Top 20 Home & Interior Design from Milan on Instagram Influencers by Follower Growth

Last updated: May 29, 2026

Total Home & Interior Design Influencers in Milan, Italy

1,010

Expected Reach

10.4M

Total Followers

46.3M

Avg Engagement

3.05%

Audience Analysis

Gender Distribution

Female81%
Male19%

Age Distribution

25-3443.5%
35-4422.0%
18-2420.3%
45-547.6%

Top Countries

Italy78.7%
United States of America4.1%
Spain1.8%
United Kingdom1.6%
France1.3%

Top Languages

it76.4%
en15.6%
es3.5%

Top Cities

Milan6.1%
Rome3.1%
Naples2.4%
Turin1.6%
Palermo0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Natalia Liberati | Lifestyle e Arredamento
@natalialiberati
☞ La tua inspo per BEAUTY, OUTFIT, LIFESTYLE e ARREDO 🤎 ☞ Canale YOUTUBE: natalialiberati ☞ @westwingcom Ambassador natalia.liberati@bang.it
Milan, Italy
366.7K
Followers
0.09%
Engagement
+9.8%(+32.8K)
3.6
2
JaHan 🌷
@_jahan.creations
Paper crafts | Painting | Clay craft | DIY ✧˚.🎀༘⋆ 📍🇮🇹 Milan 100k+ family members on YouTube ❤️ 👇
Milan, Italy
303.3K
Followers
0.34%
Engagement
+11.5%(+31.3K)
6.8
3
Francesco Furlani ️️
@furlanifrancesco
🚗 In tenda direzione Capo Nord 🚐Vanlife 🚨Sponsored by: @ozracingwheels @forditalia @brunneroutdoorofficial @nokiantyreseurope In elenco AGCOM
Milan, Italy
559.1K
Followers
1.41%
Engagement
+5.2%(+27.5K)
5.6
4
La Casa di Mattia
@lacasadimattia
👦🏻Spargo consigli su casa e bucato 🎥 Youtube e TikTok content creator 🧼 Co-owner of @masseria_luma 🌾 🌳 In elenco AGCOM
Milan, Italy
1.0M
Followers
0.52%
Engagement
+1.3%(+13.4K)
7.1
5
Amaliya Tykhovska
@amy_homedecor
Amy | Home & Travel 🏡 Amo viaggiare ma con la voglia di tornare a casa 🫶Arredo&tips ✈️ Dreamplaces 🎥Lifestyle Collab 📩shabby7_chichome@hotmail.com
Milan, Italy
273.9K
Followers
0.24%
Engagement
+5.0%(+12.9K)
7.3
6
𝐑𝐎𝐒𝐀 𝐏𝐄𝐑𝐑𝐎𝐓𝐓𝐀
@rosaperrotta__
Ethan&Achille’s imperfect mum💖 Self made woman Ordina”FATTI I FIGLI TUOI” ⬇️📖
Milan, Italy
1.9M
Followers
3.03%
Engagement
+0.7%(+12.3K)
6.4
7
Nikta Moradi | Interior Designer
@niktamoradi
Your unapologetic interior designer [Less is boring, I do MORE!] 📍Paris/ Milan 🎓Master of science from @polimi 👇🏼Book a session with me
Milan, Italy
74.8K
Followers
0.11%
Engagement
+14.9%(+9.7K)
6.5
8
Ilaria | Ricette Vegane 🌱
@ilariafoodandhome
🌱Ricette Vegane Deliziose 🏡Idee per una casa Green 📍 Milano • Collaborazioni: info@ilariafoodandhome.it 👇Il mio blog
Milan, Italy
103.5K
Followers
2.77%
Engagement
+10.3%(+9.7K)
7.9
9
🌿Lisa Vassalle | Vivere con le piante
@loveplantswithlisa
🌿 La bellezza di avere una casa verde 🌿 Consigli di cura per piante sane e felici lisavassallestudio@mail.com 👇🏻 Scarica la guida gratuita
Milan, Italy
43.8K
Followers
N/A
Engagement
+24.4%(+8.6K)
4.6
10
Martina Montemaggi
@martina_homeorganizer
🏡 Trucchi quotidiani per semplificare la cura della casa 📩 Per collab: marti.montemaggi.90@gmail.com 📚 I prodotti dei miei video sono qui 👇
Milan, Italy
198.3K
Followers
0.00%
Engagement
+4.5%(+8.6K)
6.1
11
Eva Marchetta | Home | Interior
@penny.rogers.home
Condivido consigli e idee utili per la tua casa 💓 Pulizie per semplificarti la vita 🫧 Risate e vita vera con Nala 🐶🐾 Tutti i prodotti dei miei video👇
Milan, Italy
529.6K
Followers
N/A
Engagement
+1.3%(+6.7K)
7.1
12
Alessia Colonna
@ale.colonna
🏡 Trasformo spazi, creo oggetti e racconto la vita vera tra casa e passioni💡Creating @aalf_official 📩contact@alessiacolonna.com In elenco AGCOM
Milan, Italy
354.9K
Followers
3.27%
Engagement
+1.9%(+6.5K)
8.2
13
Jean Jacques Colangelo
@jeanjacquescolangelo
Digital Strategist, Content Creator Marketing e comunicazione web + Social Collab | jeanjacques.colangelo@gmail.com Founder @architectureandwonder
Milan, Italy
184.0K
Followers
24.62%
Engagement
+3.6%(+6.4K)
3.9
14
Sara Cristalli•🏠Home Organizer•
@professionalorganizer_sara
🏠Organizzo e Riordino case per migliorare la vita In elenco AGCOM Ho scritto un libro📘 📧 saracristallipo@libero.it 👇Trovi tutti i prodotti qui
Milan, Italy
294.0K
Followers
N/A
Engagement
+2.1%(+6.0K)
7.8
15
Allegra Mariani
@alli.mariani
Crafting emotions through bespoke experiences Proud mama @easylife_it 🇮🇹 Fashion Creative | High-Street Retail
Milan, Italy
221.4K
Followers
1.07%
Engagement
+2.8%(+6.0K)
3.8
16
Gian Maria Tirrico
@gian_maria_tirrico
🏠 Vendi casa a Milano al miglior prezzo 📊 Dati-mercato-opportunità reali 🎥 Home tour-investimenti-verità scomode ℹ️ direzione@vogliocasamilano.it
Milan, Italy
77.6K
Followers
0.00%
Engagement
+8.2%(+5.9K)
8.9
17
Carlotta | Cucina Botanica
@cucinabotanica
🌿 Mangiare più vegetale, una ricetta alla volta 🥟 Founder di @get_planter 🌸 4 libri • 1 programma tv • elenco agcom info@cucinabotanica.com
Milan, Italy
1.4M
Followers
10.25%
Engagement
+0.4%(+5.8K)
7.7
18
Ambra Consales ✨| vita da mamma&arredamento
@ambrachiara_consales
La mia vita e tutto ciò che mi rende felice ✨ Se vuoi conoscermi davvero segui le mie storie 🌈 In elenco AGCOM 💌ambraconsales@hotmail.it
Milan, Italy
216.8K
Followers
0.00%
Engagement
+2.6%(+5.5K)
5.7
19
Cool Chic Style Fashion
@coolchicstyle
by @stefaniamottadiary La ricerca quotidiana di cose belle per uno stile di vita gentile. Il sito è online dal 2008. Fashion, Style, Home, Lifestyle
Milan, Italy
245.2K
Followers
1.04%
Engagement
+2.1%(+5.1K)
4.7
20
Valeria M. Tesoro
@valeria_tesorocasa
Qui si parla di TENDE, si fanno TENDE si spediscono TENDE ovunque Facciamo anche altro 🙃 Founder di @tesorocasa_tende Vuoi parlare di tende con me?👇🏻
Milan, Italy
159.1K
Followers
0.46%
Engagement
+3.3%(+5.1K)
6.3

