Top 20 Lifestyle from London on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Lifestyle Influencers in London, United Kingdom

304

Expected Reach

3.1M

Total Followers

11.9M

Avg Engagement

4.28%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sally Gunnell | Keynote Speaker | Coach
@sallygunnell
Olympic Gold medalist🥇🇬🇧 and more! ✨ I help women lose weight tone up 🙏 Through mindset, exercise and nutrition 👇🏻 Message me “INFO” to learn more
London, United Kingdom
566.3K
Followers
0.12%
Engagement
+10.5%(+53.9K)
6.8
2
Saman Shojaei
@shojaei.london
به نام و ياد جاويد نامان 💔 #ایران_را_پس_میگیریم 💚 🤍 ❤️
London, United Kingdom
148.5K
Followers
0.00%
Engagement
+4.7%(+6.6K)
8.1
3
Martha30s
@martha.stewish
✨Cashmere rising, Rich Girl Moon ✨ We don’t restrict, we decide 💌 marthastewishes@gmail.com 💼 Finance Director CA *Not personalised financial advice
London, United Kingdom
65.0K
Followers
37.16%
Engagement
+9.0%(+5.4K)
8.0
4
Ritika Malik | Travel
@ritikamalik03
🙏🏻राधे राधे 🙏🏻 📸|Travel , Spiritual Lifestyle 🪈Building - @budgettravelcommunity 📍| England | 🏠 India
London, United Kingdom
133.9K
Followers
0.69%
Engagement
+2.7%(+3.5K)
7.0
5
ALEXIS BUSHFIELD
@alexisbushfield
becoming your best self — inside & out fitness | mindset | lifestyle @dfyne.official & @teamallmax athlete | BUSHFIELD ❤️‍🔥 1:1 coaching ↓
London, United Kingdom
47.4K
Followers
2.00%
Engagement
+7.3%(+3.2K)
7.9
6
JdinLondon 🇬🇧| Junaid Vlogs🎥
@jd.inlondon
📍 London, UK - Tips & Tricks 🇬🇧Lifestyle | ✈️ Travel | 🧑‍💻Jobs | 🥘 Foodie 🤝DM for Collab 👥Partnering with: @famebrosstudio
London, United Kingdom
28.8K
Followers
0.48%
Engagement
+7.6%(+2.0K)
7.3
7
Rebecca
@rebecca.therapy
stories, reflections & exploration london based, mountain minded ⛰️ quit the 9-5 | on a mission to live a more fulfilling life trainee psychotherapist
London, United Kingdom
22.9K
Followers
5.53%
Engagement
+8.8%(+1.9K)
8.0
8
Big Claytz
@bigclaytz
London📍 Luxury Lifestyle I Finance I Menswear I Travel 67k+ on TikTok: @bigclaytz 📧 bigclaytzbusiness@gmail.com
London, United Kingdom
48.4K
Followers
12.04%
Engagement
+4.0%(+1.9K)
8.3
9
letswatchdiz
@letswatchdiz
Love to explore & share with y’all. 📍London, England, 🇬🇧 📬letswatchdiz@gmail.com
London, United Kingdom
100.5K
Followers
0.71%
Engagement
+1.5%(+1.5K)
6.8
10
MrDeepVoice
@deepvoicex
Some things aren't posted here. Look here instead. 👇
London, United Kingdom
114.2K
Followers
4.21%
Engagement
+1.3%(+1.4K)
8.1
11
SHANIA MACKIN INTERIORS
@shaniamackininteriors
@selfbuildmasterguide LIVE NOW Bespoke interior architectural design | Turn key projects Design et Al Finalist 2024 Enquire Below:
London, United Kingdom
20.8K
Followers
0.22%
Engagement
+6.3%(+1.2K)
6.0
12
Little Emperors
@littleemperors
Your members-only club for luxury travel. Best rates & benefits across the world's finest hotels & beyond. Join the club 👇
London, United Kingdom
69.4K
Followers
0.12%
Engagement
+1.8%(+1.2K)
5.4
13
Amy🤍
@amyyy___
23♡
London, United Kingdom
119.1K
Followers
5.73%
Engagement
+0.7%(+881)
7.7
14
TONI TONE
@t0nit0ne
📍 London 📚 Bestselling Author & Creator 🎙️ Podcaster @ToniToldMePod 📧 Toni@dopaminestudios.co.uk 💭 Lifestyle, Travel, Advice, Beauty, Relationships
London, United Kingdom
535.0K
Followers
8.29%
Engagement
+0.1%(+844)
8.5
15
outfitformen
@outfitformen___
Mensfashion 📍London , UK 🇬🇧 Collab/enquires @muhammadkayani98
London, United Kingdom
187.8K
Followers
0.05%
Engagement
+0.4%(+839)
4.3
16
Dr Harnek Kailey
@thelondongp_
🩺 NHS GP (SW London) 🩺 GP @nekohealth 🎙️Health | Lifestyle | Travel 📧 admin@doctorkailey.com 🎓MRCGP DRCOG DFSRH MBChB BSc (Hons)
London, United Kingdom
17.5K
Followers
15.09%
Engagement
+4.8%(+796)
7.2
17
Laura
@lauragibsonhome
📧 lauragibsonhome@gmail.com 🏡 New house 🌈 Colourful decor ❣️Interiors, DIY, Lifestyle 💫 UGC, Content creation
London, United Kingdom
42.6K
Followers
0.40%
Engagement
+1.9%(+796)
7.1
18
Beth
@bethanyamelia_x
Mayfair London , Belgravia London + Essex. 26 years ✨
London, United Kingdom
97.3K
Followers
0.04%
Engagement
+0.8%(+780)
6.8
19
Cors 💕
@corslondon
Yeshua x Fitness | Lifestyle @body_evolutionldn Genesis 50:20
London, United Kingdom
78.4K
Followers
12.80%
Engagement
+0.8%(+667)
7.5
20
Adam Hattan
@adamhattan
Author | YouTuber | Theme Park Consultant 🏳️‍🌈🇬🇧 Currently on Summer Hiatus... See You in the Fog 😈 🔑✨ Join the Moooorning Club Today 👇🏼
London, United Kingdom
93.2K
Followers
8.43%
Engagement
+0.6%(+578)
9.2

