Top 20 from Philippines on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Influencers in Philippines

17,114

Expected Reach

393.1M

Total Followers

1.7B

Avg Engagement

4.53%

Audience Analysis

Gender Distribution

Female64%
Male36%

Age Distribution

25-3443.7%
18-2433.5%
35-4411.9%
13-177.3%

Top Countries

Philippines51.2%
United States of America11.3%
Germany4.2%
Brazil2.8%
India2.7%

Top Languages

en79.9%
de4.1%
es3.4%

Top Cities

Quezon City3.8%
Manila3.0%
Cebu City1.8%
Amsterdam1.4%
Makati0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Mika Salamanca
@mikslmnc
@suelo.coffee ˚ ༘ ೀ⋆。˚ @noir__ph .☘︎ ݁˖.𖥔 ݁ ˖ you will know who I am, soon. Kat@aguilaentertainment.ph
Philippines
4.3M
Followers
9.60%
Engagement
+10.3%(+406.1K)
8.7
2
Sunshine
@sunshine_guimary
Water girl🌊🏊🏻‍♀️ ✈️🌍🇳🇱🇩🇪🇲🇻🇨🇿🇯🇴🇮🇱🇮🇩🇧🇪🇪🇬🇯🇵🇫🇷 🇻🇳🇲🇴🇰🇷🇲🇾🇸🇬🇭🇰🇮🇩🇹🇭🇦🇪
Cebu, Philippines
3.6M
Followers
0.11%
Engagement
+7.4%(+249.7K)
5.8
3
Shuvee Etrata
@shuveeetrata
For inquiries: @isabelbulatao from @sparklegmaartistcenter
Cebu, Philippines
1.5M
Followers
16.86%
Engagement
+17.2%(+218.5K)
8.3
4
Yvonne Jane Lmio🌺
@myvonnieta
Filipina 🇵🇭 | 📍Philippines
Philippines
2.8M
Followers
0.00%
Engagement
+6.8%(+181.7K)
7.7
5
River Joseph
@riverjoseph
@riseartistsstudio @starmagicphils mico_delrosario@abs-cbn.com gmmaranan@abs-cbn.com
Bacolod, Philippines
811.2K
Followers
19.77%
Engagement
+23.8%(+155.9K)
10.0
6
Ethan David
@ethandavidd
GAT Ethan 📧 ethandavid.work@gmail.com @vivaartistsagency @gatph.official
Philippines
894.5K
Followers
33.73%
Engagement
+18.5%(+139.6K)
9.4
7
Ivana Alawi
@ivanaalawi
Actress | Vlogger
Philippines
11.3M
Followers
2.40%
Engagement
+1.2%(+139.5K)
7.1
8
Andres Muhlach
@aagupy
Philippines
2.3M
Followers
24.12%
Engagement
+6.2%(+136.2K)
9.3
9
Ginalyn Butlig
@jen.mijares.official
🥂 Glamour model & world traveler 🎥 Seen on Netflix [UN]WELL 👇🏻 Get Free Dating & Attraction Guides👇🏻
Philippines
1.2M
Followers
N/A
Engagement
+11.2%(+118.9K)
7.0
10
Zeinab Harake Parks
@zeinab_harake
New Vlog 👇🏻
Philippines
5.9M
Followers
6.03%
Engagement
+1.8%(+102.8K)
7.1
11
Alex Gonzaga-Morada
@cathygonzaga
Thank you JESUS! @happycup_ph @happycupathome
Manila, Philippines
13.1M
Followers
2.26%
Engagement
+0.8%(+101.3K)
5.2
12
Madz Mariwa 🇵🇭
@physicaltherapysession
Physiotherapist CES, CDNP, CKTP, CETP, CMTP 7.3M on Facebook, 1.9M on TikTok 👇Subscribe to my Youtube👇
Zamboanga, Philippines
3.1M
Followers
0.03%
Engagement
+2.8%(+84.2K)
5.1
13
Vladimir Grand
@callmegrand
Manila📍PH🇵🇭 Founder of @betteryou.academy BIZ: callmegrandbiz@gmail.com 📩 NEW video every WEEK👇🏼SUBSCRIBE
Manila, Philippines
3.0M
Followers
N/A
Engagement
+2.4%(+70.7K)
7.4
14
Heaven Peralejo
@heavenperalejo
Actress/ Singer Viva artist | for inquiries message @luanneperalejo
Philippines
4.2M
Followers
1.98%
Engagement
+1.6%(+67.8K)
6.7
15
Fyangi
@_iamsofiasmith
@starmagicphils For booking & inquiries: Portia_Dimla-Morales@abs-cbn.com
Philippines
2.6M
Followers
16.21%
Engagement
+2.6%(+66.0K)
8.9
16
EVAN TAN
@evantan
✉️ evantan.work@gmail.com K-content | Lifestyle | 12.7M TikTok 🇵🇭🇨🇳 listen to my LATEST SONG ↴
Quezon City, Philippines
2.2M
Followers
12.50%
Engagement
+3.1%(+64.2K)
7.6
17
Gabbi Garcia ♡
@gabbi
𝘨𝘳𝘪𝘵𝘵𝘺 actor, host, endorser, & a fashion girlie
Manila, Philippines
10.3M
Followers
0.88%
Engagement
+0.6%(+60.3K)
6.5
18
niana
@nianaguerrero
dance and lifestyle creator
Philippines
16.0M
Followers
2.02%
Engagement
+0.3%(+56.0K)
6.7
19
Maris Racal
@mariesteller
sí se puede Actress 🇵🇭 Film inquiries: marisracal@gmail.com
Quezon City, Philippines
7.7M
Followers
0.94%
Engagement
+0.7%(+50.6K)
6.6
20
Kristel Fulgar
@kristelfulgar
Cebu, Philippines
3.5M
Followers
4.98%
Engagement
+1.4%(+50.2K)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in Philippines with our comprehensive ranking of the top 20 influencers on Instagram. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 393.1M potential impressions across all ranked influencers
  • Total Audience: 1.7B followers collectively following these creators
  • Average Engagement Rate: 4.53% - above industry average
  • Market Coverage: 17,114 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Philippines, United States of America, Germany
  • Gender Distribution: 64% Female, 36% Male
  • Primary Age Group: 25-34 years (43.7% of audience)
  • Languages: English, German, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing creator in Philippines on Instagram?

