Top 20 Fashion & Style from New Zealand on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Fashion & Style Influencers in New Zealand

1,162

Expected Reach

35.6M

Total Followers

113.8M

Avg Engagement

3.96%

Audience Analysis

Gender Distribution

Female61%
Male39%

Age Distribution

25-3438.5%
18-2433.1%
35-4414.4%
13-176.4%

Top Countries

New Zealand21.5%
United States of America16.9%
Australia6.6%
India4.8%
United Kingdom4.3%

Top Languages

en73.3%
es6.8%
ar4.6%

Top Cities

Auckland9.9%
Canterbury1.4%
Rotorua1.1%
Wellington1.1%
Sydney1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sarah Pidgeon
@sarah__pidgeon
New Zealand
668.9K
Followers
17.31%
Engagement
+14.8%(+86.2K)
9.7
2
SamNeillTheProp
@samneilltheprop
My only Insta account. Also on TikTok - SamNeillOfficial BEWARE of any accounts saying they are me , or represent me , these are fake & are a SCAM .
New Zealand
1.1M
Followers
5.77%
Engagement
+3.9%(+41.7K)
8.7
3
RYUJIN
@iamfinethankyouandryu
ITZY
Auckland, New Zealand
5.5M
Followers
9.37%
Engagement
+0.5%(+27.1K)
8.8
4
Suj Khadka
@brownboyfitt_
23/New Zealand 🇳🇿 Kiwi /Māori
Queenstown, New Zealand
328.3K
Followers
19.48%
Engagement
+4.7%(+14.8K)
9.3
5
𝖗𝖆𝖈𝖍𝖊𝖑 𝖘𝖔𝖔 𝖙𝖍𝖔𝖜
@thelitlist__
Writer, Reader, I Love You I Hate You on @substack 2026 Content Creator Of The Year @fashionquarterly Partnerships : thelitlist@nosadcowboys.com
Auckland, New Zealand
245.6K
Followers
6.12%
Engagement
+5.7%(+13.2K)
7.2
6
Carrie Rad
@carrierad
City girl turned countryside mama. Motherhood + intentional living. California ↔ New Zealand 💌 hellocarrierad@gmail.com
New Zealand
124.8K
Followers
52.06%
Engagement
+8.8%(+10.1K)
7.9
7
Zoi Sadowski-Synnott
@zoisynnott
new zealand snowboarder @monsterenergy @burton @ride100percent @yeti @boafitsystem
New Zealand
203.0K
Followers
5.02%
Engagement
+4.7%(+9.1K)
7.7
8
Tonee
@tonee.skin
Tonee Skin 💜 Your quick fix for loose skin, cellulite + confidence ⭐️ Instant tape lifts for body & face 📦 Shop Now ↓
New Zealand
117.2K
Followers
0.07%
Engagement
+7.2%(+7.9K)
5.3
9
Sewing Patterns by Freedom
@theboldone_
Inspiring your ✨sewing era ✨ 'How to Sew Club' March SOLDOUT Size 6–30 beginner patterns Sewing project + designer piece in one 👇🏻
Christchurch, New Zealand
124.9K
Followers
0.25%
Engagement
+6.3%(+7.4K)
5.8
10
Evie Lee
@evieleemikomin
Hi there 💕 I'm Evie!
New Zealand
955.4K
Followers
14.33%
Engagement
+0.8%(+7.2K)
8.3
11
Jamie Kay | Baby & Children’s Clothing
@jamiekay
sizes newborn to 14 years beautiful designs crafted from the softest fabrics ♡ share with us your #jamiekay moments
New Zealand
742.1K
Followers
0.83%
Engagement
+0.9%(+7.0K)
7.5
12
𝒥𝑒𝓈𝓈𝒾𝑒 𝒦𝒾𝓇𝓀
@jessiekirk_
FQ’s Content Creator of the year 2024 Breast Cancer Survivor 🌸 CHCH, NZ Home: @slightlywhimsicalhome 📧 jessie@nosadcowboys.com
Auckland, New Zealand
155.1K
Followers
1.45%
Engagement
+4.7%(+7.0K)
6.5
13
Cassie Love
@misscassielove_
Kiwi
New Zealand
150.6K
Followers
1.46%
Engagement
+4.2%(+6.1K)
7.5
14
Shawn Tomlin
@horihumor
Manager: @the_uce_o Agency: @orion_mgmt_group
New Zealand
176.4K
Followers
0.44%
Engagement
+3.0%(+5.2K)
6.7
15
SYMMY :)
@symonetafunai
Comm Games ‘26 🇼🇸✨ NZ | Model | Sprinter @redeleven_models @nosadcowboysnz @lskd.aotearoa DC: SYMMY-LSKD
Auckland, New Zealand
23.7K
Followers
1.82%
Engagement
+27.5%(+5.1K)
9.2
16
Brooklyn Ellis
@br00klynellis
Living for His glory Aotearoa New Zealand 💌brooklyn@nosadcowboys.com
New Zealand
56.2K
Followers
1.90%
Engagement
+8.4%(+4.4K)
7.9
17
frankie
@frankieventermusic
19 say it out now frankieventermusic@gmail.com mgmt rory@fiveammusic.com
New Zealand
33.8K
Followers
2.95%
Engagement
+12.6%(+3.8K)
8.9
18
Leah Bennett
@leah.bennett.x
New Zealand
94.7K
Followers
1.45%
Engagement
+4.0%(+3.6K)
7.8
19
Beautifulbellies
@beautifulbellies4ever
Pregnant Women Are Beautiful! 😍🤰🏼 showing of the beauty of pregnancy please be respectful and much love to all the moms to be ❤️
New Zealand
64.4K
Followers
0.00%
Engagement
+5.2%(+3.2K)
7.6
20
PORTER JAMES
@porterjames
Refined menswear for the modular wardrobe. — Auckland, New Zealand
Auckland, New Zealand
74.0K
Followers
0.37%
Engagement
+3.4%(+2.5K)
6.2

