.22%
Engagement
+22.4%(+11.0K)
7.7
17
Leni | Fashion | Styling | Outfits
@fc.leniii
✨ ich liebe fashion. du auch? 💋 styling tipps & outfit ideen 💌 leni@framefatale.at
Vienna, Austria
55.1K
Followers
0.64%
Engagement
+23.1%(+10.3K)
6.8
18
RahatLook.
@_rahatlook_
🌴vintage shop & pop-up 💅handpicked 🧚🏼‍♀️styling/color analysis 🛸next big event: 14-15/3 @cafe7stern 🎪our shop: Gumpendorfer Str.119, Tue-Sat, 3-7pm
Vienna, Austria
25.2K
Followers
41.47%
Engagement
+57.6%(+9.2K)
6.3
19
👜 VintConn GmbH Wien 👜
@vintageconnaisseur
➡️ Kärntner Straße 17, 3. Stock, 1010 Wien ➡️ An- und Verkauf von Luxushandtaschen ➡️ Ankauf mit sofortiger Auszahlung - KEINE Kommission 💸🏦💰
Vienna, Austria
38.7K
Followers
1.14%
Engagement
+29.0%(+8.7K)
6.2
20
Tabea Bußmann | Model & Photographer
@tabeabussmann
𓃱 What you oversee, I overfeel. 🝮 Good luck defining my style [ ◉¯] Mirrorless, Digi cam & Phone ☏ Bookings, Presets ⇣ 𝚿 B.Sc. Psychology
Graz, Austria
29.8K
Followers
0.72%
Engagement
+38.2%(+8.2K)
6.3

About This Instagram Influencer Ranking

Discover the most influential creators in Austria with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 26.9M potential impressions across all ranked influencers
  • Total Audience: 104.4M followers collectively following these creators
  • Average Engagement Rate: 7.63% - significantly above industry average
  • Market Coverage: 5,258 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Austria, Germany, United States of America
  • Gender Distribution: 55% Female, 45% Male
  • Primary Age Group: 25-34 years (42% of audience)
  • Languages: English, German, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through March 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Austria on Instagram?

Ralph Leng (Blue) 🩵 (@ralphleng) is, as of March 2026, the fastest‑growing Fashion & Style creator in Austria on Instagram, with +5.7% monthly growth (+118.8K followers).

How many followers did Ralph Leng (Blue) 🩵 (@ralphleng) gain last month?

Ralph Leng (Blue) 🩵 (@ralphleng) gained about 118.8K followers last month (+5.7%).

Who grew more: Ralph Leng (Blue) 🩵 (@ralphleng) or Eva-Maria Wurzer (@evawurzer)?

Ralph Leng (Blue) 🩵 (@ralphleng) grew more than Eva-Maria Wurzer (@evawurzer) (118.8K vs 50.7K).

How is Eva-Maria Wurzer (@evawurzer) performing right now?

Eva-Maria Wurzer (@evawurzer) is growing at +11.1% (+50.7K) per month, with a Profile Score of 3.2 and average engagement of 1.39%.

How is Viktoria Hermann-Freissler (@viktoria.freissler) performing right now?

Viktoria Hermann-Freissler (@viktoria.freissler) is growing at +19.2% (+47.4K) per month, with a Profile Score of 3.8 and average engagement of 1.26%.

How is ida (@quida._) performing right now?

ida (@quida._) is growing at +9.5% (+27.2K) per month, with a Profile Score of 8.5 and average engagement of 5.57%.

How is Julia G. || Simplicity & minimalism (@julia_simple_styling) performing right now?

Julia G. || Simplicity & minimalism (@julia_simple_styling) is growing at +3.6% (+24.2K) per month, with a Profile Score of 6.9 and average engagement of 0.45%.

Who had the higher percentage growth: Eva-Maria Wurzer (@evawurzer) or Viktoria Hermann-Freissler (@viktoria.freissler)?

Viktoria Hermann-Freissler (@viktoria.freissler) leads (19.2% vs Eva-Maria Wurzer (@evawurzer) 11.1%).

What is the absolute follower gain of Ralph Leng (Blue) 🩵 (@ralphleng)?

Ralph Leng (Blue) 🩵 (@ralphleng) gained about 118.8K followers last month (+5.7%).

What is the absolute follower gain of Eva-Maria Wurzer (@evawurzer)?

Eva-Maria Wurzer (@evawurzer) gained about 50.7K followers last month (+11.1%).

What is the absolute follower gain of Viktoria Hermann-Freissler (@viktoria.freissler)?

Viktoria Hermann-Freissler (@viktoria.freissler) gained about 47.4K followers last month (+19.2%).

What is the absolute follower gain of ida (@quida._)?

ida (@quida._) gained about 27.2K followers last month (+9.5%).

What is the absolute follower gain of Julia G. || Simplicity & minimalism (@julia_simple_styling)?

Julia G. || Simplicity & minimalism (@julia_simple_styling) gained about 24.2K followers last month (+3.6%).

Is Ralph Leng (Blue) 🩵 (@ralphleng) still a relevant creator?

Yes — Ralph Leng (Blue) 🩵 (@ralphleng) has a Profile Score of 7.4, average engagement of N/A, and +5.7% (+118.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Austria?

The average engagement rate for this category is 7.63%. Generally, rates above 9.2% are considered excellent, while rates above 6.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austria?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.