Top 20 Beauty & Cosmetics from Madrid on TikTok Influencers by Follower Growth

Last updated: May 27, 2026

Total Beauty & Cosmetics Influencers in Madrid, Spain

653

Expected Reach

15.7M

Total Followers

167.2M

Avg Engagement

6.65%

Audience Analysis

Gender Distribution

Female71%
Male29%

Age Distribution

18-2413.6%
25-345.1%
17-203.1%
13-172.3%

Top Countries

Spain54.1%
Mexico10.1%
Argentina4.5%
Colombia3.4%
Chile2.4%

Top Languages

es84.9%
en8.7%
fr1.0%

Top Cities

Madrid9.4%
Barcelona4.7%
Valencia3.3%
Seville3.0%
Murcia2.4%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Jesús Serrano
@gsusserranomua
🎥 Tu profe de maquillaje 💄 📩Gsus@b3hind.com
Madrid, Spain
4.6M
Followers
6.55%
Engagement
+1.2%(+55.4K)
4.1
2
María Madrid
@themariamadrid
makeup | skincare | tips | beauty @GLOWSSIP 💌 mariamadrid@b3hind.com 💌
Madrid, Spain
629.4K
Followers
9.88%
Engagement
+6.5%(+38.4K)
6.6
3
maarta_diaz
@maarta_diaz
MÁS SOBRE MARTIS AQUÍ ⤵️💗
Madrid, Spain
7.2M
Followers
9.92%
Engagement
+0.5%(+32.7K)
6.7
4
alecapetilloga
@alecapetillogaytan
Madrid | México Ig: @alecapetilloga
Madrid, Spain
774.0K
Followers
9.22%
Engagement
+2.7%(+20.3K)
7.3
5
Agus Pedano - fashion stylist
@agustinapedano
Compras inteligentes en moda! Instagram: 519K - YouTube:340K Madrid📍
Madrid, Spain
170.5K
Followers
2.61%
Engagement
+12.3%(+18.7K)
3.1
6
tarynperalta_
@tarynperalta_
MAQUILLAJE•MODA•LIFESTYLE 📩tarynpg@gmail.com 📍Girona
Madrid, Spain
198.7K
Followers
6.21%
Engagement
+9.8%(+17.8K)
4.4
7
Marii Pazz
@mariipvzz
Fashion Stylist | Lifestyle 💌mariipazz@grail-talent.com @Fashion Nova Shop my looks below
Madrid, Spain
338.1K
Followers
10.10%
Engagement
+4.9%(+15.9K)
7.4
8
𝐶𝑎𝑟𝑙𝑎 𝐷𝑟𝑎𝑔𝑎𝑛
@caarladragan
ig:caarladragan 🧖🏼‍♀️✨🪞🍸 📩carladragan@letsbeinfluenced.com
Madrid, Spain
1.5M
Followers
12.85%
Engagement
+1.0%(+14.6K)
6.5
9
Roxymatilde
@roxymatilde
@fifthmanagement ♡ IG @roxymatilde ⋆𐙚 ̊. Madrid
Madrid, Spain
55.9K
Followers
15.78%
Engagement
+34.7%(+14.4K)
4.9
10
L0RNA
@l000rna
ig: l0rnasf 💋🦓💝
Madrid, Spain
348.7K
Followers
11.62%
Engagement
+4.3%(+14.4K)
8.2
11
carlomaranon
@carlomaranon
@Omara
Madrid, Spain
477.3K
Followers
16.22%
Engagement
+3.1%(+14.3K)
6.3
12
Bart Reverte
@bartreverte
Maquillador / beauty content creator 📩 e-mail: bart@tkers.es
Madrid, Spain
1.0M
Followers
8.49%
Engagement
+1.3%(+13.3K)
5.8
13
Rocío Arribas
@rocioaggv
Beauty, Makeup & Hair rocioarribas@twic.es ig: @rocioaggv
Madrid, Spain
190.8K
Followers
6.09%
Engagement
+7.4%(+13.1K)
5.8
14
Vanessa.rhd
@vannibunny24
Solo divas💅🏻 Ig: vanessa.rhd 🦋
Madrid, Spain
574.2K
Followers
9.06%
Engagement
+2.0%(+11.6K)
6.5
15
Maria Arteaga
@mariaarteaga.es
👇Masterclass online NOVIAS Y PIEL MADURA👇
Madrid, Spain
72.9K
Followers
4.77%
Engagement
+17.8%(+11.0K)
4.8
16
maria brun
@mariabbrunn
only besties💅🏻 🎀🌷🧖🏼‍♀️💗🧚🏻✨ 💌 mariabrunn@memanagement.es
Madrid, Spain
665.8K
Followers
5.48%
Engagement
+1.6%(+10.7K)
6.4
17
EmilioMiralles💗
@emiliomiralless
💋Los morros de spaña💋 💞un chico que le gusta el makeup💞 @emiletemiralles
Madrid, Spain
239.5K
Followers
5.11%
Engagement
+4.3%(+10.0K)
7.0
18
María Blanco
@meerybi
Beauty, moda, lifestyle y muchas cosas chulitas ✨🌸 💌 meerybii@gmail.com
Madrid, Spain
38.8K
Followers
5.13%
Engagement
+29.4%(+8.8K)
5.1
19
Makiapelo Moreno 🟤
@makiapelo
Humor a la barbería MADRID 🇪🇸 makiapelocontacto@gmail.com 👇🏻 RESERVA TU CITA 👇🏻
Madrid, Spain
481.3K
Followers
8.94%
Engagement
+1.8%(+8.7K)
6.2
20
elena
@eleealonso
tu baddie de confianza💋💅🏼 aries promedio eleealonso@gmail.com
Madrid, Spain
93.0K
Followers
18.98%
Engagement
+9.0%(+7.7K)
8.2

