Top 20 Beauty & Cosmetics from Portugal on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Portugal

9,231

Expected Reach

55.0M

Total Followers

222.4M

Avg Engagement

3.87%

Audience Analysis

Gender Distribution

Female54%
Male46%

Age Distribution

25-3441.7%
18-2432.5%
35-4413.9%
13-176.7%

Top Countries

Portugal51.5%
Brazil15.8%
United States of America6.1%
France2.9%
United Kingdom2.0%

Top Languages

pt64.2%
en23.6%
es3.6%

Top Cities

Lisbon7.2%
Porto5.4%
São Paulo1.5%
Braga1.1%
Rio de Janeiro1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Jason Santos
@mrjasonsantos
Actor & Creator 🇵🇹🇺🇸 Pr, Digital & Brands: info@mrjasonsantos.com
Portugal
1.1M
Followers
1.92%
Engagement
+5.3%(+54.0K)
7.7
2
Roseli Nunes | Medicina Integrativa
@roseli_gnunes
✨Transformando vidas há 20 anos 🇵🇹 💎Especialistas em Emagrecimento 🌿Nutrição Ortomolecular e Estética Cuide da sua beleza e saúde com eficácia
Portugal
469.5K
Followers
0.10%
Engagement
+9.8%(+41.7K)
6.0
3
thata freitas ✨
@thata.freitasss
+ 2.6 M ttk 💘 @dailydatatuts 📩thatafreitas@alohainfluencer.com.br
Porto, Portugal
515.3K
Followers
6.63%
Engagement
+8.3%(+39.3K)
8.7
4
Roger Martins
@rogermartins.official
Mais do que cabelo! ❤️ Autoestima, transformação e inspiração 🏆 Embaixador @lafiuzaprofessional @ncprofessional_ @dexe.py
Porto, Portugal
643.2K
Followers
0.04%
Engagement
+6.2%(+37.8K)
5.5
5
Juliana Herc
@itsjulianaherc
Made in Bahia 🇧🇷 Tv Host @toaquicom.julianaherc
Portugal
2.0M
Followers
1.66%
Engagement
+1.7%(+32.8K)
8.3
6
Dra. Rafaela Ferreira - Dermatologista em SP e Porto Ferreira
@rafaeladermato
Médica Dermatologista com muito❤️ Membro da Sociedade Brasileira de Dermatologia Palestrante e fundadora da @rfdermatologia Para marcar consulta ↓
Porto, Portugal
219.7K
Followers
0.33%
Engagement
+8.5%(+17.1K)
5.3
7
Elma Aveiro
@elma_oficial
@seventhbrunch seventhbrunch ELM-07=25%OFF. For work or partnerships this is the only contact elmaaveiro74@gmail.com
Porto, Portugal
884.1K
Followers
1.10%
Engagement
+1.9%(+16.1K)
7.4
8
Pipa Tavares | Fashion & Looks
@pipatavaress
🕶️ Moda • Skincare • Hair • Lifestyle • 📍Porto | Lisboa Digital: @luvin.pt
Porto, Portugal
523.1K
Followers
0.33%
Engagement
+3.1%(+15.8K)
7.1
9
Liliana Alves
@alilianaalves
Dupes & Achadinhos✨ Testo para tu poupares 💸 📩lilianaalves.parcerias@gmail.com Guias e Descontos aqui ⬇️
Lisbon, Portugal
122.0K
Followers
0.00%
Engagement
+13.4%(+14.5K)
7.9
10
Agatha Braga
@4ggy
