Top 20 Fashion & Style from Milan on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Fashion & Style Influencers in Milan, Italy

7,645

Expected Reach

143.1M

Total Followers

550.3M

Avg Engagement

4.23%

Audience Analysis

Gender Distribution

Female57%
Male42%

Age Distribution

25-3442.1%
18-2433.5%
35-4413.7%
13-175.0%

Top Countries

Italy69.6%
United States of America7.3%
Brazil3.9%
United Kingdom2.0%
Spain2.0%

Top Languages

it62.0%
en23.9%
es5.2%

Top Cities

Milan7.1%
Rome2.9%
Naples2.0%
Turin1.0%
Sรฃo Paulo0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Paolo Ruffini
@paolinoruffini
Ho fondato @vera__srl ๐ŸŽŸ๏ธ BIGLIETTI, PODCAST E LIBRO๐Ÿ‘‡
Milan, Italy
1.9M
Followers
0.52%
Engagement
+6.2%(+114.0K)
7.1
2
mamma grel
@grelmosss
ambassador @laylacosmetics info e collab @theempiremanagement FLASHBACK ๐Ÿ‘‡
Milan, Italy
1.4M
Followers
7.15%
Engagement
+7.3%(+95.2K)
8.5
3
Ludovica Abrate
@numa.ink
Ph: @numa_photography Tattooer: @shinigamitattooer Collab: numasuicide@gmail.com Official SG since 2016 ๐Ÿค๐Ÿ’™ โฌ‡๏ธโฌ‡๏ธ tap here for more โฌ‡๏ธโฌ‡๏ธ
Milan, Italy
329.9K
Followers
0.00%
Engagement
+19.7%(+54.3K)
4.6
4
Gabriele Greco
@gabrielegreco__
Gab, Milano gabrielegreco@oneshotagency.it
Milan, Italy
1.2M
Followers
1.28%
Engagement
+4.3%(+48.7K)
6.7
5
แ„€แ…ตแ„’แ…งแ†ซแ„‹แ…ฎ
@hywo.o
@hogirouncompany
Milan, Italy
601.2K
Followers
8.14%
Engagement
+7.7%(+42.8K)
9.2
6
Claudia Blengino
@claudia.blengino
Mamma di 3 figli ๐ŸคŽ๐Ÿฉท๐Ÿฉต Innamorata โค๏ธ๐ŸŒถ๏ธ 54 e non sentirli ๐Ÿ™Œ๐Ÿป Colleziono momenti felici ๐Ÿค Profilo modella โžก๏ธ @clableofficial ๐Ÿ“ธ
Milan, Italy
1.4M
Followers
5.32%
Engagement
+2.9%(+40.0K)
4.5
7
Maya puravida๐Ÿ‘ธ๐Ÿผ
@maya.puravida
๐Ÿ’•Milan, italy โ›ธ๏ธpattinaggio ๐ŸŽถtik tok 1 milione di sorellineโค๏ธโ€๐Ÿฉนโœจ ๐Ÿ’ŒCollab maya.puravida@protalent-mgmt.it ๐Ÿ’Il mio shop di gioielli๐Ÿ’—๐Ÿ’ซโฌ‡๏ธ
Milan, Italy
367.1K
Followers
17.71%
Engagement
+11.3%(+37.3K)
9.1
8
Giulia Ottorini
@giuliaaottorini
Booking: info.giuliaottorini@gmail.com
Milan, Italy
1.3M
Followers
6.03%
Engagement
+2.5%(+32.4K)
8.3
9
helenaprestess
@helenaprestess
Living on faith โœจ๐Ÿ… @ayla__wear @movementstudiom Creative partner @pierrecardin ๐Ÿ’Œ info@helenaprestes.com
Milan, Italy
283.8K
Followers
4.58%
Engagement
+12.3%(+31.1K)
8.4
10
Patrizio Morellato
@patrizio_morellato
๐Ÿงƒ๐Ÿงƒ๐Ÿงƒ - patrizio.morellato@ftalent.it
Milan, Italy
1.0M
Followers
3.30%
Engagement
+3.0%(+30.0K)
7.8
11
annapep3
@annapep3
VB
Milan, Italy
2.5M
Followers
16.55%
Engagement
+1.2%(+29.5K)
8.8
12
Samira Lui
@samiraluiofficial
Milan, Italy
588.4K
Followers
6.46%
Engagement
+5.2%(+29.3K)
8.5
13
Francesca Pasquale
@frapassion
๐ŸŒ ๐“๐ซ๐š๐ฏ๐ž๐ฅ/๐…๐š๐ฌ๐ก๐ข๐จ๐ง/๐‹๐ฎ๐ฑ๐ฎ๐ซ๐ฒ๐Ÿ’Ž โ€ข๐…๐ซ๐š๐๐š๐ฌ๐ฌ๐ข๐จ๐ง๐‚๐„๐Ž&๐…๐จ๐ฎ๐ง๐๐ž๐ซ @unibocconi๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ๐ฌ&๐Œ๐ ๐ฆ๐ญ๐ŸŽ“ @istitutomarangoni๐Œ๐š๐…๐š๐ฌ๐ก๐ข๐จ๐ง๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐Œ๐ ๐ฆ๐ญ๐ŸŽ“ @londonbschool๐Œ๐š๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ๐Œ๐Š๐“๐†๐ŸŽ“ ๐Ÿ“๐Œ๐ข๐ฅ๐š๐ง
Milan, Italy
306.6K
Followers
0.00%
Engagement
+9.7%(+27.0K)
3.9
14
MAURO SITURA
@maurositura
Art Director @aldocoppola ๐Ÿ“Corso Garibaldi, 110 - Milano Creative Director @gocoppola Rapresented by @theagencyaldocoppola
Milan, Italy
358.5K
Followers
0.54%
Engagement
+7.7%(+25.8K)
7.2
15
๐Ÿ’
@athenabettelli
His baby girl,not yours๐Ÿ’
Milan, Italy
191.9K
Followers
0.00%
Engagement
+14.5%(+24.3K)
7.9
16
Alessia Mun
@alexiaooi
Fashion & luxury lifestyle influencer ๐Ÿ‘ธ๐Ÿป Model & brand ambassador ๐Ÿฅป Vice president of art foundation ๐Ÿ–ผ๏ธ Based in Milan ๐Ÿ“
Milan, Italy
545.6K
Followers
0.19%
Engagement
+4.4%(+23.1K)
5.4
17
SOSA ๐Ÿ‡ฎ๐Ÿ‡น
@tonyeffebaby777
Milan, Italy
3.2M
Followers
10.16%
Engagement
+0.7%(+20.8K)
7.9
18
Constantin Cociurca
@cociurcahome
Chi non ride mai non รจ una persona seria.Siamo CociurcaHomeFamily ridiamo di noi stessi e ci divertiamo moltissimo๐Ÿคฉper collab๐Ÿ“งcosteacociurca@gmail.com
Milan, Italy
539.3K
Followers
N/A
Engagement
+3.9%(+20.4K)
7.6
19
Anastasia / Photographer in Milan
@thestreetpie
Style & travel stories Photographer & content creator Based in Milan โ€” working globally #StreetPieGuide
Milan, Italy
268.8K
Followers
2.42%
Engagement
+8.2%(+20.3K)
4.8
20
Katerina Mossi
@kate.mossi
fashion content creator | model | performer @deny.mossi creative director | stylist ๐Ÿ“Milan, Italy ๐Ÿ‡ฎ๐Ÿ‡น Inquiries: katemossi@rua-management.com
Milan, Italy
479.8K
Followers
3.93%
Engagement
+4.3%(+19.6K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Milan with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This dataโ€‘driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 143.1M potential impressions across all ranked influencers
  • Total Audience: 550.3M followers collectively following these creators
  • Average Engagement Rate: 4.23% - above industry average
  • Market Coverage: 7,645 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Brazil
  • Gender Distribution: 57% Female, 42% Male
  • Primary Age Group: 25-34 years (42.1% of audience)
  • Languages: Italian, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastestโ€‘growing Fashion & Style creator in Milan on Instagram?

