Top 20 Fashion & Style from New Zealand on TikTok Influencers by Follower Growth

Last updated: September 24, 2026

Total Fashion & Style Influencers in New Zealand

740

Expected Reach

2.2M

Total Followers

37.4M

Avg Engagement

8.58%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
millie drury
@milliedruryy
🎀🧖🏼‍♀️🤍 @millie_drury on ig management@milliedrury.co.nz
Queenstown, New Zealand
539.0K
Followers
20.52%
Engagement
+5.7%(+29.1K)
8.1
2
maiya mason ★
@maiyamason
akl, aotearoa ig: @maiyamason 💌 katie@wearetenzing.com youtube!!! ⬇️
New Zealand
64.4K
Followers
9.53%
Engagement
+16.7%(+9.2K)
6.7
3
Shawn
@shawnphii
follow me on insta: shawnphii
New Zealand
60.3K
Followers
6.92%
Engagement
+13.3%(+7.1K)
5.2
4
JESSIE
@jessiekirk__
Just a fashion girly and breast cancer survivor 👼☁️✨️ CHCH, NZ 🤍 💌 jessie@nosadcowboys.com
Auckland, New Zealand
146.5K
Followers
6.75%
Engagement
+2.9%(+4.2K)
4.8
5
Seta Vaka
@setavaka
⚜️@elchiantonio ❤️‍🔥 🇹🇴 Tonga → 🇳🇿 NZ → 🇦🇺 Perth ✈️ Food • Travel • Lifestyle 😂 Hyena laughs 📧 setavaka@gmail.com
New Zealand
182.5K
Followers
6.89%
Engagement
+2.2%(+3.9K)
5.5
6
Hine.sss
@hine.sss
Kia Ora 🧡🧘🏼‍♀️🫧🍋 NZ IG - hinetapora 💌 - hinetaapora77@gmail.com Real Estate and Lifestyle content 🏡💐
New Zealand
188.9K
Followers
5.56%
Engagement
+1.9%(+3.5K)
5.9
7
gabadh hawd🌴🍀🐎🐪
@kawsarmahamud73
Alle gafkeena iyo geerideena ma kulmiyo🙏
New Zealand
292.3K
Followers
9.60%
Engagement
+1.2%(+3.4K)
5.8
8
Hannah Barrett
@hanbarrettnz
No bio yet
New Zealand
71.9K
Followers
3.34%
Engagement
+3.6%(+2.5K)
5.0
9
Avina St. Graves
@avina.stgraves
Dark Romance 🖤 Best Selling Author 🖤
New Zealand
74.7K
Followers
8.85%
Engagement
+2.4%(+1.7K)
6.7
10
melody
@maidenlessmelody_
huge ego, huge personality | NZ 🇳🇿 insta/twitch - @maidenlessmelody
New Zealand
74.3K
Followers
12.35%
Engagement
+2.1%(+1.5K)
7.5
11
MIA HAZELWOOD
@miaahazelwood
life of a shopaholic miahazelwood_ on ig 🩷
New Zealand
166.2K
Followers
9.54%
Engagement
+0.9%(+1.4K)
6.8
12
ємαッ🍒
@urprettiestproblem420
🩷🌸Justicia para Valeria Márquez🌸🩷 A page in memory for Valeria Márquez🕊️ From New Zealand 🇳🇿
New Zealand
78.1K
Followers
9.42%
Engagement
+1.7%(+1.3K)
5.9
13
larataz
@larataz
follow my instagram: @laraataz 19 twitch.tv/laraataz
New Zealand
86.7K
Followers
8.83%
Engagement
+1.3%(+1.1K)
6.2
14
Alessia Allfree
@alessiaallfree
vic | aus lil bits of fun - fashion - makeup 🍓 @Creators Club Australia
Melbourne, New Zealand
83.8K
Followers
8.26%
Engagement
+1.3%(+1.1K)
6.6
15
Tiare
@tiare_savea
well hello x 💌 : tiaresavea002@gmail.com
New Zealand
15.9K
Followers
13.39%
Engagement
+7.3%(+1.1K)
7.1
16
Mz Jade-Demelza
@jade.demelza
POBOX 15090, Flaxmere, Hastings Your Favorite Disaster 🕊 life after loss | Healing | Everyday Life Founder | Sweet DreamZ, Second 2 None®️
New Zealand
75.9K
Followers
5.34%
Engagement
+1.4%(+1.0K)
5.5
17
britt
@brittneymcdowelll
New Zealand 🧸🪽💫 brittmcdowell.media@gmail.com
New Zealand
122.5K
Followers
5.34%
Engagement
+0.7%(+895)
6.1
18
Nash
@nashhtaylor
Nz/Aus Collaborations 📩 : phuong.linh.nhu@grail-talent.com
New Zealand
357.3K
Followers
13.37%
Engagement
+0.2%(+857)
9.6
19
🇹🇴
@coffeeconvo1
...
New Zealand
48.8K
Followers
7.00%
Engagement
+1.3%(+604)
6.9
20
SKIP THE BOAT
@skiptheboat
Follow our IG! Shop online or at 1/88 Broadway, Auckland
Auckland, New Zealand
30.9K
Followers
5.54%
Engagement
+1.9%(+584)
5.8

