Top 20 Beauty & Cosmetics from San Francisco on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in San Francisco, United States of America

1,218

Expected Reach

8.4M

Total Followers

35.9M

Avg Engagement

4.24%

Audience Analysis

Gender Distribution

Female68%
Male31%

Age Distribution

25-3442.5%
18-2428.5%
35-4415.5%
13-175.5%

Top Countries

United States of America44.5%
Brazil4.1%
Philippines3.7%
India3.7%
United Kingdom3.2%

Top Languages

en76.9%
es9.2%
pt4.6%

Top Cities

Los Angeles2.8%
New York City1.9%
San Francisco1.4%
New York1.1%
Chicago0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Fiorella Wilkinson
@fiorellawilk
sf🌷la tiktok: officialchrisrockk sc: fiorellawilkk fiorella@tiddle.io
San Francisco, United States of America
244.1K
Followers
18.37%
Engagement
+14.9%(+31.7K)
7.7
2
Rasmit kaur
@roz_creativestylist
59 • Style • Beauty • Travel Helping women feel visible again. Confidence • Identity • Visibility “It’s not you. It’s your clothes.”
San Francisco, United States of America
1.2M
Followers
3.30%
Engagement
+1.8%(+21.5K)
6.9
3
Lucila Galeano
@luphhelife
SF 📍 Curves that tell the story ☺️
San Francisco, United States of America
453.5K
Followers
N/A
Engagement
+3.8%(+16.6K)
6.5
4
Elif Kaplan
@elifs_space
UGC Creator 🎥 | Cozy & healthy lifestyle 🌿 | Fitness 🤸‍♀️ | Home Decor 🪞 | Beauty💅 | Theo 🐾 | DM for Collab 💌 San Francisco, CA 🇺🇸 🔗 Collab Links ↓
San Francisco, United States of America
209.0K
Followers
0.00%
Engagement
+7.5%(+14.5K)
8.4
5
Euphoria
@euphoria_mex
📍Cosmopol, Toreo, Paseo Interlomas y Averanda 📦 Envíos a toda la república ✨Euphoria Fest: 13 al 17 de mayo✨ 🎟️Compra tus boletos aquí 👇🏼
San Francisco, United States of America
128.2K
Followers
0.43%
Engagement
+10.2%(+11.9K)
6.6
6
Emily
@insanemusclewoman
Big and beautiful. Follow for more fantastic stuff. wannna see more, join my patreon
San Francisco, United States of America
102.3K
Followers
3.56%
Engagement
+11.1%(+10.2K)
7.9
7
Three Bird Nest
@threebirdnest
For the love of boho Community #wear3bn
San Francisco, United States of America
457.7K
Followers
0.01%
Engagement
+1.9%(+8.6K)
4.8
8
Dr. Joyce Park MD FAAD | Dermatologist
@teawithmd
👩🏻‍⚕️Stanford / NYU trained Dermatologist Founder + CEO @kerativhair Simplifying skin & hair with derm-approved tips✨
San Francisco, United States of America
533.1K
Followers
0.17%
Engagement
+1.2%(+6.5K)
6.6
9
Sophia Nawabi
@makeup_sophianawabi
ﷻ 💄 San Francisco Pro Makeup & Hair Artist Commercial| Beauty| Bridal| Fashion 📍 San Francisco California 📩 Booking: sophia_nawabi@yahoo.com
San Francisco, United States of America
121.1K
Followers
0.26%
Engagement
+5.0%(+5.7K)
2.7
10
♱ GENIA ♱
@geniawashere
Emotional Wreck. mgmt: @seriousgomes
San Francisco, United States of America
77.3K
Followers
1.26%
Engagement
+7.2%(+5.2K)
7.9
11
Zoey | 23 | Nurse + Lash Tech
@nurse.zoey
✨ Pediatric ICU Nurse | Lash Tech | Lifestyle | 📍San Francisco, California
San Francisco, United States of America
229.9K
Followers
0.00%
Engagement
+2.2%(+5.0K)
8.4
12
Dr. Corey Maas
@drcoreymaas
Facial Plastic & Aesthetic Surgery-MaasClinic SF,Facelift, Eyes, Hair, Nose 💎Double Board Certified 🏆Castle Connolly, Marin/SF Top Doctor
San Francisco, United States of America
312.5K
Followers
3.66%
Engagement
+1.5%(+4.6K)
5.9
13
Cynthia Gouw
@cynthia_gouw
60+ looks like this. ✨ Pro-Aging, Zero Shaming 💯 Beauty | Power | Skincare 😉 Hard-earned Glow. 🫶🏼 3x Emmy Journalist. Top Model. All$➡️charity~SF/NY
San Francisco, United States of America
244.9K
Followers
0.30%
Engagement
+1.9%(+4.5K)
7.1
14
Viktoriia Pavelchuk 🩵💛
@viktoriia_pavelchuk_
Content Creator & Fashion Influencer Fashion | Beauty | Lifestyle | Travel 📍Charlotte, NC PR : pvikulya@gmail.com
San Francisco, United States of America
197.1K
Followers
0.08%
Engagement
+2.0%(+3.8K)
6.0
15
Daniela Bastidas
@danibastidas_
Founder @faceup_co Makeup Artist - Hair Stylist Experta en masaje facial. NATURAL BEAUTY - SKIN LOVER
San Francisco, United States of America
42.5K
Followers
1.48%
Engagement
+8.9%(+3.5K)
7.6
16
Syd Anastasia
@syd_anastasia_
crafts, fashion, and everything in between ✨ 💌 anastasia.s.andrews@gmail.com San Francisco
San Francisco, United States of America
110.3K
Followers
1.61%
Engagement
+2.7%(+2.9K)
7.7
17
Shen♡
@chenoa.shen
🇵🇭 @ucsc ‘30 outfit inspos| makeup tuts| dances -> reels! 💌: chenoacollabs@gmail.com for collabs/pr
San Francisco, United States of America
244.4K
Followers
6.60%
Engagement
+1.1%(+2.7K)
8.4
18
Hanni Bodycare
@hannismooth
Bodycare so good, you’ll never skip it Available at @sephora and heyhanni.com
San Francisco, United States of America
69.5K
Followers
0.52%
Engagement
+4.0%(+2.7K)
4.3
19
Parisa Rohanian
@parisaonthego
lifestyle, archery & things I love! 📍San Fransisco Bay Area 💌 parisaonthego@a-listme.com Links👇🏼
San Francisco, United States of America
198.6K
Followers
0.19%
Engagement
+1.3%(+2.6K)
7.2
20
Zainab Adil
@zainabadilblog_
✨ Beauty • Fashion • Travel • Food 📍 Bay Area | SF 🌁 🌎 Hotels • Events • Hidden Gems 💄 Sephora & Ultabeauty Creator | UGC Owner at @shopzoreofficial
San Francisco, United States of America
95.2K
Followers
1.15%
Engagement
+2.6%(+2.4K)
8.5

