Top 20 Home & Interior Design from Raleigh on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Home & Interior Design Influencers in Raleigh, United States of America

124

Expected Reach

1.3M

Total Followers

6.1M

Avg Engagement

2.25%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
JULIA MARCUM · CLJ 🏡
@chrislovesjulia
Love Where You Live 🖤 Follow as we design & renovate our moody, modern, traditional home and Chris Cooks. Founder of @heyoldsportofficial
Raleigh, United States of America
1.5M
Followers
0.91%
Engagement
+0.7%(+10.5K)
6.3
2
Molly & Chantele | Carolina Furniture Collective
@carolinafurniturecollective
Helping you revive wood & leather with our best-selling salve + DIY products. Making old new again, one piece at a time.
Raleigh, United States of America
135.6K
Followers
0.01%
Engagement
+5.2%(+6.7K)
6.3
3
Jolène Fender
@littlefenders
✨Redefining learning + parenting 💻 Educating kids with AI 🌱 Unschooling 🧠 ADHD Mom 🎪Relatable + Unfiltered 📍Raleigh, NC 📩 collab@littlefenders.com
Raleigh, United States of America
131.6K
Followers
1.02%
Engagement
+2.8%(+3.6K)
4.0
4
Crystal Jarvi | Home Decor + Interior Design
@oak.haus.collective
✨ Let’s transform your house into your dream home Home Decor • DIY • Q+As • Tips & Tricks ⤵️ shop my home + budget-friendly finds
Raleigh, United States of America
49.0K
Followers
0.11%
Engagement
+4.7%(+2.2K)
7.4
5
Lo & Behold Stitchery
@loandbeholdstitchery
Brittany Heirloom Quilt Patterns | Modern Tutorials | Inspiration 🧵#loandbeholdpatterns
Raleigh, United States of America
175.1K
Followers
1.12%
Engagement
+1.0%(+1.8K)
7.7
6
Katie Gonzales
@kt.gonzales
Wifey + Mama to 4 girls 🤍 For Business Inquiries: kbandbabybusiness@gmail.com
Raleigh, United States of America
237.0K
Followers
N/A
Engagement
+0.7%(+1.6K)
7.6
7
Inslee Fariss
@inslee
Fine Art from my studio in Raleigh, North Carolina @shopinslee
Raleigh, United States of America
95.5K
Followers
0.68%
Engagement
+1.1%(+1.0K)
6.0
8
Kimberly Edge Dowdle
@plateandplaid
Home Decor biz & shop. Solely owned & operated by yours truly in Raleigh NC. Collected home, antiques & unique finds. Returns store credit only Shop👇
Raleigh, United States of America
52.4K
Followers
0.59%
Engagement
+1.9%(+986)
3.9
9
Holly Boyd
@maketodayahollyday
Style + Beauty Enthusiast | Mom of 2 Raleigh NC based So Glad YOU are here 🤍 Shop my Insta 👇🏼
Raleigh, United States of America
150.3K
Followers
0.30%
Engagement
+0.6%(+928)
6.9
10
Erica Vevurka | Dogwood Interiors | Vintage Goods & Decorating
@dogwoodinteriors
✨Vintage finds for the modern home ✨See my home tour on Homeworthy ⬇️ ✨Shop anytime at my website ⬇️ ✨Ships nationwide from Raleigh, NC
Raleigh, United States of America
38.2K
Followers
0.60%
Engagement
+2.4%(+911)
7.0
11
Lifestyle Management Co | Personal Assistant
@thelifestylemanagement.co
💡Helping busy people get their lifestyle back Home management. Organization. Moving 10+ years of experience Book a consult or Open YOUR location ⬊
Raleigh, United States of America
16.7K
Followers
0.38%
Engagement
+4.1%(+661)
5.7
12
Brittney Arena
@reverieandink
#1 Sunday Times Bestselling author of A Dance of Lies Book Two: 2026 Rep: Jennifer Azantian Living with EDS, POTS, MCAS & more
Raleigh, United States of America
27.1K
Followers
9.38%
Engagement
+2.5%(+654)
7.7
13
Laura Colgan
@laurabethany.travels
🌻 | Carolina Girl 🦢 | Always Romanticizing 🪴 | Flower & Travel Obsessed 🦋 | FREE ebook below⤵️
Raleigh, United States of America
18.4K
Followers
21.60%
Engagement
+3.6%(+639)
8.6
14
Tiffany McLaurin
@tiffany.mclaurin
📍Founder of @mclaurinrealtygrp Full Service Real Estate Co.| Top 1 % Real Estate Broker| Business coach : @ruby.collective Member of @realmglobal
Raleigh, United States of America
32.6K
Followers
0.00%
Engagement
+1.9%(+611)
8.6
15
Lauren Sumner Pottery
@laurensumnerpottery
Original pottery handmade in Raleigh, NC ⟡ Shop Small ✌️
Raleigh, United States of America
59.7K
Followers
0.17%
Engagement
+0.7%(+442)
5.2
16
Hilary Farr
@hilary_farr
Designer and Host of @hgtv’s Love It Or List It and Tough Love with Hilary Farr. Loving life and love for all creatures on this earth.
Raleigh, United States of America
318.1K
Followers
0.33%
Engagement
+0.1%(+413)
6.2
17
Thomas Ard
@tomtomandco
A southern artist known for his whimsical style that has caught the attention of Kate Spade & Lilly Pulitzer and featured in numerous publications.
Raleigh, United States of America
36.0K
Followers
0.41%
Engagement
+1.1%(+397)
6.2
18
Zelda
@toozelda
southern Brit. v anxious, but wholesome. I’m the most rational, irrational person you’ll ever meet. Cat mum, nap fanatic. Find my 🔗 @toozeldalinks_
Raleigh, United States of America
29.8K
Followers
2.43%
Engagement
+1.1%(+310)
7.7
19
Morgan Werner Massarelli
@morganwernermassarelli
Stylist: @thebook_style Personal stylist sharing all things fashion with a touch of my personal life. 💌 morganelizabethwerner@gmail.com
Raleigh, United States of America
36.3K
Followers
2.45%
Engagement
+0.7%(+241)
6.3
20
ALY SILVERIO
@alysilverio
📍raleigh, nc 💌 mgmt@alysilverio.com ↓ links to everything ↓
Raleigh, United States of America
58.8K
Followers
0.00%
Engagement
+0.4%(+235)
6.2