About This Instagram Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 35.6M potential impressions across all ranked influencers
  • Total Audience: 113.8M followers collectively following these creators
  • Average Engagement Rate: 3.96% - above industry average
  • Market Coverage: 1,162 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: New Zealand, United States of America, Australia
  • Gender Distribution: 61% Female, 39% Male
  • Primary Age Group: 25-34 years (38.5% of audience)
  • Languages: English, Spanish, Arabic

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in New Zealand on Instagram?

Sarah Pidgeon (@sarah__pidgeon) is, as of October 2026, the fastest‑growing Fashion & Style creator in New Zealand on Instagram, with +14.8% monthly growth (+86.2K followers).

How many followers did Sarah Pidgeon (@sarah__pidgeon) gain last month?

Sarah Pidgeon (@sarah__pidgeon) gained about 86.2K followers last month (+14.8%).

Who grew more: Sarah Pidgeon (@sarah__pidgeon) or SamNeillTheProp (@samneilltheprop)?

Sarah Pidgeon (@sarah__pidgeon) grew more than SamNeillTheProp (@samneilltheprop) (86.2K vs 41.7K).

How is SamNeillTheProp (@samneilltheprop) performing right now?

SamNeillTheProp (@samneilltheprop) is growing at +3.9% (+41.7K) per month, with a Profile Score of 8.7 and average engagement of 5.77%.

How is RYUJIN (@iamfinethankyouandryu) performing right now?

RYUJIN (@iamfinethankyouandryu) is growing at +0.5% (+27.1K) per month, with a Profile Score of 8.8 and average engagement of 9.37%.

How is Suj Khadka (@brownboyfitt_) performing right now?

Suj Khadka (@brownboyfitt_) is growing at +4.7% (+14.8K) per month, with a Profile Score of 9.3 and average engagement of 19.48%.

How is 𝖗𝖆𝖈𝖍𝖊𝖑 𝖘𝖔𝖔 𝖙𝖍𝖔𝖜 (@thelitlist__) performing right now?

𝖗𝖆𝖈𝖍𝖊𝖑 𝖘𝖔𝖔 𝖙𝖍𝖔𝖜 (@thelitlist__) is growing at +5.7% (+13.2K) per month, with a Profile Score of 7.2 and average engagement of 6.12%.

Who had the higher percentage growth: SamNeillTheProp (@samneilltheprop) or RYUJIN (@iamfinethankyouandryu)?

SamNeillTheProp (@samneilltheprop) leads (3.9% vs RYUJIN (@iamfinethankyouandryu) 0.5%).

What is the absolute follower gain of Sarah Pidgeon (@sarah__pidgeon)?

Sarah Pidgeon (@sarah__pidgeon) gained about 86.2K followers last month (+14.8%).

What is the absolute follower gain of SamNeillTheProp (@samneilltheprop)?

SamNeillTheProp (@samneilltheprop) gained about 41.7K followers last month (+3.9%).

What is the absolute follower gain of RYUJIN (@iamfinethankyouandryu)?

RYUJIN (@iamfinethankyouandryu) gained about 27.1K followers last month (+0.5%).

What is the absolute follower gain of Suj Khadka (@brownboyfitt_)?

Suj Khadka (@brownboyfitt_) gained about 14.8K followers last month (+4.7%).

What is the absolute follower gain of 𝖗𝖆𝖈𝖍𝖊𝖑 𝖘𝖔𝖔 𝖙𝖍𝖔𝖜 (@thelitlist__)?

𝖗𝖆𝖈𝖍𝖊𝖑 𝖘𝖔𝖔 𝖙𝖍𝖔𝖜 (@thelitlist__) gained about 13.2K followers last month (+5.7%).

Is Sarah Pidgeon (@sarah__pidgeon) still a relevant creator?

Yes — Sarah Pidgeon (@sarah__pidgeon) has a Profile Score of 9.7, average engagement of 17.31%, and +14.8% (+86.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in New Zealand?

The average engagement rate for this category is 3.96%. Generally, rates above 4.7% are considered excellent, while rates above 3.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.