About This Instagram Influencer Ranking

Discover the most influential creators in San Francisco with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 8.4M potential impressions across all ranked influencers
  • Total Audience: 35.9M followers collectively following these creators
  • Average Engagement Rate: 4.24% - above industry average
  • Market Coverage: 1,218 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Brazil, Philippines
  • Gender Distribution: 68% Female, 31% Male
  • Primary Age Group: 25-34 years (42.5% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in San Francisco on Instagram?

Fiorella Wilkinson (@fiorellawilk) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in San Francisco on Instagram, with +14.9% monthly growth (+31.7K followers).

How many followers did Fiorella Wilkinson (@fiorellawilk) gain last month?

Fiorella Wilkinson (@fiorellawilk) gained about 31.7K followers last month (+14.9%).

Who grew more: Fiorella Wilkinson (@fiorellawilk) or Rasmit kaur (@roz_creativestylist)?

Fiorella Wilkinson (@fiorellawilk) grew more than Rasmit kaur (@roz_creativestylist) (31.7K vs 21.5K).

How is Rasmit kaur (@roz_creativestylist) performing right now?

Rasmit kaur (@roz_creativestylist) is growing at +1.8% (+21.5K) per month, with a Profile Score of 6.9 and average engagement of 3.30%.

How is Lucila Galeano (@luphhelife) performing right now?

Lucila Galeano (@luphhelife) is growing at +3.8% (+16.6K) per month, with a Profile Score of 6.5 and average engagement of N/A.

How is Elif Kaplan (@elifs_space) performing right now?

Elif Kaplan (@elifs_space) is growing at +7.5% (+14.5K) per month, with a Profile Score of 8.4 and average engagement of 0.00%.

How is Euphoria (@euphoria_mex) performing right now?

Euphoria (@euphoria_mex) is growing at +10.2% (+11.9K) per month, with a Profile Score of 6.6 and average engagement of 0.43%.

Who had the higher percentage growth: Rasmit kaur (@roz_creativestylist) or Lucila Galeano (@luphhelife)?

Lucila Galeano (@luphhelife) leads (3.8% vs Rasmit kaur (@roz_creativestylist) 1.8%).

What is the absolute follower gain of Fiorella Wilkinson (@fiorellawilk)?

Fiorella Wilkinson (@fiorellawilk) gained about 31.7K followers last month (+14.9%).

What is the absolute follower gain of Rasmit kaur (@roz_creativestylist)?

Rasmit kaur (@roz_creativestylist) gained about 21.5K followers last month (+1.8%).

What is the absolute follower gain of Lucila Galeano (@luphhelife)?

Lucila Galeano (@luphhelife) gained about 16.6K followers last month (+3.8%).

What is the absolute follower gain of Elif Kaplan (@elifs_space)?

Elif Kaplan (@elifs_space) gained about 14.5K followers last month (+7.5%).

What is the absolute follower gain of Euphoria (@euphoria_mex)?

Euphoria (@euphoria_mex) gained about 11.9K followers last month (+10.2%).

Is Fiorella Wilkinson (@fiorellawilk) still a relevant creator?

Yes — Fiorella Wilkinson (@fiorellawilk) has a Profile Score of 7.7, average engagement of 18.37%, and +14.9% (+31.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 4.24%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in San Francisco?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.