Mika Salamanca (@mikslmnc) is, as of September 2025, the fastest‑growing creator in Philippines on Instagram, with +10.3% monthly growth (+406.1K followers).

How many followers did Mika Salamanca (@mikslmnc) gain last month?

Mika Salamanca (@mikslmnc) gained about 406.1K followers last month (+10.3%).

Who grew more: Mika Salamanca (@mikslmnc) or Sunshine (@sunshine_guimary)?

Mika Salamanca (@mikslmnc) grew more than Sunshine (@sunshine_guimary) (406.1K vs 249.7K).

How is Sunshine (@sunshine_guimary) performing right now?

Sunshine (@sunshine_guimary) is growing at +7.4% (+249.7K) per month, with a Profile Score of 5.8 and average engagement of 0.11%.

How is Shuvee Etrata (@shuveeetrata) performing right now?

Shuvee Etrata (@shuveeetrata) is growing at +17.2% (+218.5K) per month, with a Profile Score of 8.3 and average engagement of 16.86%.

How is Yvonne Jane Lmio🌺 (@myvonnieta) performing right now?

Yvonne Jane Lmio🌺 (@myvonnieta) is growing at +6.8% (+181.7K) per month, with a Profile Score of 7.7 and average engagement of 0.00%.

How is River Joseph (@riverjoseph) performing right now?

River Joseph (@riverjoseph) is growing at +23.8% (+155.9K) per month, with a Profile Score of 10.0 and average engagement of 19.77%.

Who had the higher percentage growth: Sunshine (@sunshine_guimary) or Shuvee Etrata (@shuveeetrata)?

Shuvee Etrata (@shuveeetrata) leads (17.2% vs Sunshine (@sunshine_guimary) 7.4%).

What is the absolute follower gain of Mika Salamanca (@mikslmnc)?

Mika Salamanca (@mikslmnc) gained about 406.1K followers last month (+10.3%).

What is the absolute follower gain of Sunshine (@sunshine_guimary)?

Sunshine (@sunshine_guimary) gained about 249.7K followers last month (+7.4%).

What is the absolute follower gain of Shuvee Etrata (@shuveeetrata)?

Shuvee Etrata (@shuveeetrata) gained about 218.5K followers last month (+17.2%).

What is the absolute follower gain of Yvonne Jane Lmio🌺 (@myvonnieta)?

Yvonne Jane Lmio🌺 (@myvonnieta) gained about 181.7K followers last month (+6.8%).

What is the absolute follower gain of River Joseph (@riverjoseph)?

River Joseph (@riverjoseph) gained about 155.9K followers last month (+23.8%).

Is Mika Salamanca (@mikslmnc) still a relevant creator?

Yes — Mika Salamanca (@mikslmnc) has a Profile Score of 8.7, average engagement of 9.60%, and +10.3% (+406.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in Philippines?

The average engagement rate for this category is 4.53%. Generally, rates above 5.4% are considered excellent, while rates above 3.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Philippines?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.