• Rock • Moda • Makeup • ✦ Graduanda em Cinema 📽️ ✦ aggycontato@gmail.com ✦ @growthsupplements 🏷️ AGGY ✦ @opabloloyo 💍🖤
Braga, Portugal
518.1K
Followers
3.87%
Engagement
+2.7%(+13.7K)
9.1
11
HELLO JOY | Facilitando Sonhos
@hellojoyfacilitadora
𝙊 𝙘𝙖𝙢𝙞𝙣𝙝𝙤 𝙥𝙖𝙧𝙖 𝙨𝙚𝙪 𝙨𝙤𝙣𝙝𝙤 𝙘𝙤𝙢𝙚𝙘̧𝙖 𝙖𝙦𝙪𝙞! ✨💛 💰 Intermediadora de pagamentos 💵 Parcele sua cirurgia plástica em até 120x no boleto 📞 Entre em contato 👇🏻
Porto, Portugal
259.1K
Followers
0.02%
Engagement
+5.5%(+13.4K)
5.8
12
Leomarte Freire
@leomarte1
➳ Apresentador de Tv & Actor ➳ Founder: @_resplandecente__ ➳ @conversa_imperfeita 📍🇦🇴X🇵🇹
Portugal
313.2K
Followers
0.69%
Engagement
+4.1%(+12.4K)
7.7
13
Bheatriz Lara
@laara.romao
Tu és o meu escudo protetor🛡️ salmos 3:3 @wellcorretorpraia 🦀💍🦂 TREINOS•MUAY THAI•LIFESTYLE @adaptogen.oficial 🏷️LARA @cintasglamour 🏷️LARA
Porto, Portugal
266.4K
Followers
1.38%
Engagement
+4.8%(+12.1K)
7.1
14
Настя Сивéц
@sivets
И тут ты начнёшь разбираться в парфюмерии. Лекция «Лееринг: искусство создания уникально аромата» уже в доступе👇🏼
Portugal
137.9K
Followers
0.76%
Engagement
+9.6%(+12.0K)
7.2
15
Alisa Bishop
@alisaleafy
Nice to see you here! to I love read books, decorate my home and doing aesthetic pictures!
Portugal
277.8K
Followers
8.94%
Engagement
+4.3%(+11.5K)
8.5
16
Iamfilipagonçalves
@filipagoncalvesoficial
I am a soul of love❤️A heart of peace🤍A mind of stillness💎A Goddess energy 💜👸🏼Hoje e sempre Deus está no comando da minha vida!!🌍 I want,I can,I will🍀
Lisbon, Portugal
379.3K
Followers
3.67%
Engagement
+3.1%(+11.4K)
8.8
17
Mayara Barcelos | Maquiadora
@mayybarcelos
TUTORIAL RAIZ todo dia ✨ Publi: @conectainfluencerdigital 💌contato@conectainfluencer.com 👩🏻‍💻 @academiamaxximus MEU CURSO ONLINE👇🏼
Porto, Portugal
586.3K
Followers
0.00%
Engagement
+1.8%(+10.3K)
6.9
18
ᴀʟʟᴇxꜱꜱᴀɴᴅʀᴀ ꜰᴇʀᴏʟɪ
@allexssandra__
🇧🇷 em Portugal 𝗢𝗶, 𝗗𝗶𝘃𝗮! Te inspiro a criar looks elegantes sem gastar muito.🪞 🛍️ 𝗟𝗶𝗻𝗸𝘀 𝗱𝗼𝘀 𝗺𝗲𝘂𝘀 𝗹𝗼𝗼𝗸𝘀 𝗻𝗼𝘀 𝗱𝗲𝘀𝘁𝗮𝗾𝘂𝗲𝘀↴🎁 💌allexssandraferoli@gmail.com
Portugal
299.0K
Followers
1.31%
Engagement
+3.4%(+9.9K)
8.9
19
Graziela Dias | Peeling e Cosmetologia
@grazidiasesteta
Resgato a saúde da pele através do Skincare personalizado e de Peelings Químicos. 👩🏻‍🔬Isso é Cosmetologia 📚Ensino como faço 👇🏼
Porto, Portugal
265.6K
Followers
0.09%
Engagement
+3.6%(+9.1K)
7.6
20
DRA.BEATRIZ DIAS | HARMONIZAÇÃO FACIAL SÃO PAULO
@dra.beatrizdb
⚜️Especialista em Harmonização Facial / Full Face Método exclusivo - RealcFace +10 Mil pacientes atendidos CRO-SP 150320 / Agendamentos / Cursos 👇🏻
Porto, Portugal
246.8K
Followers
7.25%
Engagement
+3.7%(+8.8K)
7.6