About This TikTok Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on TikTok who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.2M potential impressions across all ranked influencers
  • Total Audience: 37.4M followers collectively following these creators
  • Average Engagement Rate: 8.58% - significantly above industry average
  • Market Coverage: 740 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in New Zealand on TikTok?

millie drury (@milliedruryy) is, as of September 2026, the fastest‑growing Fashion & Style creator in New Zealand on TikTok, with +5.7% monthly growth (+29.1K followers).

How many followers did millie drury (@milliedruryy) gain last month?

millie drury (@milliedruryy) gained about 29.1K followers last month (+5.7%).

Who grew more: millie drury (@milliedruryy) or maiya mason ★ (@maiyamason)?

millie drury (@milliedruryy) grew more than maiya mason ★ (@maiyamason) (29.1K vs 9.2K).

How is maiya mason ★ (@maiyamason) performing right now?

maiya mason ★ (@maiyamason) is growing at +16.7% (+9.2K) per month, with a Profile Score of 6.7 and average engagement of 9.53%.

How is Shawn (@shawnphii) performing right now?

Shawn (@shawnphii) is growing at +13.3% (+7.1K) per month, with a Profile Score of 5.2 and average engagement of 6.92%.

How is JESSIE (@jessiekirk__) performing right now?

JESSIE (@jessiekirk__) is growing at +2.9% (+4.2K) per month, with a Profile Score of 4.8 and average engagement of 6.75%.

How is Seta Vaka (@setavaka) performing right now?

Seta Vaka (@setavaka) is growing at +2.2% (+3.9K) per month, with a Profile Score of 5.5 and average engagement of 6.89%.

Who had the higher percentage growth: maiya mason ★ (@maiyamason) or Shawn (@shawnphii)?

maiya mason ★ (@maiyamason) leads (16.7% vs Shawn (@shawnphii) 13.3%).

What is the absolute follower gain of millie drury (@milliedruryy)?

millie drury (@milliedruryy) gained about 29.1K followers last month (+5.7%).

What is the absolute follower gain of maiya mason ★ (@maiyamason)?

maiya mason ★ (@maiyamason) gained about 9.2K followers last month (+16.7%).

What is the absolute follower gain of Shawn (@shawnphii)?

Shawn (@shawnphii) gained about 7.1K followers last month (+13.3%).

What is the absolute follower gain of JESSIE (@jessiekirk__)?

JESSIE (@jessiekirk__) gained about 4.2K followers last month (+2.9%).

What is the absolute follower gain of Seta Vaka (@setavaka)?

Seta Vaka (@setavaka) gained about 3.9K followers last month (+2.2%).

Is millie drury (@milliedruryy) still a relevant creator?

Yes — millie drury (@milliedruryy) has a Profile Score of 8.1, average engagement of 20.52%, and +5.7% (+29.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in New Zealand?

The average engagement rate for this category is 8.58%. Generally, rates above 10.3% are considered excellent, while rates above 6.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.