Top 20 Home & Interior Design from Amsterdam on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Amsterdam, Netherlands

1,006

Expected Reach

5.3M

Total Followers

21.5M

Avg Engagement

5.98%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Tom Beton
@tombeton.insta
Brutalist Concrete Art Handmade brutalist designs 🏗️ Inspired by Bauhaus & minimalism. TikTok: @tombeton.studio 🌍 Amsterdam | Shop ⬇️
Amsterdam, Netherlands
87.0K
Followers
0.56%
Engagement
+14.9%(+11.3K)
7.7
2
Micky Hoogendijk
@mickyhoogendijk
Bringing more imagination into the world through photography and sculptures @mickyhoogendijkportfolio
Amsterdam, Netherlands
131.9K
Followers
0.24%
Engagement
+4.6%(+5.8K)
8.4
3
GroundFridge
@groundfridge_
🌱 Your naturally cool cellar Part of @studioflorisschoonderbeek Featured @goop @volkskrantmagazine @libelle @designboom @faz 📍Amsterdam
Amsterdam, Netherlands
112.4K
Followers
0.05%
Engagement
+4.5%(+4.9K)
5.4
4
DILAN E.
@dilanxhome
evde işleri kolaylaştıran çözümler 💌dilanxhome@gmail.com
Amsterdam, Netherlands
66.2K
Followers
0.00%
Engagement
+7.0%(+4.3K)
8.9
5
Loet van der Straten
@loetvanderstraten
Vintage dealer, artist & amateur cook 📍London & Amsterdam Collabs: loetvanderstraten@gmail.com
Amsterdam, Netherlands
114.7K
Followers
0.52%
Engagement
+3.7%(+4.1K)
6.2
6
Kiki | INTERIEUR ONTWERPER
@studio.oulala
•Ontwerpt interieurs waar warmte en “wow” samenkomen in elk detail 🩵 ——— •Complete interieurontwerpen met karakter · 7 jaar ervaring •Kennismaken? ↓
Amsterdam, Netherlands
33.7K
Followers
0.48%
Engagement
+12.4%(+3.7K)
7.0
7
Aurélien
@aurelien_official
Discover a New Level of Luxury: Smart Luxury. | Mediterranean Style | Italian Craftsmanship | Finest Natural Materials | Elegant Pricing
Amsterdam, Netherlands
173.9K
Followers
0.00%
Engagement
+1.9%(+3.2K)
5.4
8
𝐇𝐀𝐘𝐄𝐋 𝐆𝐓.
@pieceofhayel
🇳🇱 TikTok: PIECEOFHAYEL Westwing items + kortingscodes ⬇️⬇️
Amsterdam, Netherlands
89.1K
Followers
0.02%
Engagement
+3.5%(+3.1K)
6.3
9
Piet Oudolf
@pietoudolf
Amsterdam, Netherlands
370.9K
Followers
0.75%
Engagement
+0.8%(+2.8K)
6.2
10
Eutopia
@eutopia_earth
What if the utopia of a better world was reality? 🌎 📹 Discovering dreams that are reality A brighter future, starts with you ⤵️
Amsterdam, Netherlands
273.6K
Followers
0.71%
Engagement
+1.0%(+2.8K)
6.2
11
Маша Кравченко | флористика навчання | курси
@masha.kravchenko
Все про флористику, квітковий бізнес і мій досвід, як власниці квіткової студії та школи в Амстердамі @amsterdamflowerschool @letsflowerup
Amsterdam, Netherlands
43.1K
Followers
0.64%
Engagement
+5.3%(+2.2K)
7.7
12
Vita
@slowlivingnotes
AMS | MIA Lover of cozy homes, lush gardens, wholesome food & a nice pair of shoes.
Amsterdam, Netherlands
26.0K
Followers
0.00%
Engagement
+9.2%(+2.2K)
7.2
13
Thoma Post Makelaars Amsterdam
@thoma.post.amsterdam
Dé makelaar voor kopen en verkopen in Amsterdam. 📅 25+ jaar ervaring 🩷 Persoonlijk & betrokken 🏠 Huizeninspiratie en tips DM of klik op de link ⤵️
Amsterdam, Netherlands
22.8K
Followers
0.26%
Engagement
+10.3%(+2.1K)
6.8
14
Ribecka
@ribecka
📍 Sverige 🎥 Ribecka
Amsterdam, Netherlands
297.9K
Followers
5.90%
Engagement
+0.7%(+2.0K)
7.4
15
Karin Bøggild
@artbyboeggild
▪️Private sale/Commissions ▪️Copenhagen based_Amager ▪️Gallery @kunsthuisamsterdam ▪️karinboeggild@gmail.com ▪️2911 6421 ▪️worldwide shipping
Amsterdam, Netherlands
98.1K
Followers
1.02%
Engagement
+1.9%(+1.8K)
7.1
16
Matthias De Vogel
@faultlineslab
Creating modern 3D artworks with traditional weaving techniques. Visit showroom by appointment only!
Amsterdam, Netherlands
25.3K
Followers
1.30%
Engagement
+7.6%(+1.8K)
6.9
17
Kitchen Funk
@kitchen.funk
Your weekly dose of funk, (neo)soul and R&B straight from our mother’s kitchen in Amsterdam. We hope you like it. At least she does. 🎶 👩🏼‍🍳 🇳🇱
Amsterdam, Netherlands
146.2K
Followers
0.55%
Engagement
+1.2%(+1.7K)
5.6
18
Blond Amsterdam
@blondamsterdamnl
Blond Amsterdam | Decorate to Celebrate 🎀 ✍🏼 Handgetekend, Nederlands design ☕️ Servies, interieur & cadeaus 🩷 Mix, match & shop jouw Blond moment
Amsterdam, Netherlands
102.0K
Followers
1.25%
Engagement
+1.6%(+1.7K)
6.8
19
L o v e i t 💕 Hand made Amsterdam
@loveitamsterdam
@ingridkorteknie Passionate ( hyper-fixation :) maker of eye candy hand printed Bright & Bold Fabrics & Project Bags .
Amsterdam, Netherlands
57.0K
Followers
1.78%
Engagement
+2.8%(+1.6K)
7.2
20
Luca van Vliet
@luca.vanvliet
Illustrations & ceramics 🎨 Antwerp/Amsterdam 📮vanvliet.luca@gmail.com 🍀Shop update May 9th 7pm CEST 💘 🌞For sale @klindoeil 🐛
Amsterdam, Netherlands
63.3K
Followers
2.79%
Engagement
+2.4%(+1.5K)
8.2

