Top 20 Fashion & Style from Lisbon on Instagram Influencers by Follower Growth

Last updated: September 29, 2026

Total Fashion & Style Influencers in Lisbon, Portugal

1,853

Expected Reach

18.0M

Total Followers

69.6M

Avg Engagement

4.59%

Audience Analysis

Gender Distribution

Female57%
Male43%

Age Distribution

25-3442.1%
18-2434.0%
35-4412.7%
13-176.6%

Top Countries

Portugal56.4%
Brazil10.6%
United States of America5.0%
Spain2.5%
France2.1%

Top Languages

pt64.4%
en24.1%
es4.6%

Top Cities

Lisbon10.7%
Porto4.1%
São Paulo0.8%
Coimbra0.7%
Cascais0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Marcela Figueroa
@juegodedoce
🇲🇽 Contacto: marcela@doubletapcontent.com @marcelafigueroas
Lisbon, Portugal
656.4K
Followers
2.49%
Engagement
+2.7%(+17.4K)
9.6
2
Sonia B. Poulsen | IMAGEM & POSICIONAMENTO
@munich_g
Quando mudas a tua imagem… o teu negócio muda contigo ⬇️ Mentoria
Lisbon, Portugal
389.3K
Followers
1.70%
Engagement
+4.2%(+15.7K)
7.7
3
Inês Isaías
@inesisaias
Lisbon, Portugal Agent: ines@doctheagency.com Founder of @moya.studios
Lisbon, Portugal
247.5K
Followers
5.64%
Engagement
+6.7%(+15.6K)
7.8
4
Iamfilipagonçalves
@filipagoncalvesoficial
I am a soul of love❤️A heart of peace🤍A mind of stillness💎A Goddess energy 💜👸🏼Hoje e sempre Deus está no comando da minha vida!!🌍 I want,I can,I will🍀
Lisbon, Portugal
379.3K
Followers
3.67%
Engagement
+3.1%(+11.4K)
8.8
5
Elvira Paterson/Gavrilova
@elviragavrilova_official
Making films, building bunkers, owning a farm — dreaming of space 🚀Co - Founder @elledgymedia @thespacesat @geofortia Author @robert.adventures
Lisbon, Portugal
2.3M
Followers
1.61%
Engagement
+0.4%(+9.3K)
6.6
6
Janelas Verdes Farmhouse - Country living in Portugal
@quintadasjanelasverdes
🛖 Charming cottages in the Portuguese countryside 🌞 Serra d’aire & candeeiros 🍁 Nestled in a forest of ancient oaks ✨ workshops & special events
Lisbon, Portugal
98.3K
Followers
1.23%
Engagement
+8.0%(+7.3K)
8.6
7
cat.barbiee
@cat.barbiee
💌catarinambarbie@gmail.com •TikTok: cat.barbiee (1M+🌽)
Lisbon, Portugal
169.8K
Followers
3.49%
Engagement
+4.2%(+6.8K)
6.4
8
Caio Amato
@caioamato
*Global President @oakley & Sports Hub *Top 100 Innovators 2025 by Vogue *Advisory @cubo.network @espmsaopaulo atendimento.otama@gmail.com
Lisbon, Portugal
192.1K
Followers
3.46%
Engagement
+3.1%(+5.8K)
8.3
9
Daiane | Consultora de Estilo
@daianecesar.consultoria
Instagram exclusivo para assinantes: @daianecesar.assinatura Para informações e agendamento:
Lisbon, Portugal
75.7K
Followers
1.62%
Engagement
+7.3%(+5.2K)
7.7
10
pipa almeida
@pipafdealmeida
lisbon, Portugal fashion addict and stylist with no defined style 🪭 Styling: pipafdealmeida@gmail.com Brands&Digital: beatriz@close.pt | @close_mgmt
Lisbon, Portugal
42.3K
Followers
3.52%
Engagement
+12.9%(+4.9K)
5.7
11
Bruna Fortunato
@brunaafortunato
Personal trainer @brunafortunato.pt @nossorefugio.restaurante 📌 💌 brunafortunato@all-in-fluencers.com
Lisbon, Portugal
171.8K
Followers
1.74%
Engagement
+2.8%(+4.8K)
7.3
12
Marcia Soares
@wvrciv
📍Lisbon @marciathecollection WORK • DIGITAL • BRANDS • marciasoares.collabs@gmail.com
Lisbon, Portugal
226.4K
Followers
6.02%
Engagement
+1.8%(+4.0K)
8.6
13
Concha de Lima Mayer
@conchadelimamayer
madrid diva with an office job @ L’Oréal collabs & inquiries: concha@listheagency.com
Lisbon, Portugal
110.9K
Followers
1.91%
Engagement
+3.6%(+3.9K)
7.8
14
Estela Daia | Imagem e Estilo
@esteladaia
Aparência gera competência! Aprenda a se vestir com intenção. Agende a sua consultoria on-line ou presencial 👇🏻
Lisbon, Portugal
405.5K
Followers
0.74%
Engagement
+0.9%(+3.8K)
5.8
15
Joana Gouveia
@fioscruzados
🧶 Transformo crochê em experiências ✨ Workshops • Retiros • Academia online • Aulas 🌏 Artesã internacional da @circuloprodutos ❤️ + 1500 alunas
Lisbon, Portugal
173.3K
Followers
0.91%
Engagement
+2.2%(+3.7K)
7.9
16
Melanie Fernandes Cabral
@mellnieee
Cabin crew 🛫 🇨🇻 From Island
Lisbon, Portugal
33.0K
Followers
11.09%
Engagement
+12.0%(+3.5K)
9.0
17
Mafalda Patrício
@mafaldapatricio
Co-founder @impar._ Int: mafalda@doctheagency.com Pt: geral@notable.pt
Lisbon, Portugal
297.1K
Followers
1.68%
Engagement
+1.2%(+3.5K)
6.9
18
Leandro da Silva
@iamleandrodasilva
@numero_netherlands 🇺🇸 @kev_mgmt 🇬🇧 @prm_agency 🇮🇹 @m.o.m_agency 🇩🇪 @louisamodels 🇵🇱 @panda_models 🇧🇪 @runmodelmgmt MA @cosmos_mgm
Lisbon, Portugal
34.5K
Followers
3.56%
Engagement
+11.2%(+3.5K)
7.7
19
Ines Pires | Luxury Travel
@inesonthego
Luxury hotels, Brands & Beautiful Destinations 𓇼 Photographer / Filmmaker / Drone pilot 𖥣 Switzerland | Portugal Ambassador @tasteinhotels
Lisbon, Portugal
484.7K
Followers
1.56%
Engagement
+0.7%(+3.5K)
6.4
20
Sthefany trindade
@blogdagal
Fundadora 👙 @BGbeachwear Fundadora 🏋🏽‍♀️ @BGfit.store Apresentadora | Atriz| Empreendedora| Moda | Humor | Beauty |Aleatória 📧 @on11ze.co
Lisbon, Portugal
38.7K
Followers
0.72%
Engagement
+8.9%(+3.2K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Lisbon with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 18.0M potential impressions across all ranked influencers
  • Total Audience: 69.6M followers collectively following these creators
  • Average Engagement Rate: 4.59% - above industry average
  • Market Coverage: 1,853 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Portugal, Brazil, United States of America
  • Gender Distribution: 57% Female, 43% Male
  • Primary Age Group: 25-34 years (42.1% of audience)
  • Languages: Portuguese, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Lisbon on Instagram?