About This Instagram Influencer Ranking

Discover the most influential creators in Milan with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 10.4M potential impressions across all ranked influencers
  • Total Audience: 46.3M followers collectively following these creators
  • Average Engagement Rate: 3.05% - above industry average
  • Market Coverage: 1,010 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Spain
  • Gender Distribution: 81% Female, 19% Male
  • Primary Age Group: 25-34 years (43.5% of audience)
  • Languages: Italian, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Milan on Instagram?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) is, as of May 2026, the fastest‑growing Home & Interior Design creator in Milan on Instagram, with +9.8% monthly growth (+32.8K followers).

How many followers did Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) gain last month?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) gained about 32.8K followers last month (+9.8%).

Who grew more: Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) or JaHan 🌷 (@_jahan.creations)?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) grew more than JaHan 🌷 (@_jahan.creations) (32.8K vs 31.3K).

How is JaHan 🌷 (@_jahan.creations) performing right now?

JaHan 🌷 (@_jahan.creations) is growing at +11.5% (+31.3K) per month, with a Profile Score of 6.8 and average engagement of 0.34%.

How is Francesco Furlani ️️ (@furlanifrancesco) performing right now?

Francesco Furlani ️️ (@furlanifrancesco) is growing at +5.2% (+27.5K) per month, with a Profile Score of 5.6 and average engagement of 1.41%.

How is La Casa di Mattia (@lacasadimattia) performing right now?

La Casa di Mattia (@lacasadimattia) is growing at +1.3% (+13.4K) per month, with a Profile Score of 7.1 and average engagement of 0.52%.

How is Amaliya Tykhovska (@amy_homedecor) performing right now?

Amaliya Tykhovska (@amy_homedecor) is growing at +5.0% (+12.9K) per month, with a Profile Score of 7.3 and average engagement of 0.24%.

Who had the higher percentage growth: JaHan 🌷 (@_jahan.creations) or Francesco Furlani ️️ (@furlanifrancesco)?

JaHan 🌷 (@_jahan.creations) leads (11.5% vs Francesco Furlani ️️ (@furlanifrancesco) 5.2%).

What is the absolute follower gain of Natalia Liberati | Lifestyle e Arredamento (@natalialiberati)?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) gained about 32.8K followers last month (+9.8%).

What is the absolute follower gain of JaHan 🌷 (@_jahan.creations)?

JaHan 🌷 (@_jahan.creations) gained about 31.3K followers last month (+11.5%).

What is the absolute follower gain of Francesco Furlani ️️ (@furlanifrancesco)?

Francesco Furlani ️️ (@furlanifrancesco) gained about 27.5K followers last month (+5.2%).

What is the absolute follower gain of La Casa di Mattia (@lacasadimattia)?

La Casa di Mattia (@lacasadimattia) gained about 13.4K followers last month (+1.3%).

What is the absolute follower gain of Amaliya Tykhovska (@amy_homedecor)?

Amaliya Tykhovska (@amy_homedecor) gained about 12.9K followers last month (+5.0%).

Is Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) still a relevant creator?

Yes — Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) has a Profile Score of 3.6, average engagement of 0.09%, and +9.8% (+32.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Italy?

The average engagement rate for this category is 3.05%. Generally, rates above 3.7% are considered excellent, while rates above 2.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Milan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.