About This Instagram Influencer Ranking

Discover the most influential creators in Amsterdam with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 5.3M potential impressions across all ranked influencers
  • Total Audience: 21.5M followers collectively following these creators
  • Average Engagement Rate: 5.98% - significantly above industry average
  • Market Coverage: 1,006 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Amsterdam on Instagram?

Tom Beton (@tombeton.insta) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Amsterdam on Instagram, with +14.9% monthly growth (+11.3K followers).

How many followers did Tom Beton (@tombeton.insta) gain last month?

Tom Beton (@tombeton.insta) gained about 11.3K followers last month (+14.9%).

Who grew more: Tom Beton (@tombeton.insta) or Micky Hoogendijk (@mickyhoogendijk)?

Tom Beton (@tombeton.insta) grew more than Micky Hoogendijk (@mickyhoogendijk) (11.3K vs 5.8K).

How is Micky Hoogendijk (@mickyhoogendijk) performing right now?

Micky Hoogendijk (@mickyhoogendijk) is growing at +4.6% (+5.8K) per month, with a Profile Score of 8.4 and average engagement of 0.24%.

How is GroundFridge (@groundfridge_) performing right now?

GroundFridge (@groundfridge_) is growing at +4.5% (+4.9K) per month, with a Profile Score of 5.4 and average engagement of 0.05%.

How is DILAN E. (@dilanxhome) performing right now?

DILAN E. (@dilanxhome) is growing at +7.0% (+4.3K) per month, with a Profile Score of 8.9 and average engagement of 0.00%.

How is Loet van der Straten (@loetvanderstraten) performing right now?

Loet van der Straten (@loetvanderstraten) is growing at +3.7% (+4.1K) per month, with a Profile Score of 6.2 and average engagement of 0.52%.

Who had the higher percentage growth: Micky Hoogendijk (@mickyhoogendijk) or GroundFridge (@groundfridge_)?

Micky Hoogendijk (@mickyhoogendijk) leads (4.6% vs GroundFridge (@groundfridge_) 4.5%).

What is the absolute follower gain of Tom Beton (@tombeton.insta)?

Tom Beton (@tombeton.insta) gained about 11.3K followers last month (+14.9%).

What is the absolute follower gain of Micky Hoogendijk (@mickyhoogendijk)?

Micky Hoogendijk (@mickyhoogendijk) gained about 5.8K followers last month (+4.6%).

What is the absolute follower gain of GroundFridge (@groundfridge_)?

GroundFridge (@groundfridge_) gained about 4.9K followers last month (+4.5%).

What is the absolute follower gain of DILAN E. (@dilanxhome)?

DILAN E. (@dilanxhome) gained about 4.3K followers last month (+7.0%).

What is the absolute follower gain of Loet van der Straten (@loetvanderstraten)?

Loet van der Straten (@loetvanderstraten) gained about 4.1K followers last month (+3.7%).

Is Tom Beton (@tombeton.insta) still a relevant creator?

Yes — Tom Beton (@tombeton.insta) has a Profile Score of 7.7, average engagement of 0.56%, and +14.9% (+11.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Netherlands?

The average engagement rate for this category is 5.98%. Generally, rates above 7.2% are considered excellent, while rates above 4.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Amsterdam?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.