About This Instagram Influencer Ranking

Discover the most influential creators in London with our comprehensive ranking of the top 20 influencers on Instagram who post Lifestyle content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 3.1M potential impressions across all ranked influencers
  • Total Audience: 11.9M followers collectively following these creators
  • Average Engagement Rate: 4.28% - above industry average
  • Market Coverage: 304 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Lifestyle niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Lifestyle creator in London on Instagram?

Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) is, as of October 2026, the fastest‑growing Lifestyle creator in London on Instagram, with +10.5% monthly growth (+53.9K followers).

How many followers did Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) gain last month?

Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) gained about 53.9K followers last month (+10.5%).

Who grew more: Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) or Saman Shojaei (@shojaei.london)?

Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) grew more than Saman Shojaei (@shojaei.london) (53.9K vs 6.6K).

How is Saman Shojaei (@shojaei.london) performing right now?

Saman Shojaei (@shojaei.london) is growing at +4.7% (+6.6K) per month, with a Profile Score of 8.1 and average engagement of 0.00%.

How is Martha30s (@martha.stewish) performing right now?

Martha30s (@martha.stewish) is growing at +9.0% (+5.4K) per month, with a Profile Score of 8.0 and average engagement of 37.16%.

How is Ritika Malik | Travel (@ritikamalik03) performing right now?

Ritika Malik | Travel (@ritikamalik03) is growing at +2.7% (+3.5K) per month, with a Profile Score of 7.0 and average engagement of 0.69%.

How is ALEXIS BUSHFIELD (@alexisbushfield) performing right now?

ALEXIS BUSHFIELD (@alexisbushfield) is growing at +7.3% (+3.2K) per month, with a Profile Score of 7.9 and average engagement of 2.00%.

Who had the higher percentage growth: Saman Shojaei (@shojaei.london) or Martha30s (@martha.stewish)?

Martha30s (@martha.stewish) leads (9.0% vs Saman Shojaei (@shojaei.london) 4.7%).

What is the absolute follower gain of Sally Gunnell | Keynote Speaker | Coach (@sallygunnell)?

Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) gained about 53.9K followers last month (+10.5%).

What is the absolute follower gain of Saman Shojaei (@shojaei.london)?

Saman Shojaei (@shojaei.london) gained about 6.6K followers last month (+4.7%).

What is the absolute follower gain of Martha30s (@martha.stewish)?

Martha30s (@martha.stewish) gained about 5.4K followers last month (+9.0%).

What is the absolute follower gain of Ritika Malik | Travel (@ritikamalik03)?

Ritika Malik | Travel (@ritikamalik03) gained about 3.5K followers last month (+2.7%).

What is the absolute follower gain of ALEXIS BUSHFIELD (@alexisbushfield)?

ALEXIS BUSHFIELD (@alexisbushfield) gained about 3.2K followers last month (+7.3%).

Is Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) still a relevant creator?

Yes — Sally Gunnell | Keynote Speaker | Coach (@sallygunnell) has a Profile Score of 6.8, average engagement of 0.12%, and +10.5% (+53.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Lifestyle in United Kingdom?

The average engagement rate for this category is 4.28%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in London?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.