Top 20 Beauty & Cosmetics from London on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Beauty & Cosmetics Influencers in London, United Kingdom

11,957

Expected Reach

125.5M

Total Followers

459.7M

Avg Engagement

5.71%

Audience Analysis

Gender Distribution

Female70%
Male30%

Age Distribution

25-3445.4%
18-2430.4%
35-4414.4%
13-174.6%

Top Countries

United Kingdom28.5%
United States of America16.9%
Israel2.9%
Germany2.8%
France2.7%

Top Languages

en77.2%
es4.9%
ar3.8%

Top Cities

Greater London8.6%
New York City1.6%
Los Angeles1.1%
Paris0.8%
Manchester0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
YOONCHAE JEUNG
@yoonchae
Yoonchae from KATSEYE
London, United Kingdom
6.6M
Followers
19.49%
Engagement
+2.9%(+184.2K)
9.6
2
Janelle Zharmenova
@janellezharmenova
london george@cadence-talent.com
London, United Kingdom
1.0M
Followers
2.04%
Engagement
+5.4%(+53.4K)
7.5
3
Nataly C Ospina
@natalieyospina
louisemanager@tvstar.com Author of The Expression of Aphrodisiac Cooking ✨👇🏽
London, United Kingdom
1.3M
Followers
1.51%
Engagement
+3.6%(+47.2K)
7.9
4
ALEXIS BUSHFIELD
@alexisbushfield
becoming your best self — inside & out fitness | mindset | lifestyle @dfyne.official & @teamallmax athlete | BUSHFIELD ❤️‍🔥 1:1 coaching ↓
London, United Kingdom
316.0K
Followers
0.34%
Engagement
+16.5%(+44.8K)
6.0
5
Ingrid Engelman
@ingridengelman
Civil Engineer Postgraduate in Project Management Lifestyle & Travel 🇧🇷
London, United Kingdom
344.0K
Followers
2.06%
Engagement
+11.8%(+41.2K)
8.3
6
Jazmine dyer
@curlyfriesjazz
Curly 🤍 Positivity and love I hope you like curlyfries
London, United Kingdom
456.9K
Followers
0.33%
Engagement
+6.5%(+28.1K)
6.9
7
Ngozi Edeme
@paintedbyesther
Makeup & Fine artist🎨 Contributing Editor for @Elleuk✨ Rep: Steeve @opusbeauty🔎 📍 London
London, United Kingdom
421.9K
Followers
17.30%
Engagement
+7.1%(+28.0K)
9.4
8
Marwan W Sahar | مروان و سهر
@marwanwsahar
-📍Egypt🇪🇬/📍London🇬🇧 -Facebook 5M+ -Tiktok 6M+ -Youtube 2M+
London, United Kingdom
1.9M
Followers
3.44%
Engagement
+1.4%(+25.9K)
8.1
9
Sophie Cara Lauren
@sophielaurencollabs
For more → @sophielaurenxxo
London, United Kingdom
289.3K
Followers
0.90%
Engagement
+9.6%(+25.4K)
7.5
10
maria guardiola
@maria.guardiola
contact@guardiolamaria.com @guardiolasalafoundation @bold_management
London, United Kingdom
1.0M
Followers
14.52%
Engagement
+2.5%(+24.8K)
8.1
11
Winny
@wiinnyypooh
📍London, UK hair love • skin care • fashion & everything in between 🎀✨ 💌partnerships: amarywinny@gmail.com
London, United Kingdom
253.8K
Followers
0.64%
Engagement
+10.1%(+23.4K)
7.5
12
AMELIA MARNI
@ameliamarni
mykonos📍 aussie livin in london 🫶🏽 email - contact@ameliamarni.com aus - hayley@socialeau.com
London, United Kingdom
572.2K
Followers
3.21%
Engagement
+4.0%(+22.1K)
8.6
13
Eloise Dutton
@makeupby_elliee
✉️ Collabs/PR: ellieduttonmua@hotmail.com TikTok - ellie_mua
London, United Kingdom
1.3M
Followers
0.40%
Engagement
+1.6%(+21.2K)
6.5
14
Zoiea Karim
@zoieakarim
my skin, wellness and lifestyle diary ♡ medical aesthetician🧚🏼‍♀️ | biomedical scientist👩🏻‍🔬 london📍 | 💌 jordan@petillermanagement.com
London, United Kingdom
173.8K
Followers
13.59%
Engagement
+13.4%(+20.6K)
8.1
15
Tom Arden GBBO
@tommllette
👨‍🍳 Adventures in food 🧁 Great British Bake Off Finalist 2025 📞 Enquiries: talent@nudgepr.co.uk 🌾 Currently Growing a cake from scratch 👇 Here’s why👇
London, United Kingdom
261.7K
Followers
1.48%
Engagement
+7.7%(+18.7K)
9.0
16
M🍋
@melaanycs
Tiktok : meelaanycs (+510k) Mail: Melany@commenever.com
London, United Kingdom
279.3K
Followers
4.62%
Engagement
+7.2%(+18.6K)
8.7
17
Ashley Reed
@ashley.reed95
Model & content creator | Fitness, Fashion & Lifestyle and just some of my thoughts on life
London, United Kingdom
476.1K
Followers
0.83%
Engagement
+4.0%(+18.4K)
8.5
18
KatieDomsYou®
@katiedomsyou
London, United Kingdom
402.2K
Followers
0.68%
Engagement
+4.5%(+17.4K)
8.2
19
Alison Loehnis
@alisonloehnis
Former @netaporter lifer (CEO YNAP, President @netaporter @mrporter @theoutnet @yoox); NED @lululemon; Sr Advisor @jpmorgan. Future - bring it on 🔮!
London, United Kingdom
229.6K
Followers
1.31%
Engagement
+7.9%(+16.8K)
9.0
20
Wayne Goss - Makeup Artist
@gossmakeupartist
Enquiries: Kate@Ma.London
London, United Kingdom
719.7K
Followers
0.78%
Engagement
+2.4%(+16.7K)
6.7