Marcela Figueroa (@juegodedoce) is, as of September 2026, the fastest‑growing Fashion & Style creator in Lisbon on Instagram, with +2.7% monthly growth (+17.4K followers).

How many followers did Marcela Figueroa (@juegodedoce) gain last month?

Marcela Figueroa (@juegodedoce) gained about 17.4K followers last month (+2.7%).

Who grew more: Marcela Figueroa (@juegodedoce) or Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g)?

Marcela Figueroa (@juegodedoce) grew more than Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g) (17.4K vs 15.7K).

How is Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g) performing right now?

Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g) is growing at +4.2% (+15.7K) per month, with a Profile Score of 7.7 and average engagement of 1.70%.

How is Inês Isaías (@inesisaias) performing right now?

Inês Isaías (@inesisaias) is growing at +6.7% (+15.6K) per month, with a Profile Score of 7.8 and average engagement of 5.64%.

How is Iamfilipagonçalves (@filipagoncalvesoficial) performing right now?

Iamfilipagonçalves (@filipagoncalvesoficial) is growing at +3.1% (+11.4K) per month, with a Profile Score of 8.8 and average engagement of 3.67%.

How is Elvira Paterson/Gavrilova (@elviragavrilova_official) performing right now?

Elvira Paterson/Gavrilova (@elviragavrilova_official) is growing at +0.4% (+9.3K) per month, with a Profile Score of 6.6 and average engagement of 1.61%.

Who had the higher percentage growth: Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g) or Inês Isaías (@inesisaias)?

Inês Isaías (@inesisaias) leads (6.7% vs Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g) 4.2%).

What is the absolute follower gain of Marcela Figueroa (@juegodedoce)?

Marcela Figueroa (@juegodedoce) gained about 17.4K followers last month (+2.7%).

What is the absolute follower gain of Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g)?

Sonia B. Poulsen | IMAGEM & POSICIONAMENTO (@munich_g) gained about 15.7K followers last month (+4.2%).

What is the absolute follower gain of Inês Isaías (@inesisaias)?

Inês Isaías (@inesisaias) gained about 15.6K followers last month (+6.7%).

What is the absolute follower gain of Iamfilipagonçalves (@filipagoncalvesoficial)?

Iamfilipagonçalves (@filipagoncalvesoficial) gained about 11.4K followers last month (+3.1%).

What is the absolute follower gain of Elvira Paterson/Gavrilova (@elviragavrilova_official)?

Elvira Paterson/Gavrilova (@elviragavrilova_official) gained about 9.3K followers last month (+0.4%).

Is Marcela Figueroa (@juegodedoce) still a relevant creator?

Yes — Marcela Figueroa (@juegodedoce) has a Profile Score of 9.6, average engagement of 2.49%, and +2.7% (+17.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Portugal?

The average engagement rate for this category is 4.59%. Generally, rates above 5.5% are considered excellent, while rates above 3.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Lisbon?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.