About This TikTok Influencer Ranking

Discover the most influential creators in Madrid with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 15.7M potential impressions across all ranked influencers
  • Total Audience: 167.2M followers collectively following these creators
  • Average Engagement Rate: 6.65% - significantly above industry average
  • Market Coverage: 653 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Mexico, Argentina
  • Gender Distribution: 71% Female, 29% Male
  • Primary Age Group: 18-24 years (13.6% of audience)
  • Languages: Spanish, English, French

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Madrid on TikTok?

Jesús Serrano (@gsusserranomua) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Madrid on TikTok, with +1.2% monthly growth (+55.4K followers).

How many followers did Jesús Serrano (@gsusserranomua) gain last month?

Jesús Serrano (@gsusserranomua) gained about 55.4K followers last month (+1.2%).

Who grew more: Jesús Serrano (@gsusserranomua) or María Madrid (@themariamadrid)?

Jesús Serrano (@gsusserranomua) grew more than María Madrid (@themariamadrid) (55.4K vs 38.4K).

How is María Madrid (@themariamadrid) performing right now?

María Madrid (@themariamadrid) is growing at +6.5% (+38.4K) per month, with a Profile Score of 6.6 and average engagement of 9.88%.

How is maarta_diaz (@maarta_diaz) performing right now?

maarta_diaz (@maarta_diaz) is growing at +0.5% (+32.7K) per month, with a Profile Score of 6.7 and average engagement of 9.92%.

How is alecapetilloga (@alecapetillogaytan) performing right now?

alecapetilloga (@alecapetillogaytan) is growing at +2.7% (+20.3K) per month, with a Profile Score of 7.3 and average engagement of 9.22%.

How is Agus Pedano - fashion stylist (@agustinapedano) performing right now?

Agus Pedano - fashion stylist (@agustinapedano) is growing at +12.3% (+18.7K) per month, with a Profile Score of 3.1 and average engagement of 2.61%.

Who had the higher percentage growth: María Madrid (@themariamadrid) or maarta_diaz (@maarta_diaz)?

María Madrid (@themariamadrid) leads (6.5% vs maarta_diaz (@maarta_diaz) 0.5%).

What is the absolute follower gain of Jesús Serrano (@gsusserranomua)?

Jesús Serrano (@gsusserranomua) gained about 55.4K followers last month (+1.2%).

What is the absolute follower gain of María Madrid (@themariamadrid)?

María Madrid (@themariamadrid) gained about 38.4K followers last month (+6.5%).

What is the absolute follower gain of maarta_diaz (@maarta_diaz)?

maarta_diaz (@maarta_diaz) gained about 32.7K followers last month (+0.5%).

What is the absolute follower gain of alecapetilloga (@alecapetillogaytan)?

alecapetilloga (@alecapetillogaytan) gained about 20.3K followers last month (+2.7%).

What is the absolute follower gain of Agus Pedano - fashion stylist (@agustinapedano)?

Agus Pedano - fashion stylist (@agustinapedano) gained about 18.7K followers last month (+12.3%).

Is Jesús Serrano (@gsusserranomua) still a relevant creator?

Yes — Jesús Serrano (@gsusserranomua) has a Profile Score of 4.1, average engagement of 6.55%, and +1.2% (+55.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Spain?

The average engagement rate for this category is 6.65%. Generally, rates above 8.0% are considered excellent, while rates above 5.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Madrid?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.