About This Instagram Influencer Ranking

Discover the most influential creators in London with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 125.5M potential impressions across all ranked influencers
  • Total Audience: 459.7M followers collectively following these creators
  • Average Engagement Rate: 5.71% - significantly above industry average
  • Market Coverage: 11,957 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, Israel
  • Gender Distribution: 70% Female, 30% Male
  • Primary Age Group: 25-34 years (45.4% of audience)
  • Languages: English, Spanish, Arabic

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in London on Instagram?

YOONCHAE JEUNG (@yoonchae) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in London on Instagram, with +2.9% monthly growth (+184.2K followers).

How many followers did YOONCHAE JEUNG (@yoonchae) gain last month?

YOONCHAE JEUNG (@yoonchae) gained about 184.2K followers last month (+2.9%).

Who grew more: YOONCHAE JEUNG (@yoonchae) or Janelle Zharmenova (@janellezharmenova)?

YOONCHAE JEUNG (@yoonchae) grew more than Janelle Zharmenova (@janellezharmenova) (184.2K vs 53.4K).

How is Janelle Zharmenova (@janellezharmenova) performing right now?

Janelle Zharmenova (@janellezharmenova) is growing at +5.4% (+53.4K) per month, with a Profile Score of 7.5 and average engagement of 2.04%.

How is Nataly C Ospina (@natalieyospina) performing right now?

Nataly C Ospina (@natalieyospina) is growing at +3.6% (+47.2K) per month, with a Profile Score of 7.9 and average engagement of 1.51%.

How is ALEXIS BUSHFIELD (@alexisbushfield) performing right now?

ALEXIS BUSHFIELD (@alexisbushfield) is growing at +16.5% (+44.8K) per month, with a Profile Score of 6.0 and average engagement of 0.34%.

How is Ingrid Engelman (@ingridengelman) performing right now?

Ingrid Engelman (@ingridengelman) is growing at +11.8% (+41.2K) per month, with a Profile Score of 8.3 and average engagement of 2.06%.

Who had the higher percentage growth: Janelle Zharmenova (@janellezharmenova) or Nataly C Ospina (@natalieyospina)?

Janelle Zharmenova (@janellezharmenova) leads (5.4% vs Nataly C Ospina (@natalieyospina) 3.6%).

What is the absolute follower gain of YOONCHAE JEUNG (@yoonchae)?

YOONCHAE JEUNG (@yoonchae) gained about 184.2K followers last month (+2.9%).

What is the absolute follower gain of Janelle Zharmenova (@janellezharmenova)?

Janelle Zharmenova (@janellezharmenova) gained about 53.4K followers last month (+5.4%).

What is the absolute follower gain of Nataly C Ospina (@natalieyospina)?

Nataly C Ospina (@natalieyospina) gained about 47.2K followers last month (+3.6%).

What is the absolute follower gain of ALEXIS BUSHFIELD (@alexisbushfield)?

ALEXIS BUSHFIELD (@alexisbushfield) gained about 44.8K followers last month (+16.5%).

What is the absolute follower gain of Ingrid Engelman (@ingridengelman)?

Ingrid Engelman (@ingridengelman) gained about 41.2K followers last month (+11.8%).

Is YOONCHAE JEUNG (@yoonchae) still a relevant creator?

Yes — YOONCHAE JEUNG (@yoonchae) has a Profile Score of 9.6, average engagement of 19.49%, and +2.9% (+184.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United Kingdom?

The average engagement rate for this category is 5.71%. Generally, rates above 6.9% are considered excellent, while rates above 4.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in London?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.