Top 20 Beauty & Cosmetics from Turkey on Instagram Influencers by Follower Growth

Last updated: October 20, 2026

Total Beauty & Cosmetics Influencers in Turkey

21,246

Expected Reach

355.2M

Total Followers

1.5B

Avg Engagement

3.11%

Audience Analysis

Gender Distribution

Female62%
Male38%

Age Distribution

25-3441.2%
18-2438.1%
35-4410.0%
13-177.0%

Top Countries

Turkey50.7%
Germany4.4%
Israel3.0%
India2.9%
Iraq2.4%

Top Languages

tr50.9%
ar17.4%
en16.8%

Top Cities

Istanbul19.0%
İzmir3.8%
Ankara2.6%
Bursa2.1%
Antalya1.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Metin Akay
@metinakay
Founder of @metinakayemshapeturkiye @metinakayemshapeetiler @metinakayvadistanbul @metinakayselulit @metinakaykozmetik @metinakaymemekucultme
Istanbul, Turkey
2.7M
Followers
0.10%
Engagement
+9.8%(+238.4K)
6.4
2
Dr. Şule Eren
@dr.sule.yildirim
Acıbadem Digital Health Point Plastic Surgery Medical Aesthetic & Dental Treatments Akdeniz U. Medicine Faculty
Istanbul, Turkey
1.2M
Followers
0.33%
Engagement
+17.5%(+184.3K)
6.1
3
Demet Özdemir
@demetozdemir
Contact | @ontalent
Istanbul, Turkey
17.8M
Followers
2.37%
Engagement
+1.0%(+184.0K)
8.8
4
Elmas Yılmaz
@elmasyilmazofficial
#model #blogger #influencer 2024 MISS EUROPE 1. 👸🏼 2017 Model Of Celebrity 👸🏼 2015 Best Model Mediterranean 1.👸🏼 💌elmasyilmazofficial@gmail.com
Istanbul, Turkey
1.1M
Followers
1.33%
Engagement
+18.2%(+172.9K)
6.4
5
Deniz Can Aktaş
@denizcanaktasofficial
Istanbul, Turkey
3.3M
Followers
16.54%
Engagement
+4.9%(+156.5K)
8.8
6
Esin Bahat
@esin.bahat
@m6nifestgirls 💛 manifest@hypers.co
Turkey
1.0M
Followers
18.07%
Engagement
+16.8%(+148.2K)
9.4
7
Zeynep Sude Oktay
@zeynep.okktay
• @m6nifestgirls 💙 • manifest@hypers.co
Istanbul, Turkey
1.4M
Followers
15.19%
Engagement
+9.8%(+129.2K)
9.5
8
DARINE HAMZE دارين حمزه
@darinehamze
Actress | Filmmaker | Producer God is my strength 🤍الحمدالله
Turkey
1.3M
Followers
0.26%
Engagement
+9.7%(+114.1K)
6.0
9
Rahimcan Kapkap
@rahimcankapkap
actor
Istanbul, Turkey
823.6K
Followers
22.40%
Engagement
+15.2%(+109.0K)
9.2
10
Devrim Özkan
@devrimozkan
@enginaykanatmanagement
Konya, Turkey
2.6M
Followers
16.78%
Engagement
+3.8%(+97.6K)
9.4
11
Gülsüm Selvi Aktaş
@gulsumselvi.aktas
Reklam & Pr 👉🏼 gulsumselviaktass@gmail.com
Istanbul, Turkey
1.1M
Followers
1.34%
Engagement
+6.7%(+70.2K)
8.0
12
Evimdeki temizlik
@evimdekitemizlik
🏡 🧼 Hikayede Günlük Yaşantım @evimdekitemizlikk yedek hesabım
Turkey
2.5M
Followers
0.28%
Engagement
+2.9%(+69.8K)
6.9
13
Kuaför Bahçeşehir Erdal Alp
@erdalalpkuafor
Kadın Kuaförü | Bahçeşehir, İstanbul Saç tasarımı, balyaj, makyaj ve daha fazlası Randevu: 0 212 669 77 39 / 40 Şimdi WhatsApp’tan hızlı randevu alın!
Istanbul, Turkey
1.4M
Followers
0.11%
Engagement
+5.1%(+68.7K)
5.8
14
Yeşim Sevinç
@yesimsewinc
yesim@multitalents.co
Rize, Turkey
2.4M
Followers
0.97%
Engagement
+2.8%(+66.0K)
7.4
15
Esra Nur Şentürk
@indirim_serisi
Ankara 📍 Online indirimler hikayemde ⚠️ Reklam ve işbirliği için DM e.nuraydmr@gmail.com
Ankara, Turkey
457.7K
Followers
0.01%
Engagement
+16.5%(+64.8K)
6.8
16
for maya hawke
@mayahawkeverse
your best fan source for news & updates 💋 not affiliated with maya or her team since 2019
Turkey
970.0K
Followers
1.28%
Engagement
+7.0%(+63.3K)
5.3
17
Gratis
@gratistr
Biri güzellik mi dedi? 👀💜✨
Turkey
5.6M
Followers
0.02%
Engagement
+1.1%(+61.8K)
5.2
18
birnazss
@birnazss
Makeup💄 Tiktok : birnazsss 💌 ceren@xiletisim.com @xiletisim
Turkey
447.1K
Followers
10.96%
Engagement
+16.0%(+61.7K)
8.7
19
Başarı Temeli
@basaritemeli
Modern dünyada teknoloji ve başarı üzerine içerikler. 📧 İş Birlikleri: basaritemeli@gmail.com 📲 Ai koç ile en iyi hâline ulaş • Android yakında 👇
Turkey
1.4M
Followers
2.76%
Engagement
+4.3%(+58.5K)
6.9
20
Merve Avan Topak
@avanmerve
📩merve.topak@51digital.com 📷 YouTube
Mugla, Turkey
784.6K
Followers
2.15%
Engagement
+7.3%(+53.7K)
8.3

