Top 20 Books & Literature from Australia on Instagram Influencers by Follower Growth
Total Books & Literature Influencers in Australia
122
Expected Reach
1.2M
Total Followers
3.2M
Avg Engagement
5.87%
Top 20 Creators
About This Instagram Influencer Ranking
Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Books & Literature content. This dataโdriven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.
Key Insights & Metrics
- Combined Reach: 1.2M potential impressions across all ranked influencers
- Total Audience: 3.2M followers collectively following these creators
- Average Engagement Rate: 5.87% - significantly above industry average
- Market Coverage: 122 total influencers analyzed in this category
Audience Demographics & Reach
Audience analysis is currently unavailable.
- Top Markets: no data
- Gender Distribution: no data
- Primary Age Group: no data
- Languages: no data
Why This Ranking Matters
For brands and marketers, this ranking provides essential intelligence for:
- Identifying high-performing influencers for partnership opportunities
- Understanding audience demographics for targeted campaigns
- Benchmarking engagement rates and growth metrics
- Discovering emerging talent with strong growth trajectories
- Analyzing competitive landscape in Books & Literature niche
For content creators, these insights help with:
- Understanding industry benchmarks and performance standards
- Identifying successful content strategies from top performers
- Network building and collaboration opportunities
- Setting realistic growth targets based on peer performance
Methodology & Data Freshness
Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
- Profile Score: Proprietary metric combining reach, engagement, and growth
- Engagement Rate: Average interaction rate across recent content
- Growth Velocity: Month-over-month follower growth and momentum
- Content Consistency: Posting frequency and audience retention
- Audience Quality: Authenticity scores and demographic relevance
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.
Frequently Asked Questions
Who is the fastestโgrowing Books & Literature creator in Australia on Instagram?
Lauren Marshall (@thescarletthuntress) is, as of September 2025, the fastestโgrowing Books & Literature creator in Australia on Instagram, with +8.5% monthly growth (+2.3K followers).
How many followers did Lauren Marshall (@thescarletthuntress) gain last month?
Lauren Marshall (@thescarletthuntress) gained about 2.3K followers last month (+8.5%).
Who grew more: Lauren Marshall (@thescarletthuntress) or Amy Gerard (@amy.gerard)?
Lauren Marshall (@thescarletthuntress) grew more than Amy Gerard (@amy.gerard) (2.3K vs 1.4K).
How is Amy Gerard (@amy.gerard) performing right now?
Amy Gerard (@amy.gerard) is growing at +0.8% (+1.4K) per month, with a Profile Score of 7.4 and average engagement of 3.16%.
How is Luke Bateman (@lukebateman_) performing right now?
Luke Bateman (@lukebateman_) is growing at +1.4% (+841) per month, with a Profile Score of 8.1 and average engagement of 3.45%.
How is ๐ฅ๐๐ฎ๐ซ๐ โข ๐๐จ๐จ๐ค๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ & ๐ฆ๐จ๐ซ๐ (@l_reads) performing right now?
๐ฅ๐๐ฎ๐ซ๐ โข ๐๐จ๐จ๐ค๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ & ๐ฆ๐จ๐ซ๐ (@l_reads) is growing at +1.6% (+783) per month, with a Profile Score of 8.4 and average engagement of 4.79%.
How is Antony Loewenstein (@antloewenstein) performing right now?
Antony Loewenstein (@antloewenstein) is growing at +1.6% (+775) per month, with a Profile Score of 7.4 and average engagement of 3.42%.
Who had the higher percentage growth: Amy Gerard (@amy.gerard) or Luke Bateman (@lukebateman_)?
Luke Bateman (@lukebateman_) leads (1.4% vs Amy Gerard (@amy.gerard) 0.8%).
What is the absolute follower gain of Lauren Marshall (@thescarletthuntress)?
Lauren Marshall (@thescarletthuntress) gained about 2.3K followers last month (+8.5%).
What is the absolute follower gain of Amy Gerard (@amy.gerard)?
Amy Gerard (@amy.gerard) gained about 1.4K followers last month (+0.8%).
What is the absolute follower gain of Luke Bateman (@lukebateman_)?
Luke Bateman (@lukebateman_) gained about 841 followers last month (+1.4%).
What is the absolute follower gain of ๐ฅ๐๐ฎ๐ซ๐ โข ๐๐จ๐จ๐ค๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ & ๐ฆ๐จ๐ซ๐ (@l_reads)?
๐ฅ๐๐ฎ๐ซ๐ โข ๐๐จ๐จ๐ค๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ & ๐ฆ๐จ๐ซ๐ (@l_reads) gained about 783 followers last month (+1.6%).
What is the absolute follower gain of Antony Loewenstein (@antloewenstein)?
Antony Loewenstein (@antloewenstein) gained about 775 followers last month (+1.6%).
Is Lauren Marshall (@thescarletthuntress) still a relevant creator?
Yes โ Lauren Marshall (@thescarletthuntress) has a Profile Score of 8.9, average engagement of 3.32%, and +8.5% (+2.3K) monthly follower growth, indicating high relevance.
What is a good engagement rate for Books & Literature in Australia?
The average engagement rate for this category is 5.87%. Generally, rates above 7.0% are considered excellent, while rates above 4.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
How is the Profile Score calculated?
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Can I use this data for influencer marketing campaigns?
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
What does monthly growth percentage mean?
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Why should I track influencers in Australia?
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
How can I improve my ranking as an influencer?
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.