Paolo Ruffini (@paolinoruffini) is, as of September 2025, the fastestโ€‘growing Fashion & Style creator in Milan on Instagram, with +6.2% monthly growth (+114.0K followers).

How many followers did Paolo Ruffini (@paolinoruffini) gain last month?

Paolo Ruffini (@paolinoruffini) gained about 114.0K followers last month (+6.2%).

Who grew more: Paolo Ruffini (@paolinoruffini) or mamma grel (@grelmosss)?

Paolo Ruffini (@paolinoruffini) grew more than mamma grel (@grelmosss) (114.0K vs 95.2K).

How is mamma grel (@grelmosss) performing right now?

mamma grel (@grelmosss) is growing at +7.3% (+95.2K) per month, with a Profile Score of 8.5 and average engagement of 7.15%.

How is Ludovica Abrate (@numa.ink) performing right now?

Ludovica Abrate (@numa.ink) is growing at +19.7% (+54.3K) per month, with a Profile Score of 4.6 and average engagement of 0.00%.

How is Gabriele Greco (@gabrielegreco__) performing right now?

Gabriele Greco (@gabrielegreco__) is growing at +4.3% (+48.7K) per month, with a Profile Score of 6.7 and average engagement of 1.28%.

How is แ„€แ…ตแ„’แ…งแ†ซแ„‹แ…ฎ (@hywo.o) performing right now?

แ„€แ…ตแ„’แ…งแ†ซแ„‹แ…ฎ (@hywo.o) is growing at +7.7% (+42.8K) per month, with a Profile Score of 9.2 and average engagement of 8.14%.

Who had the higher percentage growth: mamma grel (@grelmosss) or Ludovica Abrate (@numa.ink)?

Ludovica Abrate (@numa.ink) leads (19.7% vs mamma grel (@grelmosss) 7.3%).

What is the absolute follower gain of Paolo Ruffini (@paolinoruffini)?

Paolo Ruffini (@paolinoruffini) gained about 114.0K followers last month (+6.2%).

What is the absolute follower gain of mamma grel (@grelmosss)?

mamma grel (@grelmosss) gained about 95.2K followers last month (+7.3%).

What is the absolute follower gain of Ludovica Abrate (@numa.ink)?

Ludovica Abrate (@numa.ink) gained about 54.3K followers last month (+19.7%).

What is the absolute follower gain of Gabriele Greco (@gabrielegreco__)?

Gabriele Greco (@gabrielegreco__) gained about 48.7K followers last month (+4.3%).

What is the absolute follower gain of แ„€แ…ตแ„’แ…งแ†ซแ„‹แ…ฎ (@hywo.o)?

แ„€แ…ตแ„’แ…งแ†ซแ„‹แ…ฎ (@hywo.o) gained about 42.8K followers last month (+7.7%).

Is Paolo Ruffini (@paolinoruffini) still a relevant creator?

Yes โ€” Paolo Ruffini (@paolinoruffini) has a Profile Score of 7.1, average engagement of 0.52%, and +6.2% (+114.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Italy?

The average engagement rate for this category is 4.23%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Milan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.