Top 20 Home & Interior Design from Amsterdam on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Home & Interior Design Influencers in Amsterdam, Netherlands

928

Expected Reach

4.6M

Total Followers

17.5M

Avg Engagement

6.48%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Tom Beton
@tombeton.insta
Brutalist Concrete Art Handmade brutalist designs 🏗️ Inspired by Bauhaus & minimalism. TikTok: @tombeton.studio 🌍 Amsterdam | Shop ⬇️
Amsterdam, Netherlands
87.0K
Followers
0.56%
Engagement
+14.9%(+11.3K)
7.7
2
Micky Hoogendijk
@mickyhoogendijk
Bringing more imagination into the world through photography and sculptures @mickyhoogendijkportfolio
Amsterdam, Netherlands
131.9K
Followers
0.24%
Engagement
+4.6%(+5.8K)
8.4
3
Piet Oudolf
@pietoudolf
Amsterdam, Netherlands
400.3K
Followers
0.61%
Engagement
+0.9%(+3.7K)
6.9
4
Маша Кравченко | флористика навчання | курси
@masha.kravchenko
Все про флористику, квітковий бізнес і мій досвід, як власниці квіткової студії та школи в Амстердамі @amsterdamflowerschool @letsflowerup
Amsterdam, Netherlands
43.1K
Followers
0.64%
Engagement
+5.3%(+2.2K)
7.7
5
Vita
@slowlivingnotes
AMS | MIA Lover of cozy homes, lush gardens, wholesome food & a nice pair of shoes.
Amsterdam, Netherlands
26.0K
Followers
0.00%
Engagement
+9.2%(+2.2K)
7.2
6
Juud & Brecht
@juud.brecht
Overdag in de moestuin, ‘s avonds op het podium 🌳🎤 ✨ Vlaams/Nederlandse koppel @judithvanderwijst&@brechtvanarnhem Samenwerken? donna@makersavenue.nl
Amsterdam, Netherlands
26.2K
Followers
6.51%
Engagement
+8.8%(+2.1K)
8.9
7
Ribecka
@ribecka
📍 Sverige 🎥 Ribecka
Amsterdam, Netherlands
297.9K
Followers
5.90%
Engagement
+0.7%(+2.0K)
7.4
8
Karin Bøggild
@artbyboeggild
▪️Private sale/Commissions ▪️Copenhagen based_Amager ▪️Gallery @kunsthuisamsterdam ▪️karinboeggild@gmail.com ▪️2911 6421 ▪️worldwide shipping
Amsterdam, Netherlands
98.1K
Followers
1.02%
Engagement
+1.9%(+1.8K)
7.1
9
Matthias De Vogel
@faultlineslab
Creating modern 3D artworks with traditional weaving techniques. Visit showroom by appointment only!
Amsterdam, Netherlands
25.3K
Followers
1.30%
Engagement
+7.6%(+1.8K)
6.9
10
𝐇𝐀𝐘𝐄𝐋 𝐆𝐓.
@pieceofhayel
🇳🇱Just your online girl from the block ✨ TikTok: PIECEOFHAYEL Collab: hayel@dutch-influencer-agency.nl Westwing kortingscode link ⬇️
Amsterdam, Netherlands
99.3K
Followers
0.02%
Engagement
+1.7%(+1.7K)
7.1
11
Lara Tepper
@lara_tepper
@beanimpressum
Amsterdam, Netherlands
104.3K
Followers
23.30%
Engagement
+1.6%(+1.7K)
8.1
12
Luca van Vliet
@luca.vanvliet
Illustrations & ceramics 🎨 Antwerp/Amsterdam 📮vanvliet.luca@gmail.com 🍀Shop update May 9th 7pm CEST 💘 🌞For sale @klindoeil 🐛
Amsterdam, Netherlands
63.3K
Followers
2.79%
Engagement
+2.4%(+1.5K)
8.2
13
Maaike Lothmann
@maaikelothmann
amsterdam based next: australia maaike@listheagency.com
Amsterdam, Netherlands
82.7K
Followers
4.09%
Engagement
+1.8%(+1.4K)
8.2
14
SHIRLIEFJE
@shirleycvc
𝖙𝖍𝖊 𝖖𝖚𝖊𝖊𝖓, 𝖙𝖍𝖊 𝖎𝖈𝖔𝖓, 𝖙𝖍𝖊 𝖑𝖊𝖌𝖊𝖓𝖉 🦆 collabs: shirley@getinfluenced.nl
Amsterdam, Netherlands
260.1K
Followers
3.92%
Engagement
+0.5%(+1.4K)
7.8
15
Anouska de Haan - Band
@anouskaband
Jouw online bestie op het gebied van moederschap, kleurrijk interieur, beauty & food🍓 TikTok: 64K 🪩 💌 chrissie@makersavenue.nl
Amsterdam, Netherlands
17.8K
Followers
13.26%
Engagement
+8.3%(+1.4K)
8.9
16
Back from Amsterdam
@back_from_amsterdam
Build • Design • Restore - all in the detail -
Amsterdam, Netherlands
68.9K
Followers
0.63%
Engagement
+1.7%(+1.2K)
6.9
17
Liza Chloë van Duyn
@lizachloe
For the love of family, home decor & good food • Interior designer • Mother of Mees & Bonne • Bride of 2027 Collabs at aureliano@lagency.nl
Amsterdam, Netherlands
101.2K
Followers
3.41%
Engagement
+1.1%(+1.1K)
6.8
18
Steyn Skyler
@steynsky
Look for the 🦋 • Contact: info@steynskyler.com
Amsterdam, Netherlands
18.0K
Followers
1.57%
Engagement
+6.6%(+1.1K)
5.7
19
DILAN E.
@dilanxhome
evde işleri kolaylaştıran çözümler 💌dilanxhome@gmail.com
Amsterdam, Netherlands
72.7K
Followers
1.78%
Engagement
+1.5%(+1.1K)
8.5
20
空に浮かぶ海の波
@oceanwavesinthesky
My mind is somewhere else🪼 💌: ocean@livtheagency.com @oceanstudio.photography
Amsterdam, Netherlands
28.0K
Followers
9.18%
Engagement
+3.9%(+1.1K)
7.8