About This Instagram Influencer Ranking

Discover the most influential creators in Raleigh with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 1.3M potential impressions across all ranked influencers
  • Total Audience: 6.1M followers collectively following these creators
  • Average Engagement Rate: 2.25% - competitive engagement levels
  • Market Coverage: 124 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Raleigh on Instagram?

JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) is, as of September 2025, the fastest‑growing Home & Interior Design creator in Raleigh on Instagram, with +0.7% monthly growth (+10.5K followers).

How many followers did JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) gain last month?

JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) gained about 10.5K followers last month (+0.7%).

Who grew more: JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) or Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective)?

JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) grew more than Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective) (10.5K vs 6.7K).

How is Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective) performing right now?

Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective) is growing at +5.2% (+6.7K) per month, with a Profile Score of 6.3 and average engagement of 0.01%.

How is Jolène Fender (@littlefenders) performing right now?

Jolène Fender (@littlefenders) is growing at +2.8% (+3.6K) per month, with a Profile Score of 4.0 and average engagement of 1.02%.

How is Crystal Jarvi | Home Decor + Interior Design (@oak.haus.collective) performing right now?

Crystal Jarvi | Home Decor + Interior Design (@oak.haus.collective) is growing at +4.7% (+2.2K) per month, with a Profile Score of 7.4 and average engagement of 0.11%.

How is Lo & Behold Stitchery (@loandbeholdstitchery) performing right now?

Lo & Behold Stitchery (@loandbeholdstitchery) is growing at +1.0% (+1.8K) per month, with a Profile Score of 7.7 and average engagement of 1.12%.

Who had the higher percentage growth: Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective) or Jolène Fender (@littlefenders)?

Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective) leads (5.2% vs Jolène Fender (@littlefenders) 2.8%).

What is the absolute follower gain of JULIA MARCUM · CLJ 🏡 (@chrislovesjulia)?

JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) gained about 10.5K followers last month (+0.7%).

What is the absolute follower gain of Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective)?

Molly & Chantele | Carolina Furniture Collective (@carolinafurniturecollective) gained about 6.7K followers last month (+5.2%).

What is the absolute follower gain of Jolène Fender (@littlefenders)?

Jolène Fender (@littlefenders) gained about 3.6K followers last month (+2.8%).

What is the absolute follower gain of Crystal Jarvi | Home Decor + Interior Design (@oak.haus.collective)?

Crystal Jarvi | Home Decor + Interior Design (@oak.haus.collective) gained about 2.2K followers last month (+4.7%).

What is the absolute follower gain of Lo & Behold Stitchery (@loandbeholdstitchery)?

Lo & Behold Stitchery (@loandbeholdstitchery) gained about 1.8K followers last month (+1.0%).

Is JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) still a relevant creator?

Yes — JULIA MARCUM · CLJ 🏡 (@chrislovesjulia) has a Profile Score of 6.3, average engagement of 0.91%, and +0.7% (+10.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 2.25%. Generally, rates above 2.7% are considered excellent, while rates above 1.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Raleigh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.