Top 20 Home & Interior Design from London on TikTok Influencers by Follower Growth

Last updated: September 10, 2025

Total Home & Interior Design Influencers in London, United Kingdom

111

Expected Reach

2.2M

Total Followers

18.6M

Avg Engagement

6.17%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
mrphirii
@mrphirii
Shop for essentials for rabbits & small animals here:
London, United Kingdom
2.2M
Followers
12.49%
Engagement
+4.3%(+90.6K)
8.5
2
R O B Y N E L L I O T T ⚡️
@the_house_acc
Girl from 🇬🇧 🔨 DIY Boss Work with me: Mitch@intertalentgroup.com
London, United Kingdom
323.6K
Followers
4.60%
Engagement
+9.0%(+26.7K)
5.1
3
Anya Lautenbach
@anyathegardenfairy
NEW BOOK-The Money-Saving Gardener⬇️
London, United Kingdom
112.0K
Followers
2.07%
Engagement
+30.9%(+26.4K)
4.5
4
Toby Perryman-Payne
@tobyshome
Hi, we're Toby & Mikey 👋🏼
London, United Kingdom
204.3K
Followers
8.50%
Engagement
+6.8%(+13.0K)
6.1
5
Kate Rose Morgan
@kate_rose_morgan
Welcome to my home 🌸 My book Dopamine Decor is available now 📖
London, United Kingdom
369.9K
Followers
11.57%
Engagement
+3.2%(+11.4K)
7.8
6
Sasha
@such.a.sasha
your fave comfort content creator —cosy London living suchasasha@sixteenth.com
London, United Kingdom
254.6K
Followers
14.17%
Engagement
+3.6%(+8.8K)
7.8
7
NickandAnt
@nickandant
📍London | Married Couple 👬 🏳️‍🌈 Youtube 2M I Insta 640k 👇Our Other Links👇
London, United Kingdom
1.8M
Followers
8.42%
Engagement
+0.3%(+4.6K)
7.4
8
Lily Watson
@lilyiwatson
collabs: lily@aquariuscreative.co.uk 💌
London, United Kingdom
78.6K
Followers
4.72%
Engagement
+5.8%(+4.3K)
8.8
9
nnoro in design.
@nnoroindesign
Interior Architect + Curator hello@nnorodan.com
London, United Kingdom
37.2K
Followers
10.93%
Engagement
+12.5%(+4.1K)
7.6
10
Jack Callaghan
@jack.designs
Northerner living in LDN ✉️ samantha@dopaminestudios.co.uk
London, United Kingdom
1.4M
Followers
8.43%
Engagement
+0.3%(+4.1K)
6.8
11
The Ritz London
@theritzlondon
Step into the iconic world of The Ritz Hotel, London's Grande Dame since 1906 ✨
London, United Kingdom
347.1K
Followers
5.75%
Engagement
+1.1%(+4.0K)
7.0
12
Laura Hammett Interiors
@laurahammett.interiors
Interior Architecture & Design Studio & Luxury homeware collection. Shop here👇
London, United Kingdom
52.1K
Followers
3.31%
Engagement
+5.8%(+2.9K)
4.5
13
Jenny | DIY & Interiors
@jenshomejournal
🏠 Interiors & DIY 🎨 UK Home/Garden Content Creator 📸 200k Instagram
London, United Kingdom
291.1K
Followers
4.70%
Engagement
+1.0%(+2.9K)
4.5
14
Mrs. Alice
@mrsaliceshop
Home of the Tablescape 💕 Founded by Alice Naylor-Leyland
London, United Kingdom
24.6K
Followers
2.52%
Engagement
+12.7%(+2.8K)
4.6
15
Princess Dreaya
@princess_dreaya
📍- UK LIFESTYLE | FASHION | FITNESS IG: princess_dreaya 📧:driaamore@hotmail.com
London, United Kingdom
25.1K
Followers
6.38%
Engagement
+9.4%(+2.2K)
6.0
16
Tom Allen
@tomindeed
Responds well to deadlines and strong women. This is my only TikTok account.
London, United Kingdom
121.5K
Followers
5.29%
Engagement
+1.8%(+2.2K)
6.3
17
katies_little_bakery
@katies_little_bakery
🍰 Katie | Cake Artist | London 🇬🇧
London, United Kingdom
50.9K
Followers
5.69%
Engagement
+4.3%(+2.1K)
6.0
18
CLEANWITHDAF
@cleanwithdaf
Cleaning & organisation 🤍 📍London |103k Insta 💌 Cleanwithdaf@itsratedby.com
London, United Kingdom
160.6K
Followers
4.44%
Engagement
+1.2%(+1.9K)
5.4
19
Saff Michaelis
@overfilteredovereaten
Homely Hosting,London Lifestyle & Food Saff@tbhtalent.com IG: saff_michaelis 26
London, United Kingdom
78.3K
Followers
8.74%
Engagement
+2.2%(+1.7K)
6.6
20
Paul & Jane
@renovatingnumber174
Renovation. Travels. Over 360k followers on IG 🏡 Most content on IG 🫶🏻
London, United Kingdom
30.9K
Followers
3.69%
Engagement
+5.6%(+1.7K)
0.7