About This Instagram Influencer Ranking

Discover the most influential creators in Amsterdam with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 4.6M potential impressions across all ranked influencers
  • Total Audience: 17.5M followers collectively following these creators
  • Average Engagement Rate: 6.48% - significantly above industry average
  • Market Coverage: 928 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Amsterdam on Instagram?

Tom Beton (@tombeton.insta) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Amsterdam on Instagram, with +14.9% monthly growth (+11.3K followers).

How many followers did Tom Beton (@tombeton.insta) gain last month?

Tom Beton (@tombeton.insta) gained about 11.3K followers last month (+14.9%).

Who grew more: Tom Beton (@tombeton.insta) or Micky Hoogendijk (@mickyhoogendijk)?

Tom Beton (@tombeton.insta) grew more than Micky Hoogendijk (@mickyhoogendijk) (11.3K vs 5.8K).

How is Micky Hoogendijk (@mickyhoogendijk) performing right now?

Micky Hoogendijk (@mickyhoogendijk) is growing at +4.6% (+5.8K) per month, with a Profile Score of 8.4 and average engagement of 0.24%.

How is Piet Oudolf (@pietoudolf) performing right now?

Piet Oudolf (@pietoudolf) is growing at +0.9% (+3.7K) per month, with a Profile Score of 6.9 and average engagement of 0.61%.

How is Маша Кравченко | флористика навчання | курси (@masha.kravchenko) performing right now?

Маша Кравченко | флористика навчання | курси (@masha.kravchenko) is growing at +5.3% (+2.2K) per month, with a Profile Score of 7.7 and average engagement of 0.64%.

How is Vita (@slowlivingnotes) performing right now?

Vita (@slowlivingnotes) is growing at +9.2% (+2.2K) per month, with a Profile Score of 7.2 and average engagement of 0.00%.

Who had the higher percentage growth: Micky Hoogendijk (@mickyhoogendijk) or Piet Oudolf (@pietoudolf)?

Micky Hoogendijk (@mickyhoogendijk) leads (4.6% vs Piet Oudolf (@pietoudolf) 0.9%).

What is the absolute follower gain of Tom Beton (@tombeton.insta)?

Tom Beton (@tombeton.insta) gained about 11.3K followers last month (+14.9%).

What is the absolute follower gain of Micky Hoogendijk (@mickyhoogendijk)?

Micky Hoogendijk (@mickyhoogendijk) gained about 5.8K followers last month (+4.6%).

What is the absolute follower gain of Piet Oudolf (@pietoudolf)?

Piet Oudolf (@pietoudolf) gained about 3.7K followers last month (+0.9%).

What is the absolute follower gain of Маша Кравченко | флористика навчання | курси (@masha.kravchenko)?

Маша Кравченко | флористика навчання | курси (@masha.kravchenko) gained about 2.2K followers last month (+5.3%).

What is the absolute follower gain of Vita (@slowlivingnotes)?

Vita (@slowlivingnotes) gained about 2.2K followers last month (+9.2%).

Is Tom Beton (@tombeton.insta) still a relevant creator?

Yes — Tom Beton (@tombeton.insta) has a Profile Score of 7.7, average engagement of 0.56%, and +14.9% (+11.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Netherlands?

The average engagement rate for this category is 6.48%. Generally, rates above 7.8% are considered excellent, while rates above 5.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Amsterdam?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.