About This Instagram Influencer Ranking

Discover the most influential creators in Portugal with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 55.0M potential impressions across all ranked influencers
  • Total Audience: 222.4M followers collectively following these creators
  • Average Engagement Rate: 3.87% - above industry average
  • Market Coverage: 9,231 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Portugal, Brazil, United States of America
  • Gender Distribution: 54% Female, 46% Male
  • Primary Age Group: 25-34 years (41.7% of audience)
  • Languages: Portuguese, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Portugal on Instagram?

Jason Santos (@mrjasonsantos) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Portugal on Instagram, with +5.3% monthly growth (+54.0K followers).

How many followers did Jason Santos (@mrjasonsantos) gain last month?

Jason Santos (@mrjasonsantos) gained about 54.0K followers last month (+5.3%).

Who grew more: Jason Santos (@mrjasonsantos) or Roseli Nunes | Medicina Integrativa (@roseli_gnunes)?

Jason Santos (@mrjasonsantos) grew more than Roseli Nunes | Medicina Integrativa (@roseli_gnunes) (54.0K vs 41.7K).

How is Roseli Nunes | Medicina Integrativa (@roseli_gnunes) performing right now?

Roseli Nunes | Medicina Integrativa (@roseli_gnunes) is growing at +9.8% (+41.7K) per month, with a Profile Score of 6.0 and average engagement of 0.10%.

How is thata freitas ✨ (@thata.freitasss) performing right now?

thata freitas ✨ (@thata.freitasss) is growing at +8.3% (+39.3K) per month, with a Profile Score of 8.7 and average engagement of 6.63%.

How is Roger Martins (@rogermartins.official) performing right now?

Roger Martins (@rogermartins.official) is growing at +6.2% (+37.8K) per month, with a Profile Score of 5.5 and average engagement of 0.04%.

How is Juliana Herc (@itsjulianaherc) performing right now?

Juliana Herc (@itsjulianaherc) is growing at +1.7% (+32.8K) per month, with a Profile Score of 8.3 and average engagement of 1.66%.

Who had the higher percentage growth: Roseli Nunes | Medicina Integrativa (@roseli_gnunes) or thata freitas ✨ (@thata.freitasss)?

Roseli Nunes | Medicina Integrativa (@roseli_gnunes) leads (9.8% vs thata freitas ✨ (@thata.freitasss) 8.3%).

What is the absolute follower gain of Jason Santos (@mrjasonsantos)?

Jason Santos (@mrjasonsantos) gained about 54.0K followers last month (+5.3%).

What is the absolute follower gain of Roseli Nunes | Medicina Integrativa (@roseli_gnunes)?

Roseli Nunes | Medicina Integrativa (@roseli_gnunes) gained about 41.7K followers last month (+9.8%).

What is the absolute follower gain of thata freitas ✨ (@thata.freitasss)?

thata freitas ✨ (@thata.freitasss) gained about 39.3K followers last month (+8.3%).

What is the absolute follower gain of Roger Martins (@rogermartins.official)?

Roger Martins (@rogermartins.official) gained about 37.8K followers last month (+6.2%).

What is the absolute follower gain of Juliana Herc (@itsjulianaherc)?

Juliana Herc (@itsjulianaherc) gained about 32.8K followers last month (+1.7%).

Is Jason Santos (@mrjasonsantos) still a relevant creator?

Yes — Jason Santos (@mrjasonsantos) has a Profile Score of 7.7, average engagement of 1.92%, and +5.3% (+54.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Portugal?

The average engagement rate for this category is 3.87%. Generally, rates above 4.6% are considered excellent, while rates above 3.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Portugal?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.