About This Instagram Influencer Ranking

Discover the most influential creators in Turkey with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 355.2M potential impressions across all ranked influencers
  • Total Audience: 1.5B followers collectively following these creators
  • Average Engagement Rate: 3.11% - above industry average
  • Market Coverage: 21,246 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Turkey, Germany, Israel
  • Gender Distribution: 62% Female, 38% Male
  • Primary Age Group: 25-34 years (41.2% of audience)
  • Languages: tr, Arabic, English

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Turkey on Instagram?

Metin Akay (@metinakay) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Turkey on Instagram, with +9.8% monthly growth (+238.4K followers).

How many followers did Metin Akay (@metinakay) gain last month?

Metin Akay (@metinakay) gained about 238.4K followers last month (+9.8%).

Who grew more: Metin Akay (@metinakay) or Dr. Şule Eren (@dr.sule.yildirim)?

Metin Akay (@metinakay) grew more than Dr. Şule Eren (@dr.sule.yildirim) (238.4K vs 184.3K).

How is Dr. Şule Eren (@dr.sule.yildirim) performing right now?

Dr. Şule Eren (@dr.sule.yildirim) is growing at +17.5% (+184.3K) per month, with a Profile Score of 6.1 and average engagement of 0.33%.

How is Demet Özdemir (@demetozdemir) performing right now?

Demet Özdemir (@demetozdemir) is growing at +1.0% (+184.0K) per month, with a Profile Score of 8.8 and average engagement of 2.37%.

How is Elmas Yılmaz (@elmasyilmazofficial) performing right now?

Elmas Yılmaz (@elmasyilmazofficial) is growing at +18.2% (+172.9K) per month, with a Profile Score of 6.4 and average engagement of 1.33%.

How is Deniz Can Aktaş (@denizcanaktasofficial) performing right now?

Deniz Can Aktaş (@denizcanaktasofficial) is growing at +4.9% (+156.5K) per month, with a Profile Score of 8.8 and average engagement of 16.54%.

Who had the higher percentage growth: Dr. Şule Eren (@dr.sule.yildirim) or Demet Özdemir (@demetozdemir)?

Dr. Şule Eren (@dr.sule.yildirim) leads (17.5% vs Demet Özdemir (@demetozdemir) 1.0%).

What is the absolute follower gain of Metin Akay (@metinakay)?

Metin Akay (@metinakay) gained about 238.4K followers last month (+9.8%).

What is the absolute follower gain of Dr. Şule Eren (@dr.sule.yildirim)?

Dr. Şule Eren (@dr.sule.yildirim) gained about 184.3K followers last month (+17.5%).

What is the absolute follower gain of Demet Özdemir (@demetozdemir)?

Demet Özdemir (@demetozdemir) gained about 184.0K followers last month (+1.0%).

What is the absolute follower gain of Elmas Yılmaz (@elmasyilmazofficial)?

Elmas Yılmaz (@elmasyilmazofficial) gained about 172.9K followers last month (+18.2%).

What is the absolute follower gain of Deniz Can Aktaş (@denizcanaktasofficial)?

Deniz Can Aktaş (@denizcanaktasofficial) gained about 156.5K followers last month (+4.9%).

Is Metin Akay (@metinakay) still a relevant creator?

Yes — Metin Akay (@metinakay) has a Profile Score of 6.4, average engagement of 0.10%, and +9.8% (+238.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Turkey?

The average engagement rate for this category is 3.11%. Generally, rates above 3.7% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Turkey?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.