About This TikTok Influencer Ranking

Discover the most influential creators in London with our comprehensive ranking of the top 20 influencers on TikTok who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 2.2M potential impressions across all ranked influencers
  • Total Audience: 18.6M followers collectively following these creators
  • Average Engagement Rate: 6.17% - significantly above industry average
  • Market Coverage: 111 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in London on TikTok?

mrphirii (@mrphirii) is, as of September 2025, the fastest‑growing Home & Interior Design creator in London on TikTok, with +4.3% monthly growth (+90.6K followers).

How many followers did mrphirii (@mrphirii) gain last month?

mrphirii (@mrphirii) gained about 90.6K followers last month (+4.3%).

Who grew more: mrphirii (@mrphirii) or R O B Y N E L L I O T T ⚡️ (@the_house_acc)?

mrphirii (@mrphirii) grew more than R O B Y N E L L I O T T ⚡️ (@the_house_acc) (90.6K vs 26.7K).

How is R O B Y N E L L I O T T ⚡️ (@the_house_acc) performing right now?

R O B Y N E L L I O T T ⚡️ (@the_house_acc) is growing at +9.0% (+26.7K) per month, with a Profile Score of 5.1 and average engagement of 4.60%.

How is Anya Lautenbach (@anyathegardenfairy) performing right now?

Anya Lautenbach (@anyathegardenfairy) is growing at +30.9% (+26.4K) per month, with a Profile Score of 4.5 and average engagement of 2.07%.

How is Toby Perryman-Payne (@tobyshome) performing right now?

Toby Perryman-Payne (@tobyshome) is growing at +6.8% (+13.0K) per month, with a Profile Score of 6.1 and average engagement of 8.50%.

How is Kate Rose Morgan (@kate_rose_morgan) performing right now?

Kate Rose Morgan (@kate_rose_morgan) is growing at +3.2% (+11.4K) per month, with a Profile Score of 7.8 and average engagement of 11.57%.

Who had the higher percentage growth: R O B Y N E L L I O T T ⚡️ (@the_house_acc) or Anya Lautenbach (@anyathegardenfairy)?

Anya Lautenbach (@anyathegardenfairy) leads (30.9% vs R O B Y N E L L I O T T ⚡️ (@the_house_acc) 9.0%).

What is the absolute follower gain of mrphirii (@mrphirii)?

mrphirii (@mrphirii) gained about 90.6K followers last month (+4.3%).

What is the absolute follower gain of R O B Y N E L L I O T T ⚡️ (@the_house_acc)?

R O B Y N E L L I O T T ⚡️ (@the_house_acc) gained about 26.7K followers last month (+9.0%).

What is the absolute follower gain of Anya Lautenbach (@anyathegardenfairy)?

Anya Lautenbach (@anyathegardenfairy) gained about 26.4K followers last month (+30.9%).

What is the absolute follower gain of Toby Perryman-Payne (@tobyshome)?

Toby Perryman-Payne (@tobyshome) gained about 13.0K followers last month (+6.8%).

What is the absolute follower gain of Kate Rose Morgan (@kate_rose_morgan)?

Kate Rose Morgan (@kate_rose_morgan) gained about 11.4K followers last month (+3.2%).

Is mrphirii (@mrphirii) still a relevant creator?

Yes — mrphirii (@mrphirii) has a Profile Score of 8.5, average engagement of 12.49%, and +4.3% (+90.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United Kingdom?

The average engagement rate for this category is 6.17%. Generally, rates above 7.4% are considered excellent, while rates above 4.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in London?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.